Session 3:

The Impact of Technological Innovation

The Impact of Technological Innovation

• Zuks Ramasia, General Manager Operations South African Airlines (Moderator)

• Capt. Ghassan Obeidat, Head of Flight Operations Royal Jordanian

• Morena Bernardini, European Footprints Development, Thales Alenia Space

• Michael Barnett, Managing Director Marketing ME, Turkey, Russia and Central Asia, The Boeing Company

• Capt. Muhtar Usman, Director General Nigeria Civil Aviation Authority

• Yousuf Al Azizi, Manager, Planning & Standards, UAE General Civil Aviation Authority

The impact of Technology Innovation

Mike Barnett, Boeing Commercial Airplanes

Oct 5, 2017

AME Aviation Day, Jordan

Technology

• …a capability given by the practical application of knowledge

Range, reliability and efficiency

787 Dreamliner

1,776 weekly flights by 22 airlines touching the Middle East & Africa

Fuel efficiency matters

Passenger expectations change

Connectivity, analytics and artificial intelligence

Technology

• …a capability given by the practical application of knowledge

• Ecodemonstrator

• Gofly

• horizonX

Autonomous Taxi

Project – UAE

Yousuf Al Azizi, Manager, Planning & Standards, UAE General Civil Aviation Authority

UAE Vision 2030Dubai Autonomous Transportation Strategy

Dubai Autonomous Transportation Strategy aims to transform 25 per cent of the total transportation in Dubai to autonomous mode by 2030.

• Smart City Concept & Vision

Autonomous Taxi Project in UAE1-Announcement & Launch

• UAE Government Summit 2017 February • Trial Operation: 25 September 2017

2-Regulatory Role & Challenges:• Rules, regulations, internal and external policies• Certification of first of kind operation• Airspace challenges • GCAA and industry experience • Airworthiness design standards • Knowledge of vehicle technical specification • Risk Based Approach adopted for operational Approval

Global Status: Prototypes

Future Challenges

• Fast growing, emerging technology & Innovation

• Rule makers actions \ re-actions

• Building of the GCAA and industry experience

• Road blocks on the way of Innovation, visions and industry

• Anticipation of Autonomous Drone business growth.

• Operational: Airspace Congestion & Air Traffic Management –traffic projection

• Security & Privacy

Benefits of the introduction of UAS in the airspace for

manned aviation

Morena Bernardini, European Footprints Development, Thales Alenia Space

By 2035

185000drones for BVLOS

surveying in

Europe(1)

(1) Source : SJU Drones Outlook Study(2) Source : Oliver Wyman, Drones Trends and Opportunities

– Europe represents approximately 30% of the global drone market(2)

-

A satellite system to provide

safe aeronautical services to

aviation including Command

& Control of drones

Thales AleniaSpace has a solution

5GHz Aeronautical Services for Drones

Rules for drones routine flights are

being established

Frequency Spectrum Panel

Remote Piloted Aircraft Panel

Since 2012, the ITU has allocated

a frequency band for

Aeronautical Safety Services

(both terrestrial and Satellite) –

AM(R)S and AMS(R)S

Are we ready for them?

Safety is and has always been a

priority for aviation

Safe Drone integration requires a Safe

C2 Link

5GHz Satellite Systems could provide:

- Safe C2 Link service for Unmanned Airspace Users

- ATM Data Link Services (ATC/AOC) for all

Airspace Users

- New Services for reduced OPEX

(i.e. Single Pilot)

5GHz Aeronautical Services for all Aviation

Today Aeronautical Services Provision Model

5GHz Aeronautical Services Provision Model

UAS Service Provider

What benefits for

Manned Aviation

of tomorrow ?

ONE Order:

Eric Léopold, Director Transformation,

Financial Distribution Services - IATA

Complementing Industry Transformation Initiated by NDC

Do current industry processes provide a satisfactory customer experience?

