service training section liquor & wine menu rollout...page 2 of 19 key changes to liquor...

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SERVICE TRAINING SECTION

LIQUOR & WINE MENU ROLLOUT Sept 15, 2016

Shark Beverage Menu Roll Out – Sept 15/ 16

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KEY CHANGES TO LIQUOR OFFERING

ADD DELETE CHANGE FINAL OFFERING

COCKTAILS Porch side Margaritas

Slushy Margs removed from print (still available)

Porch side Margaritas

The Paloma Ginger Pineapple

Margarita The Paloma

Shark Caesar – new garnish & rim, served in mason jar

Shark Caesar

Tanq’d Caesar

Bulldogs – new logo’d glass coming soon

Mexican Bulldogs

Belgian Bulldog

Ciroc Sour – fresh

lemon juice Ciroc Sour

Cuban Mojito – fresh

lime juice Cuban Mojito

Moscow Mule –

updated recipe; adding on tap in Vic

Moscow Mule (on tap in Vic & Van)

Old Fashioned – lrg

round ice cube & stirring procedure

Old Fashioned (on tap in Van)

Manhattan

Bellini – now use

Absolut Peach Bellini (all stores)

Pink Lemonade Martini

Cosmo Redone

Classic Martini

Dublin Sour Dublin Sour

Wild and Windy Wild and Windy

Negroni Negroni

VANCOUVER SPECIFIC

Bellini (current in all stores)

Frozen Pimms Cup

Cucumber Collins

West Coast Caesar

Whiskey Sour


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BEER OFFERING Overview Fun Cheap Cans Cans are hot right now, major appeal with Millennial drinkers. Aimed at value conscious buyers & FUN! Bottled Beer Listings OBJECTIVE: Targeted reduction of not in print beer and tied up $ in inventory. Strategy: Review the Brand standard list. There are only 3-4 deletes on any zone vs the Brand Standard however there are many not in print beers still in inventory in most stores. Review your own inventory list vs the brand standard. What items are you stocking incremental to the list?

o Look at the sales. Does it sell? If you’re moving a case a week then it was a good idea to bring it in. If it doesn’t sell then start taking steps to eliminate.

o Determine if it’s drinkable. In rare situations you may be forced to write the beer off and not serve. o Feature it. Get a button programmed, and sell through it. o Sell it to team members at cost. o In 90 days it is off your inventory.

*See Brand Standard Beer Listing document for all changes by region.

WINE LIST Overview

We have a few small changes to our wine lists:

Some wines have become unavailable

We took some measured price increases where we could, while maintaining great value

Less wines available in small markets (Ques, Vic, GP); less wines by the glass will improve quality of the remaining listing via shelf life

BC – more BC wine listings

Major cities – two great choices of old world wines at a great price point

Carafes are removed – wine is poured directly into glass

Please review these documents: - Summary of changes in Wine List attached – includes order codes, vendors, pricing, cost of sales,

new and deleted wines. - Updated Wine Posters are loaded on the Portal. Corporate locations receive laminated copies.


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BAR INVENTORY BRAND STANDARDS OBJECTIVE: Targeted reduction of back bar clutter, and tied up $ in inventory. Strategy: Review the bar inventory brand standard list. There are 18 deleted items. Overall these are not core to our offering and won’t have a negative impact to sales. If you feel you should still carry an item (based on sales only) review with your regional and decide if you want to keep it. Review your own inventory list vs the brand standard. What items are you stocking incremental to the list?

o Does it sell? If you are moving a bottle/period then it was a good idea to bring it in. If not, start taking steps to eliminate.

o Can it be used up in the well? Vodka, whisky, rum, etc. o Dedicate it for use for promo shooters (if the taste profile works). o Sell it to team members at cost. o Create a one night cocktail around it. o Some are very challenging like a peaty scotch or specialty item, but leaving it on the back bar to continue

to collect dust isn’t an option. o In 90 days it is off your inventory.

There are only 3 new skus, one of which many stores already carry. *See Bar Brand Standards spreadsheet for full detail by region.

