seven point two square miles full report

7/27/2019 Seven Point Two Square Miles Full Report

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SQMI

.A Report on Greater Downtown Detroit


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27.2 SQ MI | A Report on Greater Downtown Detroit

Advisory & Construction Team

Abir Ali, Hudson-Webber Foundation

Elise Fields, Midtown Detroit, Inc.

Susan Hopkins, Downtown Detroit Partnership

Spencer Olinek, Detroit Economic Growth Corporation

Jeanette Pierce, D:hive

Data Consultant

Melissa Smiley, Data Driven Detroit

Design

Megan Deal & Alex Bergin, Little Things Labs

Photography

Salam Zahr, Salam Zahr Photography

Production Assistance

Michelle Foster & Kendra Opatovsky

ACKNOWLEDGMENTS & CONTENTS


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3 Acknowledgments & Contents

Introduction

Section One |Overview

Greater Downtown in Context

Greater Downtown Timeline

Greater Downtown by Neighborhood

Downtown

Midtown

Adjacent Neighborhoods

Section Two | People

Demographics

Population

Households

Age

Race & Ethnicity

Foreign-Born

Education

Young & College-Educated

Residence o Young Proessionals

Programs or Young Proessionals

Anchor Academic Institutions

Visitors

Visitors & Venues

Hotels & Occupancy

Section Three| PlaceVibrancy

Amenities & Necessities

Pedestrians & Bicycles

Housing

Units & Occupancy

Rents

Incentives

Section Four | Economy & Investment

EmploymentEmployment & Employment Sectors

Employment Growth

Wages & Household Income

Commercial Space

Real Estate Development

Note on Data

Sources, Notes & Denitions

0405

065

0809

1013

1425

1517

1820

2125

641

2833

2830

30

31

32

33

3437

34

35

36

37

3841

3839

4041

4554451

4449

5051

5255

5253

54

55

561

585958

58

59

6063

6471

349


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INTRODUCTION

Like citycenters globally, downtowns are owned byeveryonewelcoming residents, employees, visitors,and tourists. Greater Downtown contains highriseand lowrise living, our richest cultural assets, thecenter o Detroits business world, the regions sportsand entertainment hub, some o the citys most storied neighborhoods, and some o Southeast Michigansleading educational and medical institutions.

7.2 SQ MI is the data story o a physically and economically changing place. It is a snapshot thatcaptures current inormation on residing, working,employing, visiting, living, playing, and investingin Greater Downtown. While a celebration o progress, it also acknowledges continued challengesand reveals potential opportunity.

We believe ater reading 7.2 SQ MI you will see themomentum o today in Greater Downtown Detroitand the promise o tomorrow.

The HudsonWebber FoundationDetroit, Michigan, February

7.2 square miles. That is Greater Downtown Detroit.

A slice o Detroits 139-square mile geography. A 7.2 square

mile collection o neighborhoods: Downtown, Midtown,

New Center, Woodbridge, Eastern Market, Laayette

Park, Rivertown, and Corktownand so much more.

Electronic materials and updates to 7.2 SQ MI

can be viewed online at: detroitsevenpointtwo.com


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5

7.2 SQ MI is thedata story o aphysically andeconomicallychanging place.


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SECTION ONE

SECTION

ONEOVERVIEW


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7 Section One | Overview

OVERVIEW

GREATER DOWNTOWN TIMELINE

GREATER DOWNTOWN BY NEIGHBORHOOD

DOWNTOWN

MIDTOWN

ADJACENT NEIGHBORHOODS

GREATER DOWNTOWN IN CONTEXT 0809

1013

1425

1517

1820

2125


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8

XX

XX


(1.1) GREATER DOWNTOWN IN CONTEXT

Square Miles: 7.2 SQ. MI.

Population: 36,550 people

Density: 5,076 People/SQ. MI.

Per Capita Income: $20,216

Greater Downtown Detroit

Greater Downtown Detroit is . SQ. MI. in area.

There are 36,550 peopleor5,06 people per

SQ. MI.The average per capita income is $0,16.


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9

Detroit

Square Miles: 139 SQ. MI.




Greater Downtown Detroit





Wayne County


Population: 1,820,584 people



Downtown Cleveland




City o Cleveland





Southeast Michigan

Square Miles: 5,781 SQ. MI.


Density: 903 People/SQ. MI.


Expanded City-Center Philadelphia




City o Philadelphia



Density: 11,304 People/SQ. MI.Per Capita Income: $21,117Michigan


Population: 9,883,640 People



Greater Downtown Pittsburgh




City o Pittsburgh





Great Lakes





Downtown Minneapolis




City o Minneapolis





United States

Square Miles: 3,531,905 SQ. MI.




Section One | Overview

(City-Center is 5.2% o City)




(City-Center is 5.8 % o City)

Nesting Geography Comparisons City & City-Center Comparisons


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(1.2) GREATER DOWNTOWN TIMELINE

Ho: Antoine de la Mothe Cadillac oundedFort Pontchartrain du Detroit

: City o Detroit incorporated

: State o Michigan admitted into Union

: Detroit Medical College ounded outo Harper Hospital Physicians; later becameWayne State University

: First electrical street lights installed

: Detroit Institute o Arts ounded

9: Hammond Building completed, the rst

skyscraper at stories tall

9: Olds, the rst mass producer oautomobiles in the U.S., moved to Detroit

1700s1800s 1900s

9: Ford Motor Company launched with$8, rom investors

9: College or Creative Studies ounded asthe Society o Arts and Crats on Watson Street

99: First mile o concrete highway pavedalong Woodward Avenue

99: Ford Building, Detroits rst modernskyscraper completed, at stories tall

9: Dime Building opened at stories;its later renamed the Chrysler House in

9: Tiger Stadium opened as Navin Field,

home to the Detroit Tigers and Lions

9: Henry Ford Health Systems established

Detroit Annexation and Growth, 18101930

1880186018401810


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11

1900s 1900s


9: General Motors relocated HQ to NewCenter along Grand Blvd

9: Over a third o the tallest buildingsin Detroit constructed

9: Site o the J.L. Hudson Co. on State andWoodward recorded as the busiest corner inthe U.S. with . million people crossing duringan 8hour period

99: The Ambassador Bridge completed,connecting Detroit to Windsor, Canada

9: DetroitWindsor Tunnel completed

9: Great Depression

9 Population: ,6,5 people

9: U.S. participation in World War II

9: Davison Freeway/M8 opened as the rst

urban depressed reeway in the U.S.


9: John C. Lodge Freeway/M openedwith the rst ull reewaytoreeway interchangein U.S. at Edsel Ford Freeway/I9

9: Edsel Ford Freeway/I9 completed toconnect I96 across Downtown to Russell Street

9 Population: ,6, people

9: Cobo Center and Arena completed9: First . miles o the Walter P. ChryslerFreeway/I5 opened, destroying DetroitsBlack Bottom neighborhood

1930 PRESENT19201900


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7.2 SQ MI | A Report on Greater Downtown Detroit 12

Ho

(1.2) GREATER DOWNTOWN TIMELINE

Population: 95, people

: Comerica Park opened, home o the Tigers

: Ford Field opened, home o the Lions

: Compuware World HQ completed at 6stories; Compuware moved Downtown

: Detroit Riverront Conservancy renovationo 5.5 miles o riverront property began

: GM HQ moved to Renaissance Center: $5M

: Campus Martius Park reestablished: $M

: Major League Baseballs AllStar Gamehosted at Comerica Park

: Super Bowl XL hosted at Ford Field

: MGM Grand Casino completed

: Economic Recession

: Book Cadillac Hotel and Fort ShelbyHotel renovations completed: $M and $9M

: Auto industry received ederal aid

9: Greektown Casino Hotel completed, themost recent skyscraper at stories

9: Detroit Riots

9: Fisher Freeway/I5 completed between

Gratiot and Rosa Parks connecting I5, Mand I96


9: Mayor Coleman Young, Detroits rstblack mayor, elected

9: City o Detroit Downtown DevelopmentAuthority created

9: Renaissance Center completed at storiesat its center and 9 stories at its our towers

99: Joe Louis Arena completed, home o theDetroit Red Wings

9 Population: ,,9 people

9: Detroit People Mover opened

99 Population: ,,9 people

99: One Detroit Center completed, the tallestbuilding in the 99s, standing at stories

