This project was financed with the support of the European Commission. This publication is the sole responsibility of the author and the Commission is not responsible for any use that may be made of the information contained therein. http://www.web2llp.eu

Katerina Zourou Web2Learn, Greece

Managing and measuring your social media presence

Some practical advice Experience gained through:

• KA2 network

• KA4 project

My profile:

Not a social media expert

Some experience in realistic and adaptable solutions in line with the LLP context

Managing the social media presence of your LLP project

2 dimensions

Human resources Time

3

Managing human resources efficiently • Identify project partners eager to learn from the

process of engaging with social media (a project as a learning process)

• Get your project partners to see the added value of SM applications in their own context

Managing human resources efficiently (2) • Example from LS6 network: a rotation system

to maintain social media activity Sharing responsibility

Building a common understanding of difficulties and added value of digital communication

Building shared ownership

Learning together

Managing time of your social media activity • Use a social media editor (Hootsuite, Tweetdeck)

In LS6 and Web2LLP projects: Tweetdeck

Advantages:

• Schedule your posts ahead of time (like setting an alarm clock)

• See who addresses you on social media

• Collect valuable information streams without needing to be on SM 24/7

‘Best time to tweet’ feature (Example of the SocialBro dashboard for the LS6 network)

Scheduling a tweet (on Tweetdeck)

Demonstrating social media activity in official LLP reports

Not just a report proving social media presence:

=>Demonstrate how the social media activity adresses needs of your target groups

2 examples of indicators regarding (social media) impact(Frequency, reach, engagement with target groups)

Example 1: Geographic coverage of the Web2LLP project Website visits collected through Google analytics

Example 2: Videos going viral (Vimeo

channel of the LS6 network)

http://vimeo.com/channels/195600