sgb performance 1134

AUGUST 22 2011

NEWS amp INFORMATION FOR THE RUNNING amp TRIATHLON MARKET

PSSTPSR

IS NOW SGB PERFORMANCE

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WEEK 1134 | SGBweeklycom 3

Copyright 2011 SportsOneSource LLC All rights reserved The opinions expressed by writers amp contributors to SGB WEEKLY are not necessarily those of the editors or publishers SGB WEEKLY is not responsible for unsolicited manuscripts photographs or artwork Articles appearing in SGB WEEKLY may not be reproduced in whole or in part without the express permission of the publisher SGB WEEKLY is published weekly by SportsOneSource LLC 2151 Hawkins Street Suite 200 Charlotte NC 28203 7049873450 Send address changes to SGB WEEKLY 2151 HAWKINS STREET SUITE 200 CHARLOTTE NC 28203 7049873450

NEWS 4 ASICS Anti-Min Minimal Approach 6 FOOT LOCKER INC Beats Fiscal Q2 Street Estimates 8 CANADIAN TIRE Names New Forzani Management Team SPORTS AUTHORITY Snags Mile-High Naming Rights 9 DICKrsquoS SPORTING GOODS Sees Fiscal Q2 Profits Beat Estimates But Comps Fall Short 10 MOVERS amp SHAKERS HIBBETT SPORTS Q2 Earnings Jump 48 Percent Upbeat on Back-to-School FEATURES 10 MINIMALISM DRAWS A CROWD Is a shakeout nearing for minimalist running footwear 16 CHARGE OF THE LIGHT BRIGADE Spring 2012 will herald a wide range of new brand offerings in the minimalist category DEPARTMENTS

18 I AMSGB PERFORMANCE Julie Baxter Vice President Moving Comfortwwwspencocom

Releva

nce

A collection of casual footwear insoles and accessories that are easy to merchandise and sellA 45 year track record of products that keep people healthy and active Great pricing Terrific customer service




16

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Cover photo courtesy of KigoShown is the Kigo Drive shoe

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AUGUST 22 2011ISSUE 1134

4 SGB PERFORMANCE l AUGUST 22 2011

In showcasing an expansion of the collection planned for Spring 2012 Asics brought inter-national research consultant Simon Barthold to their New York City showroom last week to counter any confusion created by the minimalist movement and to debunk some of the theories being proclaimed by competitors Brice Newton Asics running footwear manager said that if a runner was looking for a true minimal product the company would lead them to its racing shoes such as the Piranha and Hyper Speed The 33 collection addresses those looking for a lighter weight shoe that encourages a natural stride but lends itself to an easy adjustment for the runner

The Asics customer expects to take our product out of the box run their 3 4 5 6 10 miles and not have any issues said Newton Thats what wersquore known for and we dont want to get away from that We donrsquot want to put a disclaimer on the box that says Be very careful in transitioning into this product

While lighter the 33 collection still maintains 10 millimeter heel-to-toe drop ratio also featured in its traditional models such as the Kayano Said Newton A lot of our competi-tion is saying going to a lower-drop reduces injuries and it might work for some but its not going to work for all

The 33 collection provides more options for the consumers bag of running shoes While Asics has long encouraged runners to alternate shoes to avoid overuse injury it felt consumers found the traditional models too similar to switch them up Said Newton Now

ASICS ANTI-MIN MINIMAL APPROACH

NEWS

the traditional Kayano user can get some-thing lighter weight more aggressive with more fun colors it just creates a nice pack-age of alternating shoes for this consumer

The 33 collection enables Asics to be more creative in their designs to attract a younger consumer With the Kayano were on our 18th version Theres something that the consumer expects and we have to measure up to that expectation With the 33 collection we can bring different designs and colors to attract the younger demographic

Newton said Asics may come out with a lower-heel drop product but mainly to help runners run faster Said Newton It isnt about injuries at all If you want to run faster you want to be up on your toes We agree with some of the stuff [around the

The 33 by Asics collection represents Asics approach to the minimal movement but just donrsquot call it minimal By Thomas J Ryan


minimalist movement] but other stuff we donrsquot agree with Thats the great debate at the moment

GEL-Cirrus33 debuts as the flagship model of the 33 collection At 119 oz (size 9) a two-layer midsole construction features a plush SpeEVA 48 upper above a denser Solyte 53 base to maintain a comfortable stable ride Said Newton Its a great combination and sticks with the theme of natural foot-wear Its the most GEL wersquove ever put in a running shoe

GEL-Excel33 features the same two-layer construction with less cushion-ing to reach a weight of 99 oz It stands out for its Propulsion Trusstic under-neath for improved efficiency and go-fast feel appropriate for underpronators and mild overpronators

GEL-Neo33 for runners demanding mild stability weighs in at 102 oz The midsole bottom features a bottom layer of supportive DuoMax Support Sys-tem positive medial flex grooves and full ground contact to deliver versatile dynamic support

GEL-Blur33 at 988 oz received a strong reception at mall specialty and sporting goods stores with its June introduction and will receive new color ways A 33 trainer is also being introduced Many of the traditional models are being updated with an overall focus on lightweight

Outside running Asics showcased a much bigger tennis push including its first tennis-specific apparel collection that follows expansion on the shoe side The new ARD bra collection features fully-molded cups with convertible and adjustable straps for maximum support and comfort and is even stylish enough to be worn on its own Asics overall collection features a much greater emphasis on color as well as mesh and piping details Its graphic Ts and low-cut shorts in colorful prints are standouts

In golf the lighter Match Play 33 embracing 33 technologies brings a more casual approach to the links

In track amp field the Japan Lite-ning 4 and Japan Thunder 4 join an overall apparel collection around the London Olympic games

