serving up data & spirits: how bacardi crafts master data€¦ · · 2015-06-22serving up...

Serving up Data & Spirits:

How Bacardi Crafts Master Data

Gerald Lewis

Philippe Sciandra

Ludovic Heckendorn

2

SERVING UP DATA & SPIRITS

The Challenge:

Craft Data with the

same care as what

is in and on the

bottle

Agenda

• Bacardi Background

• IT Mission and Landscape

• Data Strategy

– Mission, Vision, Strategy

– Governance

– Organization

– Technology

– Delivery

• Learnings

• Questions


5

BACARDI - MORE THAN 150 YEARS OF HERITAGE

• Founded in 1862 in Santiago de Cuba by Don Facundo Bacardí Massó

• Don Facundo revolutionized the spirits industry and created the first light-bodied spirit –

what the world knows as rum today

• In 1960, revolutionary government forces illegally confiscated company assets in Cuba

• After leaving Cuba, Bacardi regrouped to become the largest privately held spirits

company in the world

• The Bacardi family’s passion and perseverance helped them overcome multiple crises –

earthquakes, disease, wars, prohibition – to become the global leader it is today

6

TODAY’S CORE PORTFOLIO

77

The world for Bacardi is changing…

88

… both externally…

Emerging markets and overall economic climate

Innovation and more advanced packaging

Advertising and digital marketing

Premiumization and craft

Drinking behaviors and regulation

Competition is tough

99

… as well as internally…

We are becoming One Bacardi

1010

… also…

Social

Mobile

Analytics

Cloud

Technology is fundamental for

success in today’s businesses

11

WE HAVE TO GET THE MASTER DATA RIGHT!

Agenda



• Data Strategy


– Governance

– Organization

– Technology

• Learnings

• Questions


13

Our IT Mission:

Enable Bacardi to sell more profitable cases

through people, process and technology innovation

Agenda



• Data Strategy


– Governance

– Organization

– Technology

– Delivery

• Learnings

• Questions


Mission and Vision – Gartner Framework

2013 Today 2018

Mission, Vision and Strategy

“One-touch” master data through one organization, system and set of processes

140,000 Customers, 56 processes; 75,000

Products, 111 processes; 70,000 Vendors,

12 processes

5 legacy data sources not fully integrated

Simple quality checks, after the fact

Data touched 5-6 times, incl. production

Governance board started in May’13, high

level ownership of data aligned

2013

Efficiency & Integration - data entered

once with quality checks, no touch flow

into ERP and other systems

Foundational quality & security – Quality

standards established, process ownership

codified, no direct access to SAP ECC

Proactive Governance - automated

auditing & scorecarding, shared service

tracks issues and fix proactively

2018 VISION

How we will get there

One system for Customer, Materials

and Vendor data (eliminate legacy)

Common approach to share basic data

Data cleansing

Establish Governance Board

Data & Innovation Group Creation

Expand to Finance Objects

One system with Product Lifecycle

Management integration

Data excellence framework, i.e. quality

KPIs levels visibility

Phase 2: Value

Data Excellence Services (incl.

education and training)

Full transparency and information sharing

Phase 3: GrowthPhase 1: Basics

2013 Today 20182016

MDG

SAP MDG (Master Data Governance ) is implemented as the Bacardi solution for Master Data Management. It is a process centric application that

provides centralized governance for selected master data domains like customer, vendor and material. We use it to centrally govern master data

based on a collaborative workflow process that seamlessly integrates business rules and subject matter domain expertise in order to achieve

consistent and accurate master data.

Governance

Consistent Data

Integration

Re-Use

Flexibility

Data Quality

Enables governance, compliance and transparency through integrated staging and

approval flows. Provides a verifiable audit trail of when, why, and by whom master

data was changed.

Delivers consistent definition, authorization and replication of key

Master Data. Eliminates error prone manual maintenance process on

multiple systems.

Integration with SAP and other non-SAP sytems.

Re-use of SAP Data Model, User Interface and existing business logic and

configuration for creation and validation.

Allows to extend existing models or define new objects

according to Bacardi processes.

Leverages Data Services for data quality and enrichment

e.g. on line address validation.

Technology – SAP MDG 7.0

Technology - MDG Journey

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Global SAP Volume

MaterialsLotus Notes Tools as Translation btw ERPs

MaterialsLotus Notes Tools w/ feed to BPM/MDM

for all ERPs

MaterialsMDG

Customer/VendorBPM/MDM for Global SAP

Customer/VendorMDG

Finance ObjectsMDG

Other Objects MDG

• MDG-C Live in > 50 Entities:– Combined Customer General, Sales Area, Company Code, Customer

Hierarchy, Credit and Excise Duty in “One Touch” Flow

– Enhanced for Brazil and India

– Exploring Data Services for Address Validation, VAT Validation, Duplicate Check

– Integrated with Internal Enterprise Systems

• MDG-S Live in > 50 Entities

• MDG-F Live for Profit Centre and Cost Centre

– Started work on Bank, GL and CoA

• Scoping for Pricing Condition Records and Product Hierarchy

• Mobile Product Catalogue and use of Data Services in review stage

Customer, Supplier and Finance Solutions

MDG-M & PLM

Portfolio / Project / Stage Gate Management Tool

Pro

du

ctC

atalog

(On

Ho

ld–

Solu

tion

TBC

)

ERP (APO, ECC, SRM, BI)

Master Data Management (MDG)

- Product Data-Material Data

-Plant-Sales

- Bill of Material (Prod/Sales)

PackagingSpecifications

Real Time Graphics

Brand Visual

IdentitySystem

LiquidDevelopment

• Since 2014 established Internal Team capable of delivering MDG enhancements eg MDG-F done in house

• Use SAP Switzerland Consulting:

– Fixed price delivery MDG-C & S template and roll out using Internal Team

– SAP India Off Shore Delivery Centre for SP2 upgrade and Brazil & India localizations

– T&M mode with Switzerland Consulting and India off shore for MDG-M

MDG Project Delivery

Agenda



• Data Strategy


– Governance

– Organization

– Technology

– Delivery

• Learnings

• Questions


•Takes time, 2 years into a 5 year journey

•Governance, organization is step one

•Need an executive sponsor who “gets it”

•Phased deliveries mitigates risk

•Partner for experience and get close to product owners

•Start with issues…

•…then make it more relevant and sexy

LEARNINGS

The Challenge:

Craft Data with the same care as what is in

and on the bottle

Agenda



• Data Strategy


– Governance

– Organization

– Technology

– Delivery

• Learnings

• Questions


Feedback & Win!

. Give us your feedback and take the

chance to win a brand new SAMSUNG

Galaxy S6 smart phone.

Vote now – win at the end of the day!

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downloaded for free at

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serving up data & spirits: how bacardi crafts master data€¦ · · 2015-06-22serving up...

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