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Assignment Master of Business Administration (Through Distance Education) (Odd Semester) MBA III Semester Session: 2015-16 Directorate of Distance Education Guru Jambheshwar University of Science & Technology Hisar Compiled &Prepared by Dr. Sanjay Tiwari Course Co-ordinator MBA Programme, DDE, GJUS& T

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Page 1: Session: 2015-16 - GJUS&T 3rd sem... · Session: 2015-16 Directorate of ... EHM for „security analysis and port-folio management? ... Justify by giving illustrations on meaning,

Assignment

Master of Business Administration

(Through Distance Education)

(Odd Semester)

MBA III Semester

Session: 2015-16

Directorate of Distance Education

Guru Jambheshwar University of Science & Technology

Hisar

Compiled &Prepared by

Dr. Sanjay Tiwari

Course Co-ordinator

MBA Programme, DDE, GJUS& T

Page 2: Session: 2015-16 - GJUS&T 3rd sem... · Session: 2015-16 Directorate of ... EHM for „security analysis and port-folio management? ... Justify by giving illustrations on meaning,

GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR DIRECTORATE OF DISTANCE EDUCATION

ASSIGNMENT

Programme : MBA Semester : III

Course: Business Policy & Strategic Management

Code: CP-301

Important Instructions

Attempt all three questions from each assignment given below. All questions are to be

attempted in legible handwriting on plane white A 4 size papers and handed over for

evaluation to the study centres concerned. Each question carries 5 marks and the total

marks are 15.

PART-I (15 Marks)

1. If you are working as Chief Manager (Corporate Strategy) in an organization,

then how would you design the Business Policy? Also describe the process of

strategic management with suitable illustrations.

2. Explain the terms vision, mission and objectives and goals from strategic

management perspectives. Do you think that these are same for service and

manufacturing organizations? Justify the argument with suitable illustarions.

3. Discuss and compare BCG matrix and GE- nine cell models with suitable

illustration. How the strategic decisions are influenced by application of these

models?

PART-II (15 Marks)

1. Elaborate the concept of competitive advantage with examples from Indian

Industry.

2. How the Experience Curve and Industry Analysis are important in the context of

strategy formulation and planning? Illustrate.

3. Hypothetically taking an example of any organization or company working in

India and discuss the following by elaborating the concepts:

a. SWOT Analysis b. Impact Matrix c. Concept of value chain.

Page 3: Session: 2015-16 - GJUS&T 3rd sem... · Session: 2015-16 Directorate of ... EHM for „security analysis and port-folio management? ... Justify by giving illustrations on meaning,

GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR DIRECTORATE OF DISTANCE EDUCATION

ASSIGNMENT

Programme : MBA Semester : III

Course: Business Legislation Code: CP-302

Important Instructions

Attempt all three questions from each assignment given below. All questions are to be

attempted in legible handwriting on plane white A 4 size papers and handed over for

evaluation to the study centres concerned. Each question carries 5 marks and the total

marks are 15.

PART-I (15 Marks)

1. What do you understand by a contract? Also elaborate the essentials of a valid

contract mentioned in relevant provisions of the Indian Contract Act, 1872.

2. Define the performance of the contract. Discuss the various ways to discharge the

contract.

3. Explain in detail the rights of an unpaid seller.

PART-II (15 Marks)

1. What do you understand by Negotiable Instruments? Describe types of

negotiable instruments.

2. Define a Company. What are the various types of company? Do you think that

the new Company Act has become more relevant in present context? Justify

the argument.

3. Write a detail note on Articles of Association and Memorandum of

Association. How these are different? Discuss.

Page 4: Session: 2015-16 - GJUS&T 3rd sem... · Session: 2015-16 Directorate of ... EHM for „security analysis and port-folio management? ... Justify by giving illustrations on meaning,

GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR DIRECTORATE OF DISTANCE EDUCATION

ASSIGNMENT Programme : MBA Semester : III

Course: Corporate Taxation Code: FM-303

Attempt all three questions from each assignment given below. All questions are to be

attempted in legible handwriting on plane white A 4 size papers and handed over for

evaluation to the study centres concerned. Each question carries 5 marks and the total

marks are 15.

PART I (15 Marks)

1. Describe the various forms of corporate taxes. Also mention the provisions of Excise

duty and Customs duty on manufactured products and imported goods.

