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Mission Serve Veterans Day Initiative 111111 11+ for 111111 To mark Veterans Day 2011, ServiceNation’s Mission Service initiative teamed with corporate partner Bank of America hosted major, highprofile service projects across the country. Our goal was to stage 11 events in 11 major American cities on 111111, bringing together members of the veterans, activeduty military and civilian communities through a shared service experience. We wanted to use Veterans Day to create a national conversation about veterans and service ServiceNation hosted events in Washington, DC; Los Angeles, Dallas, San Diego, Tampa, New York, San Francisco, Seattle, Denver and Tucson on 111111. Three days later, we capped the weekend’s events with projects in Honolulu and Boston. Along with Bank of America and 60 partners from the public, private and nonprofit sectors. 1,300 volunteers engaged 4,500 volunteer hours contributed We welcomed leading Americans as volunteers, including Alaska Senator Lisa Murkowski, General Stanley McChrystal, the cast of TV’s Hawai’i Five 0, and New York Yankees Manager Joe Girardi. They gave their time to work alongside various volunteer groups. It was truly a shared experience between civilians, veterans and military family members Our efforts to start a national conversation around veterans and service also gained national exposure leading up to Veterans Day Fourteen stories in nationally recognized print or websites Five majormarket local news appearances, including Good Day NY and on KTLA in Los Angeles Seven national broadcast TV appearances, including Good Morning America, Ellen, Extra and Entertainment Tonight. The Mission Serve Veterans Day initiative created over 35 million impressions through conventional media. Add onto that 38 tweets and Facebook posts by celebrities Dwayne Johnson Miley Cyrus Seth McFarland Megan Fox That generated another 53 million impressions through social media.

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Page 1: ServiceNation Veterans Day 11 revised 2012-03-16 › servnat › d7fcb2d17194e53b1c_78lm6pvuq.pdf · • FivemajorCmarket#local#news#appearances,#including#Good&Day&NY&and#on#KTLA#in#Los#Angeles#

   

Mission  Serve  Veterans  Day  Initiative  11-­‐11-­‐11    

11+  for  11-­‐11-­‐11  

To  mark  Veterans  Day  2011,  ServiceNation’s  Mission  Service  initiative  teamed  with  corporate  partner  Bank  of  America  hosted  major,  high-­‐profile  service  projects  across  the  country.  Our  goal  was  to  stage  11  events  in  11  major  American  cities  on  11-­‐11-­‐11,  bringing  together  members  of  the  veterans,  active-­‐duty  military  and  civilian  communities  through  a  shared  service  experience.  We  wanted  to  use  Veterans  Day  to  create  a  national  conversation  about  veterans  and  service  

ServiceNation  hosted  events  in  Washington,  DC;  Los  Angeles,  Dallas,  San  Diego,  Tampa,  New  York,  San  Francisco,  Seattle,  Denver  and  Tucson  on  11-­‐11-­‐11.  Three  days  later,  we  capped  the  weekend’s  events  with  projects  in  Honolulu  and  Boston.  Along  with  Bank  of  America  and  60  partners  from  the  public,  private  and  nonprofit  sectors.  

• 1,300  volunteers  engaged  • 4,500  volunteer  hours  contributed  

We  welcomed  leading  Americans  as  volunteers,  including  Alaska  Senator  Lisa  Murkowski,  General  Stanley  McChrystal,  the  cast  of  TV’s  Hawai’i  Five  -­‐0,  and  New  York  Yankees  Manager  Joe  Girardi.  They  gave  their  time  to  work  alongside  various  volunteer  groups.  It  was  truly  a  shared  experience  between  civilians,  veterans  and  military  family  members  

Our  efforts  to  start  a  national  conversation  around  veterans  and  service  also  gained  national  exposure  leading  up  to  Veterans  Day  

• Fourteen  stories  in  nationally  recognized  print  or  websites  • Five  major-­‐market  local  news  appearances,  including  Good  Day  NY  and  on  KTLA  in  Los  Angeles  • Seven  national  broadcast  TV  appearances,  including  Good  Morning  America,  Ellen,  Extra  and  

Entertainment  Tonight.  

