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A paradigm shift in potato and sweetpotato research adopting the agricultural products value chain (APVC) approach in Kenya L. Wasilwa, J. A. W. Ochieng, C. Lung’aho, M. Nyongesa, P. J. Ndolo, V. Kirigua and S. P. Omondi Kenya Agricultural Research Institute www.kari.org

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Page 1: Sess3 1 dr lusike wasilwa   paradigm shifts in potato and sweetpotato research- adapting the agriculture products value chain in kenya

A paradigm shift in potato andsweetpotato research adopting theagricultural products value chain(APVC) approach in Kenya

L. Wasilwa, J. A. W. Ochieng, C. Lung’aho, M. Nyongesa, P. J. Ndolo, V. Kirigua and S. P. Omondi

Kenya Agricultural Research Institute www.kari.org

Page 2: Sess3 1 dr lusike wasilwa   paradigm shifts in potato and sweetpotato research- adapting the agriculture products value chain in kenya

Setting the stage: What are the key issues to consider?

Page 3: Sess3 1 dr lusike wasilwa   paradigm shifts in potato and sweetpotato research- adapting the agriculture products value chain in kenya

Current Prediction for 2050

Prediction for 2020

Source: GIS-UnitCIAT, June 2009

Climate change

Kenya Agricultural Research Institute www.kari.org

Page 4: Sess3 1 dr lusike wasilwa   paradigm shifts in potato and sweetpotato research- adapting the agriculture products value chain in kenya

0

10

20

30

40

50

60

70

1990 2000 2010 2020 2030

Percentage of urban population in Kenya by 2030

Page 5: Sess3 1 dr lusike wasilwa   paradigm shifts in potato and sweetpotato research- adapting the agriculture products value chain in kenya

Production: The yield gap

-1)

0

5

10

15

20

25

30

Banana Papaya Mango

Reseacher Farmer (A) Farmer (B)

Yiel

d (t

ha)

Potential yield

Actual yield

Yield gap

Biophysical limitations- Soil fertility- Water- Variety, etc

Socio economic and policy limitations- Knowledge- Credit availability- Inputs- Markets

Which inputs are lacking?

Why inputs are not used?Source – Africa Soils Net, 2009

Exp

erim

enta

tion

Kenya Agricultural Research Institute www.kari.org

Page 6: Sess3 1 dr lusike wasilwa   paradigm shifts in potato and sweetpotato research- adapting the agriculture products value chain in kenya

Harvesting and consistentdelivery of quality, safe and

nutritious products from FIELD TO PLATE

Field production

Consumption

Pre-postharvest

Narrowing the GAP of postharvest losses

Kenya Agricultural Research Institute www.kari.org

Page 7: Sess3 1 dr lusike wasilwa   paradigm shifts in potato and sweetpotato research- adapting the agriculture products value chain in kenya

Stakeholder involvement: Progression of research and feedback loops

Basic

Strategic

AppliedApplied

Adaptive

Inte

nsi

ty o

f st

akeh

old

er p

arti

cip

atio

n

Time

Kenya Agricultural Research Institute www.kari.org

Page 8: Sess3 1 dr lusike wasilwa   paradigm shifts in potato and sweetpotato research- adapting the agriculture products value chain in kenya

Change of KARI modus operandiChange from “pushing of commodity” to “market responsive products”Production to satisfy the needs and preferences of the consumerPosition KARI strategically to be a key driver for increasing productivity, commercialization and competitivenessDevelop technologies and innovations for demand-driven product value chains

Kenya Agricultural Research Institute www.kari.org

Page 9: Sess3 1 dr lusike wasilwa   paradigm shifts in potato and sweetpotato research- adapting the agriculture products value chain in kenya

Agriculture Product Value Chains:The re-orientation challenge

The production orientation: The exploitation of Bio-physical capabilities

Market (or Selling) orientation: Processes of promoting the consumption of a product that the system is able to produce

Marketing orientation: Identifying wants and needs of potential customers, (opportunities) and matching these to potential to do business

Kenya Agricultural Research Institute www.kari.org

Page 10: Sess3 1 dr lusike wasilwa   paradigm shifts in potato and sweetpotato research- adapting the agriculture products value chain in kenya

Vision 2030 – getting Kenya into a middle income economy where industrialization plays a key role

Develop technologies that fit within the industrialization portfolio e.g. potato or sweetpotato products

Kenya Agricultural Research Institute www.kari.org

Shift from production to marketing orientation approach

Page 11: Sess3 1 dr lusike wasilwa   paradigm shifts in potato and sweetpotato research- adapting the agriculture products value chain in kenya

So how is this done?

