seven ages of woman: baroness susan greenfield

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THE SEVEN AGES OF WOMAN How Insights from Brain Research affects us all

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At the APM Women in Project Management 2014 National Conference, Susan talked us through the “Seven Ages of Woman” explaining how findings in neuroscience support gender equality, and how environment and experience are proving as important as genetic make up in human development.

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Page 1: Seven Ages of Woman: Baroness Susan Greenfield

THE SEVEN AGES OF WOMAN

How Insights from Brain Research affects us all

Page 2: Seven Ages of Woman: Baroness Susan Greenfield

(1) BEFORE BIRTH…

Page 3: Seven Ages of Woman: Baroness Susan Greenfield

‘The president of Harvard University, Lawrence H. Summers, sparked an uproar at an academic conference Friday when he said that innate differences between men and women might be

one reason fewer women succeed in science and math careers.’ Boston Globe Jan 2005

Page 4: Seven Ages of Woman: Baroness Susan Greenfield

An INDIRECT link between genes and brain function…

Page 5: Seven Ages of Woman: Baroness Susan Greenfield

Levels of Brain Organisation

• Consciousness• Dysfunctions e.g. schizophrenia, depression• Functions e.g. memory, vision• Sub functions e.g. colour/form/motion processing• Brain regions• Large scale assemblies• Isolated neuronal circuits• Neuronal connections (synapses)• Components of synapse e.g. receptor ion channels• Genes

Page 6: Seven Ages of Woman: Baroness Susan Greenfield

Huntington’s Disease (Chorea)

Page 7: Seven Ages of Woman: Baroness Susan Greenfield

Mice with the Gene for Huntington’s Chorea:

An Example of Nurture trumping Nature?

van Dellen, Blakemore, Deacon, York & Hannan 2000, Nature

Page 8: Seven Ages of Woman: Baroness Susan Greenfield

van Dellen, Blakemore, Deacon, York & Hannan 2000, Nature

An Experiment Showing Environment Can trump Genes

Page 9: Seven Ages of Woman: Baroness Susan Greenfield

van Dellen, Blakemore, Deacon, York & Hannan 2000, Nature

An Experiment Showing Environment Can trump Genes

Page 10: Seven Ages of Woman: Baroness Susan Greenfield

Standard

housing

Enriched housingNon-Huntington’s

Perc

en

tag

e d

isp

layin

g p

rofo

un

d s

ym

pto

ms

Age (days)

An Experiment Showing Environment Can trump Genes

Page 11: Seven Ages of Woman: Baroness Susan Greenfield

(2) INFANCY

Page 12: Seven Ages of Woman: Baroness Susan Greenfield

Developing a Mind…

Newborn 3 months 15 months 2 years

Page 13: Seven Ages of Woman: Baroness Susan Greenfield
Page 14: Seven Ages of Woman: Baroness Susan Greenfield

‘Thinking is… Movement Confined to the Brain’

Page 15: Seven Ages of Woman: Baroness Susan Greenfield

Effects of an ‘Enriched’ Environment

‘Isolated’ ‘Enriched’

Page 16: Seven Ages of Woman: Baroness Susan Greenfield

Connections Give Ever Deeper MEANING over Time…

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Page 18: Seven Ages of Woman: Baroness Susan Greenfield
Page 19: Seven Ages of Woman: Baroness Susan Greenfield

The Biological Basis of the MindIs the Personalisation of the Brain

Through Unique Dynamic ConfigurationsOf Neuronal Connections, Driven by

unique Experiences

Page 20: Seven Ages of Woman: Baroness Susan Greenfield

(3) CHILDHOOD

Page 22: Seven Ages of Woman: Baroness Susan Greenfield
Page 23: Seven Ages of Woman: Baroness Susan Greenfield

Total hours of media/technology truncated to 3 standard deviations above mean and all total hours above that number were changed to exactly 3 standard deviations above the mean.

Daily Media Usage (standard deviation) for Children, Preteens and Teens Shown in Hours:Minutes

Rosen et al., (2014) Media and technology use predicts ill-being among children, preteens and teenagers independent of the negative health impacts of exercise and eating habits, Computers in Human Behavior, 35, 364-375,

Page 24: Seven Ages of Woman: Baroness Susan Greenfield
Page 25: Seven Ages of Woman: Baroness Susan Greenfield

Mind Change: The New Climate Change?

