7 WAYSTO RECREATE YOUR

BRAND USING SINGAGE

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If you’re thinking about re-creating your brand, signage

should be one of the first things you add onto on your to do

list – it is one of the easiest and most effective ways for your

new brand to get noticed.

There are many reasons why your branding might need to

be refreshed – it could be that you have ‘outgrown’ your old

target market, you’re attracting the wrong type of customer,

you’re experiencing a plateau in growth or your ‘look’ might

simply by out-dated and old.

Continue reading to find out how to re-create your brand

using great signage.

Whatever the reason, signage should be the solution. There

are a number of ways that signage can play a huge role, or

indeed sometimes the only part, in your business’ rebrand.

INTRODUCTION

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Depending on your business, vehicle signage may be an

integral part of your rebranding strategy.

Vehicle signs are very popular with businesses of all sizes,

and with several different signage options available –

including half or full wraps, vinyl and digitally printed decals.

That results in your business getting marketed constantly –

not only while you’re driving around, but also while your car

is parked at home, at the office or on location.

Vehicle signs achieve what we like to call ‘incidental

advertising’. They lead to substantial exposure, especially if

you find you do a lot of travel while on the job. It’s for this

reason that vehicle signage is ideal for rebranding – it will

lead to consumers learning about your rebrand quickly and

efficiently. Your advertising dollars, when invested in vehicle

signage will go a lot further – literally!

Signs on cars, trucks or even whole fleets have a huge

advantage in that they promote your business while you’re

on the move.

VEHICLE SIGNAGE

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Another price effective signage option that can be imperative

to re-creating your brand is A-boards.

A-boards are highly portable, highly flexible signs that are

often used to attract foot traffic into stores. The advantages

of A-boards include that there aren’t many restrictions on

where they can be placed (depending on your local council

requirements) and they are relatively cheap and they are

great for first impressions.

These advantages make A-boards a great rebranding

solution. Their portability allows you to place your newly

branded signage almost anywhere, and their low price point

means that you could even use a temporary A-board to

announce your branding change.

Some business owners – especially those who own walk-in

shops, use A-boards to push current promotions or deals or

even to announce closing times. If you’re thinking of running

a promotion as part of your rebranding strategy – an A-board

is the perfect way to communicate it.

Letting your customers know that you have a beautiful new

look, will avoid later confusion, and get your customers

excited about the changes. A-boards are a fantastic way to

do this.

A BOARDS & A FRAMES

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By getting new indoor (or point of sale) signage with your

updated branding, will ensure that all your existing clients

are exposed to your new look from the get go.

Rebranded interior signage will also make sure that any new

or potential customers that step foot inside your store will

see the new logo and colours and form these associations

with your business.

Interior signage is particularly important for retail shops,

cafes and restaurants. Because of its location, it is potentially

where your customers will have the most interaction with

your brand. This is why indoor signage is so important to the

successful rebrand of your store.

Although it’s easy to forget about, for example, price tags

or store maps, it’s vital that your new branding is consistent

throughout your shop. This might mean updating fonts and

colouring as well as your logo.

When ordering new signs for your interior, it’s a good idea

to update not only signs that contain your logo – but also

smaller, more functional signs.

INDOOR SIGNAGE

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Illuminated signage is a fantastic way to make a statement

with your new branding. Neon signs, LED lights and lightbox

signs are often used by businesses to stand out 24/7, and

by getting illuminated signage that reflects your new look,

you can be sure that passers by will notice you.

There are various options available for illuminated signage,

each with various advantages.

Neon signs deliver a vintage feel, and are long lasting – with

most neon lasting between 8 and 15 years (after which it can

be easily recharged).

Alternatively, lightboxes, which are lit by either LED lights or

illuminated tubing, are ideal for retail stores with street facing

locations. Because lightboxes usually have the business’

logo, they should be one of the first pieces of signage

updated in the rebrand. And if you don’t have a lightbox to

update – maybe you should consider getting one! They can

ensure your new branding is on display 24/7.

If your brand lends itself to a vintage aesthetic, you can’t go

wrong with installing neon signs.

ILLUMINATED SIGNS

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If your business ever exhibits at external events such as

trade shows, festivals or conferences, it is very important

that updated display signage is incorporated into your

rebranding strategy.

Unfortunately this is one element that many businesses

forget – simply because their roll-away banners stay hidden

away in storage until the morning of the event. If you do

use signs with your old branding at events, you’re not only

missing out on a huge opportunity – you could even be

damaging your business. That’s because while trade shows

and other events usually get your brand in front of new

potential customers, they may be put off or even unable to

find you if they are exposed to inconsistent branding.

For example, just say you give out samples of your product at

a food show to a very impressed potential customer. Instead

of grabbing a business card, they just take a photo of your

logo to Google at a later time. But when they get home and

look up your business name they find a website with a totally

different logo, colouring and feel to the stall they saw at the

show. They might dismiss your website as a totally different

business and give up on the search, and you don’t want that!

Using rebranded signage at events can also be a great way

to show off your new look to competitors. Fresh, new display

signage with your new branding is a great way to become a

talking point in the industry.

EXHIBITION SIGNAGE

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One of the biggest potential advertising spaces that you

own is your exterior walls. If your business is in a great

location, your walls might even be visible from miles away.

Consequently, your exterior wall is a great opportunity to

help re-create your brand.

If your business services people in the local area, then

ensuring your wall matches your new branding is integral

to a successful rebranding strategy. After all, you want your

locals to know where you are. They can easily locate you if

they recognise your branded colours on your exterior wall!

If you leave your old colours on your exterior wall, new

customers might get confused and might struggle to locate

your shop’s location to your new branding and logo. As such,

it’s important to align your exterior wall with your new brand

as soon as possible.

The actual painting process itself might even draw some

attention to your business, and your fancy new brand. A

freshly painted wall can get many people asking questions,

encouraging the hype around your new brand.

EXTERIOR PAINTING

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Lastly, digitally printed walls can help you to re-create your

brand by increasing support for the rebrand from employees,

and ensuring that visitors to your business are aware of the

new branding.

Digital printing is simple, quick and easy to install, so updating

your digital printed signage with your new branding is a no-

brainer.

It also makes sure that any potential or existing clients of

yours are not left confused by inconsistent branding – you

don’t to hold any meetings in rooms with your old signage

on display!

Plus as digitally printed walls are usually inside office spaces,

they can help to get your employees excited and talking

about the new brand.

DIGITALLY PRINTED WALLS

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Often signage is the first or only exposure many people

have to your brand – so it can be a great mechanism for re-

creating it.

If you are thinking of rebranding your business, there are

a number of ways that signage can help you establish and

promote your new ‘look and feel’.

Get in touch with us today to see how we can help re-create

your brand using signage.

CONCLUSION

(03) 9329 1244

242 Dryburgh Street,North Melbourne VIC 3051

www.alphalewissigns.com.au