The  Mission  Serve  Veterans  Day  initiative  created  over  35  million  impressions  through  conventional  media.  Add  onto  that  38  tweets  and  Facebook  posts  by  celebrities  

• Dwayne  Johnson  • Miley  Cyrus  • Seth  McFarland  • Megan  Fox  

That  generated  another  53  million  impressions  through  social  media.  

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Veterans  Day:  11/11/11—By  the  Numbers    

11     Projects  on  11/11/11  

13     Total  number  of  projects  over  the  holiday  weekend  in  12  major  American  cities  

1,350     Total  volunteers  engaged  

4,500     Total  volunteer  hours  

60     Partners  from  the  corporate,  nonprofit  and  government  sectors  

20     Appearances  by  leading  American  and  celebrities,  including  Senator  Lisa  Murkowski,  General  Stanley  McChrystal,  New  York  Yankees  Manager  Joe  Girardi  and  the  cast  of  Hawai’i  Five-­‐0.  

35.5mm      Conventional  media  impressions  

7     National  television  appearances,  including  Good  Morning  America,  Ellen,  Entertainment  Tonight,  and  Extra  

5     Local  major  market  news  appearances,  including  Good  Day  NY  and  KTLA  

14     Print  and  web  stories,  including  Vanity  Fair,  Huffington  Post,  People  Country,  Variety,  MLB.com,  and  IMDB.com  

53  million      Social  media  impressions  

38     Celebrity  tweets  and  Facebook  posts,  including  Dwayne  Johnson,  Megan  Fox,  Miley  Cyrus,  Seth  McFarlane,  Brandon  Routh,  San  Diego  Padres,  and  the  McChrystal  Group  

5,000     Care  packages  sent  to  Afghanistan  by  the  USO  

1,000     Care  and  hygiene  packages  distributed  to  the  homeless  

4     Families  that  will  be  housed  by  our  DC  project  with  Habitat  for  Humanity  

$10,000      Estimated  annual  revenue  for  the  California  State  Veterans  Home  from  the  orange  grove  we  planted  in  Los  Angeles.  

500     Military  school  children  in  Hawai’I  that  now  maintain  a  teaching  garden  our  service  project  created  at  their  school  

   

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Volunteer  scales  the  heights  at  Mission  Serve  initiative’s  Washington  DC  service  project  on  11-­‐11-­‐11.  Photo  by  Morgana  Wingard  for  ServiceNation.org  (WSH  3)  

   

Volunteers  from  ServiceNation’s  New  York  project  appear  on  ABC’s  Good  Morning  America.  (NYC  2  (GMA))  

 

 

 

 

 

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Building  Out  Service  and  Community  in  the  Nation’s  Capital  WASHINGTON—Several  leading  American  heeded  the  Veterans  Day  call  to  service  by  working  on  a  Habitat  for  Humanity  build  in  northeast  DC.  ServiceNation  and  national  corporate  sponsor  Bank  of  America  to  support  the  project  in  Washington’s  Ivy  City  neighborhood.  

Special  volunteers  included  

• Retired  Army  General  Stanley  McChrystal  • U.S.  Senator  Lisa  Murkowski  • Retired  Navy  Captain  Jeff  Cathey,  Bank  of  America  • John  Gomperts,  Director  of  AmeriCorps  • Kathy  Roth-­‐Douquet,  CEO  of  Blue  Star  Families  

They  were  joined  by  dozens  of  volunteers  from:  

• Bank  of  America  • Blue  Star  Families  

The  homes  use  new  building  techniques,  inspired  by  European  designs  that  maximize  energy  efficiency.  That  makes  the  homes  affordable  to  own…and  affordable  to  heat  and  cool,  as  well.  

ServiceNation  also  awarded  the  annual  Mission  Service  Award  for  Excellence  in  Civilian-­‐Military  Service  to  General  McChrystal  and  Mrs.  Patty  Shinseki.  

