theinceptorshailendrasingh

Shailendra Singh, Joint Managing Director of Per-cept, India’s largest and only entertainment, media and communications conglomerate, is a man of many talents.

Some know him as the ‘Sports Marketing Guru’, some as ‘Advertising Wiz’ or ‘Bollywood Producer’, and some acknowledge him as a shrewd ‘Deal Maker’. Regardless of the title or the industry, anyone who shares a part of their journey with S.S. realizes him to be a man with an undying spirit, inexhaustible ideas, and a supremely optimistic attitude towards life.

What sets him apart is his razor-sharp memory and infectious energy, which he has channelized over the years towards dreaming the impossible and strat-egizing ways and means to make it a reality.

It is these very qualities that enable him to make unparalleled contributions in entertainment, media, communications, and so much more. . .

“Live like a superstar, party like a rockstar; die like a shooting star.”

advertising

intellectualproperty

featurefilms

musicpromotion

eventmanagement

sportsmarketing

talentmanagement

weddingmanagement

c.s.r.

literature

Been there, done that. Going next level.

Some of us are born explorers, some of us are born inventors, but only a handful of us can be branded as innovators.

In 1987, 20 year-old Shailendra left his career as a professional cricketer in England and stumbled into the world of advertising. He joined his elder brother Harindra as partner in the 3 year-old advertising busi-ness, Percept Advertising.

In those early years, Shailendra’s success came from analyzing global advertising published in international magazines and adapting these trends to suit Indian customers. Innovation was the name of the game, but the key ingredient in the formula for success was an acute understanding of the Indian consumer.

Within a few short years, this small advertising agency became India’s leading homegrown commu-nications group, producing over 2,000 award winning ad campaigns for some of the best known Indian and multinational clients.

advertising

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“The single most important factor that Percept brought to the table for Hero Honda is the emotional connect with the customer. With Percept’s ‘Desh Ki Dhadkan’ campaign, we managed to go beyond the functional as-pects of the product and connect with the consumer emotionally.

- Pawan Munjal, CEO of Hero Motors, long term client of Percept, and

long time friend of Shailendra Singh.

Hero Honda‘Desh Ki Dhadkan’, the intellectual property conceptualized by S.S., was so strong in positioning the brand that it is still used in all core communication, across all products, even today.

Siyaram‘Coming Home to Siyaram’ is one of India’s longest running cam-paigns. Percept used leading celebrities including Bipasha Basu, Lara Dutta, Boris Becker, M.S. Dhoni, Ajay Jadeja, and Dino Morea, to generate a cult for the campaign, and the brand.

PantaloonThe numerous innovative brand identity campaigns executed by Percept over the past decade transformed brand Pantaloon into India’s leading retailer.

Indian National Congress Percept’s ‘Jai Ho’ campaign and slogan gave a voice to the masses in the 2009 General Elections in India. ‘Jai Ho’ commer-cials showcased the achievements and progress of the Con-gress over the past five years and launched the campaign with immense popularity. In 2011, Percept/H won the creative and media mandate for the Indian National Congress towards the Uttar Pradesh & Ut-tarkhand election campaign with an aim to become victorious in these states after a long spell of 22 years.

Government of India Percept/H was awarded the massive ‘Bharat Nirman’ campaign in 2007. The creative thought ‘Azadi’ communicated the new avenues being opened up for rural masses through various de-velopmental schemes and reached all corners of the country.

SaharaShailendra Singh coined “Bharat hai humara, hum hai Sahara”, the slogan that built the brand. To match the unprecedented standard of luxury living they offered, Percept launched Sa-hara’s Aamby Valley City in 2004 with a phenomenal marketing campaign, featuring the biggest celebrities of the day including Aishwarya Rai, Amitabh Bachchan, Boris Becker, Rahul Dravid, Virender Sehwag and Michael Johnson, among others.