999: Motor City Casino completed

1900s 2000s


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2000s

9: NCAA Final Four basketball tournamentheld at Ford Field

Population: , people

: Quicken Loans HQ moved to Compuware

: Henry Ford Health System announced$5M expansion

: Detroit Medical Center sold to Vanguard;$85M campus renovation announced

: Detroit/Wayne County Port Authoritydevelopment completed, $M


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(1.3) GREATER DOWNTOWN BY NEIGHBORHOOD

DETROIT RIVER

RIVERTOWN

TECHTOWN

1075

75

MICHIGAN

GRANDRIVER

WARREN

MACK

GRAND BLVD.WOODWARD

ROSA

PARKS

JEFFERSON

GRATIOT

ST.AUBIN

RR

94

LAFAYETTE PARKDOWNTOWN

CORKTOWN

NEW CENTER

ART CENTER

MEDICAL CENTER

BRUSH PARK

WAYNE STATE

NORTH CASS

CASS PARK

EASTERN MARKET

MIDTOWN

WOODBRIDGE

NEW CENTER


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DOWNTOWN/CENTRAL BUSINESS DISTRICT

Naturally, the CBD is the largest employment center

in Greater Downtown. Major employers, many owhich relocated to Downtown in the past decade,include General Motors, DTE Energy, Blue CrossBlue Shield o Michigan, Compuware, and the Rock/Quicken amily o companies. Downtown Detroitis the longtime home o the city and county govern

ments as well as the regions major nancial, legal,accounting, and consulting rms. Recently, youngtech and creative industry rms have joined thegrowing neighborhood, adding youth and vibrancyto the core o the city.

Demand or housing has ollowed jobs. The areasresidential oeringsmostly apartments and condosin mid and highrisesare 9 percent occupied.

Downtown is the citys entertainment center,boasting the second largest theater district in the

country, with , seats. It is home to the Fox,Fillmore, and Gem theaters, as well as the DetroitOpera House. In addition, Downtown houses anumber o casinos and nearly 5 bars and restaurants. Thousands o sports ans come Downtownto cheer on the Red Wings, Tigers, and Lions.

Downtown welcomes millions o visitors each year,and has more than ,5 hotel rooms to lodge them.Its historically and architecturally signicant skyscrapers, like the Guardian and Penobscot buildings,draw many visitors and hundreds o thousands opeople visit Cobo Hall or annual conventions, including the North American International Auto Show.

Downtowns Campus Martius Park comes alive with

seasonal events and estivities. In the winter, it ishome to the citys Christmas tree and an ice skatingrink, and in the summer, it is a vibrant public parkor outdoor dining, movies, and live music. Major estivals like Detroit River Days, Movement ElectronicMusic Festival, and Detroit International Jazz Festivaldraw a host o visitors all summer long.

Downtown Detroit is bounded by the Lodge (M-10), Fisher (I-75),

and Chrysler (I-375) reeways, and the Detroit River.

One square mile. Thats the size o Downtown Detroit, also known as

Detroits Central Business District (CBD). In recent years, Downtown

Detroit has ourished. It has attracted thousands o new employees and

hundreds o new residents, demonstrating a healthy demand or the mix

o renovation and new projects that are in the development pipeline.


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Downtown is the citys

entertainment center,

boasting the second

largest theater districtin the country, and

is home to nearly 5

bars and restaurants.


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17


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MIDTOWN

Midtown is home to major anchor institutionsWayne State University, the Detroit Medical Center,the Henry Ford Health System, and the College orCreative Studies. A collection o small neighborhoodsmakes up the community, including New Center,TechTown, Art Center, North Cass, Cass Park, andBrush Park.

The two-square-mile district is home to restaurants,galleries, community gardens, and markets. Midtownis one o the citys most walkable communities.

The cultural capital o the region, Midtown is hometo the Detroit Institute o Arts DIA, the Charles H.Wright Museum o Arican American History, thenewly reurbished Detroit Historical Museum, theMuseum o Contemporary Art Detroit MOCAD,the Michigan Science Center, the Detroit SymphonyOrchestra DSO, and the Max M. Fisher Music

Center. The area hosts annual activities and events,such as Noel Night, Dlectricity, and ArtX.

Historic homes and apartments can be ound in ArtCenter, Brush Park, Cass Park, and the West CaneldHistoric District. There are also newer options spreadthroughout Midtown, such as converted lot buildings,contemporary apartments, townhomes, and condos.

There is high demand or the liestyle and amenitiesthis neighborhood oers, and apartment oerings are

currently 95 percent occupied.

Midtown is generally dened as the area between the Chrysler

(I-375), Lodge (M-10) and Fisher (I-75) reeways and a northern

boundary passing Grand Boulevard.

Hosting two million annual visitors and a daytime population o 50,000,

Midtown is one o the astest developing areas in Detroit, with a growing

residential base and opportunities or new construction and rehabilitation

within its historic neighborhoods. Midtown represents a wide array o

Detroits architectural historyrom castles and Victorian homes to unky

industrial buildings re-imagined rom their auto-industry days.


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The twosquaremile

Midtown district houses

restaurants, galleries,

community gardens and

markets, making it

one o the citys most

walkable communities.


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NEW CENTER

New Center comes alive during the day, with one othe largest oce populations in the area, includingthe employees and visitors o the Fisher, Albert Kahn,New Center One, and State o Michigan CadillacPlace buildings, and the Henry Ford Health System.The College or Creative Studies opened their secondGreater Downtown campus in New Center in 9 inthe A. Alred Taubman Center or Design Educationormerly General Motors Argonaut Building, whichalso hosts the Henry Ford Academy/School or Cre

ative Studies middle and high schools.

New Center has a rich architectural history. Both theFisher Building and Cadillac Place are National Historic Landmarks. Residential options in New Centerinclude marketrate condominiums, singleamilyhomes, duplexes, and midrise multiunit residentialbuildings. The area is attractive or its varied retail,restaurants, and entertainment venues, such as theFisher Theater and the newly renovated New CenterPark, a threeseason outdoor concert venue.

As the northern anchor o Midtown, New Center is located north o

the Ford Freeway (I-94), west o John R. Street, and adjacent to the

historic Virginia Park neighborhood on the north and Henry Ford

Health Systems main campus on the west.


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EASTERN MARKET

Eastern Market hosts the oldest continuously oper-ating public market in the United States, oundedin 89. It hosts 5 ood vendors and merchants ata yearround Saturday public market, as well asthe seasonal Tuesday Market rom July to October.On any given Saturday, as many as 40,000 customersshop or ruits, vegetables, specialty oods, fowers,and moremost rom the local arms o Michigan,Ohio, and Ontario.

Nearby are retail shops, restaurants, a communitygarden, and access to the River Walk via the Dequindre Cut Greenway.

During special events, such as the annual Flower Day,there are more than , visitors. Eastern Marketis also the largest tailgating location or Ford Field,attracting approximately , Detroit Lions ootballans at each home game.

Though the ocus o Eastern Market is primarilyoodrelated business, housing is available in the

orm o lot conversions, as well as more traditionalapartments. Like other areas o Greater Downtown,these locations are currently occupied at 95 percent.

Eastern Market is located northeast o Downtown,

just north o the Gratiot Avenue Corridor.


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LAFAYETTE PARK

Constructed through the late 95s and early 96s,Laayette Park contains a 19-acre district designedby amed architect Mies Van der Rohe. The districtis listed on the National Register o Historic placesand is the largest concentration o Van der Roheswork, demonstrating the simple International styleo architecture.

Lowrise townhomes and highrise apartment towersare complemented by open landscaped space, a small

shopping center that includes a ullservice grocerystore, and a successul elementary school. The neighborhood also boasts a concentration o cooperativelyowned multiamily housing options.

Laayette Parks residential options and proximity toother Greater Downtown neighborhoods and amenities draw ethnically and socioeconomically diverseamilies, many o whom are longtime residents.

Laayette Park is located directly east o the Central Business District,

south o Eastern Market, west o St. Aubin Street and north o Jeer-

son Avenue. The Dequindre Cut Greenway connects the neighborhood

to Rivertowns River Walk to the south and Eastern Market to the north.


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RIVERTOWN

Rivertown is located between one o Detroits major thoroughares,

Jeerson Avenue, and the Detroit River. It extends east rom Down-

towns Renaissance Center to Belle Isles MacArthur Bridge.