2. What is GST? Explain the pros and cons of GST if implemented in India.

3. How the incidence of corporate taxes affects a consumer? Discuss the political,

economic, financial and strategic aspects of corporate taxation in India.

PART-II (15 Marks)

1. What are different aspects of corporate planning? How the CSR motives can be

achieved through corporate taxes in India?

2. Describe various provisions of amended Companies Act, 2013 related to the

corporate taxes.

3. Recently Vodafone has been given the benefit of tax exemption in Retrospective Tax

Law Case. Highlighting the major milestones of this case examine the issues and

challenges of Retrospective Tax Law in India.

Page 5: Session: 2015-16 - GJUS&T 3rd sem... · Session: 2015-16 Directorate of ... EHM for „security analysis and port-folio management? ... Justify by giving illustrations on meaning,

GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR DIRECTORATE OF DISTANCE EDUCATION

ASSIGNMENT Programme : MBA Semester : III

Course: Security Analysis & Investment Management

Code: FM-304

Attempt all three questions from each assignment given below. All questions are to be

attempted in legible handwriting on plane white A 4 size papers and handed over for

evaluation to the study centres concerned. Each question carries 5 marks and the total

marks are 15.

PART I (15 Marks)

1. Describe the various forms of market efficiency. What are the implications of

EHM for „security analysis and port-folio management? Discuss with

assumptions.

2. What are the requirements for listing of equity shares at a stock exchange?Also

discuss the procedures for listing according to SEBI provisions.

3. Explain main features and limitation of the following investment alternatives:

(a) Real estate (b) Precious metals (c) Call money market (d) Commercial Papers (e) Convertible debentures

PART-II (15 Marks)

1. What are the various tools of analysis used by technicians for investment

decisions? Also state the recent developments that have take place in the

Indian Stock Markets.

2. Describe with illustrations, various theories of valuation of fixed income

and variable income securities.

3. What do you mean by Sensex? Explain its composition for construction of

sensex and what are the criteria of determining its composition? Also

describe the role of brokers and traders in stock market.

Page 6: Session: 2015-16 - GJUS&T 3rd sem... · Session: 2015-16 Directorate of ... EHM for „security analysis and port-folio management? ... Justify by giving illustrations on meaning,

GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR DIRECTORATE OF DISTANCE EDUCATION

ASSIGNMENT

Programme : MBA Semester : III

Course: Management of Financial Institutions

Code: FM-305

Important Instructions

Attempt all three questions from each assignment given below. All questions are to be

attempted in legible handwriting on plane white A 4 size papers and handed over for

evaluation to the study centres concerned. Each question carries 5 marks and the total

marks are 15.

PART-I (15 Marks)

1. Define financial institution? How they are different from banks? Do you think

that in the era of universal banking the relevance of financial institutions has lost

grounds? Discuss the role and importance of financial institution?

2. How will you evaluate the risks and returns of assets and liabilities of financial

institutions? What are various types of risk in financial institutions? Explain their

nature and strategies to mitigate.

3. What is the impact of interest rate on an economy? How short term and long

term interest rate co-related?

PART-II (15 Marks)

1. Explain the working and organization of Life Insurance Corporation of India(LIC)

.With the help of available information on web –site of LIC discuss the types of

risks involved in various kinds of life insurance policies.

2. “Financial Planning is more than understanding and suggesting the investors

about the investment avenues.” Justify this argument by illustrating the nature,

role, relevance and importance of financial planning by investment companies.

3. Comment on the following:

a. Monetary and credit policy of RBI

b. Risk Management techniques of banks

c. Development financial Institutions

Page 7: Session: 2015-16 - GJUS&T 3rd sem... · Session: 2015-16 Directorate of ... EHM for „security analysis and port-folio management? ... Justify by giving illustrations on meaning,

GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR DIRECTORATE OF DISTANCE EDUCATION

ASSIGNMENT Programme : MBA Semester : III

Course: Principles of Insurance Code: FM-306

Attempt all three questions from each assignment given below. All questions are to be

attempted in legible handwriting on plane white A 4 size papers and handed over for

evaluation to the study centres concerned. Each question carries 5 marks and the total

marks are 15.