• Both global• Both unprecedented• Both controversial• Both multi-faceted

Page 26: Seven Ages of Woman: Baroness Susan Greenfield

(4) EARLY CAREER

Page 27: Seven Ages of Woman: Baroness Susan Greenfield
Page 28: Seven Ages of Woman: Baroness Susan Greenfield

Attrition Plot for Women in Engineering and Technology 1996 and 2000

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Attrition Plot for Women in Engineering and Technology 1996 and 2000

Page 30: Seven Ages of Woman: Baroness Susan Greenfield

(5) MOTHERHOOD

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The Environment of the Screen: Gaming

Page 32: Seven Ages of Woman: Baroness Susan Greenfield

Why the Increase in Methylphenidate prescriptions?

Page 33: Seven Ages of Woman: Baroness Susan Greenfield

Research Article

Video game playing, attention problems, and impulsiveness: Evidence of bi-directional causality

Douglas A. Gentile, Edward L. Swing, Choon Guan Lim, and Angeline Khoo

How to cite: Gentile, D. A., Swing, E. L., Lim, C. G., & Khoo, A. (2012). Video game playing, attention problems, and impulsiveness: Evidence of bi-directional causality. Psychology of Popular Media Culture, 1, 62-70.

Research Article

Television and Video Game Exposure and the Development of Attention Problems

Edward L. Swing, Douglas A. Gentile, Craig A. Anderson, David A. Walsh

How to cite: Edward L. Swing, Douglas A. Gentile, Craig A. Anderson, David A. Walsh 2010, Television and Video Game Exposure and the Development of Attention Problems Pediatrics Vol. 126 No. 2 pp. 214 -221 (doi: 10.1542/peds.2009-1508.)

Video Games and Attention

Page 34: Seven Ages of Woman: Baroness Susan Greenfield
Page 35: Seven Ages of Woman: Baroness Susan Greenfield

Kelly CR, Grinband J, Hirsch J (2007) PLoS ONE 2(12): e1268. doi:10.1371/journal.pone.0001268

Repeated Exposure to Media Violence Is Associated with Diminished Response in

an Inhibitory Frontolimbic Network.

Page 36: Seven Ages of Woman: Baroness Susan Greenfield

136 Papers

DesensitisationIncreased arousal

Aggressive cognitionAggressive behaviour

381 Independent Tests

130,296 Participants

Research Article Violent video game effects on aggression, empathy, and prosocial behavior in

Eastern and Western countries: A meta-analytic review.Anderson, Craig A.; Shibuya, Akiko; Ihori, Nobuko; Swing, Edward L.; Bushman, Brad J.; Sakamoto, Akira; Rothstein, Hannah R.;

Saleem, Muniba

How to cite: Anderson, Craig A.; Shibuya, Akiko; Ihori, Nobuko; Swing, Edward L.; Bushman, Brad J.; Sakamoto, Akira; Rothstein, Hannah R.; Saleem, Muniba,. Psychological Bulletin, Vol 136(2), Mar 2010, 151-173

Page 37: Seven Ages of Woman: Baroness Susan Greenfield

THE NEURAL BASIS OF

VIDEO GAMING

Kuhn, S. et al., Translational Psychiatry

(2011)53, 1-5

Page 38: Seven Ages of Woman: Baroness Susan Greenfield

Research Article

Computer and Video Game Addiction- A Comparison between Game Users and Non-Game Users

Aviv Malkiel Weinstein

How to cite: Weinstein AM.Am J Drug Alcohol Abuse. Computer and Video Game Addiction- A Comparison between Game Users and Non-Game Users 2010; 36(5):268-76. doi: 10.3109/00952990.2010.491879

Page 39: Seven Ages of Woman: Baroness Susan Greenfield

Arousal Addiction Reward

DOPAMI

NE

Page 40: Seven Ages of Woman: Baroness Susan Greenfield

DOPAMINE

Page 41: Seven Ages of Woman: Baroness Susan Greenfield
Page 42: Seven Ages of Woman: Baroness Susan Greenfield

‘Meaningless’Prefrontal under-function?

