sex or marriage: growing uxinto an organization
DESCRIPTION
A presentation of my adventures building UX competency at Play Telecom presented at the Intersection Conference 2014 in Paris.TRANSCRIPT
Sex or Marriage: growing User Experience
into the organisation
Aga Szóstek
setting the picture
2011
exploiting curiosity
skeleton out of the closet
just get your first project
train, train, train
collaboration across the organisation and also outside of it
too early, too bold
first do, then apologise
make physical things
find friends to play with
2
Market'Research' UX'
Client'Intelligence'
your client is internal
growing your ambassadors
idealism vs realism
finding equilibrium
change is upon us
ain’t gonna be easy
courage to take up whatever challenge passes by
respect for business needs and expertise
sharing successes and failures
keep in the back of your head that you don’t change products or services, you change culture
thank you