Page 12: Sess3 1 dr lusike wasilwa   paradigm shifts in potato and sweetpotato research- adapting the agriculture products value chain in kenya

1. Review and analysis of the Agricultural Sector sub-sectors

4. Analyzing priority APVC

3. Prioritization of selected potential APVC

5. Formulating priority APVC upgrading strategy

6. APVC upgrading project proposal development

7. APVC upgrading project proposal review and approval

8. Upgrading project proposal management and reporting

2. Identification and selection of potential APVC

Kenya Agricultural Research Institute www.kari.org

Public steps (Programme Coordinators)

Stakeholder workshops (Programme Officers)

Actors e.g. NPCK, HCDA, KENAPOFA,Kirinyaga Millers, KACE, Supermarkets

Page 13: Sess3 1 dr lusike wasilwa   paradigm shifts in potato and sweetpotato research- adapting the agriculture products value chain in kenya

1. Review and analysis of potato and sweetpotato sub-sectors

Role of roots and tuber cropsConducted situational analysis and reviewed development objectivesCharacterized production systems in various ecozones Prioritization of value chains in sub-sectorsAnalysis of higher level broad sub-sectors challenges, opportunities and interventions

Kenya Agricultural Research Institute www.kari.org

Page 14: Sess3 1 dr lusike wasilwa   paradigm shifts in potato and sweetpotato research- adapting the agriculture products value chain in kenya

2. Identification and selection of potential APVC

3. Prioritization of selected potential APVCs

Page 15: Sess3 1 dr lusike wasilwa   paradigm shifts in potato and sweetpotato research- adapting the agriculture products value chain in kenya

Weighting criteria for Agricultural Product Value Chains (APVC)

Competitiveness potential (25)Impact potential (20)Contribution to agricultural GDP (15)Opportunities for intervention (15)Contribution to quality of environment (15)Social welfare (10)

Potential APVCs were selected based on an agreed criteria

Kenya Agricultural Research Institute www.kari.org

Page 16: Sess3 1 dr lusike wasilwa   paradigm shifts in potato and sweetpotato research- adapting the agriculture products value chain in kenya

Criteria Weight Sub criteria Weight

1.0

Competitivenesspotential

25 1.1 Availability of high market demand,opportunities for growth and existence ofindustry leadership

10

1.2 Potential for increased commercialization, valueaddition and product diversification 8

1.3 Potential for competitive advantage in domestic,regional and global markets 7

2.0

Impact potential

20 2.1 Increased employment creation and incomegeneration

9

2.2 Potential for effective and sustainablestakeholder and MSE participation and growth 7

2.3 Potential for effective and sustainable public-private sectors participation and partnership 4

3.0

Contribution toAgricultural GDP

15 3.1 Potential for increased production andproductivity

6

3.2 Potential for increasing availability and access toquality and affordable food

5

3.3 Potential for enhancing livelihoods and pro-pooreconomic growth 4

Page 17: Sess3 1 dr lusike wasilwa   paradigm shifts in potato and sweetpotato research- adapting the agriculture products value chain in kenya

4.0Opportunitiesfor intervention

15 4.1 Expressed stakeholder’s demand and theircommitment and willingness to collaborate 7

4.2 Existence of challenges and availability ofcapacity to address them 4

4.3 Relevance and contribution to national andregional development objectives 4

5.0Contribution toquality ofenvironment

15 5.1 Potential for enhancing sustainable utilization ofnatural resources

6

5.2 Potential for improving conservation andmaintenance of biodiversity

5

5.3 Promoting cleaner production and mitigation ofclimate change and variability 4

6.0Social Welfare 10 6.1 Potential for improving nutrition and healthparticularly among the poor and marginalized