 

Retired  Army  General  Stanley  McChrystal  hard  at  work  during  ServiceNation’s  DC  Veterans  Day  service  project.  Photo  by  Morgana  Wingard  for  ServiceNation.org  (SN  Vets  Day  WSH  1)  

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Volunteers  work  with  Alaska  Senator  Lisa  Murkowski  (center)  on  a  Habitat  for  Humanity  home  in  DC’s  Ivy  City  Neighborhood.  Photo  by  Morgana  Wingard  for  ServiceNation.org  (WSH  2)  

 

 

 

 

 

 

 

 

 

 

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LA  Volunteers  Make  “Super”  Effort  LOS  ANGELES—Actor  Brandon  Routh  (Superman  Returns)  joined  volunteers  to  plant  an  orange  grove  at  the  California  State  Veterans  Home  on  the  VA  Campus  in  the  Westwood  section  of  Los  Angeles.  The  grove  will  not  only  provide  fresh  fruit  for  the  home’s  residents,  but  it  will  also  generate  as  much  as  $10,000  in  revenue  from  orange  sales.  

Also  joining  ServiceNation  on  the  Southland  project  were  140  volunteers  from:  

• Bank  of  America  • Pat  Tillman  Foundation  • Student  Veterans  of  America  • Los  Angeles  Air  Force  Base  

Mr.  Routh  also  kept  his  25,000  Twitter  followers  updates  on  the  group’s  progress  with  eight  tweets  throughout  the  day.  

ServiceNation  also  hosted  actress  Megan  Fox  (Transformers)  for  a  special  visit  to  the  VA  hospital.  She  met  with  veterans  of  every  generation,  including  a  102-­‐year-­‐old  woman  who’s  the  oldest  living  U.S.  female  veteran.  Ms.  Fox  also  posted  a  photograph  and  a  message  to  her  more  than  29  million  Facebook  fans.  The  post  attracted  more  than  25,000  likes  and  another  3,500  comments.  

 

 

Volunteers  get  last  minute  instructions,  as  they  prepare  to  plant  an  orange  grove  at  the  California  State  Veterans  Home  in  Los  Angeles  on  Veterans  Day  2011.  (LA  2)  

   

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Actor  Brandon  Routh  (left)  and  volunteers  get  ready  to  dig  into  ServiceNation’s  LA  Veterans  Day  service  project  at  the  California  State  Veterans  Home.  (LA  1)  

 

 

 

 

 

 

 

 

 

 

 

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Food  for  Thought,  Jobs  for  Veterans  in  Hawai’i  

HONOLULU—ServiceNation’s  Mission  Serve  initiative  for  Veterans  Day  wrapped  up  on  Monday,  November  14  in  Hawai’i.  Cast  members  of  CBS’s  Hawai’i  Five-­‐0  and  pro  athletes  Gabby  Reece  and  Laird  Hamilton  joined  volunteers  from  Joint  Base  Pearl  Harbor-­‐Hickam  to  help  500  military  school  children  learn  the  value  of  eating  health  food,  by  helping  them  to  create  a  teaching  garden.  

Partners:  

• Bank  of  America  • Merrill  Lynch  • Hickam  Elementary  School  • American  Heart  Association  Teaching  Gardens  • Bishop  Museum  • Sierra  Club  • Hui  Ku  Maoli  Ola  

The  event  brought  civilian  and  military  volunteers  together  to  build  garden  boxes  and  plant  edible  plants,  with  a  focus  on  native  Hawai’ian  flora.  The  teaching  garden  will  help  students  learn  not  only  how  to  grow  their  own  food,  but  also  the  value  of  exercise  and  healthy  eating.  The  garden  is  housed  at  Hickam  Elementary  School.  

 

Students  from  Hickam  Elementary  School  are  joined  by  Alex  O’Loughlin  (sunglasses),  Scott  Caan,  Masi  Oka  and  Daniel  Dae  Kim  from  Hawai’i  Five-­‐0,  and  by  Chris  Marvin,  Director  of  Civilian-­‐Military  

Partnerships/Mission  Serve,  ServiceNation.  (HNL  2)  

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Children  from  Hickam  Elementary  School  at  Joint  Base  Pearl  Harbor-­‐Hickam,  HI  get  a  less  on  native  Hawai’ian  plants  now  a  part  of  the  school’s  teaching  garden,  built  and  planted  by  Veterans  Day  

volunteers  from  ServiceNation’s  Mission  Serve  initiative.  