Vision of the Digital AirlineDistribution & Payment

Control of Distribution &

PaymentNDC

Streamlined FulfillmentONE Order

Safe transparent agent sales

NewGen ISS / TIP

Procure to PaySAI

Innovate with speed

Innovation Ecosystem

Test & LearnBlockchain, AI

Control of DataOpen API

Design the FutureDyn. Offer Creation

Digital Finance

Governance built for speedITG / PSC

ONE Orderin the context of

the New Distribution Capability

Transforming Airline Distribution Ecosystem

Seller

Airline

Aggregator

Shop

Offer

Order

Receipt

Offer

ManagementOrder

Management

NDC

Reservation Ticketing

Product

delivery

Revenue

Accounting

Enhanced Distribution :

Merchandized Offers

Personalization / Dynamic Pricing

New Distribution Channel

Optimize Payment

Offers/Orders integrity

ONE

Order

Together, Let's Build Air Retailing

Simplified Distribution :

Unique Customer Order

Reference/Receipt

Dispose of ticketing paper based

processes

Standardized retailing solutions

Facilitate interlining with

ticketless carriers

Lighter Revenue Accounting

NDC Offer 4711

Offer Price 799 €

Flight 1: HAM – FRA

Flight 2: FRA – MIA

Rental Car: 5 Days

Flight 3: MIA – MUC

Flight 4: MUC – HAM

Adults:

Children:

Included:

Special Kids Menu

Lounge Access

2

2

NDC Order 4711-1

Price 799 €

Flight 1: HAM – FRA

Flight 2: FRA – MIA

Rental Car: 5 Days

Flight 3: MIA – MUC

Flight 4: MUC – HAM

Adults:

Children:

Included:

Special Kids Menu

Lounge Access

2

2

Order Confirmation:OrderID: 4711-1 / PNR: ABC123

Ticket Adult 1: 220 2345857460

Ticket Adult 2: 220 2345857461

Ticket Child 1: 220 2345857462

Ticket Child 2: 220 2345857463

EMD Rental Car: 220 2345857464

EMD Kids Menu 1: 220 2345857465

EMD Kids Menu 2: 220 2345857466

EMD Lounge Access: 220 2345857467

NDC Family Use Care

Challenges remain after NDC

• NDC modernizes only the shopping/ distribution part of our systems

• Squeezing NDC offer bundles into Tickets/EMDs creates complexity and is sometimes impossible

• Still multiple data containers with equal information which have to be synchronized

• All processes regarding accounting and servicing remain more or less the same

Simplification enabled by ONE order

Passenger Service Systems

Offer Order

NextGen Offer & Order Management System

PNR TIX EMD

Revenue Accounting SystemRevenue Accounting System

TIX EMD Order

Offer Order

Order

Without NDC With NDC

ONE Order key industry benefits

• Better Customer Experience: • Remove confusion of multiple document references

• Simplify processes around customer services

• Towards off-the-shelf Retail Technology: • De-specialize internal systems (PSS) beyond PNR, ET, EMD

• Open-up to New vendors for Order – Accounting – Delivery

• More agility - Innovation :• Higher diversity in services offered, delivered and accounted

• Expand Interline service to ticketless carriers and intermodal

•

ONE OrderProgram update

Official Supporters of ONE Order

* Source IATA website – October 2017

Partnering with the industry

Task Force members • 85 industry participants

16 airlines/groups• IAG/IB (Chair), LH (vice-Chair)

• AF, IB, KL, AA, BA, CX, DL, EK, HR, QR, LX, UA, AY, KR

23 IT providers

• ARC, ATPCO

• Strategic partners: Accelya, Amadeus, Datalex, Farelogix, HP, IBS, ISO, JRT, Maureva, Navitaire, Sabre, SITA, Travelport, Travelsky, Hitit, SAP Hybris, Lufthansa Systems, OpenJaw

• Software providers: ARC, ATPCO, Lufthansa AirPlus, RadixxInternational, TIK Systems

ONE Order Task Force

ONE Order Key Principles

• Not mandatory

• ONE Order is a data communication exchange standard based on XML technology – not a system

• The aim is to combine information already existing on PNRs, ETKTs, EMDs into a single structured and flexible electronic record

• ONE Order can flexibly add in new services that can be sold through NDC but are difficult to full-fill through PNR/TKT/EMD.

