ses conference india 2012 presentations. importance of keyword research ppt by suresh babu, web...
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SES Conference India 2012 Speakers presentation. Importance of Keyword Research by Suresh Babu, Founder, Web marketing academy BangaloreTRANSCRIPT
New Delhi4–5 December
Keyword ResearchHolistic keyword optimization
Suresh BabuWeb Marketing AcademyFounder
New Delhi | 4–5 December 2012 | #SESND
Evolution of Search
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New Delhi | 4–5 December 2012 | #SESND
Search in 2012
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How are your web properties going to show up in these results ?
And we are here talking about keywords for websites ……..
We are way behind
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New Delhi | 4–5 December 2012 | #SESND
Action: Test
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New Delhi | 4–5 December 2012 | #SESND
Key takeaways:
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Create A Mobile Site www.howtogomo.com (Free for 1 year)
Create Google + page for your
Business
(Local Business Listing is moving here)
Add your floor plans to Google Maps
maps.google.com/help/maps/floorplans
New Delhi | 4–5 December 2012 | #SESND
Types of keywords
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Short tail keywords
• 1-2 keywords( Conferences)
Branded Keywords
• Company keywords( SES Conferences)
Long tail keywords
• 3 or more keywords
( Discount codes to SES Conference New Delhi)
New Delhi | 4–5 December 2012 | #SESND
Action:
1. Write down 3 keywords that you think you should optimize your website for
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New Delhi | 4–5 December 2012 | #SESND
Action:
2. Share your business, target audience, location to the person sitting next to you and ask them to write down 3 keywords that they would type to find your business
Tip:
It’s an ice breaker + you will get the initial keyword list.
#RPF – Real People Feedback
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New Delhi | 4–5 December 2012 | #SESND
Understand User Intend ?
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Take Action
Awareness
Interest
Decision
Conference
SES Conference
Discount codes to SES Conference
Register
New Delhi | 4–5 December 2012 | #SESND
Key takeaways:
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Do a Google Search - Informational- Research- Comparison- Competitors
Search
- Logout of gmail- .com / .co.in- Maps- Image/Video
Use Location in your keywords
Try abbreviations
New Delhi | 4–5 December 2012 | #SESND
How to do keyword research ?
1. Talk to your friends and family. Come up with 5 keywords
#RPF – Real People Feedback
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New Delhi | 4–5 December 2012 | #SESND
2. Do a Google search. Google shows results based on their data
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New Delhi | 4–5 December 2012 | #SESND
3. Google related searches
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4. Google Instant search
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Instant search
Tip: Content ideas & topics for business blogging
Search for:• where/what/how/when• Compare Vs • Discounts
New Delhi | 4–5 December 2012 | #SESND
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4. Google trends
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5. Your Customer/Your Receptionist/Call center
(the person who answers the customer calls will be a great resource for keyword)
#RPF – Real People Feedback
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New Delhi | 4–5 December 2012 | #SESND
6. Google Analytics
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Tip:
Look for long tail keywords
80 % traffic comes from long tail
New Delhi | 4–5 December 2012 | #SESND
7. Google Keyword Tool
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Gives the number of searches for each keyword.
Use all the keywords to validate
New Delhi | 4–5 December 2012 | #SESND
Keyword List – Think Holistic
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Keyword Research
RPF Google Instant Google related Google Insights Google AnalyticsGoogle Keyword Tool
My Top Keywords
Research For Blog Competition Business decision To fine tune Final list Final list
For comparison Seasonality/location tweak To validate
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New Delhi | 4–5 December 2012 | #SESND
Tip:
Set up Google alerts & social mention alerts for top keywords
http://www.google.com/alerts
http://socialmention.com/
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New Delhi | 4–5 December 2012 | #SESND
Other Places for Keyword Ideas
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Answers
Discussion Forums
New Delhi | 4–5 December 2012 | #SESND
Thank You
Contact :
Suresh Babu
Phone: 9731388721
Email: [email protected]
linkedin.com/in/sureshbabutr
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New Delhi | 4–5 December 2012 | #SESND
Photo credits:
http://www.flickr.com/photos/chaoticgood01
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