shad valley target markets
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Defining and Finding Your Target MarketTRANSCRIPT
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Determining, finding and
engaging your target marketpresented by Lindsey Fair
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Every
on
e?
NO
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how does “everyone” (MASS) become a segment, or a smaller piece of the pie?
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similar but different
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demographic
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21/02/11
behavioural
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21/02/11
industrial
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what are the characteristics of a 24 yr old female?
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the PRO’s of targeting
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tying it all together
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Creators
24%
Conversationalists
33%
Critics
37%
Collectors
20%
Joiners
59%
Spectators
70%
Inactives
17%
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Wrong Audience?
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