NOT IN PRINT ADD DELETE

SPIRITS & SCOTCH

Altos Blanco Tequila Margarita - Ice Box

Casamigos Blanco Tequila Absolut - Elyx Single Estate

Absolut Peach Pike Creek - 10 Year Old Port Finish **Delisted**

Wisers - Spiced Vanilla

Appleton Estate - V/X

Patron - X.O. Cafe

Black Friers - Plymouth Batch Distilled

Pimms - No. 1 Cup

Dalwhinnie - 15 Year Old

Cragganmore - 12 Year Old Speyside

George Dickel - No.12 Tennessee Whisky

Remy Martin - V.S.O.P. Fine Champagne

Apricot Brandy - Bols

Taylor Fladgate - 10 Year Old Tawny

Creme De Menthe Green - Mcguinness

Rootbeer Schnapps - Phillips

Soho - Lychee

Averna Amaro Siciliano

ADD DELETE

NON ALOCHOLIC BEVERAGES

Water 750 ml Night Club Water

Water 500 ml (product discontinued)

Water 1000 ml (product discontinued)

Bud Prohibition O’douls


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Daily Drink Feature offers are now aligned across all regions. The only exception is Stiegl Radlers are not available in BC.

ADD DELETE CHANGE FINAL OFFERING

DAILY DRINK FEATURES

All day, every day Bud, Coors, Canadian, 18 oz

MON – Rolling Rock Cans 355 mL MON – Half Priced Margs 1 oz/2 oz MON – Shots of House Tequila

MON – Craft Draft -$1 MON – Moscow Mules

MON – Rolling Rock Cans 355 mL MON – Half Priced Margs 1 oz/2 oz MON – Shots of House Tequila

TUE – Coors Banquet cans 355 mL TUE – Double Moscow Mules 2 oz

TUE – Cuban Mojito TUE – Shock Top (not Dundas) TUE – Steamwhistle (Dundas only)

TUE – Coors Banquet cans 355 mL TUE – Double Moscow Mules 2 oz

WED – Buckets of Pil, Lucky, Miller, Rolling Rock 4x355 mL WED – Bulldogs

WED – Dos Equis WED – Somersby (draft)

WED – Buckets of Pil, Lucky, Miller, Rolling Rock 4x355 mL WED – Bulldogs

THU – Craft Pints 16 oz THU – Foster’s Oil Cans

THU – Craft Pints 16 oz THU – Half Price Wine

FRI – Stiegl Lager & Radler 500 mL FRI – House Hi-balls 1 oz

FRI – Absolut Friday FRI – Lowenbrau & Lwnbr Radler

FRI – Stiegl Lager & Radler 500 mL (no Radler in BC) FRI – House Hi-balls 1 oz

SAT – Dos Equis SAT – Modelo Especial

SAT – Dos Equis SAT – Ciroc Saturday

SUN – Canadian Red Eye SUN – Caesars SUN – Picklebacks 1 oz (not in print)

See postings on page 15 – 20 for new Daily Drink & Food Features by region.


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BEVERAGE INGREDIENT & PREP IMPACT Deleted Cocktails

Ingredients –

Delete Prep Recipes –

Delete

Tanq’d Caesar Togarashi Spice Premix

Caesar Rim

Mango Margarita Mango puree

Marg Mix (discontinued)

Pineapple Ginger Margarita

Pineapple Syrup (can sell to closest Moxie’s)

Manhattan

Brandied Cherries

Averna

Plum Bitters

Barrels (specific locations)

Barrel Aged Manhattan

Whisky Soaked Cherries

West Coast Caesar (Vancouver only)

Walter’s Caesar Mix

Pickled Red Chili

Prawns (garnish)

Prawn Prep

Frozen Pimm’s Cup (Vancouver only)

Pimms #1 Frozen Pimm’s

Prep

New/Changed Cocktails

Ingredients –

NEW Prep Recipes -

NEW Porch side Margaritas

Altos Blanco tequila

Mason Jar glass

Fresh Pressed Lime Juice

Paloma Fresh Grapefruit

(whole)

Casamigos tequila

Dublin Sour IQF Blackberries

Wild & Windy

Domaine de Canton OR Ginger of the Indies (see Brand Standards)

Grace Ginger Beer

Tiki glass

Negroni none none

Ciroc Sour Fresh Pressed

Lemon Juice

The Cuban Mojito Fresh Pressed

Lime Juice

Bellini Absolut Peach Bellini Mix

(Vancouver only)

*See New Ingredients spreadsheet for new order information *See Bar Inventory Brand Standards for new liquor order information


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KEY CHANGES TO BAR SMALLWARES

NEW Smallwares

Glass jars for server garnish area. 1 Q and 2 Q for high

volume nights.

