Presents...

Setting Aims, Objectives and Goals

Online Business Startup, in conjunction with The Coconut Group, presents..

Tip #1

In 2010 Marks & Spencer’s goal was to become the worlds most

sustainable retailer as part of their “Plan A” initiative.Source:

http://planareport.marksandspencer.com/M&S_PlanAReport2015_Overview.pdf

Be SMARTEnsure that your aims and objectives are:

• S – Specific• M – Measurable• A – Actionable• R – Realistic• T – Time-bound This provides structure to objectives and determines the challenges you may face.

Tip #1

Work Backwards

This is a great strategy for analysing your objectives as it allows you to identify the steps needed to reach your goals and breaks it down into manageable steps.

Learn more about KPIs: http

://marketing.about.com/od/strategytutorials/a/what-are-key-performance-indicators.htm

Tip #2

Plan For The FutureYour long term goal should be to deliver value for your business, so that one day you may be in a position to sell and move on to your next project.

One of the reasons owners whose businesses are worth more than $5 million sold their business was to avoid tax chargesSource: http://www.businessnewsdaily.com/3555-business-owner-sale.html

Tip #3

Technology-based solutions can provide goal visibility and offer extensive reporting options that reduce paperwork up to 90% Source: https://www.successfactors.com/en_us/lp/articles/optimize-performance-management.html

Regularly Audit & ReviewThis means you can:• Analyse where you may

be underperforming • Pivot where necessary

to bring you closer to your objectives

Tip #4

ResourcesWatch it on YouTube!

o Marks & Spencer - http://planareport.marksandspencer.com/M&S_PlanAReport2015_Overview.pdf

o Success Factors - https://www.successfactors.com/en_us/lp/articles/optimize-performance-management.html

o Business News Daily - http://www.businessnewsdaily.com/3555-business-owner-sale.html

o KPI’s - http://marketing.about.com/od/strategytutorials/a/what-are-key-performance-indicators.htm

o Online Business Startup – http://www.onlinebusinessstartup.co.uk

is a Business Strategy Expert and Founder of Digital Agency, The

Coconut Group. He specializes in delivering Business and Online Strategy

to established SMEs turning over £500k helping them to achieve scale

and growth.

Robin Waite

Complete Strategy to Starting Up a Business Online

www.onlinebusinessstartup.co.ukOr email me directly

robin@onlinebusinessstartup.co.uk

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