PART-I (15 Marks)

1. “Insurance is more than merely a financial product”. Do you agree with this

statement? Justify by giving illustrations on meaning, nature, scope, importance

and types of insurance.

2. “As the regulator of insurance industry in India the role of IRDA has taken

paradigmatic shifts”? Explain the functions and objectives of the IRDA in

monitoring and regulating insurance sector in India. How far IRDA has been

successful in achieving the objectives for which it was established?

3. What are the various constituents of insurance environments? Discuss the impact

of external factors on insurance environment.

PART-II (15 Marks)

1. As an adviser in insurance company you have to adopt a particular procedure for

settlement of claims. Describe the procedure for settlement of claims under a life

insurance contact. Do the claim settlement procedures adopted by public and

private insurers differ?

2. From the official web-site of IRDA and annual reports of the IRDA, prepare a

detailed account of performance of insurance sector in India during the last five

years.

3. From the reliable resources obtained from official websites and documents in

public domain, compare the product specifications of life insurance companies in

public and private sector. Do you think that the recent proposed Bill to open

insurance sector for foreign players will help boost the demand of insurance in

India? Justify

Page 8: Session: 2015-16 - GJUS&T 3rd sem... · Session: 2015-16 Directorate of ... EHM for „security analysis and port-folio management? ... Justify by giving illustrations on meaning,

GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR,

DIRECTORATE OF DISTANCE EDUCATION ASSIGNMENT

Programme : MBA Semester : III

Course: International Business Environment

Code: IB-315

Important Instructions

Attempt all three questions from each assignment given below. All questions are to be

attempted in legible handwriting on plane white A 4 size papers and handed over for

evaluation to the study centres concerned. Each question carries 5 marks and the total

marks are 15.

PART-I (15 Marks)

1. Explain the socio-economic and political changes which are happening of the world

level impacting the international trade and business. Support your argument with

suitable examples?

2. Explain the different theories of international trade in brief. Which one is the most

suitable in the present context?

3. Differentiate between the tariff and non- tariff barriers. What is the purpose behind

imposing these barriers?

PART-II (15 Marks)

1. Explain the foreign exchange market mechanism. How the exchange rate is

determined in the regulated markets and under free markets forces?

2. Explain the role of WTO in the promotion and expansion of international trade

among the member countries. What are the major agreements which taken place

under W.T.O.? Comment on India‟s stand at WTO talks recently.

3. Elaborate the different parameters for the evaluation and selection of a country by

MNCs for starting the international business. Explain with suitable example?

Page 9: Session: 2015-16 - GJUS&T 3rd sem... · Session: 2015-16 Directorate of ... EHM for „security analysis and port-folio management? ... Justify by giving illustrations on meaning,

GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR DIRECTORATE OF DISTANCE EDUCATION

ASSIGNMENT Programme : MBA Semester : III

Course: Export-Import Procedures, Documentation and Logistics Code: IB-316

Important Instructions

Attempt all three questions from each assignment given below. All questions are to be

attempted in legible handwriting on plane white A 4 size papers and handed over for

evaluation to the study centres concerned. Each question carries 5 marks and the total

marks are 15.

PART-I (15 Marks)

1. What do you understand by Business Contracts in International context? Explain the

legal dimensions of international Business Contracts.

2. What do you mean by documentation? Explain the procedures and documentation

for availing various export incentives in India?

3. What is a Business Risk? Explain the strategies for mitigating the Credit and Foreign

Risk arising out of international trade transaction?

PART-II (15 Marks)

1. Define quality control. Explain the inspection concept scheme and procedures of

quality control?

2. Explain the methods and instruments of pre-shipment finance and post-shipment

of export finance?

3. Comment on the following:

a. Dry Port b. Duty Draw Back Scheme c. Freight Rate Structure.

Page 10: Session: 2015-16 - GJUS&T 3rd sem... · Session: 2015-16 Directorate of ... EHM for „security analysis and port-folio management? ... Justify by giving illustrations on meaning,

GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR DIRECTORATE OF DISTANCE EDUCATION

ASSIGNMENT

Programme : MBA Semester : III

Course: India’s Foreign Trade and Policy Code: IB-317

Important Instructions

Attempt all three questions from each assignment given below. All questions are to be

attempted in legible handwriting on plane white A 4 size papers and handed over for

evaluation to the study centres concerned. Each question carries 5 marks and the total

marks are 15.

