seven quick wins to increase traffic in google

34
SEO 101 How to Get Big Results From Small Changes Prepared by Casey Meraz Follow me on Twitter @CaseyMeraz

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Page 1: Seven Quick Wins to Increase Traffic in Google

SEO 101

How to Get Big Results

From Small Changes

Prepared by Casey MerazFollow me on Twitter @CaseyMeraz

Page 2: Seven Quick Wins to Increase Traffic in Google

SEO can be HARD

Page 3: Seven Quick Wins to Increase Traffic in Google

It’s hard to beat your

competition….

Page 4: Seven Quick Wins to Increase Traffic in Google

You Need To Have The Mindset

How Can I Be The Least Imperfect?

Page 5: Seven Quick Wins to Increase Traffic in Google

We need to make Google & your visitors HAPPY!

Page 6: Seven Quick Wins to Increase Traffic in Google
Page 7: Seven Quick Wins to Increase Traffic in Google

We don’t have time to cover all 200 today…

Instead we will look at small changes we can

make that will have a big impact

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Let’s eat away at 7 factors

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#1: Image Optimization

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Are your image file names descriptive?

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Do They Have ALT Tags?

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#1: Image Optimization

• Images should use descriptive file names separated by hyphens.

• All images should have descriptive alt tags.(E.g. <imgsrc=http://cnn.com/burrito.jpg><alt =“This is a picture of a burrito”>

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#2: Optimized URL Structure

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BAD URL Structures Use:

• Underscores• Are very long• Are not descriptive• Have extra unneeded characters such as

product124553333.html

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Good URL Structures

• Should use hyphens to separate• Should be descriptive• Should be as short as possible• Should not have over 5 hyphens if possible

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#3: One Topic Per Page

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Don’tConfuseGoogle

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Another bad example

Lawyer Attorney Esquire

Main Website

Topic 1 Topic 2 Topic 3

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Guidelines

• Each page should be dedicated to one keyword or topic.

• This should be unique content of at least 400 words.

• Having additional topics on one page can cause keyword cannibalization.

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#4: Optimized Title Tags

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Using the Yoast Plugin

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#4: Optimized Title Tags

Optimal FormatPrimary Keyword – Secondary Keyword | Brand Name

Code:<head><title>Example Title</title></head>

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More InfoGoogle Typically only displays the first 50-60 characters, so keep them short!

They should not be keyword stuffed like:

Denver Attorney Lawyer Law Firm Colorado

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#5: Review SnippetsYou can get these on organic results

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What if I told you these increased click through rate?

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All you have to do is add some HTML to your website

Get the code you need to add to your website here:

http://schema-creator.org/review.php

**Note this will not work on your home page

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All you have to do is add some HTML to your website

Get the code you need to add to your website here:

http://schema-creator.org/review.php

**Note this will not work on your home page

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#6: Click to CallIf you have a mobile website

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Click to Call Does Not Help Google Rankings

But Who Cares!?

Your conversion rate will rise and you will get more phone calls and conversions.

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How to Add Click To Call

Enter this code around your phone number

<a href=“tel:+15555555555”>Click to Call</a>

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#7: Breadcrumb Links

This is not what I mean…

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I mean these navigation links

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Breadcrumbs don’t just help SEO….

• They provide a great user experience• They pass link juice

• They establish the proper content hierarchy

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Some Final Thoughts

Image optimization is key

Optimized URL Structure

One piece of content tailored per page

Heading tags help show the search engines what the page is about

Breadcrumbs can pass link juice and provide a great user experience.

You should implement all of these items

Click to call can increase calls and undo bounces