Asics also unveiled its first watch line to be launched in the US through a licensing agreement with Seiko

Asics GEL-Neo33 MSRP $120

Asics Court Dress from their first tennis-specific apparel collection

Asics unveils their first watch line launched in the US liscensed through Seiko


Foot Locker Incs fiscal second quarter profits vaulted six-fold as comps grew in the double-digits for the second-straight period and gross margins expanded 260 basis points for the period ended July 30 On a conference call with analysts company Chairman President and CEO Ken Hicks noted that the results marked six consecutive quarters of sales and profit increases

While results were bolstered by robust footwear demand particularly for running footwear styles he believed efforts to differentiate banners broaden assortments and turnaround ap-parel were working We continue to have broad-based success along a wide range of the athletic footwear and apparel marketplace and we are showing that we can sustain our performance over time said Hicks

Net income reached $37 million or 24 cents a share in the fiscal second quarter up from $6 million or 4 cents a share in fiscal Q2 last year and far above Wall Streets consensus estimate of 11 cents a share

Sales increased 163 percent to $128 billion and increased 117 percent on a constant-currency basis Comps jumped 118 percent Low-double-digit gains were seen in both May and June while July came in the high-single digits as a couple of promotional events were not anniversaried in the last month All divisions posted a comp gain in July and so far in August comps are running up mid-single-digits in line with expectations given strong year-ago comps

Gross margins were significantly better throughout the quarter Foot Lockerrsquos international divisions delivered a mid-single-digit comp increase in the quarter in line with expectations Foot Locker Europe its largest international division was the strongest performer followed by Canada The driver was again the US with store comps increasing in the low-teens while its Direct-to-Consumer (DTC) segment which also includes Eastbay posted in excess of 20 percent comps for the second consecutive quarter Within its DTC segment store banner dot-com sites continue to deliver the strongest comparisons

Among store divisions Champs saw the strongest gains with the help of a new campaign

calling the chain as the place to go for Those Who Know Game All divisions posted a comp gain in the quarter with the exception of Lady Foot Locker which early in the quarter was up against significant toning footwear business from a year ago

Footwear apparel and accessory comps were all up double-digits Unit sales and av-erage selling prices were both up again in the quarter Within overall footwear mens and kids posted double-digits comps

Overall womens comps were up mid-single-digits with certain categories of womens footwear especially technical and lightweight running continuing to more than offset the impact of toning liquidations Apparel continues to accelerate from the first quarter saw comps rise in the teens and in the high-teens in the US

Looking ahead Foot Locker is still planning mid-single-digits comp gains in the back half of the year particularly given the challenging year-ago comparisons and in light of the uncertain economy For the year Foot Locker now expects high-single-digit gains after the better-than-expected first half

FOOT LOCKER INC BEATS FISCAL Q2 STREET ESTIMATES

NEWS

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NEWS

Robert Sartor formally stepped down as CEO of the Forzani Group Ltd Canadian Tire Corp last week completed its $771 million takeover of the Calgary-based sporting-goods retailer and installed a new management team

Michael Medline who led the Canadian Tire acquisition team and formerly served as president of Canadian Tire Automotive and Dealer Relations was ap-pointed president of Forzani

Michael Medline is a natural choice as our lead executive to drive growth at FGL said Stephen Wetmore president and CEO of Canadian Tire We are combin-ing Michaels passion for sports and experience in leading large organizations with a highly-talented executive team that brings the best of our organizations together

Former FGL President and Chief Operating Officer Thomas Quinn will continue to provide strategic counsel to the new FGL executive team in a consulting capacity

Sartor had been Forzanis CEO since 2003 Prior to that he had been the com-panys president of business support and chief financial officer for six years During his time in those senior roles Forzani evolved into Canadas largest independent retailer of sporting goods through a combination of acquisitions and internal growth

Among other appointments Gregory Craig Canadian Tires vice-president of financial planning and analysis has been appointed Forzanis chief financial officer replacing Michael Lambert Richard White becomes SVP and chief merchandising officer adding responsibility for FGLs wholesale and private label divisions to his previous role with Forzani

Duncan Fulton SVP of communications and corporate affairs with Canadian Tire will take over responsibilities for marketing advertising e-commerce and communications at Forzani Similarly Kristine Freudenthaler Canadian Tires chief information officer Doug Nathanson its legal counsel and Trent Holfeld its VP of real estate will extend their roles to Forzani

Former Forzani employees continuing in the same roles include Chad McKinnon SVP corporate operations Jean-Stephane Tremblay EVP franchise Keith Lambert SVP supply chain and merchandise management and Matthew Handford SVP human resources

We have appointed a great mix of skills and experience coupled with previous executives from Forzani and new executives from Canadian Tire said Wetmore I am confident that this is the team to lead Forzani on a path of strong growth

Canadian Tire earlier in August received Competition Bureau clearance for its takeover It said last week that that 97 percent of Forzanis shares had been ten-dered to its offer of $2650 cash per class A share by the Aug 18 deadline

CANADIAN TIRE NAMES NEW FORZANI MANAGEMENT TEAM

Sports Authority has reached a tentative deal with the Denver Broncos and the Metropolitan Football Stadium District respective to the naming rights of Invesco Field at Mile High Stadium

Sports Authority Field at Mile High the official name of the iconic stadium is expected to take effect in time for the Denver Bronco season opener on September 12 2011

A hometown team should have a hometown spon-sor is how Sports Authoritys Chief Marketing Officer Jeff Schumacher characterized the partnership With the Denver Broncos and the Stadium District we will work to preserve the traditions of Mile High while elevat-ing the stadium and fan experience to new heights