A central eature o Rivertown is the River Walk thatruns the length o the neighborhood on its .5milepath rom Gabriel Richard Park to Joe Louis Arena.The lively River Walk connects bars and restaurants,Chene Park amphitheater, Milliken State Park andHarbor, and public plazas with amenities includingbike rentals and tours.

The area includes a mix ocommercial, residential,and recreational uses. Along East Jeerson, residentslive in both afordable and luxury high-rises andcondominiums, and enjoy a variety o casual diningoptions and bars.

Rivertown is unique or being one o the ew locationsin Greater Downtown with large developmentreadyparcels available or uture mixeduse development.These sites have the potential to transorm the neighborhood in coming years.


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For sources, notes & defnitions,

see page 74.

Corktown is Detroits oldest neighborhood and islisted on the National Register o Historic Places.Named or the Irish county o its immigrant ounders,Corktown has a mix o historic homes, independentretail, restaurants, bars, and light industrial properties.

The neighborhood eatures ederal-style row houses,Victorian single-amily homes, and new housing,

as well as lot conversions and a high-rise residen-

tial development. Although Corktown lacks sizablecommercial oce space, it is beginning to see thedevelopment o small shared commercial and live/work spaces to complement the small oce and lightindustrial uses on the southern and western endso the neighborhood. Locally owned bars and restaurants line Michigan Avenue through Corktown,anchored by the popular Slows Bar BQ, and NorthCorktown is the site o one o Detroits three casinos,MotorCity Casino, as well as the citys only hostel.

Corktown is the site o many o Detroits community

and cultural activities. Roosevelt Park sits at the oot

o Detroits most amous vacant building, the grandMichigan Central Station, and in recent years, it hasbeen the ocus o community eorts to revitalize andprogram public space. Two annual events bring thousands to the area: Detroits annual St. Patricks Dayparade and the annual Tour de Troit bike ride, whichhosted more than 5, bike riders in or a mile ride throughout the city.

Corktown sits to the west o Downtown. The Fisher Freeway/I-75

splits Corktown and North Corktown.

CORKTOWN

25


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SECTION

TWOPEOPLE

SECTION TWO


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27 Section Two | People

PEOPLE

POPULATION

YOUNG & COLLEGE-EDUCATED

RESIDENCE OF YOUNG PROFESSIONALS

VISITORS & VENUES

HOUSEHOLDS

PROGRAMS FOR YOUNG PROFESSIONALS

HOTELS & OCCUPANCY

AGE

RACE & ETHNICITY

FOREIGN-BORN

DEMOGRAPHICS

EDUCATION

VISITORS

ANCHOR ACADEMIC INSTITUTIONS

2833

31

35

40-41

2830

32

36

30

34

38-39

33

37

3437

3841


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POPULATION

(2.1/2.2) City o Detroit/Greater Downtown Population Change, 20002010

While Detroit experienced a 5% population

loss between 2000 and 2010, Greater Downtowns

population declined at hal that rate.

713,777

36,550

2000 201025%

13%

41,930

951,270

CITY OF DETROIT

GREATER DOWNTOWN

2000

951,270

41,930

2010

713,777

36,550

AREA

CITY OF DETROIT

GREATER DOWNTOWN


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(2.2) Greater Downtown Population Change, 20002010

New Center01: -33%

02: -19%

03: -41%

04: -10%

05: -69%

06: -61%

07: +24%

08: +18%

Woodbridge09: -06%

10: -15%

15: +07%

16: +493%

Midtown

11: +41%

12: -05%

13: +39%

14: -30%

17: +06%18: -01%

19: -10%

20: -16%

21: -22%

22: -06%

24: -79%

25: -26%

26: -43%

27: +94%

28: -36%

Downtown30: +29%

31: +9%

32: +24%

33: -64%

34: -25%

Laayette

Park

35: +05%

36: -20%

Rivertown37: -06%

Corktown

23: -13%

29: -05%

POPULATION GAIN

POPULATION LOSS

29

23

32

3734

36

35

31

26

25

18

19 20

1312

11

09

33

30

24 27 28

22

21

1716

10

08

06

05

04

01 03

07

14

15

DOWNTOWN

MIDTOWN

NEW CENTER

WOODBRIDGE

LAFAYETTE PARKCORKTOWN

RIVERTOWN

02



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POPULATION & HOUSEHOLDS SIZE

(2.3) City-Center Population Change, 20002010

(2.4) Average Household Size in Greater Downtown, 20002010

In 2000, the average household size in Greater Downtownwas 1.6 people. In 2010, that number decreased slightly

(7%) to an average household size o 1.63 people.

DETROIT CLEVELAND PHILADELPHIA PITTSBURGH MINNEAPOLIS

-13% +50% +12% -27% +28%


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RACE & ETHNICITY

(2.6) Race & Ethnicity, as a Share o Population in Greater Downtown, 20002010

Greater Downtown continues to be racially diverse, with

black residents accounting or the racial majority (68%).

Between 2000 and 2010, the black population declined,

the white population increased, and Asian and Hispanic

populations remained steady.

2000 2010

73% 05%

+ 03%

< 01%

< 01%+ 01%

68%

21%

BLACK

18%HIT

04%IA

03%HISPANIC

02%

04%

03%

03%OTHER

2000

73%

18%

04%

03%

02%

2010

68%

21%

04%

03%

03%

RACE

BLACK

WHITE

ASIAN

HISPANIC

OTHER

POPULATION GAIN

POPULATION LOSS


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FOREIGN-BORN

(2.7) Foreign-Born Population in Greater Downtown, by Continent and Countries o Origin, 2010

(2.8) Foreign-Born, as a Share o Total Population, Nesting Geography Comparisons, 2010

GREATER

DOWNTOWN DETROIT MICHIGAN U.S.

8% 5% 6% 12%

11%

13% 60%

17%

22%

15%

2,689PEOPLE

Countries with the greatest

representation are India (%)

and China (1%), respectively.

PERCENT

60%

15%

13%

11%

CONTINENT

ASIA

AFRICA

AMERICAS

EUROPE


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YOUNG & COLLEGE-EDUCATED

(2.9) Age 2534 and College-Educated, o the Total Population, 20062010

(2.10) College-Educated, o the 2534 Population, 20062010

(2.11) College-Educated, o the Age 25 and Over Population, 20062010


12% 13% 22% 34% 44%

GREATER


GREATER


TOTAL POPULATION

25-34 POPULATION

25-34 AND EDUCATED


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35

DOWNTOWN

WOODBRIDGE

CORKTOWN

RIVERTOWN

NEW CENTER14%

16%

1%

2%

3%

5%

6%

3%

5%

5%

1%

10%

MIDTOWN2%

3%

15%

4%

17%

18%

6%

23%

LAFAYETTE PARK

NEW CENTER

CORKTOWNLAFAYETTE PARK

RESIDENCE OF YOUNG PROFESSIONALS

(2.12) Residence o Age 2534 and College-Educated, 20062010

,659 2534 year-olds with a bachelors degree or higher reside in

Greater Downtown. Downtown, Midtown and Laayette Park have

the highest concentrations o young and college-educated residents.

Downtown

470 people

Midtown

1,055 people

New Center

332 people

Woodbridge

143 people

Laayette Park

375 people

Rivertown

176 people

Corktown

108 people


*Percentages indicate the

proportion o population in areas

o Greater Downtown that are age

25-34 and college-educated.


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PROGRAMS FOR YOUNG PROFESSIONALS

1000

0

604

378

INTERNS

FELLOWS

(2.13) 9,110 young proessionals applied to various

ellowships and/or internships in 2011. 98 young

proessionals were selected to work three months

to two years or Detroit-area employers or programs.

604 interns, who were either working on or recently

received a bachelors degree, were selected to work

as part o the Quicken Loans Internship Program

or the D:hive Residency.

38 ellows, holding a bachelors degree or higher,were selected or the Detroit Revitalization Fellows

Program, Challenge Detroit, Teach or America,

Venture or America or Code or America.


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37

(2.14) ANCHOR ACADEMIC INSTITUTIONS, 2012

WSU CCSPUBLIC UNIVERSITY PRIVATE ART & DESIGN COLLEGE

1 central campus in Midtownwith over buildingson nearly acres o land.

3,000 units o oncampushousing in seven buildings,currently at ull occupancy.

Research: o only public urban universitiesrecognized or their research by the CarnegieFoundation or the Advancement o Teaching.Wayne State ranks among the highest in researchexpenditures at public universities, with researchdollars totaling $5 million, largely attributedto WSUs renowned School o Medicine.