 

 

 

 

 

 

 

 

 

 

 

 

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Texas  Pride  Spurs  Veterans  Day  Volunteers  

DALLAS—Some  kids  in  North  Texas  saw  the  power  of  community  and  service  in  action  for  themselves  on  Veterans  Day.  ServiceNation,  Bank  of  America  and  the  Volunteer  Center  of  North  Texas  brought  volunteers  from  civilian  and  veteran  life  to  work  together  on  sprucing  up  the  Boys  and  Girls  Club’s  East  Dallas  clubhouse.  

Military  and  Service  Partners  included:  

• Employees  of  Dell,  Inc.  • Military  veterans  and  their  families  from  Dallas-­‐Fort  Worth  Metroplex  • The  Boys  and  Girls  Clubs  of  Greater  Dallas  

Some  of  the  activities  included:  

• Priming  and  painting  murals  in  the  club’s  gym  • Restriping  the  clubhouse’s  parking  lot  • Painting  the  building’s  exterior  • Being  “Reading  Buddies  to  club  members  

 

 

Volunteers  painting  part  of  the  Boys  and  Girls  Clubs  of  Greater  Dallas’s  East  Dallas  clubhouse,  as  part  of  ServiceNation’s  Mission  Serve  initiative  on  Veterans  Day  2011.  (DFW  1)      

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Lisa  Tatum  writes  cards  to  the  children  who  attend  the  East  Dallas  Boys  &  Girls  Club,  after  she  and  other  volunteers  painted  the  interior  as  part  of  ServiceNation's  Mission  Serve  initiative  on  Veterans  Day.  (DFW  

2)  

   

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Veterans  Day  Role  Reversal  in  San  Diego  

SAN  DIEGO—Many  Americans  spent  Veterans  Day  building  care  packages  for  men  and  women  service  in  the  Armed  Forces.  Meanwhile,  veterans,  active-­‐duty  military,  and  their  families  in  San  Diego  led  a  project  to  build  care  packages  for  the  homeless  in  the  San  Diego  community.  People  converged  on  PETCO  Park,  home  of  baseball’s  San  Diego  Padres  on  Veterans  Day  with  a  goal  of:  

• Building  750  care  packages  for  civilian  homeless  communities  in  need  • 150  of  the  care  packages  to  children  at  The  Monarch  School,  a  school  serving  homeless  

students.  

Volunteers  and  partners:  

• Bank  of  America  • San  Diego  Padres    

Together,  as  many  as  80  volunteers  built  the  reverse  care  packages,  showing  the  close,  nearly  century-­‐long  ties  between  San  Diego  and  the  U.S.  Military.  Naval  Base  San  Diego  is  principal  home  port  for  the  U.S.  Pacific  Fleet;  Naval  Air  Station  North  Island  and  Marine  Corps  Recruit  Depot  San  Diego  are  both  active  bases  and  registered  National  Historic  Landmark;  Marine  Corps  Air  Station  Miramar  is  located  in  the  San  Diego  suburbs;  and  Marine  Corps  Base  Camp  Pendleton  is  an  hour’s  drive  from  PETCO  Park.  

 

Soldiers,  volunteers  and  the  Swinging  Friar,  mascot  for  the  San  Diego  Padres,  pose  at  PETCO  Park  before  the  ServiceNation  Mission  Serve  initiative’s  reverse  care  package  service  project  for  Veterans  Day  2011.  

(SDO  1)  

   

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The  Swinging  Friar,  mascot  for  baseball’s  San  Diego  Padres,  helps  volunteers  from  Bank  of  America  and  military  families  make  “reverse”  care  packages  for  members  of  San  Diego’s  homeless  community.  (SDO  

3)  

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“Unbridled”  Effort  by  Civilians  and  Military  Members  in  Tampa  Bay  ODESSA,  FL—ServiceNation  and  Bank  of  America  partnered  with  U.S  Central  Command  (CENTCOM)  to  lend  an  helping  hand  to  a  Tampa  bay  area  horse  farm.    CENTCOM,  which  is  the  unified  military  command  with  jurisdiction  over  Afghanistan  and  Iraq,  is  headquartered  at  MacDill  Air  Force  Base,  about  30  miles  south  of  the  farm  in  Odessa,  FL.  