PART-I (15 Marks)

1. Explain the directional and structure trends in India’s Foreign Trade since 1991.

Suggest measures to improve India’s share in world trade in new economy?

2.List out the major commodities of imports and export from India’s exports to USA and

European countries by taking data from the DGFT web-site. Also comment on the

potential of these exports to other countries

3. Discuss the functions of Export- promotion Councils? To what extent they have been

able to achieve their objectives?

PART-II

1. Discuss the trends in balance of payment position in India since 1991. What are

the major contributions to balance of payment position?

2. What are the salient features of India‟s latest foreign trade policy? What

improvements would you suggest in this policy?

3. Critically examine the role of export processing zones (EPZs) and special

economic zones (SEZs) in the promotion of India‟s foreign trade. What steps are

required to boost up their performance?

Page 11: Session: 2015-16 - GJUS&T 3rd sem... · Session: 2015-16 Directorate of ... EHM for „security analysis and port-folio management? ... Justify by giving illustrations on meaning,

GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR DIRECTORATE OF DISTANCE EDUCATION

ASSIGNMENT Programme : MBA Semester : III

Course: Foreign Exchange Management Code: IB-318

Important Instructions

Attempt all three questions from each assignment given below. All questions are to be

attempted in legible handwriting on plane white A 4 size pa pers and handed over for

evaluation to the study centres concerned. Each question carries 5 marks and the total

marks are 15.

PART-I (15 Marks)

1. What do you understand by foreign exchange market? Explain the structure and

various participants of the foreign exchange market.

2.Differentiate spot and forward exchange rate. Explain various elements that constitute

and affect forward exchange rate?

3.Discuss various methods used in forecasting exchange rates?

PART-II (15 Marks)

1. What are various types of foreign exchange risks? How these affect the business and

trade of the countries? Explain.

2. Comment and discuss on the following terms:

(a)Bid-ask rate and Bid –offer spread

(b) Direct and indirect quotes

(c) Value date and broken date

3. Suppose you are working as foreign exchange manager in an organization, point out

various activities of a company that result in foreign exchange exposure and how would

manage its transaction exposure?

Page 12: Session: 2015-16 - GJUS&T 3rd sem... · Session: 2015-16 Directorate of ... EHM for „security analysis and port-folio management? ... Justify by giving illustrations on meaning,

GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR DIRECTORATE OF DISTANCE EDUCATION

ASSIGNMENT (PART I)

Programme : MBA Semester : III

Course: Management of Industrial Relation Code: OBH-311

Important Instructions

Attempt all three questions from each assignment given below. All questions are to be

attempted in legible handwriting on plane white A 4 size papers and handed over for

evaluation to the study centres concerned. Each question carries 5 marks and the total

marks are 15.

PART-I (15 Marks)

1. Define industrial relation. Explain the impact of emerging socio-economic scenario on

industrial relation in India.

2. Explain the following:

(a) Negotiation and collective settlements (b) Technological change and Industrial relations.

3. Define trade union. Why do employees join trade union? What are the problems of

trade union in India? Discuss any live case of industrial dispute in recent years.

PART-I (15 Marks)

1. What is participative management? Explain the techniques of participation of

management? How it is crucial in settling of industrial disputes and maintaining

industrial relations?

2. “The concept of Quality Management has undergone paradigmatic changes in recent

years”? Do you agree with this argument? How do quality control circles contribute

towards quality management?

3. Critically examine the role of on grievance management mechanism in India?

Page 13: Session: 2015-16 - GJUS&T 3rd sem... · Session: 2015-16 Directorate of ... EHM for „security analysis and port-folio management? ... Justify by giving illustrations on meaning,

GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR DIRECTORATE OF DISTANCE EDUCATION

ASSIGNMENT Programme : MBA Semester : III

Course: Managing Interpersonal and Group Processes Code: OBH-312

Important Instructions

Attempt all three questions from each assignment given below. All questions are to be

attempted in legible handwriting on plane white A 4 size papers and handed over for

evaluation to the study centres concerned. Each question carries 5 marks and the total

marks are 15.

PART-I (15 Marks)

1. What do you mean by group? Explain the types of groups and discuss the merits and

demerits of a group as a medium of learning?