Design:Named one o the top design schoolsin the world by Business Week. CCS oersstateotheart acilities and is an epicenter oDetroits emerging creative economy. It servesas a major supplier o talent to the region anddraws attention rom the top proessionals andcreative industries rom around the world.

56 students oncampusin two buildings,currentlyat ull occupancy.

in investments in capital projects since 6. campus expansion project began in 8.

campuses in Midtown: theWalter and Josephine FordCampus in Art Center and theA. Alred Taubman Center orDesign Ed. in New Center.

$320 MILLION

29,000 STUDENTS 1,404 STUDENTS

$145 MILLION

REPRESENTING 50 STATES REPRESENTING 27 STATES

AND 70 COUNTRIES AND 13 COUNTRIES

1 12



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VISITORS & VENUES

(2.15) Downtown Total Annual Visitors, 2011

Event Venues Maximum Capacity

7,522,123ANNUAL VISITORS

18%

53%

29% Each year, nearly 4 million peopleattend a sporting event (53%),.1 million

people attend a special event (9%) and

1.4 million people visit the theater (18%).

ACTIVITY

N.A.INT. AUTO SHOW

WINTER BLAST

RIVER DAYS

TARGET FIREWORKS

INT. JAZZ FESTIVAL

MONTH

JAN.

FEB.

JUN.

JUN.

SEP.

10.5 million people visit Greater Downtown each year to attend theaters,

cultural institutions, sporting events, special events and public markets.

The areas with the most visitors annually are Downtown (.5 M), Midtown

(1. M) and Eastern Market (1 M).

In total, there are 16,058 stadium seats and 1,550 theater seats in Downtown Detroit:

Ford Field (65K), Comerica Park (41K), Joe Louis Arena (20K), Fox Theatre (5K), Detroit Opera

House (3.2K), Fillmore Detroit (2.2K), Music Hall (1.7K) and Gem Theatre (450).


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39

(2.16) Midtown Total Annual Visitors, 2011

(2.17) Eastern Market Total Annual Visitors, 2012

It is estimated that nearly a million visitors fnd their

way to Eastern Market each year.

1,678,937ANNUAL VISITORS

87%

13%

Each year, nearly 1.5 million people

visit Midtown to experience a cultural

institution (8%), and 15,000 people

visit to attend a special event (13%).

ACTIVITY

ART X

CONCERT OF COLORS

DALLY IN THE ALLEY

DLECTRICITY

NOEL NIGHT

MONTH

APR.

JUL.

SEP.

OCT.

DEC.



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HOTELS & OCCUPANCY

(2.19) Annual Hotel Occupancy, 2012

As o 2012, there were 4,611 hotel rooms in Greater

Downtown Detroit. The annual hotel occupancy increased

by 5.6% between 010 (54%) and 011 (60%).

(2.18) Hotels by Neighborhood, 2012

79%

5%

4%

12%

4,611HOTEL ROOMS

NEIGHBORHOOD

DOWNTOWN

MIDTOWN

CORKTOWN

RIVERTOWN

# OF ROOMS

3,661 ROOMS

164 ROOMS

548 ROOMS

238 ROOMS


41/79



see pages 7576.


42/79


SECTION THREE

SECTION

THREEPLACE


43/79

43

AMENITIES & NECESSITIES

PEDESTRIANS & BICYCLES

HOUSING

UNITS & OCCUPANCY

RENTS

VIBRANCY

INCENTIVES

Section Three | Place

PLACE

4451

4449

5051

5255

5253

54

55


44/79



There are 301 restaurants and 300 retail establishments in Greater

Downtown. Downtown houses the majority o restaurants (146) and

Midtown houses the majority o retail (91).

(3.1) Number o Restaurants and Outdoor Patios in Greater Downtown

301RESTAURANTS

DOWNTOWN 146 RESTAURANTS

MIDTOWN 88 RESTAURANTS

(NEW CENTER 27 OF 88)

LAFAYETTE PARK 1 RESTAURANT

WOODBRIDGE 4 RESTAURANTS

EASTERN MARKET 14 RESTAURANTS

RIVERTOWN 22 RESTAURANTS

CORKTOWN 26 RESTAURANTS

Restaurants: (301) Outdoor Dining Locations: (49)

Retail Establishments: (300) Grocery Stores/Markets: (6)

Cultural Institutions: (77) K-1 Schools: (29) Parkland:

(108 acres) Bike Lanes: (16 miles) Greenways: (11 miles)

OF THE 301 RESTAURANTS

IN GREATER DOWNTOWN,

49 HAVE OUTDOOR DINING:

DOWNTOWN (29)

MIDTOWN (7)

CORKTOWN (7)

RIVERTOWN (3)

EASTERN MARKET (2)

WOODBRIDGE (1)


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45

(3.2) Number o Retail Establishments in Greater Downtown

300RETAIL EST.

MIDTOWN 91 RETAIL EST.

CORKTOWN 43 RETAIL EST.

DOWNTOWN 89 RETAIL EST.


EASTERN MARKET 40 RETAIL EST.

RIVERTOWN 23 RETAIL EST.

LAFAYETTE PARK 4 RETAIL EST.

WOODBRIDGE 10 RETAIL EST.



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(3.3) Number o Grocery Stores/Markets in Greater Downtown

6GROCERY/MARKETS

LAFAYETTE PARK 1 MARKET

RIVERTOWN 1 MARKET

MIDTOWN 3 MARKETS

DOWNTOWN 1 MARKET


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47

(3.4) Number o Cultural Institutions in Greater Downtown

77CULTURAL INST.

DOWNTOWN 22 CULTURAL INST.

MIDTOWN 50 CULTURAL INST.

WOODBRIDGE 2 CULTURAL INST.

RIVERTOWN 1 CULTURAL INST.

CORKTOWN 2 CULTURAL INST.



(3.5) Number o K-12 Schools in Greater Downtown

29K-12 SCHOOLS

MIDTOWN 15 SCHOOLS

LAFAYETTE PARK 2 SCHOOLS

EASTERN MARKET 1 SCHOOL

RIVERTOWN 1 SCHOOL

DOWNTOWN 1 SCHOOL

WOODBRIDGE 4 SCHOOLS


CORKTOWN 5 SCHOOLS

There are 9 K-1 schools and cultural institutions (universities,

museums, galleries) in Greater Downtown.

There are 6 ull-service grocery stores/markets in Greater Downtown.


48/79


16MILES OF BIKE LANE

LAFAYETTE PARK 2.5 MILES

RIVERTOWN 1.8 MILES

CORKTOWN 6.3 MILES

MIDTOWN 4.5 MILES

DOWNTOWN .9 MILES

108ACRES OF PARKLAND

LAFAYETTE PARK 20 ACRES

MIDTOWN 42 ACRES

DOWNTOWN 6 ACRES

WOODBRIDGE 2 ACRES

CORKTOWN 19 ACRES

RIVERTOWN 19 ACRES

(3.7) Miles o Bike Lanes in Greater Downtown

(3.6) Acres o Parkland in Greater Downtown



49/79

49

Over 5 miles o bike lanes and greenway, and over 108 acres

o parkland exist in Greater Downtown.

11MILES OF GREENWAY

RIVERTOWN 2.6 MILES

CORKTOWN 5 MILES

LAFAYETTE PARK .7 MILES

DOWNTOWN .7 MILES

MIDTOWN 1.5 MILES

(3.8) Miles o Greenway in Greater Downtown



50/79


PEDESTRIANS & BICYCLES

(3.9) Locations o Pedestrian and Bicycle Counts

On a typical weekday aternoon, nearly ,000 pedestrians and over

80 bicycles per hour pass key blocks in Midtown and Downtown.