The Broncos are thrilled to have Sports Authority on the team We have a longstanding and successful relationship with Sports Authority and look forward to working together to enrich the experience for our loyal Broncos fans said Denver Broncos SVP Business De-velopment Mac Freeman

Invesco Ltd has owned the naming rights to Mile High since 2001 with a contract set to expire in 2036 Under the Invesco contract the naming rights would last 25 years Invesco entered into talks with Sports Authority earlier this year to explore a possible new deal to place in review with the Broncos and the Met-ropolitan Stadium District

Matt Sugar Stadium District spokesperson said The stadium district has benefited from the Invesco relationship and looks forward to the same commitment Sports Authority has made to Denver and Colorado over the years

SPORTS AUTHORITY SNAGS MILE-HIGH NAMING RIGHTS

Michael Medline President Forzani


Dicks Sporting Goods reported a higher-than-expected fiscal second quarter profit and raised its earnings forecast for the year but comps came in slightly lower than expected due to weakness in outdoor categories and an overall con-servative outlook for the remainder of the year leading to a minor selloff of Dicks shares last week

As we look at the balance of the year were taking a cautious approach said Chairman and CEO Ed Stack on a conference call with analysts The uncertain economic environment that has been exacerbated by the political gamesman-ship in Washington makes it difficult to predict the future of consumer spending Understanding and recognizing these challenges we will concentrate on those elements of our business that we have demonstrated we can control to deliver steady earnings growth for the third and fourth quarters of 2011

In the second quarter consolidated non-GAAP EPS grew 21 percent to 52 cents a share exceeding the companyrsquos original estimates of 47 to 49 cents a share

Second quarter sales increased 66 percent to $131 billion Consolidated comps increased 25 percent missing the 3 percent gain forecast at the time first quarter results were announced Dickrsquos Sporting Goods chains same-store sales increased 17 percent in the period Golf Galaxy climbed 40 percent and the e-commerce business jumped 319 percent The increase at the Dicks chain was driven in part by a 25 percent increase in sales per transaction partly offset by a 08 percent decline in traffic Athletic apparel footwear and golf drove the gains while outdoor declined year-over-year

Gross margins improved 130 basis points to 307 percent of sales reflecting less clearance activity versus last year and a change in product mix with rela-tive increases in athletic apparel footwear and accessories and a decrease in

the outdoor categories which also includes the hunt amp fish ldquolodgerdquo business

SGampA expenses were reduced to 219 percent of sales from 221 percent a year ago primarily due to a decline in store payroll and advertising The quarter also recognized a $139 million gain when the companys shares in GSI Commerce were liquidated in connection with eBays ac-quisition of Dicks e-commerce partner

On the call Stack said the strong results came despite some challenges including a shorter sports season in the Northeast Midwest and Mid-Atlantic re-gions Those regions were blanketed by extreme cold and wet weather this spring contributing to weaker-than-expected sales during May In June and July however sales rebounded with both months comping above 3 percent

Stack noted that the Dicks chain also tested reallocat-ing a portion of its marketing dollars from the outdoor area to footwear and apparel

Said Stack This definitely improved the footwear and apparel business which helped our overall margin mix however it had a bigger than anticipated effect on the outdoor business

For the second half Dicks plans to renew its empha-sis on outdoor category marketing and expects to regain any lost market share in the category

DICKrsquoS SPORTING GOODS SEES FISCAL Q2 PROFITS BEAT ESTIMATES BUT COMPS FALL SHORT


OrthoLite has appointed Heather Row to chief financial officer The company has also hired Caitlin Infantino as account executive David Pfeiffer who served as chairman of the board of directors of the National Sporting Goods Association (NSGA) from 1985-86 passed away on Tuesday August 16 2011 He was 81 years old Holden appointed Ben Pruess as the companys first CEO Most recently he was global VP of Adidas K2 Skis appointed Kevin Lewis as its new US sales manager Jim Gabel has been appointed to the position of Adidas Group president Canada Gabel had previously served as president of Reebok North America Oboz Footwear hired Sharon Gauding effective immediately to the newly created role of vice president of sales and marketing Deckers Outdoor Corp appointed Jake Brandman as the Sanuk brand president effective September 1 Brandman joins the Sanuk team after serving as the VP of North American sales for Teva Nautilus Inc promoted William B McMahon to chief operating officer McMahon has been a senior vice president at Nautilus since November 2009 Established Brands the official outdoor gear and footwear licensee for Wenger hired outdoor industry veteran Kenny Ballard as the new general manager of the companys outdoor gear business Bob Krieger has been hired as chief financial officer Bearpaw Footwear Zumiez reported Marc Stolzman has become its new chief financial officer and corporate secretary

MOVERS amp SHAKERS

HIBBETT SPORTS Q2 EARNINGS JUMP 48 PERCENT UPBEAT ON BACK-TO-SCHOOL

Hibbett Sports Incs fiscal second quarter earnings jumped 48 percent as better-than-expected sales growth delivered the retailerrsquos seventh straight quarter of improved same-store sales The company also lifted its full-year outlook calling for earnings of $190 to $200 a share and a same-store sales increase in the mid-single-digit range

Hibbett in May raised its full-year earnings estimate to $180 to $195 a share while forecasting a comp store sales increase in the low- to mid -single-digit range

Earnings reached 21 cents a share in the quarter beating Wall Streets consensus estimate of 19 cents Sales improved 95 percent to $1531 million for the period Com-parable store sales were up 59 percent on top of an 119 percent gain last year Comps grew 66 percent in May 71 percent in June and 36 percent in July with the back-to-school sales shift from July to August In the first 19 days of the current quarter comps were up 7 percent versus double-digit comps last year

