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APROJECT REPORT ON SHAH PUBLICITY
PRESENTED BY DINESH DHAKATEVATSAL MEHTAGAURANG SHELADIYAVISHWA SHAH
Started in 1973Raised two hoarding of 12*8 near varachha subway and moti talkies as a side business.30number Bidi and Dinesh mills first customersAnnual rent was Rs.500 only.SHAH PUBLICITYOWNER:- MR. YASHWANT SHAHTHINK ADVERTISMENT THINK OF SHAH PUBLICITY
MILESTONE OF COMPANY 1975-reached 50 hoardings mark.1987-bagged first ever tender for hoardings in Surat.1996-first to get advertising rights on Sardar bridge Surat.1997-first LED display hoarding in Surat.2000-entered in print media.2003-first trivision was introduced in Surat 2005-achieved 1000 hoarding and 1000 kiosks2007-acquire bus branding right2008-1500 hoardings in south Gujarat.2010- rights of more 2000 kiosks in Surat.2012- rights of 14 foot over bridge in Surat.
Total control in marketWide geographical reachThe only company to provide LED and neon media advertising.STRENGTHInnovations can falter over timesIncreasing trend in radio internet and television advertising
WEAKNESSOpportunity to expand its global operations. New markets with new products,Being oldest in south Gujarat brand name attracts new customers OPPORTUNITIESStiff competition from both domestic and international market.Change in behaviour and attitude of clientsChange in technology THREATSSWOT ANALYSIS
PRODUCT LIFE CYCLE There are 4 stages of PLC :IntroductionGrowthMaturityDeclineShah publicity is in GROWTH stage of PLC Reasons:-KING OF OOH in south GujaratWith innovative ideas it is best in south Gujarat.There is continuously increase in sales.No. Of site owned by Shah Publicity is increasing day by day.
Shah Publicity is only agency in south Gujarat to provide NEON and LED as a advertising media.Kiosks and bus shelter have high usage and awarenessMajority of the clients are highly dissatisfied with the pricing strategies of Shah Publicity.Majority of customers fall between the spending range of 1,50,000-2,50,000 but prices of majority services of shah is more than 2,50,000
Customer has a very strong preferences with regard to advertisement of their products And shah publicity has the highest number and eye catching advertising site in south Gujarat Shah publicity has adopted some promotional policies like Seasonal salesOff seasonal sales discountsCash discountsBulk discountsPRODUCTPRICEPLACEPROMOTIONANALYYSIS OF 4Ps OF SHAH PUBLICITY
SEGMANTATION, TARGETING, POSTIONINGSegmentation in Shah publicity is done according to the need of CustomersShah Publicity Targets that company who does not do advertising due to certain reasons.With the help of creativity and innovative idea Shah publicity has made position in the mind of every individual.Its tagline itself says THINK ADVERTISMENT THINK SHAH PUBLICITY
CHANNEL OF DISTRIBUTION
Shah Publicity follows ZERO LEVEL channel distribution
PRODUCTS/SERVICES OF SHAH PUBLICTY Gantries Bus sheltersUnipolesHoardings Backlit hoardingsFrontlit hoardings
KisioksGarden kisoksBack lit
Various formsTotalShahOthersPercentage Hoardings85565020576%Kiosks1250110015088%Bus-shelters85751088%Over head panels2522388%Buses1351350100%Mobile vans550100%Neon550100%
MARKET SHARE OF SHAH PUBLICITY*DATAS ARE AS PER 2012 RESEARCH
HUMAN RESOUCE MANAGEMENT DEPARTMENT
RECURITMENT AND SELECTIONONLY INTERNAL RECUIRTMENT IS DONE IN SHAH PUBLICITY:FAMILYFREINDSREFRENECE GROUPPROMOTIONRETIERED EMPLOYEES
PROMOTION AND EMPLOYEE WELFAREPROMOTIONA promotion refers to the advancement of an employee's rank or position in a hierarchical structure.
In Shah Publicity promotion is made on the basis of:Skills Experience Qualities Achievements SHAH PUBLICITY FOLLOWS ONLY TWO TYPE OF PROMOTION:HORIZONTAL PROMOTIONUPGRADATION PROMOTIONEMPLOYEE WELFARE ACTIVITY:-Labour welfare refers to taking care of the well-being of workers by employers, trade unions and governmental and non governmental agencies.Following are the way Shah Publicity do employee welfare:Celebrates the birthday of employeeArrange outdoor picnic once in a yearSometime throw a lunch or dinner party to employeeArrange cricket match amongst the employees.
COMMERCIAL AND FINANCECOMMERCIALTAXATIONFINANCEBILLINGHOARDING REGISTER MAINTENANCE ST, VAT, TDS, PANDLBANK TRANSACTION OUTSTANDING LEDGERSFLOWCHAR T OF FINANCIAL DEPARTMENT