1 Q (just under 1 L) - prevents overstocking amd TOP stocking if backup prep is put directly into jars. In high volume, they can be put up on both sides of the well.

2 Q (Just under 2 L) - perfect for items such as shelf stable higher use items.

Tin-on-tin shakers

2 part metal shakers (aka Tin Tin). Weighted to assist with shaking.

Metal on metal never gets stuck, easy to clean.

Ice spheres (and ice prep recipe)

Used for making spherical ice cubes. When ice has set, transfer to plastic bags – it makes for quicker service.

Mixing glasses for stirred cocktails.

A heavy glass designed for stirring cocktails like Negronis and Old Fashioned.

Juicer for fresh lemon, lime, grapefruit

Freezers for ice molds, blackberries

Deleted Smallwares

Roll top garnish caddies

Reduce/remove/eliminate old shakers with no lids

Old bar spoons

Any other ice molds (please only use 3.5 inch tovolo)

Hand citrus presses


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KEY CHANGES TO BAR GLASSWARE

Glassware Changes Summary

NEW Glassware

Mason Jar – for Margaritas, Bellini & Caesar

Tiki Glass – for new Wild & Windy

Craft Beer glass – for all craft beers

Stiegl glass – for Stiegl lager & radlers

Mexican/ Belgian Bulldogs glass – coming soon

(start running down inventory of current glassware) Coming soon

DELETED Glassware *remove from bar; give to team members or guests/ regulars – all gone by roll out day

Lowenbrau glass: removed from menu

Single cocktail glass: singles & doubles now served in the same glass – double cocktail glass (not need to increase pars since we added an incremental glass as well)

Specialty coffee cups: specialty coffees now served in regular coffee cup

Single serve wine carafes: wine now poured directly into glass for 5 oz and 8 oz pours at the bar


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SUMMARY OF DETAILS – CORE LIQUOR MENU 2016 PAGE 1 OF 2

ITEM NAME BAR SET UP – BARTENDER

KEY QUALITY POINTS – BEVERAGE

FINESSE POINTS – VISUAL

KEY PASSION POINTS – SERVICE

TRAINER’S POINTS

Fresh Squeezed Citrus Program

Press lemon and lime juice daily.

Lower volume stores this can be done to order for the best tasting drinks!

Ensure citrus is strained to remove pulp. Pulp creates inconsistencies (in recipe)

NOTHING tastes as good as fresh pressed. Even the best lemon or lime juices taste like a black and white photo copy of the real thing

It’s worth the extra effort

It reduces waste as blemished fruit is totally salvageable

Porch side Margarita

Prep fresh lime juice

Ensure stock on 500 ml mason jars

Shakers with lids

Fresh press lime juice daily

Shake properly

Full of ice

Full to the top

100% Agave Tequila - Altos Developed by bartenders for bartenders

Fresh lime makes all the difference, even the best bought lime juice in the world doesn’t compare.

Natural fruit puress

Not sickly sweet, very drinkable

Taste fresh lime vs markon lime

Taste/ smell good tequila vs Olmeca mixtos

Paloma

Prep fresh lime juice

Ensure stock on 500 ml mason jars

Shakers with lids

Fresh press lime juice daily

Shake properly

Don’t shake soda

Pink, slightly layered Casamigos Tequila (owned by George Clooney) I am not one for celebrity endorsed products, but this stuff is AMAZING!