Our store operations team continues to give great customer service with the number of items per transaction up 196 percent said company President and CEO Jeff Rosen-thal on a conference call with analysts The average selling price per item is up 35 percent and we are getting more traffic per door Our merchants continue to improve our assortments by door and improve the age of inventory to the best its ever been He also noted that the company is still getting significant sales lifts from its new replenishment systems that are keeping stores in stock

Becky Jones SVP of merchandising said Hibbetts footwear apparel and accessories drove the sales gains in the quarter

Footwear saw across-the-board gains but was led by the kids businessAll genders capitalized on the lightweight running category Said Jones Premier run-

ning is driving sales and we had a good sandal season Reebok Nike and Adidas had strong results

Active apparel delivered a terrific double-digit quarter in both mens and womens Tees and shorts drove results with strong presence from both Nike and Under Armour She said they were pleased with the sell-through of Under Armour legend tees tech tees and Charged Cotton products

Licensed apparel grew in the high-teens led by pro products Said Jones NBA had a nice performance due to the headwear trend and the Maverick championship College license sales were good across all categories due to strength in tees Top supplier performances came from Mitchell amp Ness and New Era

Equipment was flat overall Baseball season wound down in the quarter with moder-ate growth over last year Bags and helmets were particularly good In the off-season basketball performed well and soccer was down overall due to the anniversary of the upswing from the World Cup last year Adidas was a standout in soccer equipment Foot-ball was off low-single-digits for the quarter The Accessory area posted another strong sales quarter with particular strength in socks backpacks and sunglasses

NEWS

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12 SGB PERFORMANCE l AUGUST 22 201112 SGB WEEKLY AUGUST 8 2011Photo courtesy of Zoot


The controversial trend toward minimal shoes has sent the running industry into another growth gear and opened up opportunities for older and newer players Industry participants agree that it also continues to cast confusion in the marketplace and has led to a glut of brands attacking the opportunity Sooner or later they see an eventual shakeout in the industry

The wave of minimal and lightweight options were on full display at the recent Outdoor Retailer Show in Salt Lake City UT Along with a few traditional brands such as Brooks New Balance and Saucony trail running brands like Salomon GoLite and Vasque and lifestyle brands K-Swiss and Skechers were all touting solutions to the less-is-more craze

Zoot marking its first OR appearance since 2008 previewed its fast-looking Ultra TT 50 while Avia showcased its 74 oz Avi-Bolt III Ecco launched its first BIOM trail shoe and a new BIOM Lite trainer that encourages foot and lower leg strengthening Oversized approaches to the natural running movement came from Hoka One One and Tecnica Newer brands addressing the minimal opportunity exhibiting at the show included Terra Plana Inov-8 and Altra Zero Drop Footwear which was recently acquired by fitness equipment giant Icon Health amp Fitness

Merrell again saw a busy booth as it widely expanded its barefoot collection to cover road running transitional shoes water shoes training and a Barefoot Life collection encompassing a slip-on moc ballet slipper Mary Jane and flip flop New Balance introduced the first zero-drop version of the NB Minimus collection Vibram which partnered with both brands on their minimal approaches also introduced new running and casual styles on its own

With steady growth in running participation robust running footwear sales figures across channels and the minimalism chatter creating buzz the running footwear industry by all accounts remains very healthy

Itrsquos a great category to be in said Dave Jewell footwear category manager at Zoot Sports The explosive growth around minimalism footwear and the stream from entrants moving into the category

had a few wondering whether the market is already too saturated to support the end demand for minimalist shoes The industry recently learned how quickly trends can change given tonings quick rise and fall

I think there is the concern in the industry said Scott Briggs president of GoLite Footwear Just like the whole wellness category that spiked so quickly and then imploded I think people are looking over their shoulders and saying Is this growing too fast Are too many people coming in here

Briggs believes the minimal trend has more reach than toning because its backed by scientific studies and testimonials from elite athletes

The health benefits are real on this said Briggs A lot of companies on the toning side were making commitments that made people question whether a shoe can really do all that Theres a lot of proven testing around barefoot barefoot running neutral lasts etc

And while GoLite Footwear has concerns over how minimal shoes will be able to handle rocks on the trail Briggs believes the overall footwear industry has been enlivened by the natural running movement

Is a shakeout nearing for minimalist running footwear

MINIMALISM DRAWS A CROWD

By Thomas J Ryan

14 SGB PERFORMANCE l AUGUST 22 2011Photo courtesy of New Balance

Its woken up the industry to the benefits of what wersquore really doing and providing said Briggs I also think itrsquos been great for the consumer Its making them challenge everything theyrsquore doing and buying and itrsquos given a boost to the category Its one of the reasons its so healthy

Fran Allen VP of global sales at Saucony also does not see a boom and bust cycle with minimal akin to toning

First the growth has been more gradual said Allen Secondly this was a grassroots movement created and fueled by consumers in stark contrast to the heavily-promoted overly-hyped toning category created by marketers Most importantly remember that this consumer movement demanding less shoe and desiring a more natural running gait has given the industry a wake-up call We are now looking at different ways to construct running shoes building a more neutralnatural foot position that requires less correction less control and providing consumers with shoes that will actually strengthen their feet lower legs and reduce stress pounding on the hip knee and ankle joints We dont see this as a fad

Overall Allen citing point-of-sale data he has seen and believes that the market for more extreme minimal shoes ndash the zero-drop very-thin midsole like Vibram and Sauconys Hattori ndash is only as low as 2 percent at some run specialty stores to as high as 5 percent at others Overall that figure could climb to close to 10 percent but could also be smaller

On the other hand he believes the market for the next level of minimalist offerings ndash including 4 mm drop shoes like Sauconys Kinvara Peregrine Trail shoes and the Nike Free ndash could become bigger than the zero-drop very minimal shoes because it more easily reaches a wider group of runners

