ECE 507 Emerging Technologies

Susan W. Hall, PhD

shall10@gmu.edu

susan.hall@njvc.com

Agenda – Session 1

Introductions Course Description Informal Student Survey Identifying Technologies of Interest Topics for Discussion

Managing Emerging Technologies A Different Game

The Three Worlds of IT

Introductions

Susan W. Hall

George Mason, BA, Geography George Washington, MS, Information Management George Washington, PhD, Engineering Management, Systems

Engineering

Department of Defense/Intelligence Community• Defense Mapping Agency• National Imagery and Mapping Agency• National Geospatial-Intelligence Agency• Department of Homeland Security

Private Sector• L1 Identity Solutions, Vice President, Business Development• NJVC, Senior Vice President, Corporate Strategy and Development

Introductions

Students Name Education Work Background Emerging Technology Interests Speaker Expectations

Course Description

Lectures, readings, case studies introducing concepts of IT systems, technology insertion, technology management.

Discussion of governmental and societal influences on technology emergence.

Discussion of near, mid, and long term technologies.

Extensive student participation.

Grading Policy

15% Test

40% Final report

45% Class participation (includes

attendance and discussion)

Reports Overview Final presentations

Individual or Group presentations

How a new technology was identified, developed, implemented

Must incorporate some of the ideas discussed on technology emergence, speciation, lack of willingness to take risk, or taking-on too much risk.

Should address technology alternatives and why they were not selected. Discuss possible future of the technology and leadership requirements.

Include additional information discussed in class, for instance on government or societal influences on research leading to market.

Definitions Information technology (IT), as defined by the

Information Technology Association of America (ITAA):• "the study, design, development, implementation, support or

management of computer-based information systems, particularly software applications and computer hardware

Emerging technologies is a general term used to denote:• Significant technological developments that broach new territory in

some significant way in their field. • Knowledge base is expanding• Innovative application to existing markets

Introduction to Emerging Technologies2013 Top Technology Priorities:

Securing the IT environment Managing and retaining data Managing risk and compliance Ensuring privacy Leveraging emerging technologies Managing system implementation Enabling decision support and managing performance Governing and managing IT investment/spending Preventing and responding to fraud Managing vendors and service providers

Introduction to Emerging TechnologiesTop 10 CIO Business and Technology Priorities in 2013

Increasing enterprise growth• Analytics and business intelligence

Attracting and retaining new customers• Mobile technologies

Reducing enterprise costs• Cloud computing (SaaS, IaaS, PaaS)

Creating new products and services (innovation)• Collaboration technologies (workflow)

Delivering operational results• Virtualization

Improving efficiency• Legacy Modernization

Improving profitability (margins)• IT Management

Attracting and retaining the workforce• CRM

Improving marketing and sales effectiveness• ERP Applications

Expanding into new markets and geographies• Security

Source: Gartner Executive Programs (January 2012)

Introduction to Emerging TechnologiesSuggested topics for presentations:

Social and Digital Media Consumerization Web Serviceshttp://www.youtube.com/watch?v=QUCfFcchw1w

ConsumerizationVirtualizationIT Repurposinghttp://www.youtube.com/watch?v=TN7-8PDeWCk

Mega Trends in IT – we are in the 4th wave of IT – Ubiquitous Computing• Dynamic Engagement – not just transaction based• Dynamic Enterprise – always on and connected• Dynamic Resourcing - everything as a service• Dynamic Analytics – Big Data• Dynamic Automation – drives optimization• Dynamic Security – seamless, integrated, pervasivehttp://www.youtube.com/watch?v=HGzye0yGKgA&feature=related

MIT Emerging Technologyhttp://www2.technologyreview.com/tr10/

Introduction to Emerging TechnologiesSuggested topics for presentations cont.:

Introduction to Emerging Technologies

Wharton School – purpose of the book: Examines management challenges posed by

emerging technologies Looks at priority issues of emerging technology

management: Evaluation of emerging technologies Designing and managing alliances Strategies for participating in emerging technologies Developing products for new markets Designing organizations to compete Managing intellectual property Evolution of emerging technology-based industry

Introduction to Emerging Technologies

Organization of the book: Part I – looks at technology development, frameworks

for evaluating technologies, and the role of gov’t in emerging technologies

Part II – looks at markets for new technologies Part III – discusses strategy making for emerging

technologies Part IV – reviews internal and external financing and

investment approaches Part V – discusses reshaping organizations

Introduction to Emerging Technologies

A Different Game: Industry is being transformed The knowledge base is expanding Application to existing markets is undergoing

innovation New markets are being created

Three challenges for success: Coping with great uncertainty and complexity Keeping up with accelerating change Developing new competencies

Introduction to Emerging Technologies

Need for New Management Approach: Different Rules New Tools Shift in Thinking

Need to engage in the following practices: More fluid organizational context More robust and adaptive strategy making Staged resource allocation Market exploration Adaptive technology development

Introduction to Emerging Technologies

Playing the Game: Some technologies succeed and some fail

Palm Pilot vs Apple’s Newton PDA Key lessons learned:

Incumbents can be at a disadvantage Knowledge assets outweigh physical assets Understand how customers use the technology Learn from experiments Don’t go for the big market all at once Understand the role of government Use partners Use flexible planning Employ new strategies for financial assessment

“Need the right technology at the right time”

Introduction to Emerging Technologies Living with Paradox:

Managers of emerging technology need to become more comfortable with high levels of complexity and paradox:

Have a strong commitment but keep your options open Winners are often pioneers, but most pioneers fail Strategies should build on existing competencies but

organizational separation is often required for success Competition is intense and brutal, yet winning requires

collaboration

“There is always an easy solution to every human problem-neat, plausible and wrong.”

CASE STUDY

Mastering the Three Worlds of Information Technology

The Three Worlds of IT

IT spending per employee increased 240%, 1987-2004 Abundant and rapidly growing list of technologies Failures and catastrophes Managers ignore at their peril – instead they must help

select technology, support adoption and ensure use IT is latest in series of General Purpose Technologies

(electric power, transistor, laser)• “Crucially GPTs deliver greater benefits as people invent or

develop complements…”• IT is somewhat unique

Some can deliver results without complements Others allow complements to emerge Others impose everything all at once

Three Categories of IT

Function IT• Ducati• Enhanced capacity to experiment• Increased precision

Network IT• Dresdner, Kleinwort, Wasserstein• Facilitate collaboration• Allow expressions of judgement• Foster emergence• STRATCOM, Cheyenne Mountain

Enterprise IT• CVS• Redesigning business processes• Standardizing workflows• Monitoring activities and events

Managing the Three Types

Selection• Everyone else is doing it!• $130B spent on IT that was never used• Must focus first on the business case and need

Adoption• FIT – managers must find ways to complement• NIT – Set norms for participation• EIT – Managers must dictate

“Managers must know when to pull the plug”