sfera pubblica eng
TRANSCRIPT
2
two monthly surveys based on telephone interviews:
survey on the Italian population
survey on Italian companies
every month, the questions you are interested in can be
added to the questionnaires of one or both surveys, thus saving you from having to purchase an entire study
you only pay for the questions you purchase(even just one question every month)
identity | service profile
3
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
The service is not active in the months of August and December.
within the 14th of each month: the questions to be added to the
questionnaire must be agreed upon.
within the 30th of each month: interviews are carried out.
within the 10th of the following month: results are delivered through a
research report.
14 30 10
timing | availability of the service
The results of the surveys booked within the 14th of July are delivered within the 10th of September.
The results of the surveys booked within the 14th of November are delivered within the 10th of January.
4
methodology | survey on the population
Sample design
National proportional
sample, representative
of the Italian population
of over 18 years of age.
Sample stratified across
four geographical areas
and, within each area,
stratified by sex and age
of respondents.
Questionnaire
Use of a structured
questionnaire, based:
a) on questions agreed
upon with the clients;
b) on respondents
structural data (sex, age,
etc.)
Sample
Sample (for each
monthly survey): 1.057
cases (=1.057
completed interviews)
Confidence interval:
0,95. Error: +3%.
Survey technique
Telephone interviews
carried out with CATI
system (Computer
Assisted telephone
interview).
Strata of respondents up
to the age of 34
weighted through web
interviews.
Methodologi
cal note
Through a simple request, and with no commitment, you can get the full
methodological note of the sample survey on the population, with the comprehensive description of the sample, the technique used to replace "drop-outs" (reserve sample), the source of personal records, etc.
5
informational enrichment | survey on the
population ���� ���� ����males
females
males females
occupationsocio-professional character
sex age marital status
not married (lives with family of origin)
marriednot married (lives alone)
employed
retiredhousewife
student
looking for employment (first job)
looking for employment (new job)
unemployed
entrepreneur
manager
artisan
worker
professional
farmer
employee
tradesman
-20,0 -10,0 0,0 10,0 20,0
18-24
25-34
35-44
45-54
55-64
65-74
oltre 74
6
informational enrichment | survey on the
populationfamily unit territory size of centres
qualification driving license income earners
1 earner2 earners
3 earners
4 earners
5 earners
���� ���� ����< 5.000 inhabitants
between 5.000 and 40.000 inhabitants
between 40.000 and 250.000 inhabitants
over 250.000 inhabitants
yes
no
7
methodology | survey on companies
Sample design
National sample with
constant quotas,
representative of owner-
operated small
businesses.
Sample stratified over
four geographic areas
and in the context of
each area, by sector of
economic activity and by
size of the companies
Questionnaire
Use of a structured
questionnaire, based:
a) on questions agreed
upon with the clients;
b) on respondents
structure data (sector,
size, etc.)
Sample
Sample (for each
monthly survey): 1.200
cases (=1.200
completed interviews)
Confidence interval:
0,95. Error: +3%.
Survey technique
Telephone interviews
carried out with CATI
system (Computer
Assisted telephone
interview).
Strata of medium and
large-sized enterprises
done through Cawi
technique (Computer
assisted web interview)
People interviewed:
owner for micro and
small enterprises, a
manager for medium
and large-sized
enterprises.
Methodologi
cal note
Through a simple request, and with no commitment, you can get the full
methodological note of the sample survey on the companies, with the comprehensive description of the sample, the technique used to replace "drop-outs" (reserve sample), the source of records, etc.
8
informational enrichment | survey on
companiessector size territory
legal form artisans
manufacture
trade
services
tourism
building small
mediumlarge
micro
artisans
non artisans
turnover
< 2,5 million
between 2,5 and 10 million
between 10 and 150 million
> 150 million
����sole traders
corporations
partnerships
other forms
9
Database of macro data
(double entry tables)
Research report
RESEARCH REPORT
Sample results transferred to the represented
universe through a system of weights calibrated
based on the number of employees of
companies. The results of all the questions in
the questionnaire are crossed with the domains
of study of the sample.
Format: SPSS, Ms Excel.
Study results illustrated through graphs and
summary statistical tables with ample
comments.
Format: Ms Power Point
delivery | presentation of results
The results of the questions purchased are presented every month by means of a research report(summary of results through graphs and summary tables with comments) and theproject Databasewith all the statistical tables.
10
information | how to access the service
the service can be accessed:
one-off, by purchasing one or more questions in the monthly survey;
on subscription, by purchasing one or more questions for several months over the year (with the advantage of having a fixed price for the entire duration of the contract and taking advantage of a discounts scale based on the number of questions purchased).
customizations: after discussing it with the survey manager, and with costs to be assessed on a case by case basis, it is possible to
• increase the number of interviews among sample segments that are particularly interesting for the client;
• add "open-ended" questions;• perform complex statistical analyses on the sample data.
information: Ms. Barbara Di CosimoPhone: +39 06 86.32.86.81Mobile: +39 388 44.28.773Email: [email protected]
11
This document is the base for an oral presentation,
without which it has limited significance and may
give rise to misunderstandings.
Reproductions, albeit partial, of the content of this
document, are forbidden without previous written
authorization by Format.
2013 © Copyright Format Srl – ricerche di mercato
format S.r.l. via ugo balzani 77, 00162 roma, italia
phone +39.06.86.32.86.81, fax [email protected], p. iva e reg. imp. roma 04268451004rea roma 747042, cap. soc. € 10.340,00 i.v.
www.formatresearch.com
Member of: Assirm, Confcommercio, Esomar, SIS