Our Kinvara could end up being our number one shoe in the near future stated Allen Why Because it is not as radical a departure from traditional running shoes it doesnt require a slow build up in how much you can use it Many runners can make the transition from a 12 mm drop shoe to a 4 mm drop without calf tightness and soreness from overuse but going from 12 mm to zero drop requires a very slow build up in use

Moreover he believes the influence that barefoot running and natural running has had and will have on running shoe design is significant and creating opportunities for traditional styles Learning from its lessons making minimalist shoes Saucony and New Balance lowered the heel-to-toe drop ratio on some of its traditional running shoes from about 12 to 8 for Spring 2012

Bryan Gothie senior product manager for New Balance Outdoor agreed that the lightweight and minimal trend does continue to strengthen and evolve a little differently for brands

In addition to concepts that push the envelope such as our new NB Minimus Zero collection which launches for spring 2012 we are looking more closely at our products across all categories to identify methods to reduce weight or create a more minimal experience We are lowering the heel-to-toe drop in some of our performance

running shoes including the 890v2 featuring REVlite and the 1080v2 to 8mm to encourage a more natural running motion Motion control shoes that have traditionally been a bigger beefier shoe can still be improved with new materials and constructions that create a more lightweight experience without sacrificing performance - not necessarily lightweight but lighter

New Balance is bringing this mindset to more areas including apparel where the brand will launch its NBx Minimus collection for spring 2012 with lightweight fabrics and trims seamless construction and sleek modern designs

Zoots Jewell believes the evolution of the minimalist trend will continue to be positive for running He pointed to a New York Times article from July quoting SportScanInfo point-of-sales figures indicating that minimal shoe sales were up 283 percent He believes the bigger opportunity is giving the industry a chance to rethink overbuilt traditional styles of the past

The minimalist trend is clearly having an affect on how a running shoe should be built What it looks like is more running shoes will start to get closer in minimalist construction to the minimalist shoes said

Alta Zero Drop Instinct

Zoot Ultra TT 50

GoLite Tara Lite

Nike Free Run+ 2


Jewell There were a couple brands at OR already showing thisHe expects the minimal category will continue to see growth but

he is not sure if it will become a category of its own or maybe running shoes meld with minimalism and they simply become the evolution of running shoes

Brooks Sports President and CEO Jim Weber believes that the minimalism trend will eventually take a hit because many consumers are using the shoes for casual purposes

We think lightweight is real and its here to stay said Weber Its going to influence everything we build including our PureProject collection that gets its inspiration from being in tune with your run and the whole feel is the real deal Weve seen this movie before There are a lot of people merchandising this lightweight product and its selling to a casual lifestyle - a lot of it is not being run on Thats a wave that is big right now but its going to crest and break They always do

Weber noted that a massive amount of new brands started appearing at running trade shows three years ago to capture the popularity around technical running Now the many new minimallightweight brands coming in are facing an even more crowded running market

I think the feel running experience is real and were staying very focused on the runner through this A lot of casual lifestyle product is being sold alongside that product but not foreverrdquo said Weber

Steve Tower VP of sales for K-Swiss also said that like all trends minimalist will be over represented The category is not well defined and the consumer is not sure how all the products fit into the traditional grid The positive has been a lot of innovation The real result is simplehellip Lightweight Core training will still be the most important category

Jared Aldrich running specialty national sales manager at Merrell sees minimalism as more of a movement than a trend

Barefoot will be a core part of our Merrell business and is staged to grow more as we bring the benefits of barefoot beyond running and into other outdoor activities like water train and life said Aldrich

We are going to show a commitment to the run specialty channel with a dedicated sales team

But he recognized that the rising number of brands entering the minimal category will be a challenge for retailers deciding on what minimal styles make the cut

We believe Merrell has a spot on the selling wall based upon our core beliefs and our early adoption into the barefoot category Our core beliefs would consist of education being a top priority true barefoot shoes equaling zero drop and a focus in creating the transitional or minimalist shoes

Merrell Road Glove

Brooks Pure Cadance

Avia Avi-Bolt III

New Balance Minimus Zero Road

Vibram FiveFingers SeeYa

Photo courtesy of New Balance


Aldrich said the biggest side effect is runners rushing into more minimal shoe styles without the proper education For this reason Merrell launched an educational microsite and partnered with key ambassadors to develop Merrell BareForm training videos that teach runners the necessary steps to transition to barefoot running

We will continue to develop our educational assets so our customers and the consumer have what they need for a fun and healthy barefoot experience said Aldrich This side effect will also justify a line of ldquotransitional shoesrdquo that we will launch in Spring of 2012 These shoes will feature less of a drop than traditional shoes while maintaining a level of cushioning that customers are familiar with

Rachelle Kuramoto co-founder and director of marketing for Kigo Footwear an eco-friendly minimalist footwear line that marked its second OR show agreed that while minimalist shoes have proven they can reduce injury its not a panacea for injury or magic performance enhancer She added I think we will see more serious training and education programs as well as more lifestyle offerings that allow people to walk play work etc in their minimalist shoes in order to strengthen and prepare their bodies to benefit from natural motion

Kuramoto also believed that the minimalist market will saturate over the next 12 to 24 months and will start to show a settling with respect to the brands that have lasting power

Obviously the larger more well-funded and more historically relevant brands are positioned for success because the general consumer who is looking to try a minimalist shoe will likely look to a brand they have worn before and have liked admited Kuramoto There are more than a few smaller brands (like Kigo Footwear) that are building slowly and certainly with less fanfare but that are building specifically minimalist lines for a consumer who is educated and who has selected a brand based on technicality appearance and versatility In this timeframe I believe a few smaller specialist companies will survive and find a lasting place in the market