Quantum  Leap  Farms  uses  therapeutic  and  recreational  horseback  riding,  carriage  driving,  and  a  variety  of  behavioral  health  sciences  to  lend  a  helping  hand  to    veterans  and  civilians  with  disabilities.  Workers  spent  the  day  removing,  sanding,  an  dpainting  the  stable  doors  and  repairing  corral  gates.    

Volunteers  included:  

• U.S.  Representative  Gus  Bilirakis  of  Tarpon  Springs,  FL  • Bank  of  America  employees  • Command  Sergeant  Major  Frank  Grippe,  U.S.  Central  Command  • CENTCOM  families.  

Dr.  Edie  Dopking,  Quantum  Leap’s  founder,  told  WTSP-­‐TV  after  the  event,  “Today,  we  got  a  year’s  worth  of  stuff  done  in  about  six  hours,  so  it  was  really,  really  fantastic.”  

 

Volunteers  working  the  fence  line  at  Quantum  Leap  Farms  near  Tampa,  FL  during  the  ServiceNation  Mission  Serve  initiative’s  Veterans  Day  “Day  of  Service”  project.    (TSP  1)  

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Family  helps  clean  out  a  stable  at  Quantum  Leap  Horse  Farm  on  Veterans  Day.  The  farm  offers  horseback  therapy  to  injured  service  members  and  to  civilians.  (TSP  2)  

   

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New  York,  New  York:  The  Town  So  Nice,  It  Volunteered  Twice  NEW  YORK—ServiceNation’s  Mission  Serve  initiative  brought  the  spirit  of  caring  to  two  locations  in  New  York  City.  

Between  HBO’s  world  headquarters  on  Avenue  of  the  Americas  and  an  appearance  two  blocks  away  on  ABC’s  Good  Morning  America  in  Times  Square,  volunteers  worked  to  build  care  packages  for  service  members  stationed  in  Afghanistan.    

Partners  included:  

• Bank  of  America  • Pat  Tillman  Foundation  • American  Red  Cross  • InGear  

Joining  volunteers  from  Bank  of  America,  the  Pat  Tillman  Foundation  and  the  Red  Cross  were:  

• Marie  Tillman,  widow  of  Army  Specialist  Pat  Tillman  • Kevin  Jennings,  CEO  of  Be  The  Change,  Inc.  • Retired  Army  Colonel  John  Tien,  Managing  Director  of  Global  Operations  and  Technology,  

Citigroup.  

A  quick  ride  on  the  4  Train  away,  volunteers  were  making  more  care  packages  in  the  Great  Hall  of  Yankee  Stadium.  Partnering  with  the  USO  and  the  New  York  Yankees  Foundation,  volunteers  were  joined  by  Yankees’  manager  Joe  Girardi  and  by  Marine  Corps  Major  General  Melvin  Spiese  and  cadets  from  the  U.S.  Military  Academy  to  build  the  packages.  

 

Mission  Serve  goes  Coast  to  Coast:    Volunteers  appear  in  Times  Square  on  ABC’s  Good  Morning  America    before  starting  work  on  a  New  York  effort  to  build  care  packages  for  troops  overseas.  (NYC  2  (GMA))  

   

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Volunteers  in  HBO’s  New  York  headquarters  build  care  packages  as  part  of  ServiceNation’s  Mission  Serve  initiative  on  Veterans  Day.  (NYC  1)  

   

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Wrestling  Divas  Pitch  in  for  Boston  Project  DORCHESTER,  MA—ServiceNation’s  Mission  Serve  initiative  for  Veterans  Day  in  Boston  reached  out  directly  to  homeless  New  England  veterans,  t  

Partners:  

• Massachusetts  National  Guard  • WWE    

got  a  little  extra  help,  as  they  prepared  care  packages  for  homeless  veterans  in  the  Boston  area  on  Monday,  November  14.  Three  of  the  WWE  Divas,  Kelly  Kelly,  Eve  Torres  and  Alicia  Fox,  stopped  by  a  veterans  homeless  shelter  in  Boston  to  lend  their  support  to  the  cause.  

