ses to 2010 landing page seminar
DESCRIPTION
From the Landing Page Express Clinic at SES Toronto 2010TRANSCRIPT
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Presentation Outline
1)Landing page don'ts
2)Landing page case studies
3)Formula for Landing Pages
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Why Landing Pages?
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Landing Page Sins (Ash, Nielsen, Eisenberg)
- No clear call to action - Too many choices - Asking for too much info- Too much text on page - Visual distractions - Not keeping promises- Lack of trust
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More Landing Page Sins (Ash, Nielsen, Eisenberg)
- Design elements that look like ads- Violating web wide conventions- Vaporous content and empty hype- Small product image sizes- Lack of product reviews- Complicated form / cart processes- Slow load times
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No clear call to action
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Too many choices
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Too much text on page
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Lack of Trust…
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Violating web conventions
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Apollo Health Landing Page (Old)
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Apollo Health Landing Page (New)
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NXPowerLite Old Page – 17.9%
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New Page Long – 27.5%
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New Page Short – 36.6%
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Job Description – Original Page
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Job Description - New Page