She also does not see it as a trend due to the mounting scientific evidence behind its benefits Said Kuramoto I think rather that it will evolve to become another sub-category of running and outdoor specialty footwear designed for people who want ndash and are trained for ndash natural motion footwear I see that it will have use as an athletic lifestyle shoe a training shoe and for some an actual running shoe

Luke Rowe VP of Business Development at Fleet Feet Inc who attended the OR show agreed that the minimalismlightweight talk has breathed life into an otherwise stagnant running category Joked Rowe Letrsquos face it things were getting pretty boring

He said that having so many brands is fine if they were all developing good product with a meaningful point of view but added So many brands are trying to dissect the category and create product that goes beyond what a typical employee of a running store can even discern Many try to position their product by blasting away against tried and true products Again not a bad thing but difficult for most folks to determine what is real and what is fiction

He added that while new brands can breakthrough Fleet Feet will likely partner with heritage brands as long as they continue to focus

on improving their product We need partners we can count on and with my background

on the vendor side I know firsthand how difficult it can be for small brands to deliver anything beyond the product itself said Rowe Established brands have the ability to support our business with reps in the field experienced marketing teams and resources that they can apply to our core business needs

He also said Fleet Feet is not convinced the industry will see huge growth across so many minimal styles

Folks tend to come back to what they know and eventually understand that footwear is an important part of the equation but not more important than nutrition hydration rest and recovery to injury prevention We see core product getting lighter but retaining its durability features and we see folks getting more interested in hydration compression nutrition and products that support their runningrdquo said Rowe

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Hoka One One Bondi B

Where Strategic Decisions Begin

A Service of The SportsOneSource Group

SportScanInfocom

18 SGB PERFORMANCE l AUGUST 22 2011Darcy AfricaPhoto courtesy of Pearl Izumi


CHARGE OF THE LIGHT

BRIGADESpring 2012 will herald a wider range of lightweight running footwear styles

as major and minor brands purse their different takes on the minimalist movement Here a roundup of several key brand offerings for Spring 2012

By Thomas J Ryan

ASICS For Spring 2012 Asics will build on its launch this year of its 33 by Asics collection named after the 33 joints in the foot that allow more efficient movement Although Asics said it has been encouraging natural foot movement with their Impact Guidance System (IGS) for years 33 by Asics marked its first approach to the newfound minimalist movement

Debuting December 1 at specialty run accounts the GEL-Neo33 promises to tell a new lightweight stability story Said Brice Newton footwear manager-performance running at Asics America It will feature full-ground contact on the outsole to stabilize the foot positive flex grooves to reduce compression at toe off and DuoMax on the medial side within the bottom layer of the midsole material providing stability but not adding weight to the shoe Runners who need a bit of stability can now join the lightweight running craze

Additional styles in the 33 by Asics collection will include the GEL-Cirrus33 and GEL-Excel33 Also in the lightweight category will be the GEL-Speedstar 6 and a new trail shoe the GEL-Fuji Racer debuting at 87 oz for a mens size 9

The Asics stability category also gets a big makeover with the new Kayano 18 and GT-2170 Said Newton Both new models have increased performance through dramatic weight reduction while maintaining the perfect combination of stability and cushioning

Asics GEL-Cirrus33 the flagship model to the 33 by Asics collection sets the new standard for cushioning in the lightweight category MSRP $150

Asics GEL-Fuji Racer will debut as the lightest shoe in the Asics trail line MSRP $110 Asics GEL-Neo33 is a lightweight high mileage trainer MSRP $105

Asics GEL-Cirrus33

Asics GEL-Fuji Racer

Asics GEL-Neo33


ADIDAS The Adidas brand has undergone a resurgence in the running category In the first quarter of this year their running footwear sales were up 30 percent led by the adiZero F50 Runner and ClimaCool Ride In the US running sales catapulted 65 percent with the help of launches such as ClimaCool Ride

Mikal Peveto Adidas Americas head of running said the brand has benefited from revamping its entire running line all the way up to its Super Glide 3 gaining traction in run specialty

The single biggest reason for our renaissance is our focus on building product around tangible benefits of faster cooler stronger smarter and natural This approach allows us to introduce meaningful product over the long term said Peveto

For Spring 2012 the big focus will be on adiZero a collection the company hopes becomes the most trusted go-to collection for runners of all types seeking minimal lightweight shoes

Peveto said that while Adidas upcoming Spring 2012 lead adiZero style features Sprintframe technology that energizes each

toe-off the real ldquotechnologyrdquo is the way the Sprintweb construction in the upper minimizes layers to peel away grams without sacrificing fit or durability

Our Lightstrike EVA compound is chemically formulated to reduce weight without sacrificing compression set or function added Peveto Our adiwear outsole has been designed to reduce weight without giving up durability With adiZero it wasnrsquot about taking a shoe and stripping away things - it was about building from zero up

PUMA For Spring 2012 Puma will be building on the success of their Faas lightweight running collection which has been checking briskly since its debut this spring The offerings will be supported by a fully-integrated marketing campaign featuring Usain Bolt according to Tara McRae VP of marketing for Puma North America

From a product perspective the Faas 800 Stability Trainer represents the highest on our cushioning scale that wersquove released thus far said McRae Featuring the brands BioRide technology for a smooth heel-to-toe transition the shoe is absent of any gimmicks in keeping with the minimalist design across the Faas range

The stability provided is driven purely by the geometry of the shoe from its one-piece midsole said McRae The look is great too It has a breathable mesh upper thatrsquos in-line with the shoersquos status as a performance runner a one-piece formstripe caging unit detailing reflective elements for nighttime runs and then some