2. Explain the meaning and process of change. Why absorption of planned change is

considered critical to the success of an organization?

3. Define the meaning and significance of interpersonal communication. What are the

different forms of interpersonal communication? Explain the strategies of effective

communication.

PART-II (15 Marks)

1.What is the organizational implication of increased interpersonal awareness? How

does JOHARY window help in increasing interpersonal awareness?

2. Explain the advantages and disadvantages of individual and group decision making

.Briefly discuss the methods of group decision making.

3. What do you mean by team building? Explain the stages of team building?

Page 14: Session: 2015-16 - GJUS&T 3rd sem... · Session: 2015-16 Directorate of ... EHM for „security analysis and port-folio management? ... Justify by giving illustrations on meaning,

GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR DIRECTORATE OF DISTANCE EDUCATION

ASSIGNMENT Programme : MBA Semester : III

Course: Human Resource Planning and Development

Code: OBH-313

Important Instructions

Attempt all three questions from each assignment given below. All questions are to be

attempted in legible handwriting on plane white A 4 size papers and handed over for

evaluation to the study centres concerned. Each question carries 5 marks and the total

marks are 15.

PART-I (15 Marks)

1.Explain the meaning of human resource and human resource planning. Discuss the

process of human planning at length.

2. What is the rationale of demand forecasting? Explain the techniques of manpower

demand forecasting.

3. Give the comparative significance of career management and career and their

implications in career planning.

PART-II (15 Marks)

1. Why retention has become a critical activity even in the present day depressing

environment? Which strategies an organized may apply to retain its best talent?

2. Discuss the relationship between performance planning and potential appraisal.

Which techniques can be used to assess the performance of employees?

3. Discuss the components of QWL. How the quality of work life can facilitates

resistance to change?

Page 15: Session: 2015-16 - GJUS&T 3rd sem... · Session: 2015-16 Directorate of ... EHM for „security analysis and port-folio management? ... Justify by giving illustrations on meaning,

GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR DIRECTORATE OF DISTANCE EDUCATION

ASSIGNMENT

Programme : MBA Semester : III

Course: Organizational Effectiveness and Change

Code: OBH-314

Important Instructions

Attempt all three questions from each assignment given below. All questions are to be

attempted in legible handwriting on plane white A 4 size papers and handed over for

evaluation to the study centres concerned. Each question carries 5 marks and the total

marks are 15.

PART-I (15 Marks)

1. If you are an HR manager and your organization is suffering from problems of

retention and employees turnover then how would you designprocess of change.

Discuss the process of organizational change by citing relevant examples at each

stage.

2. Distinguish between efficiency and effectiveness. Discuss various ways to bring

effectiveness and efficiency in an organization.

3. Define the term change agent? Explain various change agents which have impact

on the organizational performance.

PART-II (15 Marks)

1.Explain the meaning and types of organizational conflicts. How these arise? Discuss

the different management strategies to tackle these conflicts?

2. Define learning and learning curve. Explain various strategies for fostering

organizational learning?

3.Comment on the following:

(a) Cross cultural dynamics (b) Business ethics and corporate governance in new CSR initiatives (c) Women empowerment in organizations

Page 16: Session: 2015-16 - GJUS&T 3rd sem... · Session: 2015-16 Directorate of ... EHM for „security analysis and port-folio management? ... Justify by giving illustrations on meaning,

GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR DIRECTORATE OF DISTANCE EDUCATION

ASSIGNMENT Programme : MBA Semester : III

Course: Management Support System

Code: ITM-319

Important Instructions

Attempt all three questions from each assignment given below. All questions are to be

attempted in legible handwriting on plane white A 4 size papers and handed over for

evaluation to the study centres concerned. Each question carries 5 marks and the total

marks are 15.

PART-I (15 Marks)

1. Define DSS. Elaborate the role of DSS in business.

2. What is Executive Information System (EIS)? List and briefly describe its

limitations.Briefly describe the Executive Information System of

tomorrow.

3. Write notes on the following:

(a) What do you mean by Fuzzy Logic? Explain its advantages and limitations

(b)Define “What –if analysis”? How do spreadsheet software systems

Work as DSS tool?

PART-II (15 Marks)

4. Define Expert system. How is it different from DSS? Describe the

benefits, problems and limitations associated with expert system.

