session 2 delivering a channel shift - helen milner
DESCRIPTION
TRANSCRIPT
![Page 1: Session 2 delivering a channel shift - helen milner](https://reader035.vdocuments.net/reader035/viewer/2022062614/54642af9af795967228b6e68/html5/thumbnails/1.jpg)
Helen MilnerChief ExecutiveOnline Centres Foundation
![Page 2: Session 2 delivering a channel shift - helen milner](https://reader035.vdocuments.net/reader035/viewer/2022062614/54642af9af795967228b6e68/html5/thumbnails/2.jpg)
Section Divider: Heading intro here.
Delivering Channel Shift
Helen Milner
Chief Executive, Online Centres Foundation
8 December 2011
![Page 3: Session 2 delivering a channel shift - helen milner](https://reader035.vdocuments.net/reader035/viewer/2022062614/54642af9af795967228b6e68/html5/thumbnails/3.jpg)
www.slideshare.net/helenmilner
@helenmilner
![Page 4: Session 2 delivering a channel shift - helen milner](https://reader035.vdocuments.net/reader035/viewer/2022062614/54642af9af795967228b6e68/html5/thumbnails/4.jpg)
Online Centres Foundation: Our Vision
To deliver large scale social action in thousands of local communities so that everyone can take part in a fully networked nation
![Page 5: Session 2 delivering a channel shift - helen milner](https://reader035.vdocuments.net/reader035/viewer/2022062614/54642af9af795967228b6e68/html5/thumbnails/5.jpg)
3,800 Community Partners
Pubs
Cafes
Community centres and events
… and churches, libraries, mosques, buses
![Page 6: Session 2 delivering a channel shift - helen milner](https://reader035.vdocuments.net/reader035/viewer/2022062614/54642af9af795967228b6e68/html5/thumbnails/6.jpg)
Cyberbarn: November 2011
![Page 7: Session 2 delivering a channel shift - helen milner](https://reader035.vdocuments.net/reader035/viewer/2022062614/54642af9af795967228b6e68/html5/thumbnails/7.jpg)
Not owned, managed or funded by usCentre search and free phone number search (one database for UK)
![Page 8: Session 2 delivering a channel shift - helen milner](https://reader035.vdocuments.net/reader035/viewer/2022062614/54642af9af795967228b6e68/html5/thumbnails/8.jpg)
750,000 people got online and registered with UK online centres between April 2010 and Nov 2011
www.go-on.co.uk
![Page 9: Session 2 delivering a channel shift - helen milner](https://reader035.vdocuments.net/reader035/viewer/2022062614/54642af9af795967228b6e68/html5/thumbnails/9.jpg)
People
PlacesTechnology
![Page 10: Session 2 delivering a channel shift - helen milner](https://reader035.vdocuments.net/reader035/viewer/2022062614/54642af9af795967228b6e68/html5/thumbnails/10.jpg)
“If all UK digitally excluded adults got online and made one digital contact each month, this would save the Government £900 million per year”
PwC & Martha Lane Fox
www.raceonline.org/research
Macro-economics: Benefits to UK plc
![Page 11: Session 2 delivering a channel shift - helen milner](https://reader035.vdocuments.net/reader035/viewer/2022062614/54642af9af795967228b6e68/html5/thumbnails/11.jpg)
Smarter Government(December 2009)
£30m for UK online centres over 3 years to get 1 million more people online
![Page 12: Session 2 delivering a channel shift - helen milner](https://reader035.vdocuments.net/reader035/viewer/2022062614/54642af9af795967228b6e68/html5/thumbnails/12.jpg)
"It used to cost government over £10 to process a driving license application or a
self-assessment tax form. Online, the cost is less than £2."
George Osborne 16.05.2011
![Page 13: Session 2 delivering a channel shift - helen milner](https://reader035.vdocuments.net/reader035/viewer/2022062614/54642af9af795967228b6e68/html5/thumbnails/13.jpg)
It’s a big job ….
Only 54% of UK adults have ever used an online government service
Internet users are more likely to have interaction with government or their local council offline (71%) than online (65%).
…. and a long journey from offline to using online government services
Source: Ofcom UK Adults’ Media Literacy Report, 2011
![Page 14: Session 2 delivering a channel shift - helen milner](https://reader035.vdocuments.net/reader035/viewer/2022062614/54642af9af795967228b6e68/html5/thumbnails/14.jpg)
Nobody comes in and asks to use online Government Services … 43% do shift
![Page 15: Session 2 delivering a channel shift - helen milner](https://reader035.vdocuments.net/reader035/viewer/2022062614/54642af9af795967228b6e68/html5/thumbnails/15.jpg)
Incentivised by partnership campaigns
![Page 16: Session 2 delivering a channel shift - helen milner](https://reader035.vdocuments.net/reader035/viewer/2022062614/54642af9af795967228b6e68/html5/thumbnails/16.jpg)
Digital Champions: family & volunteers
![Page 17: Session 2 delivering a channel shift - helen milner](https://reader035.vdocuments.net/reader035/viewer/2022062614/54642af9af795967228b6e68/html5/thumbnails/17.jpg)
Real innovation: make people use government services 100% online
It makes you think differently about exclusion
Imagine only 5% of the population needing to use a face to face or telephone channel for their simple contacts
Let’s push people online … as well as encouraging and supporting
![Page 18: Session 2 delivering a channel shift - helen milner](https://reader035.vdocuments.net/reader035/viewer/2022062614/54642af9af795967228b6e68/html5/thumbnails/18.jpg)
Digital by Default is a change programme not a technology project
![Page 19: Session 2 delivering a channel shift - helen milner](https://reader035.vdocuments.net/reader035/viewer/2022062614/54642af9af795967228b6e68/html5/thumbnails/19.jpg)
1m online for £30m: How are we doing?
750,000 people got online
322,500 shift (43%)
1.2m contacts shifted/mth
£117,648,000 saved in a year
April 2010 – Nov 2011
![Page 20: Session 2 delivering a channel shift - helen milner](https://reader035.vdocuments.net/reader035/viewer/2022062614/54642af9af795967228b6e68/html5/thumbnails/20.jpg)
£118m total saved
- £30m spent
= £88m total saved
…. so far
![Page 21: Session 2 delivering a channel shift - helen milner](https://reader035.vdocuments.net/reader035/viewer/2022062614/54642af9af795967228b6e68/html5/thumbnails/21.jpg)
That’s how we deliver channel shift
![Page 22: Session 2 delivering a channel shift - helen milner](https://reader035.vdocuments.net/reader035/viewer/2022062614/54642af9af795967228b6e68/html5/thumbnails/22.jpg)
Thank You
@helenmilner on twitter
www.ukonlinecentres.com
www.go-on.co.uk