A new lightweight training shoe providing enhanced agility and mobility that supports side-to-side movement will also be introduced as part of the Faas range and will likewise receive marketing support Noted McRae A great option for a workout class

Other newer styles include the Complete Vectana 3 stability shoe that has shaved off an ounce from the previous version The upper has also been re-tooled for a much more modern streamlined look Based on studies of Jamaican athletes the Faas 250 TR lightweight trail shoe is also getting attention from buyers Said McRae Wersquove done it in a water-repellent performance upper plus a directional lug outsole for traction Itrsquos essentially a racing flat gone off-road

SAUCONY Saucony for Spring 2012 will be updating its franchise models ndash the Guide Triumph and Hurricane ndash with lessons learned from its experience creating minimalist shoes Said Patrick OrsquoMalley Sauconyrsquos general manager of footwear Its for the everyday runner who has been running in the Triumph Hurricane Guide or other traditional running brand but with the advantage of using engineering and geometry to create a different feel and running experience

Sauconys minimalist models are also being updated The Hatori AW (All Weather) shoe features an exterior material for warmth and protection to create a year-round minimalist shoe The Mirage will be updated to feature a little bit of extra integrity to the medial side on the midsole for more guidance said OrsquoMalley Its Peregrine trail-running minimalist model will also be updated

adidas adiZero F50 ultralight trainer with the lightest Formotiontrade unit 235 gms of adiZerotrade cushioning support and performance MSRP $100

adidas Supernova Sequence menrsquos running shoe with external heel stabilizer and promoderator+ Dependable proven performance with the right mix of cushion and support MSRP $110

adidas ClimaCool Ride offers clean simple lines sophisticated running style Minimalist upper promotes optimum ventilation and flexible tooling provides comfort and freedom of movement MSRP $95


Note Part Two of the series on the minimalism movement for Spring 2012 To read Part One Less is More log on to SGB Weeklycom Issue 1124 June 13

OrsquoMalley believes the minimalist movement will be around for awhile in part because demand came from the running community I think minimalism is here for the long haul and the reason is I think theres some real science behind it There is some real proof that this stuff works for a lot of runners Not every runner but for a lot of runners it does work

KARHUKarhu will be introducing the next generation of its Fulcrum technology across its collections Fulcrum design minimizes vertical oscillation and translates more energy into forward momentum

Jay Duke president of Karhu North America said the Finnish brand continues to gain ground since its US launch in 2009 because Fulcrum is not an extreme technology that requires the runner to adjust their running form is not a foot muscle-building shoe is not a flat shoe that can damage a runners Achilles and is not a soft cushioning shoe that creates braking forces Said Duke Karhu running shoes help runners run efficiently and in proper body position to avoid injuries It is the balance of all the extreme ideas

Karhu Flow Fulcrum Ride - For the runner seeking speed and response with minimal support and low-profile Open-face air mesh vamp and closed-face ballistic mesh construction Three-part molded EVA compression molded rubber outsole and Ortholite insole MSRP na

Among its launches this year the Fast 2 Ride neutral model is generating double-digit sell-through weekly while its lightest lowest profile shoe Flow is also being recognized as a great balance of minimalism without the pain

K-SWISS While the foundation built on models such as the Blade-Light Run and Kwicky Blade-Light over the last three years K-Swiss is hoping the Spring 2012 launch of the Blade-Max will bring the brand back into the mall back into the better sporting goods distribution channels and become that signature performance characteristic for our brand said Mark Sheehan K-Swiss director of performance footwear

The collection arriving in Stability and Glide (neutral) models features a bigger and more progressive cushioning system designed for higher-volume running The shoes GuideGlide soles dual-density construction provides the ability to tune the hardness to create a more responsive ride in more stable shoes and a more soft-pillowey ride in cushion versions At the same time its distinctive maximum look helps the Blade-Max stand out Said Sheehan It looks very substantial in your hand but on your foot it is very lightweight and responsive Its not your typical high-volume training shoe

On a smaller scale K-Swiss will be introducing the Blade-Foot a zero-drop heel-to-toe shoe as a training tool K-Swiss will be recommending new runners start using Blade-Foot once or twice a week at around 400 meters to stretch the calf and Achilles tendon

Saucony ProGrid Mirage 2 is minimally constructed lightweight responsive and pro-vides a touch of guidance for the neutral to slight overpronator MSRP $105

Saucony Hattori offers a zero mm heel-to-toe ratio The toe box gives room to natu-rally arch grip and push off The sole has a visible flex groove in the back of the toes and front of the metatarsal The sculpted foam of the sole includes strategically placed impact cushioning and delivers a piston effect without compromising natural motion MSRP $80

K-Swiss Blade-Maxtrade Glide a neutral running shoe with maximum cushioning featuring GuideGlide construction and breathable lightweight upper with SeamFreetrade technology MSRP $120

Blade-Maxtrade Stable is a stability shoe featuring a medial post and GuideGlidetrade a unique midsole construction that centers the foot from heel-to-toe Supportive upper featuring heat welded SeamFreetrade technology and an external heel counter for unparalleled comfort and fit MSRP $125

I AM SGB PERFORMANCE

WHAT WAS YOUR FIRST JOB My dad owned a shoe store in Vancouver WA Irsquove pretty much been in retail from birth We sold everything from baby shoes to cowboy boots nurses shoes construction boots and athletic shoes It was a great learning experience and it gave me the opportunity to learn all facets of the retail business From there I moved to Seattle and went to work for Jay Jacobs as a junior fashion retailer I worked there 10 years and then moved over to REI In my 20-year tenure at REI I worked in several different roles and departments my last position being in their private label division

