Tim Burrows, Sgt. Toronto Police ServicePolice Leadership Conference

Vancouver, 2011

“Internet and mobile tools for sharing and discussing information.”

…wikipedia

Social Media is really…Social Media is really…

CONVERSATIONSCONVERSATIONSmade richer & more convenientmade richer & more convenient

Money Time Equipment

Personnel

Knowledge

Where do you begin?

Where you are comfortable

What’s right?

What works best for you.

What’s effective?

Being heard.

Police, at all times, should maintain a relationship with the public that gives reality to the historic tradition that the police are the public and the public are

the police;

( Communicate )

Traffic Services

Determine where you want to engage

Create your ‘HUB’

Link to other SM platforms

Populate

Share

Communicate Find creative ways to talk WITH the

public

Establish SM for your organization Your content plan

Listen / Learn Join / follow like minded groups /

people C.C.E.E. Comment / Contribute Engage / Educate

Question posed on Twitter asking Toronto Drivers…

Results announced via Twitter on November 21st, 2009 at 11:26 PM

Morning talk and news radio start talking about list

Toronto Press Release November 24, 11:15 am9 Interviews conducted prior to press releaseEnd of day, November 24th,

Television Interviews: CityTV, CTV, Omni, GlobalRadio Interviews (AM): 680, 640, 1010, 570Radio Interviews (FM): Q107, Z103.5, CBC 99.1Print: Toronto Sun, Toronto Star, National Post, Globe &

Mail, USA TodayMultiple reprints, blogs and tweets via Internet

#trafficsafety

#drunkdriving#impaireddriving

#nophonezone#dwd

#distracteddriving

#child#safety

Achieved by Strategy

Followed by Tactics

Supported by Knowledge, skills, ability

Solidified by Relationships

Google AlertsMediaSM AlertsConversations

Key Words# HashTags

G8 / G20

Tim Burrows 416-808-1920Toronto Police Service, Traffic Services9 Hanna Ave, Toronto, M6K 1W8

Twitter: @trafficservices @104kdriveFacebook: Traffic Services; Traffic Services / Highway Patrol; Tim.BurrowsBlogger: trafficservicestps.blogspot.comYouTube: TrafficServiceTPSSkype Tim.Burrows.1266LinkedIN Tim Burrows

Email – timothy.burrows@torontopolice.on.ca

http://about.me/TimBurrows