Spanish for dove, the symbol of peace

This is how Mexicans drink their tequila…

Classically made with grapefruit pop like Squirt or Fresca - we make ours with real juice and soda

Negroni

Stock Campari

Stock sweet vermouth

Make ice in advance, ensure its bagged & ready to go

Ensure this is stirred over ice for 15 seconds

Don’t do garnishes ahead of time

Ice ball isn’t broken or cracked

Lemon peel is fresh every time

A spirit forward classic

Balanced cocktail – sweet, floral, bitter

Love IPA? This might be for you

Taste with the team


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SUMMARY OF DETAILS – CORE LIQUOR MENU 2016 PAGE 2 OF 2

ITEM NAME BAR SET UP – BARTENDER

KEY QUALITY POINTS – BEVERAGE

FINESSE POINTS – VISUAL

KEY PASSION POINTS – SERVICE

TRAINER’S POINTS

Shark Caesar

Prep Caesar Rim

Setup meat garnishes to hit food safe standards

Build in the right order

Spice in the right order

All garnishes look fresh Yep it’s a Caesar

Don’t let the team eat all the meat sticks!

Wild and Windy

Ginger of the indies.

Lime wheels

Build in the right order, this is a layered cocktail

Ensure ginger beer is full of carbonation

All garnishes look fresh If you love ginger, this is for you… The Inverse is also true….

Created by Andrew Dixon, Shark Club Vancouver

His play on a Dark and Stormy cocktail

Like a mule, but way more flavour from the dark rum

Ensure this is made with ginger beer not ginger ale

Dublin Sour

IQF blackberries in freezer

Ensure blackberries are well shaken to extract flavour

Fresh and creamy looking,

Light purple hue from blackberries.

Cocktail by Gez McAlpine, The Keefer Bar, Vancouver

It’s a smooth Irish version of a whiskey sour

Meringue creates lovely texture and mouthfeel

Ensure team is very comfortable with egg whites


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NEW COCKTAILS!

Dublin Sour (2 oz) Jameson Irish whiskey, fresh lemon juice, angostura bitters, blackberries, house made meringue. Crafted by Gez McAlpine, The Keefer Bar, Vancouver

Passion Points:

A smooth Irish version of a Whiskey Sour

Meringue create lovely texture and mouthfeel

Details: - Jameson, pressed lemon juice, simple syrup, angostura bitters, blackberries

and meringue, shaken with ice and strained into a glass

Wild and Windy (2 oz) Captain Morgan Black spiced rum, ginger French liqueur, Grace ginger beer, orange bitters and fresh pressed lime. Crafted by Andrew Dixon, Shark Club Vancouver Passion Points:

A play on dark and stormy cocktail Like a mule, but way more flavour from the dark rum

Details:

- Captain Morgan black spiced rum, ginger beer, ginger of the indies liqueur and orange bitters, layered in the new tiki glass

- Garnished with a lime wedge

Negroni (2 ¼ oz) Beefeater Gin, Sweet Vermouth, Campari. Crafted by Kim Spence, Shark Club

Passion Points:

A spirit forward classic

Balanced cocktail – sweet, floral, bitter

Love IPA? This might be for you Details:

- Beefeater gin, Campari, sweet vermouth, stirred with iced and strained over a large round ice ball in glass

- Garnished with a fresh zest of lemon

POSTING

Menu Roll Out Sept 15/ 16


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NEW HANDSHAKEN MARGARITAS!

Porch-side Margarita (2 oz) Altos 100% agave tequila, fresh pressed lime. Your choice of damn good lime, strawberry or raspberry. Crafted by Kim Spence, Shark Club Passion Points:

100% Agave Tequila – Altos; developed by bartenders, for bartenders

Fresh lime makes all the difference, even the best bought lime juice doesn’t compare

Natural fruit purees

Not sickly sweet, very drinkable Details:

- Altos Blanco tequila, fresh lime juice, orange wedge, simple syrup and soda shaken over ice and strained into a mason jar glass


Paloma (2 oz) Casamigos Blanco 100% agave tequila, freshly pressed lime and ruby red grapefruit. Crafted by Kim Spence, Shark Club

Passion Points:

Casamigos Tequila (owned by George Clooney) Kim Spence isn’t one for celebrity endorsed products, but this stuff is AMAZING!

Paloma is Spanish for ‘dove’, the symbol of peace

This is how Mexicans drink their tequila

Classically made with grapefruit pop like Squirt or Fresca; we make ours with real juice and soda

Details:

- Casamigos tequila, fresh lime juice, fresh ruby red grapefruit juice and simple syrup shaken over ice and strained into a mason jar glass


POSTING


Fresh Squeezed Citrus Program

Nothing tastes as good as fresh pressed. Even the best lemon and lime juices taste like a black and white photocopy of the real thing. We are moving to fresh pressed

lemon and lime juices for the best tasting drinks!


