Professional Golf Management

Keith ClawsonPeriod 1Oren

Thesis

The exploration and research of teaching golf along with the other main factors of professional golf management will presented.

Learning the Game

Golf Course Terminology ▪ Familiarization of the golf language.

Rules to get you going▪ Obtaining the basic rules of the game.

Golf Etiquette▪ Following the “unwritten rules of the game”

Keeping Score▪ Keep up with your stroke count ▪ Know how to add penalty strokes

Terminology

Equipment Clubs▪ Woods, Irons, Wedge, Putter ▪ The number scale clubs are ordered in.

Terrain Terminology ▪ The par of the hole▪ The parts of a hole

General Rules of the Game

Many extensive rules and regulations▪ The best way to learn is to play!

Teeing off and Fairway rules

Hazards

Putting Green Rules

Out of Bounds and Penalty Strokes

Etiquette

The unwritten rules of the game Practice Swings and Honors

Pace of play▪ It is important to keep a fast steady pace

Average round time (foursome) 4 hours to 4 hours 15 minutes (Brent Kelly, Golf Guide)

Repair of divots and damage on greens

Proper Clothes and Behavior

Basic Swing Setup

The Setup Positioning your body for the set up. ▪ A natural athletic stance is key

The Grip One of the most important aspects to be

successful.

Eyes on the Prize Eyes should always be on the ball

The Grip

The only part of your body that is in contact with the club.

Types of Grips▪ Ten Finger Grip▪ Interlocking Grip▪ Overlapping Grip

“You cannot develop a good swing without a good grip” (Jim Suittie, 35)

Volunteer to establish a grip…

How To Grip a Club

Four steps to a proper grip. 45 degree angle with right hand

“Shake hands with the club”

Stand with hanging arms

Establish a good grip pressure

Basic Swing Motion

Start with your setup and correct grip▪ No two swings are the same, but basic

mechanics should be applied Back swing

Low and slow Down swing

Should be a swift synchronized motion Follow through

Follow through toward target and release the power

Teeing off

The raised ball

Hitting Up

Ball Position (driver)

Weight Transference

Improving Accuracy

Common accuracy improvement areas Swing Inside-out▪ Results in a slice

Swing Outside-in▪ Results in a hook

Open club face

Closed club face

Swinging with Power

Built off of basic swing mechanics

Keys to power Balance Muscle Coil Turning Speed

Playing your irons

The difference it clubs▪ Each iron has a degree increase of 3-4

degrees

Ball position One for a driver, many for irons

The trap concept How to take advantage of the swing’s

low point

Chipping and Pitching

The short game is the scoring zone ▪ Professionals focus a lot of time on bettering

their “scoring” New set of rules

Carry Club usage Stance Ball position

The secrete to good pitches.

Playing from bunkers

Short shot, but extremely difficult Can not ground the club The keys to playing good bunker

shots Solid base▪ Feet dug into the sand for support

Open face Use of the bounce of the club A intentional outside-in swing

Putting

Majority of strokes are taken on the green

Many different putting styles

What a putting stroke should contain▪ A good read of the green ▪ A pre shot routine▪ Controlled speed ▪ Controlled direction

Mental Coaching

Large Mental Game Its all in your head

Visualization▪ “See each shot”

Positive Thoughts

Strength Training and Strething

Added Distance

Loosens Muscles

Stretching promotes a fluid and full swing

Prevents injuries

http://www.mayoclinic.com/health/golf-stretches/SM00089

Types of Tournament

Professional Tournaments ▪ PGA▪ LPGA▪ Nationwide Tour

Charity Tournaments▪ Pro-am ▪ Celebrity-am▪ Fundraising

Private Tournaments▪ Profit Makers ▪ Promotional events

http://www.pgatour.com/r/schedule/

Professional Tournaments

Held on the PGA circuit▪ Qualified tour members compete only

The Professional Golfers Association ▪ Board of Directors

On Site Directors ▪ Course superintendent▪ PGA rules official representative

Charity Tournaments

Held for a cause non-profit event

Contributing Factors Sponsors Volunteers

Lots of publicity and exposure Large scale charity tournaments are hosted

all around the world.

Private Tournaments

Privately planned and operated

High income event▪ Golf tournament generally produce high

income

Popularity▪ Extremely popular events▪ Industries developed around privately hosted

events

Necessary Staff

Host▪ Face or cause of a tournament

Chairperson▪ Sets goals for the tournament▪ Budget

Course Superintendent▪ On site management

Planning Director ▪ Organization and planning

Necessary Staff

Marketing Director▪ Advertising

Rules Official▪ Governs play

Regular Golf Course staff▪ Provide serviced needed to conduct the

tournament

Planning

Planning is essential part of any tournament

Key to a smoothly ran tournament

Organization Goals Staff Attendees Budget

Finance

Sponsors provide a large amount of finance▪ Necessary fund for exposure

Budget ▪ Any tournament effort and bust without a

budget

Volunteers▪ Free help!!

Sponsors

How to attract sponsors▪ Meetings and proposals

How to land sponsors▪ Solid plans ▪ Proper execution

How to represent sponsors▪ On site representation▪ Proper name exposure

Hospitality

Please the people

Pre Round Orientation▪ Represent the cause▪ Explain Format of play and rules

Give-a-ways

Awards Ceremony▪ Conclusion ▪ Winner Recognition

Marketing

Get the name and info out!▪ Make it available to possible attendees

Advertising the tournament▪ Make it seem appealing and fun

Demographic▪ Identify your target and advertise accordingly

Marketing

Flyers

Website

Local Advertisement

Advertise with sponsors