• ONE Order is part of the global StBroadmap, following ET, EMD and NDC programs

• Supported by the IATA Board, the program develops the ONE Order messaging standard and will drive industry adoption:

• Phase 1 : Standard development

• Phase 2 : Industry capability & adoption

2016 2017 2018

Phase 1: Standard Development

Industry Standard

Resolution 797 adopted by

PSC

Industry Standard Messages development (18.1)

Phase 2: Industry Capability/Adoption

Pilots

Implementation guides

Case for ChangeTransition

Study

2015

Business case

Design Document

Updated message releases (18.2, 19.1, etc…)

2019 2020 2021

Industry Capability

Airlines and System providers implementation

ONE Order – The program roadmap

Interview Rob BroereVP, PSS Transition – Emirates

IATA StB vice-Chair ONE Order Champion at StB steering group

Member of ONE Order Task Force

Questions

• What pain points airlines face today to distribute and fulfill products and services?

• How can ONE Order support airlines becoming retailers in the 21st century?

• What would be your recommendation for airlines willing to prepare for the NDC & ONE Order Transformation?

www.iata.org/whatwedo/airline-distribution

More information

Networking Coffee Break

Sponsored by:

Session 4:

Human CapacityDevelopment

Developing the next generation of Aviation

ProfessionalsAn opportunity to fly the flag for

Diversity & Inclusion

Introducing our Panel

• Mandi Samson – Acting MD, Air Namibia

• Zuks Ramasia – General Manager, Operations, South African Airways

• Hassan El Houry – CEO, National Aviation Services

• Wissam Hachem – Vice President Learning & Development, Etihad Airways

• Jane Hoskisson – Director, Learning and Development, IATA

AME Airlines lead in which Diversity Measure?

1. International experience

2. Age

3. Experience in other industries

4. Gender

What action will you take?

1. Mandi

2. Zuks

3. Hassan

4. Wissam

Developing the next generation of Aviation

ProfessionalsAn opportunity to fly the flag for

Diversity & Inclusion

CLOSING REMARKS

Muhammad Ali AlbakriRVP IATA, Africa and the Middle East

Opening speeches

• Aviation industry is growing in Jordan

• New Revolution Digitization Era

• Tourism & Aviation are inter-related

• Upcoming Air show, Accra, Ghana - 24 - 26 Oct 2017

• Ghana’s support to IATA & ICAO

• New Airline Global Business Model

• New Market conditions (competition, Low fares, Low margins)

59

FUTURE OF THE AIRLINE

INDUSTRY 2035

Session 1 – Setting the scene

• AME Regional economic outlook

• Importance of innovation

60

FUTURE OF THE AIRLINE

INDUSTRY 2035

Session 2 – The Future of Aviation

• Reality of Disruption

• Big DATA unification / sharing information

• Synchronization between regulations, operations and innovation

• Changing position of the industry from re-active to proactive

61

FUTURE OF THE AIRLINE

INDUSTRY 2035

Session 2 – Challenges & Opportunities in Aviation Security

• Air transportation is the safest and most secure transportation mode

• Raising awareness and working on the culture of security

• Infusing technology AI, Risk Analysis, etc.

• Solutions as the one fits all approach are no longer feasible

• Cyber Security, a new challenge and opportunity

62

FUTURE OF THE AIRLINE

INDUSTRY 2035

Session 3 – The impact of technological innovation

• Journey through technology

• UAE 2030 vision

• Modes of transport will extend

• Cooperation and collaboration between all stakeholders

63

FUTURE OF THE AIRLINE

INDUSTRY 2035

Session 3 – ONE Order

• ONE Order complements NDC

• Drastically simplify airline processes, drive innovation and decrease long term IT costs

• Transform the fulfillment processes beyond today’s E-Ticket /EMD and PNRs

64

FUTURE OF THE AIRLINE

INDUSTRY 2035

Session 4 – Diversity & Inclusion

• Wide spectrum of Diversity

• Industry must be open to talented people of all genders, ages, cultures and origins

• Opportunity to access the best talent in the region

65

FUTURE OF THE AIRLINE

INDUSTRY 2035

Thank you !

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