Cap

Session4: Advertising

Agenda1. What is Advertising?

2. Types of Advertising.

3. Goals of Advertising.

4. Advertising Process.

Types Of Advertising:

Informative Advertising

Persuasive Advertising

Reminder Advertising

Programmatic Advertising

Persuasive Advertising

Reminder Advertising

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Let’s watch some videos

Goals of advertising

Brand Awareness

Persuasion

Advertising Process

2-Market Research

3-

4-Budget

6-Select Media

TV

Social Media

Direct

Magazines

News Paper

Bill Board

7-Set Time

8-Review

Activity Time

summary

Salma Aboul Hasan

salma.ahmed18@hotmail.com

https://www.facebook.com/groups/CorporateLeaders MSPCU’17FB Group :

01021064534Phone: