set the stage for a successful home sale!

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Welcome to Market Leader Power Hour!!

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Set the Stage for a Successful Home Sale

Host: Jennifer TervoMarket Leader Trainer


• How staging can help you prepare for the spring selling

season

• Why home staging is so important in today's market

• Common misconceptions about staging

• Tips and best practices for taking listing photos

• Questions

Setting the Stage…


• Full-time home stager since 2006

• President of the National Board for the Real Estate Staging Association (RESA)

• 2014 & 2013 Top 10 Professional Stager of the Year in the U.S.

• 2012 Professional Stager of the Year (Western U.S.)

Welcome Maureen Bray!

Maureen BrayRoom Solutions Staging

Portland, Oregon


Staging in today’s Real Estate Market


• A marketing tool that savvy Realtors can use to encourage more viewings and a faster offer

• Goes far beyond the old advice to “de-clutter”

• Highlights the home’s best architectural features with correct placement of furniture & art

• Staging has evolved to appeal to a specific demographic

What is Home Staging?


• Staged homes typically sell faster than un-staged homes

• Homes that are staged can fetch top dollar

• Staging shows buyers the property’s potential

• Online & print photos will stand out more and encourage more viewings

• Staging helps buyers visualize themselves living in the home

Home Staging Benefits


Occupied Home Staging – Before


Occupied Home Staging – After


(RMLS Portland, 2013)

Numbers Tell the Story …

All homes: Average 83 Days on

MarketHomes Staged by Room Solutions:

Average 18.5 Days on Market


Occupied Home Staging – After


Vacant Home Staging – Before


Vacant Home Staging – After


Common Misconceptions About

Home Staging


“Staging is too expensive.”


Staging Costs Less than a Price Reduction

• Carrying costs of a mortgage, property taxes, utilities and services add up quickly for your seller

• Staging encourages viewings & turns prospects into buyers

• Leaving a home “as is” only sells the competition

• The longer that a home lingers on the market, the lower the eventual selling price will be


“I have a good eye, so I can do

it myself.”


• Sellers are more emotionally attached to their home

• Agents are typically too busy marketing homes

• When an agent does staging, they can risk offending the seller

• Stagers here the home is staged with the target buyer in mind, selling a lifestyle that the buyer aspires to

• “Vignette staging” is not effective

Tidying-Up is Not Staging


After


Don’t be Misled by Staging on TV.


Staging & Real Estate Agents


• Positions you as an expert

• Provides an effective marketing tool

• Gets more buyers in the door!

Staging Makes You Look Good


• Less expensive than full staging

• Helps preserve relationship between the agent and the seller

• Three scenarios for payment:

1. Homeowner pays and agent reimburses seller at closing

2. Homeowner pays for the consultation

3. Agent includes a staging consultation with every listing

Staging Consultation


Get the Most From Your Listing Photos


• 92% of buyers search online

• Hire a professional photographer when needed

• Use a free, easy photo editor like Picasa or Ribbet to edit and enhance photos

Photos are a Vital Marketing Tool


• Use a wide-angle lens camera if you can

• Fully open all blinds, shades and window coverings

• Turn on every light fixture and lamp in every room

• Take photos only when the home is “show ready”

• Take exterior photos from an angle

Listing Photos – DO’s


• Never take photos when it’s dark outside

• Avoid taking photos of the bathroom

• Make sure no pets or people are in your photos

• Avoid messy kitchens, unmade beds, and unkempt yards

• Don’t capture other mess or clutter

Listing Photos – DON’Ts


• Ask other agents in your company, or other local agents

• Ask for references from clients

• Very they have liability insurance

• Check these online directories:

– RealEstateStagingAssociation.com

– AngiesList.com

– ActiveRain.com

Finding a Home Stager


• Homes that are staged typically sell faster, and can fetch top dollar

• Staging costs less than a price reduction, and goes far beyond “de-cluttering” or “tidying up”

• A staging consultation costs less than full staging, and is a great marketing tool to include in listing presentations

• Staging makes you look good, and positions you as an expert

• Listing photos are vital for today’s online consumers

Set the Stage for Success


Set the Stage for a Successful Home Sale

• Think about your listings…Would a stager help?

• Evaluate your recent listing photos Can they be better?

Do they paint the right picture?

• Fill out the survey to receive today’s class notes

• Register for next week’s Power Hour!

Your Next Steps…


Winning with Awesome Listing Presentations, with featured guest Lindwood Parker!

• Seven tips to win more listings

• Secrets to minimizing objections

• Steps to handle objections that do arise

Join us Next Week!

Wednesday, 2/26 at 10:00am Pacific, 1:00pm Eastern

To Register: www.Learn.MarketLeader.com

http://www.learn.marketleader.com/


Want More?• Class Notes: Fill out post-class survey• Customer Support: 1-877-450-0088• Visit Learn.MarketLeader.com:

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