5. Define Groupware. Where is it applicable? Describe the various

classification of groupware.What is Groupthinking? Provide an

example of a groupthinking situation.

6. Define the concept of abstract model. Explain the various types of

abstract models.

Page 17: Session: 2015-16 - GJUS&T 3rd sem... · Session: 2015-16 Directorate of ... EHM for „security analysis and port-folio management? ... Justify by giving illustrations on meaning,

GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR DIRECTORATE OF DISTANCE EDUCATION

ASSIGNMENT Programme : MBA Semester : III

Course: System Analysis and Design

Code: ITM-320

Important Instructions

Attempt all three questions from each assignment given below. All questions are to be

attempted in legible handwriting on plane white A 4 size papers and handed over for

evaluation to the study centres concerned. Each question carries 5 marks and the total

marks are 15.

PART-I (15 Marks)

1.(a) List and explain various phases of software development life-cycle.

(b)What do you mean by fact finding? What are the various techniques?

of fact finding ?Explain and illustrate.

2. (a) What elements of control are important in systems? Explain the role

of feedback in system.

(b) List out five characteristics of a good SRS document.

3.Describe the criteria for software purchase selection from vendor briefly. Enumerate

various pointsthat need to be considered prior toSoftware Selection.

PART-II (15 Marks)

1. What is Software? Explain various project management techniques for managing

software projects.

2. What do you mean by decision analysis? Illustrate how is decision taken using

decision tree?

3. Discuss the major issues involved in managing data processing in an organization.

Page 18: Session: 2015-16 - GJUS&T 3rd sem... · Session: 2015-16 Directorate of ... EHM for „security analysis and port-folio management? ... Justify by giving illustrations on meaning,

GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR DIRECTORATE OF DISTANCE EDUCATION

ASSIGNMENT Programme : MBA Semester : III

Course: Database Management System

Code: ITM-321

Important Instructions

Attempt all three questions from each assignment given below. All questions are to be

attempted in legible handwriting on plane white A 4 size papers and handed over for

evaluation to the study centres concerned. Each question carries 5 marks and the total

marks are 15.

PART-I (15 Marks)

1. Define Data Models. Explain various types of database management models with

their merits and demerits.

2. What are various file processing and access methods in DBMS? Explain with

examples.

3. Define DBA. What are the responsibilities and functions of DBA?

PART-II (15 Marks)

1.What do you mean by normalization? Explain various forms of normalization with

suitable examples.

2. Define Distributed Data Processing Systems. Why database environment for such a

system is needed?

3. Define SQL? What are its various types? Mention two commands of each type.

Page 19: Session: 2015-16 - GJUS&T 3rd sem... · Session: 2015-16 Directorate of ... EHM for „security analysis and port-folio management? ... Justify by giving illustrations on meaning,

GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR DIRECTORATE OF DISTANCE EDUCATION

ASSIGNMENT

Programme : MBA Semester : III

Course: Internet Programming for E-Commerce

Code: ITM-322

Important Instructions

Attempt all three questions from each assignment given below. All questions are to be

attempted in legible handwriting on plane white A 4 size papers and handed over for

evaluation to the study centres concerned. Each question carries 5 marks and the total

marks are 15.

PART-I (15 Marks)

1. Explain the process of creating multimedia websites. Also discuss interactive

websites.

2. How does Linux differ from windows? Explain different features of LINUX. Also discuss

shell programming.

3. Explain configuration and features of Internet Information Server(IIS).

PART-II (15 Marks)

1. Explain the following scripts:-

(a) JavaScript (b) VB Script

2. What is HTML? What are its uses? Discuss different building blocks of HTML.

3. Write short notes on:

(a) vi Editor (b) Digital-signature.

Page 20: Session: 2015-16 - GJUS&T 3rd sem... · Session: 2015-16 Directorate of ... EHM for „security analysis and port-folio management? ... Justify by giving illustrations on meaning,

GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR DIRECTORATE OF DISTANCE EDUCATION

ASSIGNMENT Programme : MBA Semester : III

Course: Advertising Management Code: MM-307

Attempt all three questions from each assignment given below. All questions are to be

attempted in legible handwriting on plane white A 4 size papers and handed over for

evaluation to the study centres concerned. Each question carries 5 marks and the total

marks are 15.