Toyota The big idea, ‘Uncompromise’, introduced the world to the Fortuner, an SUV that provided a fine balance between rugged power and stylish luxury. The campaign resulted in the brand overachieving sales targets and attaining the No.1 position in the mid-SUV market.Later, the Toyota Bharosha TV commercial, created by Percept/H, created a mass connect with consumers across India.

Force IndiaIn a cricket crazed, one-sport nation, Shailendra Singh overcame all obstacles to create excitement and loyalty for a new sport by marrying the attributes of F1 with the consumer mindset.

Reid & Taylor In India’s first ever advertising tie-up with an international celeb-rity, Percept used Pierce Brosnan to position Reid and Taylor’s ‘luxury suiting’ with the tagline ‘Bond with the Best’.

Bharti‘Proud to be Indian, Proud to be Bharti’ was conceptualized by S.S. and touched the hearts of a billion Indians by emotionally translating Bharti’s new brand identity.

CanonPercept Limited played an important role in building Canon as the leader in digital photography in India by roping in Sachin Tendulkar for the TV commercial ‘India’s Nights Made Beautiful’. Percept also partnered in activation for the Canon Photo Mara-thon and workshops across pan-India.

celebrities who debuted in front of Percept cameras:

Aishwarya RaiBipasha BasuLara DuttaSushmita SenHrithik RoshanKaran JoharBoris Becker Lalit ModiSaurav GangulyKapil DevYuvraj Singh

Percept’s Allied Media ranked no. 5 and ad agency Percept/H ranked no. 13 by Brand Equity Agency Reckoner 2011.

40+ national and international awards including:Graphis Advertising InternationalPromax BDA Abby’s Golden Awards of MontreuxICE Amity Corporate Excellence Mirchi KAAN Lynx

Percept Media swept 7 prominent awards at ERAA 2010, including ‘Media Agency of the Year’ and ‘Advertiser of the Year’.

Percept Knorigin awarded the prestigious Deloitte Technology Fast 50 India Award in 2010 & 2011.

advertisinghall of fame“

“Percept epitomizes professional and inno-vative teams in this country and I’m very pleased with my association with them. I wish them good luck and growth ahead, and I hope to continue our relationship forward.

- Sunil Bharti Mittal; Chairman, Bharti Airtel

recognition

S.S., Pawan Munjal Seemanto Roy, Michael Dougals, S.S.

S.S. receiving the ‘India’s Dynamic Entrepreneur of the Year’ in 2011 Sanjeev Aga, S.S.

Rajan Mittal, S.S., Sunil Bharti Mittal S.S., Kishore Biyani

S.S., Sunil Bharti Mittal

Rajan Mittal, Subrata Roy, S.S.

In the 1990s, content was king. In the 2000s, packaging was God. Now, ideas rule the world.

There is no question that Percept is a pioneer in the realm of ideas and concepts. Big ideas, turned into big experiences. The source of the inexhaustible database of ideas, is Shailendra Singh. His desire to go beyond the status quo and consistently innovate, has led to the creation of India’s most memorable intellectual properties.

intellectualproperty

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“We have been in the ‘Ideas’ business for the past 25 years and have been instrumental in creating many intellectual properties for our clients. Now, it’s time to consolidate our ef-forts and take ownership of our ideas. My vision is to convert our ideas into assets to create long term value for us, as well as our clients and investors.

- Shailendra Singh

Indian Fashion Week The result of S.S.’s desire to break the mould, months of meticulous planning translated into a 2006 show that fea-tured the country’s biggest brands and fashion designers and rivaled fashion weeks from across the world. Percept went on to execute hundreds of fashion events.

Champions of the WorldThis Percept IP brought the most celebrated super-icons of Sports, Cinema, Music, Entertainment, Business and Entrepreneurship together under one roof.

Goa Super SixesEach year, top corporates of India came together for the ultimate corporate cricket tournament, Held on the serene sands of Goa, business leaders, Bollywood stars, Cricket icons, renowned personalities from the Music and Fash-ion industry battle it out for the coveted G.S.S. trophy.