4

6.2 Potential for encouraging gender equity andequitable distribution of benefits

3

6.3 Capacity to mainstream major cross-cuttingissues

3

Total 100 100

Criteria Weight Sub criteria Weight

Page 18: Sess3 1 dr lusike wasilwa   paradigm shifts in potato and sweetpotato research- adapting the agriculture products value chain in kenya

Root and Tuber crops RankSweetpotato (7.33) 1Cassava (6.70) 2Potato (6.68) 3Arrow root (5.68) 4

Kenya Agricultural Research Institute www.kari.org

Value Chain Priority Setting

Total score out of 10

Inputsupply

Technologygeneration and dissem

ination

Production

Processing

Distribution

Consumption

Page 19: Sess3 1 dr lusike wasilwa   paradigm shifts in potato and sweetpotato research- adapting the agriculture products value chain in kenya

4. Analyzing priority APVCs

Page 20: Sess3 1 dr lusike wasilwa   paradigm shifts in potato and sweetpotato research- adapting the agriculture products value chain in kenya

Sweetpotato value chain

Kenya Agricultural Research Institute www.kari.org

Page 21: Sess3 1 dr lusike wasilwa   paradigm shifts in potato and sweetpotato research- adapting the agriculture products value chain in kenya

Sweetpotato Value Chain Mapping

Transporters

Spe

cific

con

sum

erm

arke

ts

Researchers

Storage providers

Seed, cuttings,ridgingequipment

GAPs, harvesting,packaging

Transport, financing Transportation

Extension providers(public/private)

KSU, credit providers

Farmers, tradersmiddlemen

FarmersWholesales

FarmersVendors

Kenya Agricultural Research Institute www.kari.org

Provisionof inputs

Production Sale andConsumption

Trade DistributionTechnologydevelopment

Input providers WholesalerFarmers Traders Retailers

Page 22: Sess3 1 dr lusike wasilwa   paradigm shifts in potato and sweetpotato research- adapting the agriculture products value chain in kenya

Sweetpotato value chain: ConstraintsLow productivity and poor marketing strategiesLow genetic potential in some varietiesSome varieties susceptible to insect (weevils) and diseases (viruses)Inadequate access to timely and sufficient quantitiesof quality planting materials (vines)Low volumes for ‘industrial’ processing although production outstrips consumption, generallyPoorly developed product retail marketTechnologies have not reached many beneficiariesInadequate articulation between demand and supply

Kenya Agricultural Research Institute www.kari.org

Page 23: Sess3 1 dr lusike wasilwa   paradigm shifts in potato and sweetpotato research- adapting the agriculture products value chain in kenya

Sweetpotato value chain: Opportunities

Virus resistant/tolerant and high yielding varieties developed by researchExisting technologies on multiplication and conservation of clean planting materialsLocal cottage industries exist for value additionInitiatives for CIGs (Community Interest Groups) formation enhancing marketingDemand growing, with trends in healthy eating habit: (high local market demand for speciality trait varieties, e.g. orange fleshed sweetpotato)Potential markets such as feed industry existHigh economic value (KES 6-9 billion) annually and high potential to transform economic well-being of many farmers

Kenya Agricultural Research Institute www.kari.org

Page 24: Sess3 1 dr lusike wasilwa   paradigm shifts in potato and sweetpotato research- adapting the agriculture products value chain in kenya

Potato value chain

Kenya Agricultural Research Institute www.kari.org

Page 25: Sess3 1 dr lusike wasilwa   paradigm shifts in potato and sweetpotato research- adapting the agriculture products value chain in kenya

Potato Value Chain Map

Technology promotion Potato Crop

ProductionPotato

Processing

Sale andConsumption

Transporters (Middlemen / Brokers)

Good Agronomic Practice, Harvesting,

Ware Trade

Storage, Packaging, and Labeling

[Consumer Markets]Wholesale & Retail

Kiosks

Researchers (on various Value Chain aspects)

Quality Controllers (KEPHIS)

ProcessorsDEEPA, Njoro

canner

WholesalersUkulima

market & otherFarmers Traders(Internal & external)