• Strong feelings• Sensory• Here-and-now• External environment dominates• Little ‘meaning’• Reduced sense of self• No time-space• Infants and children• More

‘Meaningful’Prefrontal activation?

• Thinking dominates• Cognitive• Past / present / future• Internal perceptions dominate• Personalised ‘meaning’• Strong sense of self• Clear time-space reference• Older children and adults• Less

Two Basic Modes for the Human Brain

DOPAMINE

Dopamine

Page 43: Seven Ages of Woman: Baroness Susan Greenfield
Page 44: Seven Ages of Woman: Baroness Susan Greenfield

Research Article

Inverse Association Between BMI and Prefrontal Metabolic Activity In Healthy Adults

Volkow ND, Wang GJ, Telang F, Fowler JS, Goldstein RZ, Alia-Klein N, Logan J, Wong C, Thanos PK, Ma Y, Pradhan K.

How to cite: Obesity (2009) Inverse Association Between BMI and Prefrontal Metabolic Activity In Healthy Adults. (1):60-5. doi: 10.1038/oby.2008.469. Epub 2008 Oct 23.

Page 45: Seven Ages of Woman: Baroness Susan Greenfield
Page 46: Seven Ages of Woman: Baroness Susan Greenfield

Research Article

Decision-Making in Obesity: A Study using the GamblingPignatti R, Bertella L, Albani G, Mauro A, Molinari E, Semenza C.

How to cite: Eat Weight Disord. (2006) Decision-Making in Obesity: A Study using the Gambling11(3):126-32

Page 47: Seven Ages of Woman: Baroness Susan Greenfield

WithoutSchizophrenia

WithSchizophrenia

Page 48: Seven Ages of Woman: Baroness Susan Greenfield

Childhood and Schizophrenia Similarities

Easily distracted

Short attention span

Inability to interpret proverbs

Under-functioning Prefrontal Cortex

Page 49: Seven Ages of Woman: Baroness Susan Greenfield

A Common Factor: The Press of the Senses?

Page 50: Seven Ages of Woman: Baroness Susan Greenfield

A CONTINUOUS

CYCLE?

(2) High arousal, high levels of

dopamine release

(6) Conditions of childhood,

schizophrenia, obesity (5) Dopamine causes PFC

hypo-function

(4) Dopamine released

(3) Reward seeking

addictive behaviour

(7) Drive: sensation over

cognition

(8) Greater appeal of a

screen environment?

(1) Intense stimulation of screen: fast response

Page 51: Seven Ages of Woman: Baroness Susan Greenfield

Social Interaction vs. Electronic Media Use

87 89 91 93 95 97 99 01 03 05 07

10

8

6

4

2

0

Hou

rs /

day

Year

Social interaction

Electronic media use

Page 52: Seven Ages of Woman: Baroness Susan Greenfield

Words: 10% of total impact Eye contact Body language Voice(tone/rate/volume) Pheromones ? Physical contact ?

Communications in Three Dimensions

NOT AVAILABLE ON

FACEBOOK

Page 53: Seven Ages of Woman: Baroness Susan Greenfield
Page 54: Seven Ages of Woman: Baroness Susan Greenfield

Reduced Empathy?

Page 55: Seven Ages of Woman: Baroness Susan Greenfield

• A link between atypical brain wave responses in problematic face recognition, characteristic of autism, and also of heavy internet users (He et al., 2011)

• A link between autistic spectrum disorders and an under-functioning prefrontal cortex, indicative of a more literal take on the world (Amodio & Frith 2006)

• A link between early screen experiences and later development of autism (Waldman et al., 2006)

• A link between autistic conditions and an appeal of screen technologies (Finkenauer et al., 2012).

• A link between autistic spectrum disorder and compulsive video game use (Mazurek & Engelhardt 2013)

A Link Between Autistic Type Behaviour and the Screen?

Page 56: Seven Ages of Woman: Baroness Susan Greenfield

History of Blogging…

1999: So I just have to tell someone about this thing my cat did today…

2004: OMG! Cat pictures!

2005: Moving cat pictures!

2007:1:00pm. My cat just sneezed!1:02pm. Cat sneezed again!1:04pm. Cat hasn’t sneezed recently. Getting worried.

Page 57: Seven Ages of Woman: Baroness Susan Greenfield

Research Article

Self-Presentation 2.0: Narcissism and Self-Esteem on FacebookSoraya Mehdizadeh, B.Sc.

