sexing up your small business image

45
Sexing Up Your Business Image Shannon Bowman

Upload: shannon-garcia-design-and-support-for-wellness-healthcare

Post on 13-Aug-2015

828 views

Category:

Business


3 download

TRANSCRIPT

Page 1: Sexing Up Your Small Business Image

Sexing Up Your Business Image

Shannon Bowman

Page 2: Sexing Up Your Small Business Image

What Makes You Different?

Page 3: Sexing Up Your Small Business Image

What Makes You Different?

What’s your hook?

Page 4: Sexing Up Your Small Business Image

What Makes You Different?

What’s your hook? Make it clear.

Page 5: Sexing Up Your Small Business Image

What Makes You Different?

What’s your hook? Make it clear. If everyone likes you, you’re not working hard enough.

Page 6: Sexing Up Your Small Business Image

What Makes You Different?

What’s your hook? Make it clear. If everyone likes you, you’re not working hard enough.

To attract some, you will repel others.

Page 7: Sexing Up Your Small Business Image

What Makes You Different?

What’s your hook? Make it clear. If everyone likes you, you’re not working hard enough.

To attract some, you will repel others.

That’s ok.

Page 8: Sexing Up Your Small Business Image

Be memorable.

Page 9: Sexing Up Your Small Business Image

Be memorable.

Business cards

Page 10: Sexing Up Your Small Business Image

Be memorable.

Business cards

Website

Page 11: Sexing Up Your Small Business Image

Be memorable.

Business cards

Website Advertising

Page 12: Sexing Up Your Small Business Image

Be memorable.

Business cards

Website Advertising Brochures

Page 13: Sexing Up Your Small Business Image

Be memorable.

Business cards

Website Advertising Brochures

Page 14: Sexing Up Your Small Business Image

Be memorable.

Business cards

Website Advertising Brochures Swag

Page 15: Sexing Up Your Small Business Image

Looks Matter.

Page 16: Sexing Up Your Small Business Image

Looks Matter.

What do your graphics say?

Page 17: Sexing Up Your Small Business Image

Looks Matter.

What do your graphics say? Is that the message you want ?

Page 18: Sexing Up Your Small Business Image

Looks Matter.

What do your graphics say? Is that the message you want ?

Your business card - an ally or enemy?

Page 19: Sexing Up Your Small Business Image

Looks Matter.

What do your graphics say? Is that the message you want ? Your business card - an ally or enemy?

What’s your favorite tool? Use it.

Page 20: Sexing Up Your Small Business Image

Looks Matter.

What do your graphics say? Is that the message you want ? Your business card - an ally or enemy?

What’s your favorite tool? Use it.

Google your name. What shows up?

Page 21: Sexing Up Your Small Business Image

Put it out there.

Page 22: Sexing Up Your Small Business Image

Put it out there.

Who are your right people?

Page 23: Sexing Up Your Small Business Image

Put it out there.

Who are your right people? Most customers will meet you before they need you. Be memorable.

Page 24: Sexing Up Your Small Business Image

Put it out there.

Who are your right people? Most customers will meet you before they need you. Be memorable.

Do people know how to find you?

Page 25: Sexing Up Your Small Business Image

Put it out there.

Who are your right people? Most customers will meet you before they need you. Be memorable.

Do people know how to find you? What do they find when they look?

Page 26: Sexing Up Your Small Business Image

Listen Up.

Page 27: Sexing Up Your Small Business Image

Listen Up.

•Your people will tell you what to sell.

Page 28: Sexing Up Your Small Business Image

Listen Up.

•Your people will tell you what to sell.

•Give people what they want, but don’t be fake.

Page 29: Sexing Up Your Small Business Image

Listen Up.

•Your people will tell you what to sell.

•Give people what they want, but don’t be fake.

•Customers need to know you get them.

Page 30: Sexing Up Your Small Business Image

Listen Up.

•Your people will tell you what to sell.

•Give people what they want, but don’t be fake.

•Customers need to know you get them.

•Respond with benefits, not features.

Page 31: Sexing Up Your Small Business Image

Give them a taste.

Page 32: Sexing Up Your Small Business Image

Give them a taste.

Give away good stuff, not leftovers.

Page 33: Sexing Up Your Small Business Image

Give them a taste.

Give away good stuff, not leftovers.

Show people they can trust you

Page 34: Sexing Up Your Small Business Image

Give them a taste.

Give away good stuff, not leftovers.

Show people they can trust you

It’s not all about the sale.

Page 35: Sexing Up Your Small Business Image

Leave them wanting more.

Page 36: Sexing Up Your Small Business Image

Leave them wanting more.

Gently remind people you get paid for your skills.

Page 37: Sexing Up Your Small Business Image

Leave them wanting more.

Gently remind people you get paid for your skills.

Don’t give it all away for free.

Page 38: Sexing Up Your Small Business Image

Leave them wanting more.

Gently remind people you get paid for your skills.

Don’t give it all away for free.

Be kind to your email subscribers!

Page 39: Sexing Up Your Small Business Image

Seal the Deal.

Page 40: Sexing Up Your Small Business Image

Seal the Deal.

Know what makes your work unique.

Page 41: Sexing Up Your Small Business Image

Seal the Deal.

Know what makes your work unique.

Send a clear message.

Page 42: Sexing Up Your Small Business Image

Seal the Deal.

Know what makes your work unique.

Send a clear message. Be easy to find.

Page 43: Sexing Up Your Small Business Image

Seal the Deal.

Know what makes your work unique.

Send a clear message. Be easy to find. Give people reasons to trust you.

Page 44: Sexing Up Your Small Business Image

Seal the Deal.

Know what makes your work unique.

Send a clear message. Be easy to find. Give people reasons to trust you.

Show you’re worth the dough.

Page 45: Sexing Up Your Small Business Image

Let’s stay in touch.

Twitter: @clover

Dopplr: shannonl

www.elementalhealth.org