Sunburn India’s first home-grown dance music festival has quickly become one of India’s largest youth connect brands. More than just a music festival, Sunburn is an experi-ence. Planet Sunburn, complete with it’s own natives, offers citizenship to the music planet. With arena gigs, merchandise, loyalty programs, campus tours, cafes and nightclubs, the brand continues to drive the dance music scene in India and is currently poised to go global.

World Gaming FestivalJointly owned by Percept Ltd and Delta Corp Ltd, the event was the first-of-its-kind skill based tournament in the world. Held at Casino Royale, India’s largest live gam-ing casino vessel, in Goa from September 23 - 26, 2011.

Good Luck IndiaTimes Now partnered Percept in their Good Luck India Campaign during the 2011 Cricket World Cup to enable all Indians to wish the Men in Blue. The campaign was acknowledged a super success as TNN attained 50% viewership in the launch episode, and 75% viewership share across 6 metros in the second episode – a new record in the history of new broadcast.

Fight Night - Lagaan Cup Percept Limited and Monnet Ispat, announced ‘Fight Night - Lagaan Cup’ a joint venture to promote and popu-larize boxing as a prominent sport in the country. The first edition of Fight Night witnessed leading boxers from India and Australia fight it out for the coveted championship title.

HanumanRegistered in the Limca Book of Records as ‘India’s first indigenous animation film’, Hanuman was conceptual-ized, executed and marketed purely by Percept. The image of a flying Hanuman youth had never been seen before and is now a successful television and movie fran-chise with various merchandising products.

i.p.hall of fame

For the innovation and foresight to captain his company into the burgeoning space of international properties, Shailendra Singh, received the prestigious ‘India’s Dynamic Entrepreneur of the Year 2011’ award. It was presented at the India Leadership Conclave 2011, the nation’s biggest leader-ship event, organized by the Indo-American Chamber of Commerce.

At the India Leadership Conclave 2012, Per-cept was awarded ‘India’s Most Valuable Brand of the Year’, beating out Microsoft, Nokia, and Revital for the honour.

recognition

In 2008, Shailendra Singh was voted the ‘12th Most Powerful Player in Bollywood’, by Filmfare Magazine. In 2009, Percept Pictures was listed as the 4th most powerful entity in Bollywood on the Filmfare Power List – no minor accomplishment for a company that was barely five years old.

It all started with a small production company, Tyger Productions, floated by Percept to create TV com-mercials for Percept’s advertising clients. Tyger was responsible for Percept’s entry into the content business in 1999, with the feature film Pyar Mein Kabhi Kabhi. In 2004, Tyger Productions was officially rechristened as Percept Picture Company (P.P.C.).

From the critically acclaimed Page 3, to the rib-tick-ling comedy Malaamal Weekly, India’s first animation feature film Hanuman, to the National Award winning Kanchivaram, Shailendra’s deep understanding of audiences, genres and markets led to the produc-tion of a wide gamut of meaningful and commercially viable cinema. In a short span of 6 years, P.P.C. has produced and distributed over 60 commercial feature films and made a name for itself as ‘A Studio with a Difference’.

Shailendra’s work in content does not end with cinema. In the TV Programming industry, he was an integral part of the re-birth of one of India’s lead-ing Hindi G.E.C.s, Sahara One, launching India’s first youth-oriented fictional serial, ADA, and Powerr Trip, a trailblazer in the cluttered talk show offerings, hosted by Shoba De. He also commissioned the weekly soap Woh Rehne Waali Mahlon Ki, breaking the 21:00 hrs prime time band wide apart, and India‘s first live dial out game show, Dial One Aur Jeeto.

Shailendra was also responsibile for launching Filmy, the Hindi language movie channel, in 2006.

featurefilms

“ “I believe that cinema is the largest form of communication. Not only does it en-tertain people, but also has the potential to make a difference - socially, culturally and emotionally.

