session 2 - summer 2012

8/2/2019 Session 2 - Summer 2012

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SUMMER 2012Film Club Session #2

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BRIEFING

punctuality

film club varsity jacket

student presentations / assignments

session make up

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AGENDA

awards season follow up

film marketing

Summer 2012 Movies

hugo cinematography analysis

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AWARDS SEASONRECAP

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2012 ACADEMY AWARDSWINNERS

Best Picture

THE ARTIST

Directing

MICHEL HAZANAVICIUS

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Animated Feature Film

RANGO

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Best Actor

JEAN DUJARDIN

Best Actress

MERYL STREEP

Best Supporting Actor

CHRISTOPHER PLUMMER

Best Supporting Actress

OCTAVIA SPENCER

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Cinematography

HUGO

Art Direction

HUGO

Costume Design

THE ARTIST

Makeup

THE IRON LADY

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Film Editing

THE GIRL WITH THE DRAGON TATTOO

Sound Editing

HUGO

Sound Mixing

HUGO

Visual Effects

HUGO

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WRITING - ADAPTED SCREENPLAYTHE DESCENDANTS

WRITING - ORIGINAL SCREENPLAY

MIDNIGHT IN PARIS

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FILM MARKETING

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MARKETING

PROMOTING/ SELLING A FILM

INCL. MARKET RESEARCH & ADVERTISING

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SUMMER 2012YAY!

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THE AVENGERS

Chris Hemsworth - Thor

Scarlett Johansson - Black Widow

Robert Downey Jr - Iron ManGwyneth Paltrow - Pepper Potts

Jeremy Renner - Hawkeye

Chris Evans - Captain AmericaTom Hiddleston - Loki

Lou Ferrigno - The incredible Hulk

Cobie Smulders - Maria Hill

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THE AVENGERS

what was the trailer trying to sell?

What is so appealing about this movie

that it has been generating buzz for 2

years?

what are some aspects you canforesee the movie not doing so well

in?

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MIRROR MIRROR VSHUNTSMAN

if you can only watch one movie, which

one would you watch?

which movie do you think will be more

financially successful? why?

how are the 2 films differently

marketed?

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SUMMER 2012 MOVIES

The Avengers (May 4)

Dark Shadows (May 11)

The Dictator (May 11)

Battleship (May 18)Men In Black 3 (May 25)

Snow White and the Huntsman (June 1)

Prometheus (June 8)

Abraham Lincoln Vampire Hunter (June 22)

Brave (June 22)

The Amazing Spider-Man (July 3)

Ted (July 13)

The Dark Knight Rises (July 20)

Neighborhood Watch (July 27)

Step Up 4 (July 27)

The Bourne Legacy (August 3)

Total Recall (August 3)Warm Bodies (August 10)

The Expendables 2 (August 17)

The Apparition (August 24)

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FILM STUDIES 101know the lingo

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WHAT IS FILM STUDIES?

the study of film, the study of cinema

celebration of the medium, understanding of the form

how film is constructed, interpreted & perceived

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THE LIFE OF A FILM

production - making of

the film

pre-productionproduction

post-production

distribution - marketingof the film

free publicity

paid advertising

tie-ins

merchandising

exhibition - screening of

the film

exclusive run

multiple run

saturation run

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PRODUCTION LINGO

major production - produced by a major

independent production - not produced by a major

the majors - 90-95% of total box office revenue

warner brothers, 20th century fox, universalstudios, walt disney pictures, pixar, dreamworks,

marvel, etc.

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AESTHETIC LINGO

classical hollywood - historical period within hollywood

cinema (till 1950s) OR a mainstream, conventional narrative,

the dominant mode of story telling

avant-garde - advanced guard, aesthetic that challenges/

reinvents artistic conventions

Midas formula films - blockbuster films targeted at 12-24

year olds, usually shot in 3d, usually with adolescent

protagonist

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MISE-EN-SCENE & MISE-EN-SHOTwhat is being filmed & how it is being filmed

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HUGO

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session 2 - summer 2012

Documents