DETROIT RIVER

1075

75

MICHIGAN

GRANDRIVER

MACK

WARREN

GRAND BLVD

WOO

DWARD

ROSA

PARKS

JEFFERSON

GRATIOT

ST.AUBIN

RR

94

Downtown: Woodward,between State andCampus Martius Park

Eastern Market:Russell, between Fisher

Freeway and Winder

Midtown: Cass,between West Willisand West Canfield

New Center: WestGrand Blvd., betweenCass and Second

Woodbridge:Trumbull and Merrick

Corktown:Michigan, between14th and Wabash


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51

(3.9) Pedestrian Count in Greater Downtown (During a Two-Hour Peak Period), 2012

(3.9) Bicycle Count in Greater Downtown (During a Two-Hour Peak Period), 2012

Downtown: 1,515 people

Midtown: 275 people

New Center: 1,560 people

Woodbridge: 85 people

Corktown: 339 peopleEastern Market: 633 people

Downtown: 38 bicyclesMidtown: 75 bicycles

New Center: 40 bicycles

Woodbridge: 12 bicycles

Corktown: 21 bicycles

Eastern Market: 10 bicycles



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UNITS & OCCUPANCY

(3.10) Number o Housing Units in Greater Downtown, 20002010

(3.11) Occupied and Vacant Housing Units,

as a Share o All Housing Units

(3.12) Owner and Renter Occupied Housing

Units, as a Share o Occupied Housing Units

Between 2000 and 2010 the number

o housing units in Greater Downtownincreased by 1,300 units, or 5%.

+,5,4 units 6, units

2000 2010

2000 2010

82% 76%

18% 24%11% 15%

89% 85%

2000 2010

2000

20,720

4,680

2010

20,203

6,519

UNITS

OCCUPIED

VACANT

2000

2,230

18,490

2010

3,053

17,150

OCCUPIED

OWNER

RENTER


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53

(3.13) Occupied Housing Units, Nesting Geography Comparisons, 2010

(3.14) Occupied Housing Units, City-Center Comparisons, 2010

(3.15) Rental Unit Occupancy, Downtown and Midtown, 2012

O the available rental units in Downtown and Midtown,

9% and 95% were ully occupied in 2012.


76% 77% 88% 82% 87%

GREATER


85% 89%7 % 77%



54/79


RENTS

(3.18) Rental Rates o Downtown and Midtown New Construction (per SQ.FT.), 20052012

(3.17) In 2012, $615 was the median gross rent

in Greater Downtown. Rent costs in Midtown

were between $35 and $,500 while rent costsin Downtown were between $45 and $5,100.

$1./SQ.FT. $1.3/SQ.FT. $1.40/SQ.FT. $1.56/SQ.FT.

KALES BUILDING

Downtown

Completed: 2005

STUDIO ONE

APARTMENTS

MidtownCompleted: 2008

THE AUBURN

Midtown

Completed: 2012

BRODERICK TOWER

Downtown

Completed: 2012

(3.16) Median Gross Rent, City Comparisons, 2010


$741 $644 $836 $717 $785


55/79

55

INCENTIVES

(3.19) Greater Downtown Housing Incentives, 20112012

(3.22) Participants, Race/Ethnicity

Live Downtown and Live Midtown are residentialincentive programs that encourage proessionals thatwork in these neighborhoods to invest in homes inGreater Downtown.

Live Downtown (CBD) employers include:

> Blue Cross Blue Shield o Michigan

> Compuware> DTE Energy> Marketing Associates> Quicken Loans> Strategic Stang Solutions

Live Midtown employers include:

> Detroit Medical Center> Henry Ford Health Systems> Wayne State University

Incentive Highlights

413 PARTICIPANTSFROM DETROIT 152 (37%)

FROM METRO DETROIT 193 (47%)

FROM MICHIGAN 19 (5%)

FROM OUT OF STATE 49 (12%)

Up to $0,000 orgivable loan towardpurchase o primary residence or newhomeowners.

Up to $,500 allowance toward frst

years rent.A $1,000 allowance or existing rentersto renew a current lease.

Matching unds up to $5,000 or exteriorimprovements or existing homeowners.

RACE

BLACK

WHITE

ASIAN

HISPANIC

OTHER

DOWNTOWN

18%

70%

04%

00%

05%

MIDTOWN

48%

30%

17%

01%

02%

LIVE INCENTIVE AVERAGE HOUSEHOLD SIZE: 1.48



see pages 7677.

(3.21) Participants, Salary Range

INCOME

UNDER $20K

$20K$60K

$60K+

% OF HOUSEHOLDS

08%

66%

27%

(3.20) Participants, Prior Residence


56/79


SECTION FOUR

SECTION

FOURECONOMY

AND

INVESTMENT


57/79

57

EMPLOYMENT & EMPLOYMENT SECTORS

EMPLOYMENT GROWTH

WAGES & HOUSEHOLD INCOME

COMMERCIAL SPACE

REAL ESTATE DEVELOPMENT

EMPLOYMENT

Section Four | Economy and Investment

ECONOMY & INVESTMENT

5859

58

58

59

60-63

6471


58/79


EMPLOYMENT & EMPLOYMENT SECTORS, & GROWTH

(4.1) Total Employment in Greater Downtown, March 2010

(4.2) Employment by Sector, March 2010

(4.1) Employment in Greater Downtown as o

March 2010 totals 135,40 employees and accounts

or 40% o the total employment in the city.

(4.3) Since March 2010, large employers have moved nearly 10,000 employees to Greater Downtown.

Quicken Loans/Rock Ventures: 6,430; Blue Cross Blue Shield o Michigan: 3,000; and Strategic

Stafng Solutions: 450.

(4.4) Employment projection or creative companies rom 2012 to 2017 is 1,0 employees.

EMPLOYEE COUNT

67,812 EMPLOYEES

9,666 EMPLOYEES

34,813 EMPLOYEES

23,111 EMPLOYEES

EMPLOYEE COUNT

26,616 EMPLOYEES

24,665 EMPLOYEES

16,617 EMPLOYEES

16,118 EMPLOYEES

20,639 EMPLOYEES

AREA

CBD

ADJACENT TO CBD

MIDTOWN

NEW CENTER

SECTOR

PRIVATE EDUCATION & HEALTHCARE

GOVERNMENT

PROFESSIONAL, SCIENTIFIC, TECH & MGMT

LEISURE & HOSPITALITY

OTHER SECTORS

17%

26%

50%

7%

24%

25%20%

16%

15%


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59

WAGES & HOUSEHOLD INCOME

(4.5 ) Annual Wages at Greater Downtown Jobs, 2002-2009

More than hal o all jobs

in Greater Downtown

pay wages greater than

$40,000 annually.20%

2002 2009

16% > 01%

09%

16%

29%

55%

38%

46%

$0$15K

$15K$40K

$40K+

+ 09%

2009 COUNT

22,434

41,695

78,933

WAGE

0$15K

$15K40K

$40K+


POPULATION GAIN

POPULATION LOSS

(4.6) Income o Greater Downtown Households, 2010

In 2010, the median household

income o Greater Downtown

households was $19,410.

# OF HOUSEHOLDS

9,533 (51%)

5,405 (29%)

2,707 (14%)

1,080 (06%)

INCOME

$0$20,000

$20,000$50,000

$50,000$100,000

$100,000+


60/79


COMMERCIAL SPACE

(4.7) Commercial Real Estate in Greater Downtown, All Properties, 2012

Net Rentable: 26.4M SQ.FT.

Lease Rate: $19.17

Vacancy Rate: 22%

Net Rentable: 5M SQ.FT.

Lease Rate: $16.21

Vacancy Rate: 7%


Lease Rate: $29.66

Vacancy Rate: 10%


Lease Rate: $16.82

Vacancy Rate: 21%


Lease Rate: $22.73

Vacancy Rate: 58%

Net Rentable: 950K SQ.FT.

Lease Rate: $18.73

Vacancy Rate: 32%


Lease Rate: $17.88

Vacancy Rate: 22%


Lease Rate: N/A

Vacancy Rate: 10%

2,247,568$16.82

21%

5,021,402 $16.21 7%

2,520,282

$29.66

10%

26,375,174

$19.17

22%

430,846$17.88

22%

949,838$18.73

32%

1,059,149

$22.73

58%

292,085 N/A10%

NET RENTABLE

MIDTOWN

TECH TOWN

NEW CENTER

CORKTOWN

RIVERTOWN

EASTERN MKT.

LAFAYETTE P.

DOWNTOWN

LEASE RATE VACANCY RATE


61/79

61

(4.8) Commercial Real Estate in the Central Business District, 2012


Lease Rate: $19.17

Vacancy Rate: 22%


Lease Rate: $18.98

Vacancy Rate: 25%

(4.7) There is 35,58,18 SQ. FT. o rentable commercial

space in Greater Downtown. The average asking lease rate

is $19.41/SQ. FT. Greater Downtown is at nearly 80%

commercial occupancy.

