1. HRM Session 3 : Role of HR Executives& Challenges to HR ProfessionalsSource : Personnel Management by Edwin B. Flippo (pg:10-22)Sonali R. Saldanha, Asst. Prof (FMS ), NIFT - Mumbai

2. Role of HR Executives The Service Provider The Facilitator The Consultant The Auditor 3. Role of HR ManagerAdministrative Role Operational RoleStrategic RolePolicy MakerRecruiter Change AgentAdministrative Expert Trainer Strategic PartnerAdvisor DeveloperHouse KeeperMotivatorCounsellorCo-ordinatorWelfare Officer MediatorLegal consultantEmployee Champion 4. Qualities of a HR Manager Fair and Firm - in matters of promotions, demotions,transfers, layoffs, enforcing discipline. Sense of vocation To create a finer social and industrialorder in the organisation. Tact and Resourceful in dealing difficult situations, havea open mind, objectivity and adjustability Personal integrity man who can be trusted allowingfellow members to confide in him Sense of social responsibilities social obligations tovarious groups like shareholders, customers, workers,suppliers, Govt etc. 5. Qualities of a HR Manager Sympathy and Considerate concern for employeewelfare Knowledge of labour, constitution, Govt Policies, Acts,economic conditions at a prevailing given time. Communication skill Advisor Problem Solver Mediator 6. Challenges faced by current crop of HRprofessionals Changing mix of the work force Changing personal values of the work force Changing expectation of citizen-employees Changing levels of productivity Changing demands of government 7. Changing mix of the work force Increased no. of minorities enteringoccupations requiring greater skills Are they equipped with requiredlevels of skills & education Increasing levels of formaleducation for the entire workforce Jobs dont match with the personnel Frustration, absenteeism, grievances,turnover More female employees Is it better? Increased consumer spending Adaptability to unemployment Overall rise in productivity Increased tendency to acquireprofessional education & training 8. Changing mix of the work force More married female employees More working mothers How best to help them Flexi hours Job sharing Child care Blue collar to white collar shift White collar employees do not tend to form unions Have greater expectation in terms of individual treatment Difficult of evaluate performances Leads to participative appraisal systems like management byobjectives 9. Surprise greetings As a working mother with an office in my home, I pridemyself on maintaining a professional image. One key tothat image is my answering-machine greeting, which isoften the first contact clients have with me. I worked onmaking it sound upbeat and enthusiastic, and thought Ihad succeeded until a friend left this message: "Judy, thisis Pam. I love your greeting, but do you know that youcan hear your little boy in the background saying,Mommy, I gotta go potty?" 10. Changing personal values : Earlier days 11. Changing personal values : Now 12. How to tackle changing personal views Assign repetitive, less challenging jobs to those willing Pay for the skills possessed than skills demanded by job Fringe benefits Flexi time Flexible starting time usually a band Core working time where all are present Flexible leaving time Issues : no of hours worked, monitoring, customer confusion Benefits Enhanced productivity Reduced employee tardiness & absenteeism Improved moral & reduced turn over 13. Changing expectation of citizen employees External rights of citizenship penetrating businessenterprises Freedom of speech Whistle blowing When is it acceptable Proven desire to improve organization or protecting public Right to privacy How much to divulge while joining an organization? Organizations are prying on employees life Employee perceives invasion of privacy whenpersonal info distributed without permission Personality info rather than productivity data is disclosed Personal info distributed to outsiders 14. Changing levels of productivity Productivity changes because of Laws & regulations regarding environmental protection, health &safety .. Have increased cost of doing business New employees into business increased because of laws Influx of female & minorities makes productivity dive in the initialperiods Mangers having short term goals tend to concentrate more onmarketing and ignore vital research, development & new plantinvestments Maturing economies shift from manufacturing to service andachieving higher productivity levels in a service economy becomesdifficult Adverse relationships with labor unions Employee alienation & poor employee attitudes 15. Changing demands of government Government rules keep on changing regarding theoperative functions of HRM HR needs to keep himself updating and reactingproactively Balancing organization objective and governmentlegislations becomes a challenge 16. Some more challenges for thenew age HR professional 17. HR Management Challenges Globalization of Business The threat of terrorism- How does this impact what we do? Economic and Technological Changes Occupational shifts from manufacturing and agriculture toservice industries and telecommunications. Pressures of global competition causing firms to adapt bylowering costs and increasing productivity. Technological Shifts and the Internet Growth of information technology Changing demographics 18. Fastest Growing Jobs to 2010ce: U.S. Bureau of Labor Statistics, www.bls.gov. 19. HR Management Challenges WorkforceAvailability and Quality Concerns Inadequatesupply of workers with needed skills for knowledge jobs 80% of manufacturing jobs report shortage of qualified workers Education of workers in basic skills Not enough specific skills, not enough technology skills Growthin Contingent Workforce Represents20% of the workforce Increases in temporary workers, independent contractors, leasedemployees, and part-timers caused by: Need for flexibility in staffing levels Increased difficulty in firing regular employees. Reduced legal liability from contract employees Boeing Strategy- manage employment cycles in suppliers and partners 20. Quality of work life QWL is the level at which the members of an org. can satisfy theirpersonal requirements through their experience in the org. Its main obj. is to focus on creating a good working environment as aresult of which employees work together in a cooperative way andcontribute their best in achieving the organizational goals Employee expectations are Fair & reasonable Pay Safer Environment Employee Benefits Job Security Job satisfaction Empowerment Career Opportunities