PART-I (15 Marks)

1. Define advertising .Why is it said, “No advertising, no marketing.”How does it help in

creating primary and selective demand?

2.Is everything fair in advertising? Discuss major socio-cultural and ethical

criticisms of advertising.

3. Why sales shouldn’t be taken as advertising objective?Discuss DAGMAR

approach in this context.

PART-II (15 Marks)

1. How an advertising copy is prepared? What are components of an ad copy?

2. Discuss different types of media of advertising highlighting their respective

advantages and limitations. What are the factors influencing the choice of

media-mix?

3. What is the rationale of measuring advertising effectiveness? Discuss

different techniques of measuring advertising effectiveness.

Page 21: Session: 2015-16 - GJUS&T 3rd sem... · Session: 2015-16 Directorate of ... EHM for „security analysis and port-folio management? ... Justify by giving illustrations on meaning,

GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR DIRECTORATE OF DISTANCE EDUCATION

ASSIGNMENT

Programme : MBA Semester : III

Course: Sales Management Code: MM-308

Attempt all three questions from each assignment given below. All questions are to be

attempted in legible handwriting on plane white A 4 size papers and handed over for

evaluation to the study centres concerned. Each question carries 5 marks and the total

marks are 15.

PART-I (15 Marks)

1. How does the sales objective affect the designing of a sale strategy? Explain

various sales methods with the help of suitable examples.

2. Examine the role of personal selling as a form of direct marketing for selling

consumer durable products in current context and also explain how would you

handle these objections raised at the end of sales presentation?

(a) The price is too high (b) After sale services are not satisfactory.

3. Describe different types of sales training methods?How these can be made

more effective?

PART-II (15 Marks)

1. How can redesigning or reallocating territories affect total profit contribution

from sales territories? Explain with the help of suitable examples.

2. Identify the selection tools that have been most used to screen and select the

sales personnel. Which of these are used most extensively?

3. Discuss the various techniques of sales control.How the techniques of sales

control have changed in recent years?

Page 22: Session: 2015-16 - GJUS&T 3rd sem... · Session: 2015-16 Directorate of ... EHM for „security analysis and port-folio management? ... Justify by giving illustrations on meaning,

GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR DIRECTORATE OF DISTANCE EDUCATION

ASSIGNMENT

Programme : MBA Semester : III

Course: Consumer Behaviour Code: MM-309

Attempt all three questions from each assignment given below. All questions are to be

attempted in legible handwriting on plane white A 4 size papers and handed over for

evaluation to the study centres concerned. Each question carries 5 marks and the total

marks are 15.

PART-I (15 Marks)

1. Discuss the relevance of the study of consumer behaviour for the marketers.

How pricing decisions are taken in view of consumer behavior?

2. Define Perception and explain its types .How understanding of perception

helps a marketer in deciding product design and pricing?

3. What is understood by attitude? Describe various models available for

attitude measurement.

PART-II (15 Marks)

1. What do you understand by personality? Also discuss the theories of

personality.

2. What do you mean by diffusion of innovation? Describe the entire process.

3. What is meant by Motive? How the marketers use motive in formulating

marketing strategies?

Page 23: Session: 2015-16 - GJUS&T 3rd sem... · Session: 2015-16 Directorate of ... EHM for „security analysis and port-folio management? ... Justify by giving illustrations on meaning,

GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR DIRECTORATE OF DISTANCE EDUCATION

ASSIGNMENT

Programme : MBA Semester : III

Course: Rural Marketing Code: MM-310

Attempt all three questions from each assignment given below. All questions are to be

attempted in legible handwriting on plane white A 4 size papers and handed over for

evaluation to the study centres concerned. Each question carries 5 marks and the total

marks are 15.

PART-I (15 Marks)

1. Is it still true that the rural markets buy products for satisfying basic needs

and not high end products? Give reasons.

2. What are the socio-economic and cultural characteristics that differentiate

rural markets from their urban counterparts? Illustrate.

3. Explain the process of marketing of services in rural markets assuming any

hypothetical service offering.

PART-II (15 Marks)

1. How do tractor manufacturers use personal selling as a means of sales

promotion?

2. Which institutions are engaged in the marketing of agricultural products?

Explain their role, functions and business models.

3. How are agricultural products classified? Explain with suitable examples.