Retailers

Technology ProvidersKARI, CIPIARCs

DistributionCrisps,

fresh & frozen chips

Transportation / Re-packaging

Farm Inputsprovision

Transport

Processing Fast food chains Other recipes

Ware producer

Farmers

‘Seed Multiplier’ Farmers

Ware Potato’ Farmers

Financing Agencies (GoK, Donors,)

Germplasm acquisition, variety dev./ testing and promotion/dissemination

‘Demos’ / Info. on Varieties & GAPs

Seed, Fertilizers, Soil analysis, Land Prep. Equipment, Pesticides

PromotingAgencies:

PPPs

Input ProvidersSTAK

Agro-dealers ,ADC,

Germpplasm provision

Kenya Agricultural Research Institute www.kari.org

Page 26: Sess3 1 dr lusike wasilwa   paradigm shifts in potato and sweetpotato research- adapting the agriculture products value chain in kenya

Potato Value Chain: Constraints

Limited innovationsNarrow breeding horizonNarrow germplasm base Limited integrated pest and diseasemanagement packagesLimited integrated NRM (natural resource management) packagesLimited appropriate postharvest technologiesLimited crop management packages

Kenya Agricultural Research Institute www.kari.org

Page 27: Sess3 1 dr lusike wasilwa   paradigm shifts in potato and sweetpotato research- adapting the agriculture products value chain in kenya

Potato Value Chain:Low adoption of innovations and poor accessibilityLimited adoption of innovations

Inappropriate/weak technology transfer mechanismsPoor packaging of extension messages

Limited accessibility and costly inputsLack of a robust (viable) seed systemPoor land tenure systemLimited access to creditHigh cost /poor quality of farm inputs (fertilizers, pesticides, etc)

Kenya Agricultural Research Institute www.kari.org

Page 28: Sess3 1 dr lusike wasilwa   paradigm shifts in potato and sweetpotato research- adapting the agriculture products value chain in kenya

Potato Value Chain:Low production and processing

Low productionInappropriate policy instrumentsLimited access to creditHigh transaction costs (poor rural access roads)

Limited processingInappropriate policy instrumentsBulkiness and perishable nature of potato

Kenya Agricultural Research Institute www.kari.org

Page 29: Sess3 1 dr lusike wasilwa   paradigm shifts in potato and sweetpotato research- adapting the agriculture products value chain in kenya

Potato Value Chain:Undeveloped markets and limited utilization

Undeveloped markets (Distribution)Inappropriate policy instrumentsHigh transaction costs (poor road network)

Limited utilization of potato and potato products (Trading)Poor developed (small and segmented) marketsPoor road network and scattered farmsLimited use of standardized packaging/weighingHigh transaction costs (poor road network)

Kenya Agricultural Research Institute www.kari.org

Page 30: Sess3 1 dr lusike wasilwa   paradigm shifts in potato and sweetpotato research- adapting the agriculture products value chain in kenya

Development of Innovation Platforms

Page 31: Sess3 1 dr lusike wasilwa   paradigm shifts in potato and sweetpotato research- adapting the agriculture products value chain in kenya

Bury thebody

Priest

Mourners

Program

Food

Flowers

Money

Tents

Grave

Transport

Coffin

Catering

PA system

African funeral

Kenya Agricultural Research Institute www.kari.org

Committee

Page 32: Sess3 1 dr lusike wasilwa   paradigm shifts in potato and sweetpotato research- adapting the agriculture products value chain in kenya

Farmer

Input supplierPolicymaker

Scientist

Industry

Transporter

Standardsbody

Networking amongst value chain actors

Extension

Kenya Agricultural Research Institute www.kari.org

Page 33: Sess3 1 dr lusike wasilwa   paradigm shifts in potato and sweetpotato research- adapting the agriculture products value chain in kenya

Different levels of innovation platforms

Kenya Agricultural Research Institute www.kari.org

Page 34: Sess3 1 dr lusike wasilwa   paradigm shifts in potato and sweetpotato research- adapting the agriculture products value chain in kenya

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Expected Outcomes

Drive agriculture forward

Kenya Agricultural Research Institute www.kari.org

Page 35: Sess3 1 dr lusike wasilwa   paradigm shifts in potato and sweetpotato research- adapting the agriculture products value chain in kenya

THANK YOU