$19.17

22%

$18.98

26,375,174

25%

13,847,038

NET RENTABLE

ALL

PROPERTIES

LARGE

PROPERTIES




62/79


COMMERCIAL SPACE

(4.9) Commercial Real Estate, Central Business District Comparisons, Large Properties, 2012

The average lease rate among central businessdistricts compared above is $19. per SQ. FT.

The average vacancy rate is 1%.


Lease Rate: $18.98

Vacancy Rate: 25%


Lease Rate: $17.28

Vacancy Rate: 19%


Lease Rate: $25.88

Vacancy Rate: 14%


Lease Rate: $24.20

Vacancy Rate: 10%


Lease Rate: $12.51

Vacancy Rate: 18%

$17.28

19%

15,974,494

$25.88

14%

44,213,529

$24.2010%

27,420,805

$12.5123,348,562

18%

$18.98

25%

13,847,038

NET RENTABLE

DETROIT CBD

CLEVELAND CBD

PHILADELPHIA CBD

PITTSBURGH CBD

MINNEAPOLIS CBD



63/79

63 Section Four | Economy and Investment


64/79



(4.10) Since 2006, $6 billion has been invested in real estatedevelopment projects in Greater Downtown.

Between 2006 and 2009, $3.9 billion was invested in a total o 0 projects.

Between 2010 and 2012, $.1 billion was invested in a total o 130 projects.

# OF PROJECTS

35

30

65

INVESTMENT

$892,021,212

$853,337,077

$339,478,505

STATUS

UNDER CONST.

PIPELINE

COMPLETE

Greater Downtown Investment by Status, 20102012

43%

41%

16%


65/79

65

# OF PROJECTS

25

88

17

# OF PROJECTS

78

59

23

INVESTMENT

$883,956,743

$810,368,257

$391,511,794

INVESTMENT

$1,171,077,076

$880,871,618

$33,888,100

TYPE

NEW CONST.

RENOVATION

INTERIOR

NEIGHBORHOOD

MIDTOWN

DOWNTOWN

EASTERN MARKET

Greater Downtown Investment by Construction Type, 20102012

Greater Downtown Investment by Neighborhood, 20102012

19%

39%

42%

42%

56%

2%



66/79


67/79

67

# OF PROJECTS

13

10

36

# OF PROJECTS

05

44

10

INVESTMENT

$521,480,583

$188,626,035

$170,765,000

INVESTMENT

$43,000,000

$460,871,618

$377,000,000

STATUS

UNDER CONST.

PIPELINE

COMPLETE

TYPE

NEW CONST.

RENOVATION

INTERIOR

Downtown Investment by Status, 20102012

Downtown Investment by Construction Type, 20102012

19%

59%

21%

5%

52%

43%



68/79


69/79

69

# OF PROJECTS

36

21

21

# OF PROJECTS

23

40

15

INVESTMENT

$151,233,405

$362,862,629

$656,981,042

INVESTMENT

$836,956,743

$319,608,539

$14,511,794

STATUS

COMPLETE

UNDER CONST.

PIPELINE

TYPE

NEW CONST.

RENOVATION

INTERIOR

Midtown Investment by Status, 20102012

Midtown Investment by Construction Type, 20102012

13%

31%56%

1%

27%

71%



70/79


# OF PROJECTS

16

04

03

# OF PROJECTS

01

22

INVESTMENT

$17,480,100

$8,678,000

$7,730,000

INVESTMENT

$4,000,000

$29,888,100

STATUS

COMPLETE

UNDER CONST.

PIPELINE

TYPE

NEW CONST.

RENOVATION

Eastern Market Investment by Status, 20102012

Eastern Market Investment by Construction Type, 20102012

## Development Project

01 McDonalds

02 Roscoe & Horkey Farms

03 Fairway Packing Co.

04 Detroit Mercantile Co.

05 Team Mental Health Services

06 Detroit Edison Public

Academy High School

07 Signal-Return Press

08 Shed 3

09 Wolverine Packing

10 Germack Pistachio Co.11 Devries Co.

12 Salt & Cedar

13 Red Bull House o Art

14 2:1 Gallery

15 1460 Gratiot

16 1454 Gratiot


17 Del Bene Produce

18 Shed 5

19 Frontera

20 Crowe Lodge

21 Edibles Rex

22 Detroit Wholesale Produce

23 Eastern Market Streetscape

52%

26%

23%

88%

12%

ST.AUBIN

GRATIOT

LAFAYETTE PARK

OE

ST.

AN

TOI N

E

BRU

SH

7

9 10

11 12

13 1415

34

75

EASTERN MARKET

MACK

75

BRUSH PARK

WILKINS

ELIOT

RUSS

ELL

ORLE

AN

S

RIOPELLE

RIVA

RD

DIVISION

BREWSTER

WATSON

ERKSINE

ADELAIDE

WINDER

32 52

53

01

02

03 04

05

06

07

08

09 10 11

12

13

1415

16

17

18

1920

21

2223

78

Eastern Market ($33.4 Million)



71/79

71

Corktown

MICHIGAN

FORT

LAFAYETTE

ABBOTT

FIRST

THIRD

10

75

44

45

CORKTOWN

DETROIT RIVER

SPRUCE

BAGLEY

PORTER

HOWARD

14TH

VERMONT

TEMPLE

TRUMBULL

ARKS

02

13

14

1615

0506

0708

0910

11

12

03

04

01

GRAN

DRIVER


01 Hostel Detroit

02 Brooklyn Street Local

03 McShanes

04 Onassis Coney Island

05 OConnor Reality

06 Astro Coee

07 Sugar House

08 Honor & Folly

09 Mercury Bar

10 UFO Factory

11 Ottava Via12 Detroit Institute o Bagels

13 WCCCD

14 Ponyride

15 Gold Cash Gold

16 Slows Bar BQ



see pages 7879.


72/79


NOTE ON DATA

013 marks the rst edition o7.2 SQ MI. This project assembles data

on Greater Downtown Detroit that captures a 13-year time period o

2000 to 2012. Inormation is derived rom a variety o existing sources

and, in some cases, collected or purposes specifc to this project.

As these sources vary, so do parameters o time and geography. Data

typically represents a portion o time between 2000 and 2012, rather than

the entire period. Similarly, data is reective o portions or approximations

o the overall Greater Downtown geography.


73/79

73 Note on Data

Public Data (000-010)

Public data is Censusbased and refective o the years and independently as well as relative toeach other to capture change over a tenyear period.The Greater Downtown geography is in the ormo Census block groups or tracts. Much o thisinormation was prepared by Data Driven Detroit,the projects data consultant. Public data is updatedevery ve to ten years.

> United States Census Bureau, 2000 and 2010 Census

> United States Census Bureau, American Community Survey

> United States Census Bureau, Esri Census Summary Prole

> United States Census Bureau, Local Employment Dynamics

Local Data (010-01)

Local data is managed and housed at various GreaterDowntown Detroit organizations that are engagedin economic development and physical revitalizationwork. Local data ocuses on to . It typically

refects smaller geographies within Greater DowntownDetroit, such as neighborhoods or incentive boundaries. Local data was prepared by the Detroit EconomicGrowth Corporation, Downtown Detroit Partnership,D:hive, and Midtown Detroit, Inc. Local data is updated quarterly or annually.

> Central Business District Residential Occupancy Report

> Commercial Real Estate, CoStar

> Creative Corridor Investment Fund Overview

> Employment Data, Southeastern Michigan Council

o Governments (SEMCOG)

> Live Downtown Incentive Summary> Live Midtown Incentive Summary

> Midtown Rental Housing Comps

7.2 SQ MI Data (01)

7.2 SQ MI data is specic to this project and constructsless traditional parameters capturing . Like localdata, it was collected by Greater Downtown Detroitorganizations and refects smaller geographies withinGreater Downtown Detroit. 7.2 SQ MI data was preparedby the Detroit Economic Growth Corporation, Downtown Detroit Partnership, D:hive, and Midtown Detroit,Inc. . SQ MI data is updated quarterly or annually.

> Hotel Capacity Survey

> Pedestrian and Bike Survey

> Real Estate Development Data and Map

> Restaurant and Retail Directory

7.2 SQ MI is constructed rom the ollowing types o data:


74/79


Section One: Overview

(1.1) Greater Downtown in Context

Nesting Geography Comparisons

Includes Greater Downtown Detroit, City o Detroit, Wayne

County, Southeast Michigan, Michigan, Great Lakes and

the United States:

Population: U.S. Census Bureau, 2010 Census.

Per Capita Income: U.S. Census Bureau, American Community

Survey, 2006-2010.

