session iv: industry trend
TRANSCRIPT
Why the answer to your students’ biggest fears and greatest anxieties might be
buried in your website. Learn how to leverage your First Destination Survey Data to
better support students, from enrollment through completion.
David Kozhuk
Founder, uConnect
SESSION IV: INDUSTRY TREND
@uconnectdave #ccmktgconf
In a world where career services is seen by higher ed
leaders as just another student service, higher
education as we know it will not survive
@uconnectdave #ccmktgconf
86% of incoming freshmen between 2010 and 2017
said getting a better job was a critical factor in their
decision to enroll in college
The American freshman: Fifty-year trends, 1966-2015
@uconnectdave #ccmktgconf
@uconnectdave #ccmktgconf
Imagine before any major life decision,
you knew in advance if ‘the juice was
worth the squeeze’
While we’re lucky enough to have that data,
the problem is it’s often buried…
@uconnectdave #ccmktgconf
Prospective
Students
Faculty
Academic Advisors
Admissions
Officers
Parents
If your outcome data is buried in your
website or, worse, your CSM, you’re
cutting off important stakeholders
@uconnectdave #ccmktgconf
I challenge you to think about outcome data, not to show what students
have accomplished but to show future students what’s possible
@uconnectdave #ccmktgconf
In a world where career services is just another student
service, Judy starts thinking about college…
@uconnectdave #ccmktgconf
She decides to tour a few colleges, thinking she can get
more resources from admissions…
@uconnectdave #ccmktgconf
She enrolls not having a career pathway in mind and
not thinking of career services as a solution.
@uconnectdave #ccmktgconf
@uconnectdave #ccmktgconf
When a student doesn’t start thinking about career
pathways early, this is what the job search looks like…
@uconnectdave #ccmktgconf
Writing Center
Student Center
Classroom
Advising
Admissions
Science LabLibrary
Classroom
INDUSTRY
RESEARCH
INTERVIEW
PREP
ALUMNI
MENTORS
INTERNSHIPS
& JOBS
OUTCOME
DATA
CAREER
PLANNING
TOOLS
Career Services
Innovators are making outcome data a bigger part of
the campus culture and student experience
@uconnectdave #ccmktgconf
In a world where career services is part of the culture, we
meet Sean. Just like Judy, Sean goes to Google.
@uconnectdave #ccmktgconf
Open House“Sean meets with an Admissions Advisor to compare career pathways for his top 3 programs”
@uconnectdave #ccmktgconf
By the time Sean has enrolled, he’s visited the
career center’s website 20x
@uconnectdave #ccmktgconf
@uconnectdave #ccmktgconf
Academic Advising“During major selections, Sean explores student outcomes for each major he’s considering”
Faculty Advising
@uconnectdave #ccmktgconf
“Sean meets with his favorite professor to discuss potential employers”
Career Advising
@uconnectdave #ccmktgconf
“Sean meets with his career advisor to refine his plan to land a job at Yelp”
@uconnectdave #ccmktgconf
Connects with an
Alumni Mentor
Attends
Resume & Interview
Workshops
Stands out at the Fair
& Lands the Job
Advice
1. First, ask your web, marketing and communications team if they
are interested in promoting your First Destination Data in the
website
2. Second, ask Institutional Research if they are interested in
collaborating to promote First Destination Data. They might have
Business Intelligence tools to help you shine a light on the data
3. Promote it front and center in your own website and share with
key stakeholders what it is and how they an use it to support
students
@uconnectdave #ccmktgconf
Best practices
You don’t need great outcomes or lofty knowledge rates - every data point counts
Make sure it’s public facing and easily accessible
Make sure it’s dynamic
Make sure it links to your resources, events and services
Equip your campus partners with links and a one-sheeter
@uconnectdave #ccmktgconf