TRANSFORM VIRTUALIZATION ECONOMICS RELIABLE TRUSTED INNOVATE INFORMATION GLOBAL CHANGE INTELLIGENT TECHNOLOGY SERVICES VALUE INSIGHT OPPORI-TY SOCIAL INFRASTRUCTURE INTEGRATE ANALYZE DISCOVER COMPETITIVE ADVANTAGE

Information Fuels Innovation

Innovation is the essential engine of pos-itive change, and information is its fuel. Innovate intelligently and you will lead your market, grow your company, and change the world. Hitachi Data Systems helps you store, manage, access, search, and correlate your information across different sources. We are the trusted partner who helps you innovate with infor- mation to make a difference in your world.

Information

Data, the building block of information, is everywhere you can think of: smart-phones, cars and the Internet. And it’s everywhere that you haven’t thought of: cash registers, trains, factories, farms and your doctor’s office. The combined effect of all this data, big data, is one of the most important revolutions since the Internet. What’s new today is the sheer volume and variety of data that compa-nies now need to analyze. Also new is the speed at which information is being generated and demanded by companies that need those insights.

For example, we work with a 300-store regional electronics retailer in Europe that uses SAP HANA and HDS systems to understand customer behaviors on their websites and in their stores. They mine this data so that marketing and inventory meet the fast-moving customer interests. Their HDS solution is based on Hitachi Unified Compute Platform, which has strong data analysis capabilities and is optimized for the SAP HANA platform for “scale out” capabilities. The solution includes Hitachi Compute Blade, Hitachi Virtual Storage Platform, and Hitachi Command Suite software.

Innovation

Without fresh thinking and new ap-proaches, an endeavor stagnates and is soon passed by. Innovation is not only the mandate of businesses and customers, it is the foundation of any organization’s future. We help businesses discover, analyze, and use data for new competitive advantage.

When people can extract information and insight from their data, they create the ultimate value: useful innovation. To build the path for information development,

Hitachi Data Systems focuses on analytics, integration, intelligence, and big data solutions. These fundamentals include the ability to 1) combine struc-tured and unstructured data, 2) manage data as it scales in real time, 3) analyze data to gain valuable insights, and 4) correlate information from multiple sources. Hitachi information solutions use a single, virtualized platform for all data types to ensure seamless access, protection and management of all your information assets.

In Paris, Illumination Mac Guff is a movie studio that creates movies such as The Lorax. Using our technologies, they have developed an agile information manage- ment system to support hundreds of artists and render 90TB of computer graphics. The system lets creativity flow faster in order to make the movies closer to the artists’ original innovative vision. To create this high-performance network storage platform, Hitachi NAS Platform uses massive computing parallelism and Hitachi NAS Replication software. It creates tremendous system performance and scalability, with up to 8PB of usable capacity.

VISION

Innovate With Information™

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Social Good

For over 100 years, the Hitachi corporate credo has been “contributing to society through the development of superior, original technology and products.” We are all connected. People. Companies. Society. Our planet. Hitachi applies its vast expertise to build community infrastructures that are more intelligent and environmentally conscious. These advanced social infrastructures help families and communities now and for generations. Hitachi calls these endeavors the Social Innovation Business.

At Hitachi Data Systems we see social innovation in all of our communities, markets and global regions. In our communities, our information technology is used for a wide variety of benefits including the well-being of all us. The Shanghai University of Traditional Chinese Medicine uses one of our cloud solutions to manage the massive amounts of data it generates with its thoroughly modern information infrastructure. Most of the data comes from its smart card program, its office automation system, its library management system, its public data-base platform, and its simulated hospital system. The efficiency of the university’s information system and applications have been enhanced dramatically. For example, students now make better use of school information resources with better access to library materials and online class selection.

Your Innovation

Around the world and in all aspects of life, Hitachi Data Systems technologies, services and expertise are used by inno-vators to make a difference in the world. With good information and inspired innovation you can help people in organ- izations, companies, and industries near you and around the world.

Rest assured, we are ready to do our part to help you do your part. Innovate With Information.

OUR VISION

From Data to Information

Hitachi understands big data today and the big data that will evolve tomorrow, because we built the machines that create it. We apply decades of expertise in vertical industries to give you real-time information, useful analytics and deci-sions, and automated and integrated technologies. Our Hitachi Data Systems strategy integrates infrastructure, content, and information layers with vertical industry applications to help you turn your data into valuable business insights.

The infrastructure layer is where IT professionals have focused historically. Hitachi offers a complete suite of innovative, reliable and virtualized infrastructure technologies that free data from its physical hardware or media. The resulting data mobility lets you nondisruptively migrate data – even big data – from system to system, from location to location.

Today, unstructured data is growing dramatically and IT professionals are scrambling to manage it. In the content layer, we free data from the applications that created it so that you can easily index, search, access, and govern it forever.

The future of IT lies in the information layer where data is transformed into information and insight. It may be structured or unstructured, historical or real-time data, and it may reside in any location. Understanding and delivering value from your big data creates new and meaningful opportunity.

This integrated strategy is our path to develop data into information for your innovation.

www.hds.com/innovate

© Hitachi Data Systems Corporation 2014. All rights reserved. HITACHI is a trademark or registered trademark of Hitachi, Ltd. Innovate With Information is a trademark or registered trademark of Hitachi Data Systems Corporation. All other trademarks, service marks, and company names are properties of their respective owner.

Notice: This document is for informational purposes only, and does not set forth any warranty, expressed or implied, concerning any equipment or service offered or to be offered by Hitachi Data Systems Corporation.

CORP-499-B KK January 2014

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