Great Lakes includes signatories o the Great Lakes Basin

Compact comprised o the states o Illinois, Indiana, Michigan,

Minnesota, New York, Ohio, Pennsylvania, and Wisconsin.

Southeast Michigan is dened as a nine-county Greater

Economic Region inclusive o Genesee, Lapeer, Livingston,

Macomb, Monroe, Oakland, St. Clair, Washtenaw and

Wayne counties.

City Comparisons

Includes Cleveland, Philadelphia, Pittsburgh, Minneapolis:

Population: U.S. Census Bureau, Esri Census 2010

Summary Prole.

Per Capita Income: U.S. Census Bureau, 2010 Census

QuickFacts.

City-Center Comparisons

Includes Downtown Cleveland, Expanded Center

City Philadelphia, Greater Downtown Pittsburgh,

Downtown Minneapolis:

Population:

U.S. Census Bureau, Esri Census 2010 Summary Prole.

State o the Center City Report 2010, Central Philadelphia

Development Corporation.

Pittsburgh Neighborhood Data and Map Resource: PGHGIS SNAP,

Sector 16, 2010.

Minneapolis Downtown Improvement District, 2012

City-Center is a constructed term that describes a downtown

area o a city. A city-center can either reerence a single

downtown neighborhood geography or multiple geographies

adjacent to and inclusive o a downtown. The latter is oten

reerred to as an extended downtown or greater downtown.

Throughout this report, Greater Downtown Detroit is compared

to other city-centers or greater perspective. These city-centers

are Downtown Cleveland, Expanded Center City Philadelphia,

Greater Downtown Pittsburgh, and Downtown Minneapolis,

as determined and identied by the ollowing local sources:

Downtown Cleveland Alliance, Central Philadelphia Development

Corporation, The PLANPGH Exchange, and the Minneapolis

Downtown Council.

(1.2) Greater Downtown Timeline

Inormation or timeline provided by the Detroit Economic

Growth Corporation, Downtown Detroit Partnership, D:hive,

Eastern Market Corporation, and Midtown Detroit, Inc.

Population: Gavrilovich, Peter and Bill McGraw. The Detroit

Almanac: 300 Years o Lie in the Motor City, 2005 (pg. 289).

Annexation: Sase, John F. Detroit Growth by Annexation:

1815 1926. SASE Associates, 2011.

(1.3) Greater Downtown by Neighborhood

Inormation or neighborhood descriptions provided by the

Detroit Economic Growth Corporation, Downtown Detroit

Partnership, D:hive, Eastern Market Corporation, and Midtown

Detroit, Inc.

SOURCES, NOTES & DEFINITIONS


75/79

75

Section Two: People

Demographics: Population

(2.1/2.2) City o Detroit/Greater Downtown Population

Change, 2000-2010

U.S. Census Bureau, 2000 & 2010 Census.

(2.3) City-Center Population Change, 2000-2010

Greater Downtown Detroit: U.S. Census Bureau, 2000 &

2010 Census.

Other City-Centers: Esri 2010 Census Summary Prole.

Households

(2.4) Average Household Size in Greater Downtown,

2000-2010


Households include all residences that are not group quar-

ters. Group quarters are acilities such as college residence

halls, group homes, or residential treatment centers.

Age

(2.5) Age, as a Share o Population in Greater Downtown,

2000-2010


Race & Ethnicity

(2.6) Race & Ethnicity, as a Share o Population in Greater

Downtown, 2000-2010


Foreign-Born

(2.7) Foreign-Born Population in Greater Downtown,

by Continent and Countries o Origin, 2010

(2.8) Foreign-Born Population, as a Share o Total

Population, Nesting Geography Comparisons, 2010

U.S. Census Bureau, American Community Survey 2006-2010.

Foreign-born persons include anyone who was not a U.S.

citizen at birth.

This data is represented at a Census tract level.

Education: Young & College-Educated

(2.9) Age 2534 and College-Educated, o the Total

Population, 20062010

(2.10) College-Educated o the 25-34 Population, 20062010

(2.11) College-Educated, o the Age 25 and Over Population,

City Comparisons, 2006-2010


(2.12) Residence o Age 2534 and College-Educated,

20062010


College-educated indicates a bachelors degree or greater.

Greater Downtown data (2.9, 2.10, 2.12) is represented at a

Census tract level.

(2.13) Programs or Young Proessionals, 2011

Fellowship numbers provided by the ollowing programs:

Detroit Revitalization Fellows Program, Challenge Detroit,

Teach or America, Venture or America and Code or America.

Internship numbers (2012) provided by the ollowing

employers: Quicken Loans Internship Program, D:hive

Residency Program.

(2.14) Anchor Academic Institutions, 2012

Inormation provided by the College or Creative Studies and

Wayne State University.

Visitors: Visitors & Venues

(2.15) Downtown Total Annual Visitors, 2011

Federal Highway Administration, Ofce o Operations, 2008-2009.

GM Renaissance Center, Major Detroit Events & Festivals,

April 2008.

Downtown visitors are estimated annual visitors to theaters,

sports venues, and special events.

Additional venue capacities collected as primary data by the

Detroit Economic Growth Corporation and Downtown Detroit

Partnership.

Sources, Notes & Defnitions


76/79


(2.16) Midtown Total Annual Visitors, 2011

Midtown Detroit, Inc.

Midtown visitors are reported annual visitors to cultural

institutions and special events.

(2.17) Eastern Market Total Annual Visitors, 2012

Eastern Market Corporation 2012.

Eastern Market visitors are estimated annual visitors to the

public market.

Hotels & Occupancy

(2.18) Hotels by Neighborhood, 2012

Hotel Capacity Survey, Detroit Economic Growth Corporation,

2012.

(2.19) Annual Hotel Occupancy, 2012

Walsh, Tom. Detroit area hotel occupancy strengthens.

Detroit Free Press, August 27, 2012.

Greater Downtown Hotels include Antheneum Suite Hotel;

Corktown Inn; Courtyard by Marriott; Detroit Marriott at the

Renaissance Center; Detroit Regency Hotel; DoubleTree Suites

by Hilton; Fort Shelby; Greektown Casino Hotel; Hilton Garden

Inn; Holiday Inn Express Hotel & Suites; Honor + Folly; Hotel

St. Regis; Inn on Ferry Street; MGM Grand Detroit; Milner Hotel;

MotorCity Casino Hotel; Roberts River Walk Hotel; Shorecrest

Motor Inn; and Westin Book Cadillac.

Section Three: Place

Vibrancy: Amenities & Necessities

Greater Downtown amenities and necessities totals are

calculated as the sum o all neighborhood values or each

category. The area encompassing the boundaries o each

neighborhood varies slightly rom the Greater Downtown

study area based on tracts rom the U.S. Census Bureau.

(3.1) Number o Restaurants and Outdoor Patios in Greater

Downtown

(3.2) Number o Retail Establishments in Greater Downtown

Greater Downtown Retail Directory, compiled by Downtown

Detroit Partnership, D:hive and Midtown Detroit, Inc., October 2012.

Number o retail establishments in Greater Downtown

excludes grocery stores/markets.

(3.3) Number o Grocery Stores/Markets in Greater Downtown

Data Driven Detroit, May 2012.

Grocery stores/markets are dened as grocery trade channel

businesses with 20 or more employees and/or 10,000 squareeet or more; or, ewer than 20 employees or 10,000 square

eet, but having products regularly available rom the ollowing

categories: ruits, vegetables, dairy, meat and bread.

This category does not include convenience stores, restaurants,

or carry-out establishments.

Greater Downtown grocery stores/markets include: Food

Pride Supermarket, Ye Old Butcher Shoppe, University Food

Center, Eves Downtown Gourmet, Laayette Foods, and

Harbortown Market.

(3.4) Number o Cultural Institutions in Greater Downtown

Cultural Alliance or Southeast Michigan, June 2011.

(3.5) Number o K-12 Schools in Greater Downtown

State o Michigan Center or Educational Perormance and

Inormation, Educational Entity Masters, Accessed Winter 2012.

(3.6) Acres o Parkland in Greater Downtown

Detroit Recreation Department, June 2011.

Parks include acilities owned and operated as parks by the

city o Detroit.



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77 Sources, Notes & Defnitions

(3.7) Miles o Bike Lanes in Greater Downtown

Michigan Trails and Greenways Alliance, August 2012.

