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TRANSCRIPT
Miguel Caraballo1
Miguel Caraballo1
What is TECHNOLOGY?
Will You Be My Friend?
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Will You Be My Friend?
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...anything invented after you were born.
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Will You Be My Friend?
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Will You Be My Friend?
...anything that doesn’t work yet.
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Why Do We Embrace or Reject Technology?
Where you start matters
What you’ve done last is often what you do next
“Fads” get a bum rap
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“I think there is a world market for maybe 5 computers.”
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“There is practically no chance communications space satellites will be used to provide better telephone, telegraph, television, or radio service inside the United States.”
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“There is not the slightest indication that nuclear energy will ever be obtainable.”
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“Nuclear-powered vacuum cleaners will probably be a reality in 10 years.”
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Why Do We Embrace or Reject Technology?
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Why Do We Embrace or Reject Technology?
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Who uses Facebook?
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Southern Living
THE WALL STREET JOURNAL.
Who uses Facebook?
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Southern Living
THE WALL STREET JOURNAL.
Who uses Facebook?
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Establish another outpost for your agency
Benefits To Using Social Media
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Benefits To Using Social Media
Traffic YourWebsiteDrive
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Benefits To Using Social Media
Connect Directly to Customers16
Provide a platform for advocates
Benefits To Using Social Media
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Improve By Listening & Observing
Benefits To Using Social Media
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Keep Pace With the Private SectorBenefits To Using Social Media
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Will You Be My Friend?
Dissecting Facebook
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A Cautionary Tale
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A Cautionary Tale
“I am not in the office at the moment. Please send any work to be translated”
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Will You Be My Friend?
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The Wall Tab
Share Quality, Relevant Content – OftenThere is a fine balance – donʼt overwhelm your customers. Start with one post update per day. Postbetween noon and 4:00pm.
Cultivate Your StyleUse your recognized logo. Occasionally post in first person.
Mix Up the Types of PostsText is the standard 420 character status update. Embed links to reference sites or your home page.
Incite CommentsTry ending with a question. Add your own comments. Reply to customer comments promptly.
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The Info Tab
Links point to the your website
Use section sparingly
Personalize Company Overview and Mission statements
Use the Product section to highlight services
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The Info Tab
Links point to the your website
Use section sparingly
Personalize Company Overview and Mission statements
Use the Product section to highlight services
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The Info Tab
Links point to the your website
Use section sparingly
Personalize Company Overview and Mission statements
Use the Product section to highlight services
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The Photos Tab
2009 Graduation AlbumColleagues AlbumFL Conference AlbumTeam Building Album
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Privacy Options
Event walls
Event photos, videos, and links
Guests can bring friends
Show the guest list
Unlimited Attendees
Events on Facebook
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Getting the Word Out
Allow Guests to Invite Others
Message Guests
Don’t Spam Guests
Promote Event with an Ad
Print “Guest” Lists
Canceling an event
Events on Facebook
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The Notes Tab
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The Videos Tab
Provide helpful tips
Give the benefits of using your services
Show testimonials
Share upcoming events
Tell your story
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Maximum Impact
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Microblogging
Ryan’s story
Post as often as needed
140 characters
Be relevant
Maximum Impact
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Video Ideas
Content Re-Mix ContestUser generatedUser judged
Blogging Ideas
Customer feedbackLive chat
Social Network Ideas
Be the next Facebook At least make a page
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Call me @ 770.406.6277
Email me [email protected]
Podcasts @ www.thinkcaraballo.com
Find me in Web 2.0www.twitter.com/thinkcaraballowww.facebook.com/thinkcaraballowww.linkedin.com (search miguel caraballo)
Expand Your Network
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