Kelly  Kelly  tweeted  later,  “Putting  together  care  packages  for  the  homeless  veterans  it’s  been  such  a  wonderful  morning  can’t  wait  to  see  the  smiles  on  there  [sic]  faces!”    

Volunteers  assembled  about  250  packages  at  the  Massachusetts  National  Guard  Armory  in  Dorchester  for  delivery  to  the  New  England  Center  for  Homeless  Veterans  in  Boston.    

 

   

The  assembly  line  was  humming,  as  three  of  the  WWE  Divas  join  the  Massachusetts  National  Guard  and  ServiceNation  volunteers  to  assemble  care  packages  for  clients  of  the  New  England  Center  for  Homeless  

Veterans.  (BOS  1)  

   

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WWE  Diva  Alicia  Fox  shakes  hands  with  volunteers  helping  to  assemble  care  packages  during  ServiceNation’s  Mission  Serve  initiative  with  the  Massachusetts  National  Guard  on  Veterans  Day  2011.  

(BOS  2)  

   

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Bay  Area  Volunteers  Reach  Out  to  Homeless  Veterans  SAN  FRANCISCO—ServiceNation  and  a  coalition  of  service  partners  brought  civilians,  veterans,  and  military  families  together  at  the  Presidio  of  San  Francisco  on  11-­‐11-­‐11  to  serve  other  Bay  Area  veterans.  

Partners:  

• The  Presidio  Trust  • Civic  Assets  • AmeriCorps-­‐National  Civilian  Community  Corps  • Swords  to  Plowshares  

Together  with  dozens  of  volunteers,  the  groups  assembled  lunches  for  homeless  veterans  in  the  City  by  the  Bay.  It’s  fitting  that  this  Mission  Serve  Veterans  Day  initiative  should  take  place  at  The  Presidio,  because  of  the  long  history  it  had  of  reaching  out  to  the  San  Francisco  community  during  its  145  years  as  a  U.S.  Army  post.  

In  the  weeks  that  followed  the  devastating  1906  earthquake,  troops  from  The  Presidio  fought  fires  and  provided  security  throughout  San  Francisco.  In  2011,  the  historic  military  site  brought  together  people  who  volunteer  to  serve,  both  in  the  military  and  in  their  communities,  n  an  effort  to  make  Veterans  Day  a  day  of  service  and  celebration.  

 

ServiceNation’s  Mission  Serve  initiative  for  11-­‐11-­‐11  brought  volunteers  to  The  Presidio  in  San  Francisco  to  make  lunches  for  some  of  the  Bay  Area’s  homeless  veterans.  (SFO  2)  

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While  older  volunteers  made  lunches  for  San  Francisco’s  homeless  veterans,  younger  helpers  taking  part  in  ServiceNation’s  Mission  Serve  Veterans  Day  service  project  at  The  Presidio  write  notes  of  gratitude  to  

include  in  the  lunch  packages.  (SFO  1)  

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Water  and  Service  Bring  Renewal  in  Pacific  Northwest  SEATTLE—ServiceNation’s  Mission  Serve  initiative  even  in  the  Northwest  brought  together  volunteers  for  environmental  stewardship  in  an  eco-­‐sensitive  area  along  the  Duwamish  River  in  South  Seattle.  

Partners:  

• Warrior  Gateway  • Veterans  Conservation  Corps  • Sierra  Club  

Groups  gathered  to  work  on  the  ongoing  restoration  of  the  Hamm  Creek  Estuary.  The  area,  near  Seattle’s  Boeing  Field  Airport,  has  been  the  focus  of  a  20-­‐year  effort  to  heal  the  ecosystem  around  the  once-­‐thriving  area.  

The  Hamm  Creek  Esturary  has  also  become  a  focal  point  of  healing  and  transition  for  veterans.  The  work  involved  clearing  some  of  the  thick  undergrowth  (grasses,  blackberry  brambles)  along  the  estuary’s  banks,  to  help  younger  plants  and  trees  grow.  

 

 

Volunteers  work  to  clear  thick  undergrowth  along  the  banks  of  the  Hamm  Creek  Estuary,  south  of  downtown  Seattle,  as  part  of  ServiceNation’s  Mission  Serve  Veterans  Day  11-­‐11-­‐11  initiative.  Photo  by  

Raina  Lovrien.  (SEA  1)  

   

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Volunteers  of  all  ages  pitch  in  during  the  ServiceNation  Mission  Serve  service  project  in  Washington  state’s  Hamm  Creek  Estuary.  Photo  by  Raina  Lovrien.  (SEA  3)  

   

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Volunteers  Help  Clean  Up  Popular  Mile-­‐High  Trail    DENVER-­‐-­‐Cherry  Creek  Trail  drew  the  attention  of  veterans  and  civilians  on  Veterans  Day.  ServiceNation’s  Mission  Serve  Veterans  Day  initiative  focused  on  the  nature  trail  that  cuts  through  the  heart  of  the  Mile  High  City.  

Military  partners  included:  

• Warrior  Gateway  

• Veterans  Green  Jobs  

• Colorado  Hire  Patriots  

• American  Women  Veterans  

They  partnered  with:  

• Phoenix  Multisport  

• Sierra  Club  

• Denver  Parks  and  Recreation  Department  

Civilians,  veterans  and  military  families  worked  together  on  Veterans  Day  working  to  clear  debris  and  help  restore  parks  along  portions  of  the  nearly  40-­‐mile  long  trail  popular  with  nature  lovers  and  bicycle  commuters,  alike.  

   

Volunteers  get  to  work  on  projects  along  Denver’s  Cherry  Creek  Trail,  the  Mile  High  City’s  project  in  the  11-­‐11-­‐11  ServiceNation  Mission  Serve  initiative  for  Veterans  Day.  (DEN  1)  

   

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Denverites  work  to  spruce  up  Cherry  Creek  Trail,  as  volunteers  join  in  ServiceNation’s  Mission  Serve  initiative  on  11-­‐11-­‐11  (DEN  2)  

   

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Tucson  Veterans  Day  Project  A  Walk  in  the  Park  TUCSON-­‐-­‐Volunteers  in  Southern  Arizona  took  care  of  one  of  the  region’s  many  outdoor  treasures:  Tucson  Mountain  Park.  Its  31.25  square-­‐mile  footprint  makes  it  one  of  the  country’s  largest  locally-­‐administered  open  spaces.  ServiceNation’s  Mission  Serve  initiative  project  gave  over  50  civilians,  veterans,  and  military  members  and  their  families  a  chance  to  spend  a  cool  day  (by  Arizona  standards)  working  together  as  part  of  one  community.  

Military  partner:  

• Warrior  Gateway  

Service  Partners:  

• REI  

• Southwest  Conservation  Corps  

• Sonoran  Arthropod  Studies  Institute  

• Pima  County  Natural  Resources,  Parks  and  Recreation  

Volunteers  also  came  from:  

• Davis-­‐Monthan  Air  Force  Base  

• Fort  Huachuca  

• City  of  Tucson  

• Pima  County  

 

 

Members  of  the  Southwest  Conservation  Corps  prepare  to  tackle  improvement  tasks  at  Tucson  Mountain  Park,  as  they  join  other  volunteers  in  ServiceNation’s  Mission  Serve  initiative  on  11-­‐11-­‐11  (TUS  1)    

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In  the  shadow  of  Arizona’s  saguaro  cacti,  a  shed  at  Tucson  Mountain  Park  gets  some  new  decoration  on  Veterans  Day  2011.  Volunteers  took  on  several  tasks,  as  they  take  part  in  ServiceNation’s  Mission  Serve  

initiative.  (Yes,  they’re  painting  saguaros  on  the  shed.)  (TUS  2)