WHAT DROVE THE MOVE TO REI I was in my mid-to late-20s and I had been thinking I looked ridiculous trying to wear the clothes for the teenage girls I was buying for Plus junior fashion is a hard place to work After a hard day at work I picked up the newspaper looked at the classifieds and REI had a job opening The next thing I knew I was working there at a time when REI didnt hire many people from outside the company Moving from junior fashion to the active outdoor industry was an adjustment but REI changed my perspective

IN WHAT WAY I wanted to connect personally with how I was spending my time at work Irsquove always been active enjoy the outdoors and especially like to ski It wasnrsquot long after I went to work for REI that I started to develop even more interests I took up cycling which has truly turned into a passion for me I also started doing runs and worked up to triathlons Plus all my work friends were equally interested in outdoor activities and it just became the

JULIE BAXTERVice President Moving Comfort

normal way to spend time together outside of work I definitely made life-long friends there not to mention itrsquos where I met my husband

WHO DO YOU CONSIDER YOUR MENTOR There are a few people over the years who stand out Certainly Mr Jacobs who took me under his wing and offered me the opportunity to learn first-hand what it takes to run a retail business And it was my time working for Bob Corbal at REI where I learned that you only perform as well as the people you surround yourself with He taught me a lot about how to treat peoplemdashan important lesson for me at that point in my career Now I have the pleasure of working with Jim Weber CEO for Brooks Sports who has taught me so much about culture and about the financial world As you see I dont really have one specific person Ive had a whole board of directors

WHAT DO YOU DO FOR FUN My husband and I love to cycle run and do triathlons together We enter a couple of races every year We recently ran the Seattle Rock n Roll Half Marathon We have three Labrador Retrievers and spend a lot of time walking and exercising them I also love a great vacation - like Hawaii If I wasnrsquot working right now Id be on the beach or on a lounge chair by the pool

WHAT ADVICE WOULD YOU OFFER SOMEONE LOOKING TO GET A JOB IN THE RUNNING OR SPORTING GOODS INDUSTRY Finding a connection between what you enjoy doing for fun and work is key When I made the decision to try to connect what I love to do with my career it certainly made a difference in my motivation


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Releva

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16















SGB

TEAM Business


The BOSS Report


SGB Update





SGB Weekly


SportScanInfo

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SOS Research





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CHARGE OF THE LIGHT



By Thomas J Ryan







Asics GEL-Cirrus33


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BOOTH 37037












Releva

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16















SGB

TEAM Business


The BOSS Report


SGB Update





SGB Weekly


SportScanInfo

OIA VantagePoint

SOS Research





Page


Pho

to c

ourt

esy

of M

izun

o









NEWS






























NEWS

RUN

eccousacom



SS12 BIOM TRAIL



NEWS



































MOVERS amp SHAKERS












NEWS



VISIT US AT



11-3120indd 1 71411 400 PM
















By Thomas J Ryan
















Zoot Ultra TT 50

GoLite Tara Lite

Nike Free Run+ 2














Merrell Road Glove

Brooks Pure Cadance

Avia Avi-Bolt III


















Pho

to c

ourt

esy

of P

earl

Izum

i




SportScanInfocom



CHARGE OF THE LIGHT



By Thomas J Ryan







Asics GEL-Cirrus33


Asics GEL-Neo33












































BOOTH 37037














NEWS






























NEWS

RUN

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SS12 BIOM TRAIL



NEWS



































MOVERS amp SHAKERS












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VISIT US AT



11-3120indd 1 71411 400 PM
















By Thomas J Ryan
















Zoot Ultra TT 50

GoLite Tara Lite

Nike Free Run+ 2














Merrell Road Glove

Brooks Pure Cadance

Avia Avi-Bolt III


















Pho

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ourt

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of P

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SportScanInfocom



CHARGE OF THE LIGHT



By Thomas J Ryan







Asics GEL-Cirrus33


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BOOTH 37037

































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SS12 BIOM TRAIL



NEWS



































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VISIT US AT



11-3120indd 1 71411 400 PM
















By Thomas J Ryan
















Zoot Ultra TT 50

GoLite Tara Lite

Nike Free Run+ 2














Merrell Road Glove

Brooks Pure Cadance

Avia Avi-Bolt III


















Pho

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ourt

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SportScanInfocom



CHARGE OF THE LIGHT



By Thomas J Ryan







Asics GEL-Cirrus33


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BOOTH 37037








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SS12 BIOM TRAIL



NEWS



































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11-3120indd 1 71411 400 PM
















By Thomas J Ryan
















Zoot Ultra TT 50

GoLite Tara Lite

Nike Free Run+ 2














Merrell Road Glove

Brooks Pure Cadance

Avia Avi-Bolt III


















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CHARGE OF THE LIGHT



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BOOTH 37037









NEWS



































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11-3120indd 1 71411 400 PM
















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Nike Free Run+ 2














Merrell Road Glove

Brooks Pure Cadance

Avia Avi-Bolt III


















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CHARGE OF THE LIGHT



By Thomas J Ryan







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BOOTH 37037























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By Thomas J Ryan
















Zoot Ultra TT 50

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Nike Free Run+ 2














Merrell Road Glove

Brooks Pure Cadance

Avia Avi-Bolt III


















Pho

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CHARGE OF THE LIGHT



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BOOTH 37037










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Zoot Ultra TT 50

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Merrell Road Glove

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SportScanInfocom



CHARGE OF THE LIGHT



By Thomas J Ryan







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BOOTH 37037























By Thomas J Ryan
















Zoot Ultra TT 50

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Pho

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CHARGE OF THE LIGHT



By Thomas J Ryan







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sgb performance 1134

Documents

sgb weekly

sgb performancewww

hawkins street

sgb performance julie

minimalist running footwear

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