session summary 13

Session Summary

Session 13

Belinda Anne Tamayo

February 24, 2012

http://beltamayo.blogspot.com.com

Session Summary Outline

1. Topics for 10 Steps Marketing Plan

2. Showed Google Online Alerts

3. Case Videos (50 First Dates)

4. Digital Videos

5. CEMEX Philippines Example

6. Videos on Marketing

7. Requirements


Topics on 10 Steps Marketing

Plan

Sir asked the class which topics they would take on

No one can have the same topic

Some topics chosen: baby lotion, carbtrim, century tuna, fit n’ right

Deadline: 11:59pm of March 01, 2012


Google Online Alerts

Sir showed the class how to use Google online alerts which sends you an e-mail every time your name is used online.


Case Video (50 First Dates)


How does marketing work in the real world?

It has to be always consistent with the brand image

It has to satisfy the needs and wants of consumers

It has to be unique

Marketing Videos

Source: http://bongdeungria.tumblr.com/


http://bongdeungria.tumblr.com/

Dolfenal


Biogesic


Century Tuna


San Marino


San Marino can’t say they’re better

Introduced Corned Tuna (an alternative to corned beef)

Century Corned Tuna

Expanded share because they also got the “corned beef eaters”


Argentina


555 Tuna


CEMEX Philippines

CEMEX Milyonaryo Contest

Showed CEMEX Commercials


Videos on Marketing

Source: icoach.com

Showed videos on:

o I Marketing in Context

o Creating and Capturing Value

o Working in different Industries

o Strategic Marketing Process

o Sales can create value at each stage of the buying process


Requirements

Requirements next week (10 Steps in Marketing Plan)

Deadline: 11:59pm (March 01)

Late will not be accepted

There will be representatives that will report –chosen by Sir


Session Summary

Session 13

Belinda Anne Tamayo

February 24, 2012


session summary 13

Business

sir http

argentina http

marketingrequirements

biogesic http

dolfenal http

dates http

century tuna http

san marino http