How to cite: Mehdizadeh S. 2010 Self-Presentation 2.0: Narcissism and Self-Esteem on Facebook13(4):357-64. doi: 10.1089/cyber.2009.0257.

Page 58: Seven Ages of Woman: Baroness Susan Greenfield
Page 59: Seven Ages of Woman: Baroness Susan Greenfield

The Environment of the Screen: Search Engines

Page 60: Seven Ages of Woman: Baroness Susan Greenfield

What is Honour?

Page 61: Seven Ages of Woman: Baroness Susan Greenfield

Princess Marya…

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ERIC SCHMIDT (CHAIRMAN, GOOGLE)

‘I worry that the level of interrupt, the sort of overwhelming rapidity of information…is in fact affecting cognition. It is affecting deeper

thinking. I still believe that sitting down and reading a book is the best way to really learn

something. And I worry that we’re losing that…’

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Page 64: Seven Ages of Woman: Baroness Susan Greenfield

Realising the Full Potential of the Human Mind in the Digital Age

Page 65: Seven Ages of Woman: Baroness Susan Greenfield

• High IQ• Efficient information processing• Short attention span• Icons not ideas• Sensation at premium• Risk taker• Low empathy• Need for constant feedback• Weak sense identity• Low-grade aggression

The Mindset of the 21st Century?

Page 66: Seven Ages of Woman: Baroness Susan Greenfield
Page 67: Seven Ages of Woman: Baroness Susan Greenfield

(6) MANAGEMENT

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FEMALE LEADERS ARE VIEWED DIFFERENTLY FROM MEN

Christine Wennerås and Agnes Wold,1997

Page 69: Seven Ages of Woman: Baroness Susan Greenfield
Page 70: Seven Ages of Woman: Baroness Susan Greenfield

“Science Faculty’s Subtle Gender Biases Favour Male Students”

“Despite efforts to recruit and retain more women, a stark gender disparity persists within academic science.”

Corinne A. Moss-Racusina, B., John F. Dovidio B., Victoria L. Brescollc, Mark J. Grahama, D., and Handelsmana, J. (2012) PNAS vol 109, 16474–16479

“The present study is unique in investigating subtle gender bias on the part of faculty in the biological and physical sciences. It therefore informs the debate on possible causes of the gender disparity in academic science by providing unique experimental evidence that science faculty of both genders exhibit bias against female undergraduates.”

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The Male Agenda Can Be Different

Page 72: Seven Ages of Woman: Baroness Susan Greenfield
Page 73: Seven Ages of Woman: Baroness Susan Greenfield

CONFIDENCE

Page 74: Seven Ages of Woman: Baroness Susan Greenfield

The Options…

• Get angry: ‘Neurotic’• Suppress: Insomnia

and ulcers• Find mentor…

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(7) OLD AGE

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Scarmeas, N. and Y. Stern, J 2011.

Cognitive Reserve and Lifestyle

Page 78: Seven Ages of Woman: Baroness Susan Greenfield
Page 79: Seven Ages of Woman: Baroness Susan Greenfield

• Health• Appearance• Reproductive Status• Work Span

The Merging of Generations

Page 80: Seven Ages of Woman: Baroness Susan Greenfield

Developing And Losing One’s Mind…

…Reflected In Brain Cell Branching (Connections)

Page 81: Seven Ages of Woman: Baroness Susan Greenfield

Dementia is a Growing Problem

• 700,00 currently• Current cost: £20bn pa • 940,110 by 2021• 1,735,087 by 2051• Increase of 154% over next 40

years• NO NEW DRUG IN LAST 15

YEARS

Page 82: Seven Ages of Woman: Baroness Susan Greenfield

(1)

Marker in blood detects degeneration

before symptoms appear

+ =(2)

Medication for arresting

further neuronal

death

PERMANENT PREVENTION OF SYMPTOM

ONSET!

Page 83: Seven Ages of Woman: Baroness Susan Greenfield

Leading a Long and Fulfilling Life...

“Above all, don’t fear difficult moments. The best comes from them”

Rita Levi-Montalcine (1909-2012)

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This presentation was delivered at an APM event

To find out more about upcoming events please visit

our website www.apm.org.uk/events