set sail san diego style guide - beef usa marketing...san diego style guide logo primary logos use...
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SAN DIEGO 2016
SAN DIEGO STYLE GUIDE
LOGO
Primary Logos
Use this logo when it’s mixed with other elements or when it needs to be simple. It can be recolored using the theme colors as needed.
Use this logo when it’s a stand alone logo or there are few other elements to accompany it.
Black and White Logos
2016 Cattle Industry Convention and NCBA Trade Show
SAN DIEGO
SET SAIL
2016 Cattle Industry Convention and NCBA Trade Show
SAN DIEGO
SET SAIL
2016 Cattle Industry Convention and NCBA Trade Show
SAN DIEGO
SET SAIL
2016 Cattle Industry Convention and NCBA Trade Show
SAN DIEGO
SET SAIL
SAN DIEGO
SET SAIL
2016 Cattle Industry Convention and NCBA Trade Show
2016 Cattle Industry Convention and NCBA Trade Show
SAN DIEGO
SET SAIL
SAN DIEGO
SET SAIL
2016 Cattle Industry Convention and NCBA Trade Show
2016 Cattle Industry Convention and NCBA Trade Show
SAN DIEGO
SET SAIL
SAN DIEGO 2016
TYPE
CASH CURRENCY HEADLINES AND SHORT AMOUNTS OF TEXT. KEEP IN ALL CAPS.ABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789
Gotham LightSubheads ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Gotham Narrow - LightLarge bodies of copy. ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
HancockCall outs or accentsABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
COLOR
PANTONE 7700Cc82 m57 y45 k24
PANTONE 804Cc0 m32 y64 k0
PANTONE 2415Cc36 m100 y35 k9
PANTONE 374Cc31 m0 y67 k0
PANTONE 3248Cc58 m15 y32 k0
PANTONE 351Cc44 m0 y38 k0
PANTONE 171Cc0 m72 y72 k0
PANTONE BLUE 072Cc100 m95 y8 k4
PANTONE 7521Cc30 m44 y46 k2
SAN DIEGO 2016
SAN DIEGO
SET SAIL
2016 NCBA Trade Show | January 27-29, | San Diego, CA
EXHIBITOR PROSPECTUS
2016 NCBA Trade Show
Primary background for covers, signs, banners, posters. Add elements or adjust as needed.
Background for areas with a lot of copy, or for projects that need a subdued, simple background.
BACKGROUND
SET SAIL
#BEEFMEET
2016 Cattle Industry Convention and NCBA Trade Show
CATTLE INDUSTRY CONVENTION NCBA TRADE SHOW
January 27-29, 2016San Diego, Californiawww.beefusa.org
SAN DIEGO
Don’t miss this important meeting!
SAN DIEGO 2016
Nautical Ropes -- Recolor (using color scheme colors) as needed.
Palm Trees and Ground
ELEMENTS
Sun element. For use as a footer. #BEEFMEETSocial media hash tag
SAN DIEGO 2016
Ornate boxes for use in headers, or as a call out box if it doesn’t make it too busy. Recolor and stretch/shrink the sizing as needed.
Other Elements-- Recolor (using color scheme colors) as needed.
&CATTLE INDUSTRY CONVENTION NCBA TRADE SHOW
Set Sail for San Diego!Text Layout Example -- Recolor text as needed using the color scheme colors.