serving those that serve others web2 summit jesse robbins final
DESCRIPTION
TRANSCRIPT
Web2.0 tools transforming Humanitarian Aid
2
Make a Difference,Improve Your Product
3
hard problems are hard.
4
None LotsExperience
ScaredFoolish
“We’ll save everyone with our new technology!”
“It will never work and you’ll kill everyone!”
Geeks:
Emergency Managers:
5
None LotsExperience
ScaredFoolish
“OMG No! It won’t work and it will kill everyone!”
“We’ll save everyone with your new technology!”
Geeks:
Emergency Managers:
6
there is a way
7
Pattern: Disaster Tech Innovation
1. Disaster
2. Ad-Hoc Adaptation
3. Championship
4. Iterative Improvement8
9
10
11
12
13
Ad-Hoc Adaptation:
http://twitter.com/nateritter
Handheld GPS+
Google Maps for Routes
14
15
16
“Take the I-90 bridge...”
“The bridge is destroyed... still”
“but Google says...”
srsly?
17
Problem: Google Maps isn’t Realtime
http://twitter.com/nateritter
Post Katrina
2007
2008
18
Champion:Mikel Maron
geo-hacker,hero.
19
• Iteration:
• Open Street Map
• Collaboration with Google & Yahoo
• Working with with UN & Aid Agencies
20
Champion:Mikel Maron
Better Maps forHumanitarian Aid
&Better Products for
Everyone21
Pattern: Disaster Tech Innovation
1. Disaster
2. Ad-Hoc Adaptation
3. Championship
4. Iterative Improvement22
anti-pattern
23
anti-pattern
1. Disaster
2. Ad-Hoc Adaptation
3. Championship
4. Iterative Improvement24
25
Ad-hoc Adaptation:
Tenacious SearchDistributed analysis of imagery for Search & Rescue
Images put into Amazon.com’s Mechanical Turk crowdsourcing tool.
Possible hits sent to experts for review.
26
Source: http://www.wired.com/techbiz/people/magazine/15-08/ff_jimgray_lost
27
Champion:
none.
Public now believes that this is easily repeatable.
It was not.
28
Iteration:
Steve Fossett SearchInadequate training for volunteers.
Many false positives.
People called SAR teams directly, hindering search.
29
Anti-Pattern“In hindsight, I wish it hadn’t been there, because it didn’t produce a darn thing that was productive except for being a giant black hole for energy, time and resources. There may come a day when this technology is capable of doing what it says it can deliver, but boy, that’s not now.”
- Maj. Cynthia Ryan
http://www.humanitarian.info/2007/11/08/the-perils-of-the-distributed-approach/30
New Champion: InternetSAR
31
How can WE be Champions?
32
many kinds of disaster
33
many opportunities
34
define:
non-profit organization
...same as the Enterprise,but less money.
(also, actually desperate for Web 2.0)
35
Find & Embrace Non-Profits
36
Understand their needs
37
“get boots on the ground”
38
Serve those that Serve Others
39
make a difference &improve your products
40