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LIQUOR MENU CHANGES

COCKTAIL CHANGES

- Shark Caesar – new garnish & rim, served in a mason jar

- Bulldogs – new logo’d glass (coming soon!)

- Ciroc Sour – now uses fresh lemon juice

- Cuban Mojito – now uses fresh lime juice

- Bellini – now uses Absolut Peach vodka

- Moscow Mule – updated recipe; made with Ketel One Vodka and Grace ginger beer

- Old Fashioned – new large round ice cube & stirring procedure

- Slushy Margaritas – removed from print but still available

DELETED

- Ginger Pineapple Margarita

- Tanq’d Caesar

- Manhattan (including Barrel Aged)

Please post until June 30/ 12 POSTING



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DAILY FEATURES FOOD FEATURES START AT 3 PM

For every day of the week we have compelling daily features. These give guests a great reason to come to Shark Club more often!

DAILY FEATURES PRICE

MONDAY

Rolling Rock cans (355mL) $4.75

Half Priced Margaritas (1 oz/ 2 oz) $4.00/ $6.00

House Tequila (1 oz) $4.00

Pizzas $10.00

TUESDAY

Coors Banquet cans (355 mL) $4.75

Shark Size Mules (2 oz) $7.50

Steak Sandwich $15.00

WEDNESDAY

Buckets of Pil, Lucky, Miller, Rolling Rock (4) $16.25

Bulldogs (1 oz + coronita) $6.25

Wings (each) sold in 10’s $0.35

THURSDAY

Wine - glass (5 oz or bottle) Half price

Craft Pints (16 oz) $5.00

Meatball Skillet $9.00

Spaghetti & Meatballs $13.00

FRIDAY

House Hiballs (1 oz) $3.00

Stiegl Lager & Radlers (500 mL) $7.00

Tacos, Tacos, Tacos $10.00

SATURDAY (CIROC IT UP!)

Dos Equis (355 mL) $5.75

Ciroc Highballs or Shots (2 oz) $7.00

Picklebacks (1 oz) $4.00

Weekend Brunch (open – 2:30 pm)

SUNDAY

All Shark Caesars (1 oz) $6.00

Canadian Red Eye (18 oz) $5.50



POSTING

WINNIPEG & GRANDE PRAIRIE

*All prices are before tax


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DAILY FEATURES FOOD FEATURES START AT 3 PM



MONDAY




Pizzas $10.00

TUESDAY




WEDNESDAY




THURSDAY





FRIDAY


Stiegl Lager & Radlers (500 mL) $7.00







SUNDAY





POSTING

CALGARY & TORONTO



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DAILY FEATURES FOOD FEATURES AVAILABLE ALL DAY (EXCEPT WHERE NOTED)



MONDAY




Pizzas (after 3 pm) $10.00

TUESDAY




WEDNESDAY



Wings (each) sold in 10’s (after 3 pm) $0.35

THURSDAY





FRIDAY


Stiegl Lager (500 mL) $7.00








SUNDAY





POSTING

RICHMOND



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MONDAY




Pizzas (after 3 pm) $10.00

TUESDAY




WEDNESDAY




THURSDAY





FRIDAY









SUNDAY





\

POSTING

VICTORIA



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MONDAY




Pizzas (after 3 pm) all day in Klps $10.00

TUESDAY




WEDNESDAY



Wings (each) sold in 10’s (after 3 pm) (all day in Klps)

$0.35

THURSDAY





FRIDAY









SUNDAY






POSTING

QUESNEL & KAMLOOPS


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DAILY FEATURES



MONDAY




TUESDAY Coors Banquet cans (355 mL) $4.75


WEDNESDAY




THURSDAY Wine - glass (5 oz or bottle) Half price


FRIDAY House Hiballs (1 oz) $3.00







SUNDAY





POSTING

VANCOUVER ONLY


service training section liquor & wine menu rollout...page 2 of 19 key changes to liquor...

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