Bike lanes are dened as designated on-street bicycle

inrastructure.

(3.8) Miles o Greenways in Greater Downtown

Detroit Planning and Development Department, 2006.

Updated by Data Driven Detroit, October 2011.

Greenways are o-street recreational paths or walking and

sometimes cycling. Greenway count includes projects that

were completed or under development as o October 2011.

(3.9) Pedestrian & Bicycle Counts

Pedestrian and Bike Survey, D:hive, October 2012.

Pedestrians and bikes were tallied or 15-minute intervals

during a two-hour period on days in which no special events

took place. Tallies were collected at hours and neighborhood

intersections selected or their high trac.

Housing: Units & Occupancy

(3.10) Number o Housing Units in Greater Downtown,

20002010

(3.11) Occupied and Vacant Housing Units, as a Share o

All Housing Units

(3.12) Owner and Renter Occupied Housing Units, as a

Share o Occupied Housing Units

U.S. Census Bureau, Esri 2010 Census Summary Prole.

(3.13) Occupied Housing Units, Nesting Geography

Comparisons, 2010

U.S. Census Bureau, 2010 Census.

Occupied housing units include both owner and renteroccupied units.

(3.14) Occupied Housing Units, City-Center Comparisons,

2010

U.S. Census Bureau, Esri 2010 Census Summary Prole.

(3.15) Rental Unit Occupancy, Downtown and Midtown, 2012

Downtown: Central Business District Residential Occupancy

Report, D:hive, September 2012.

Midtown: Midtown Rental Housing Comps, Midtown Detroit, Inc.,

June 2012.

Occupancy rates were based on surveys o 26 apartment

buildings in the Central Business District and 127 buildings in

Midtown (including New Center) that oer units or rent.

Rents

(3.16) Median Gross Rent, City Comparisons, 2010

Greater Downtown Median Gross Rent: U.S. Census Bureau,

2010 Census.

All Other Cities: U.S. Census Bureau, American Community

Survey 20062010.

(3.17) Ranges o Rents, Downtown and Midtown, 2012

Downtown: Central Business District Residential Occupancy

Report, D:hive, September 2012.

Midtown: Midtown Rental Housing Comps, Midtown Detroit,

Inc., June 2012.

(3.18) Rental Rates o Downtown and Midtown New

Construction (per SQ.FT.), 20052012

Downtown: Provided by Invest Detroit, November 2012.

Midtown: Provided by Midtown Detroit, Inc., November 2012.

New construction includes the Broderick Tower and Kales

Building in Downtown and The Auburn Apartments and

Studio One Apartments in Midtown.

Incentives

(3.19) Greater Downtown Housing Incentives, 2011-2012

Midtown Detroit, Inc., 2012.

(3.20) Participants, Prior Residence and Household Size

(3.21) Participants, Salary Range

(3.22) Participants, Race/Ethnicity

Live Downtown Summary, Midtown Detroit, Inc., October 2012.

Live Midtown data refects data collected between January

2011 and October 2012. Live Downtown data refects data

collected between July 2011 and October 2012. Race/ethnicity

o incentive participants rom both programs refects data

collected as o August 2012.


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Section Four: Economy & Investment

Employment & Employment Sectors

(4.1) Total Employment in Greater Downtown, March 2010

(4.2) Greater Downtown Employment by Sector, March 2010

Southeastern Michigan Council o Governments (SEMCOG),

December 2011.

Totals refect employment as o March 2010.

The employment analysis refects an area that diers rom

the Greater Downtown geography dened in this report.

The total represented here does not capture all employment

in all Greater Downtown neighborhoods. Summary o

employment refects adjusted values. Adjustment adds in

20% or the sel-employed and 10% or jobs not mapped by

SEMCOG. Subtotal Employment without Adjacent to CBD

is 96,730 employees and total with adjustments is 125,749

employees. Adjacent to CBD includes the areas encom-

passing the Motor City Casino, and the Eastern Market and

Rivertown neighborhoods.

Other sectors includes sectors constituting less than 10%o total employment: Construction; Manuacturing; Wholesale

Trade, Transport, Warehousing & Utilities; Retail Trade;

Inormational & Financial Activities; Administrative, Support

& Waste Services; and Other Services.

Total or Industry by Sector is unadjusted total. Excludes

sel-employed and jobs not mapped by SEMCOG.

Employment Growth

(4.3) Greater Downtown Employment Additions,

March 2010-2012

Inormation provided by Quicken Loans/Rock Ventures, BlueCross Blue Shield o Michigan, and Strategic Stang Solutions.

Data refects employment additions ater March 2010.

(4.4) Greater Downtown New Employment Projections or

Creative Companies, 2012-2017

Creative Corridor Investment Fund Overview 2012, Detroit

Economic Growth Corporation, 2012.

Creative companies are prot and non-prot businesses in-

volved in the creation and distribution o intellectual property,

including (but not limited to): design; communications; media;

advertising; perorming and visual arts; engineering; and lie,

physical and social sciences.

Projections were determined or jobs to be added between

June 2012 and 2017.

Wages & Household Income

(4.5) Annual Wages at Greater Downtown Jobs, 2002-2009

U.S. Census Bureau, Local Employment Dynamics 2002-2009.

(4.6) Income o Greater Downtown Households, 2010

U.S. Census Bureau, 2010 Census.

Commercial Space

(4.7) Commercial Real Estate in Greater Downtown, All

Properties, 2012

All properties: CoStar, 2012. Study area boundaries constructed

by Detroit Economic Growth Corporation, September 2012.

Commercial space properties are classied as either Class

A, B or C buildings. The dierence between each o these

classications varies by market. Class A buildings represent

the highest quality buildings in their market.

CoStars database tracks properties, both listed and unlisted,

or sale and or lease. While an extensive listing, CoStars data-

base does not include 100% o all properties or a given area.

The Greater Downtown area was drawn according to overall

Census tract boundaries while sub-geographies were drawn

according to neighborhood boundaries; thereore the Greater

Downtown totals do not equal the sum o all neighborhood

data. Midtown boundaries exclude New Center and TechTown.

(4.8) Commercial Real Estate in the Central Business Dis-

trict, 2012

All properties: CoStar, 2012. Study area boundaries constructed

by Detroit Economic Growth Corporation, September 2012.

Large properties: CBRE, Inc., 2012. MarketView: Detroit

Ofce, Second Quarter 2012.

Large properties reer to available, multi-tenant properties

o at least 20,000 square eet.



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(4.9) Commercial Real Estate, Central Business District

Comparisons, Large Properties, 2012

Includes (a) Cleveland, (b) Philadelphia, (c) Pittsburgh,

(d) Minneapolis.

(a) MarketView: Cleveland Ofce, Second Quarter 2012.

(b) MarketView: Greater Philadelphia Ofce, Second Quarter

2012.

(c) MarketView: Pittsburgh Ofce, Second Quarter 2012.

(d) MarketView: Minneapolis/St. Paul Ofce, Second Quarter

2012.

Pittsburgh data includes Class A buildings only.

Real Estate Development

(4.10) Greater Downtown Real Estate Development,

2010-2012

Detroit Economic Growth Corporation; Downtown Detroit

Partnership/D:hive; Midtown Detroit, Inc.; Invest Detroit

Detroit Regional Chamber, Detroit Investment, March 2012

Greater Downtown Real Estate Development includes projects

completed between 2010 and 2012, and under construction

or in pipeline as o October 2012, in both the public and pri-

vate sectors. While comprehensive, it does not represent all

projects o this classication.

Investment Dollars are the total development costs o a proj-

ect. Investment dollar inormation was accessible or 130 o

160 total projects in Greater Downtown (59 in Downtown, 78

in Midtown, 23 in Eastern Market, and 0 in Corktown.)

Between 2006 and 2009 investment dollars are inclusive o

casino development. The adjusted total, with casinos elimi-

nated, is $2,482,950,000.

Completed are those projects occupied by October 2012.

Under Construction are those projects actively under

construction as o October 2012.

Pipeline are projects whose development is considered

highly easible as o October 2012. The status o nancial

commitments and start dates vary on these projects.

New Construction reers to the construction o an entirely

new structure or signicant extension to an existing struc-

ture, whether or not the site was previously occupied.

Renovation reers to renovating, restoring or remodeling.It involves improving an existing structure on an existing site.

Interior reers to the new construction or renovation o an

interior space exclusive o an associated exterior structure.

seven point two square miles full report

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