Open Social Media: Where we tell it like it is

Seven pieces of advice you should considerbefore using social media for your business

Sherry NourainiFounder/President

Captive Touchand

Open Social Media Initiative

Open Social Media: Where we tell it like it is

1- Have a clear understanding of your competitive advantage.

• New business concept: Why are you different?

• New business owner but old concept: How are you doing it differently?

Open Social Media: Where we tell it like it is

2- Have a clear understanding of your resources.

• Time• Funding

Open Social Media: Where we tell it like it is

3- Focus on your offering, Don’t try to do it all yourself

• Skills required for Internet marketing Website design and constructionContent creation and publishing SEO Web analytics Email marketing Social media strategy Social media management Video

Open Social Media: Where we tell it like it is

4- You cannot acquire a skill by picking someone’s brain over lunch

Open Social Media: Where we tell it like it is

5- Understand the purpose that you want social media to serve for your business.

Open Social Media: Where we tell it like it is

6- You cannot be omnipresent

• Focus on your audience

Open Social Media: Where we tell it like it is

7- Understand that the online and offline faces of your business must generate trust

Open Social Media: Where we tell it like it is

Bonus Tip

There are no short cuts or magic bullets for attaining success in business, socialmedia or anything else