seven deadly sins of landing page optimization
DESCRIPTION
Landing Page Optimization can skyrocket your profits. Learn how to avoid the most common landing page problems in this fast-paced & informative session with Q&A at the end.Tim Ash, President & CEO, SiteTuners.com (Twitter @tim_ash)TRANSCRIPT
1
Tim Ash, President & CEO, SiteTuners.com
Seven Deadly Sins of Landing Page
Optimization
Overview
• In The Mind Of A Super Affiliate
• Why You Should Give A Crap
• The Seven Deadly Sins of Landing Page
Design
• Resources & Tools
Super Affiliates Are…
Greedy
Mercenary Busy
Lazy
How To Attract Super Affiliates
#10 - Join an affiliate network#9 - Offer better payouts#8 - Pay Up#7 - Allow bidding on your brand#6 - Don’t be “high maintenance”#5 - Don’t change the rules of the game#4 - Share sensitive information#3 - Listen to suggestions#2 - Go the extra mile
#1 - Fix your conversion rate
Download the whitepaper:
http://sitetuners.com/how-to-attract-super-affiliates.html
The economics of conversion:Fix the landing page to lower
costs
CPCCPA = -------
CRCPC - Cost per click CR - Conversion rate CPA - Cost per acquisition
Impact of Improved Conversion Rate
BEFORE
Cost - $1.00 Value - $1.25Profit - $0.25
A 20% increase in conversion rate…
AFTER
Cost - $1.00 Value - $1.50 ($1.25 x 120%)Profit - $0.50
…will DOUBLE profits!
Profit Impact On AffiliateIs Disproportionate!
I.T.
Marketing
AdAgency
Your Boss
Webmaster
I.T.
Marketing
AdAgency
Your Boss
Webmaster
WEBSITEVISITORS
Before After
+ $3,285,000
+40%
Before After
+24%+ $182,000
Before After
+75%+ $200,000
Before After
+51%+ $48,000,000
Before After
+81%
Before
After
Before
After
146 clickable links!
Before
After
+ 51%
+ $48,000,000
Overview
• In The Mind Of A Super Affiliate
• Why You Should Give A Crap
• The Seven Deadly Sins of Landing Page
Design
• Resources & Tools
Resources & Tools
SiteTuners.com (case studies & whitepapers)
Blog.SiteTuners.com (latest conversion news)
LandingPageDirectory.com (all things conversion related)
(FREE beta)
LandingPageOptimizationBook.com
(includes $25 AdWords Coupon)