- Shailendra Singh

Concept Films Pyaar Mein Kabhi Kabhi was India’s first concept film, starring over 100 debutants including Dino Morea, Vishal Shekhar, Raj Kaushal, Shaan and Salim-Sulaiman.

With absolutely no so called “A-list” commercial ac-tors, Maalamaal Weekly went on the win the hearts of audiences across the country and garnered significant profits at the box office.

Children’s CinemaAward winning Makdee was India’s first mass-mar-ket Children’s Cinema. Starring Shabana Azmi, the movie launched a new, previously ignored, genre of children’s movies.

Cause CinemaPhir Milenge was Shailendra Singh’s first produc-tion of ‘meaningful cinema’ and India’s first com-mercial film about AIDS. Apart from having brilliant actors in Salman Khan, Abhishek Bachchan and Shilpa Shetty, the movie won acclaim from the Untied Nations.

The Multiplex Film RevolutionPreviously unknown to Bollywood, multiplexes gar-nered their finest boost through Percept’s commer-cial masterpieces, like Page 3, Corporate and Dor.

Pakistani CinemaKhuda Kay Liye was the first cross border film to release in India after a gap of 47 years. Percept Pictures followed with Ramchand Pakistani.

Leader in Indian Animation FeaturesThe Indian animation industry was launched with P.P.C.’s mega-hit, Hanuman. The sequel, Return of Hanuman and their next feature film, Jumbo, pro-pelled the animation industry to towards its unprec-edented successes.

feature filmhall of fame

National Film AwardsBest Child Artist, Shweta Prasad, Makdee (2003)Best Film, Screenplay & Editing, Page 3 (2005)Best Feature Film & Actor, Kanchivaram (2009)

55th Filmfare Awards 2009Best Editing, Costumes, Sound Design and Critics’ Award for Best Director, FiraaqBest Feature Film and Actor, Kanchivaram

V Shantaram Award 2009Best Motion Picture, Director, Actor and Cinematography, KanchivaramBest Debutante Director, Firaaq

Chicago International Children’s Film Festival 2003Second Prize, Makdee

MTV Staying Alive Award 2004Phir Milenge - First Hindi Commercial Film on AIDS

Stardust Award 2005The Hottest Film Award, Phir Milenge

IIFA Awards 2006Special Award, Hanuman

F.I.C.C.I. - B.A.F. Awards 2006Special Contribution to Indian animation trophy to Direc-tor V G Samant, Hanuman

Golden Cursor Animation Awards 2008Shailendra Singh inducted into the HALL OF FAME

13th Kerala International Film Festival 2008Special Jury Prize, Firaaq

13th Pusan International Film Festival, South Korea 2008Special Presentation, Kanchivaram

4th Asian First Film Award Singapore 2008

Firaaq

Foreign Correspondents Association Best Film, Purple Orchid Best Screenplay, Purple Orchid Best Film, Purple Orchid

5th Dubai International Film Festival, UAE 2008Best Editor, Sreekar Prasad, Firaaq

33rd Toronto International Film Festival 2008Special Presentation, Kanchivaram

49th Thessaloniki International Film Festival, Greece 2008Special Award, Firaaq

7th Dubai International Film Festival 2008Special Presentation, Kanchivaram

Indian Panorama Film Festival 2008Special Presentation, Kanchivaram

Cinequest Film Festival, San Jose, CA 2009‘The Maverick Spirit Award’ - Best Film, Firaaq

28th Istanbul Film Festival, Turkey 2009Special Jury Prize, Firaaq

16th Annual STAR Screen Awards 2010Most Promising Debut Director, Nandita Das, Firaaq

Percept and I.F.F.I. collaborated to execute the 42nd Inter-national Film Festival of India in Goa, November 2011, with an aim to make I.F.F.I. the ‘Cannes of Asia’.

recognition

S.S., Aishwarya Rai, Michael Douglas Anuraj Kashyap, Hanuman, S.S. Mukesh Bhatt, Mahesh Bhatt, S.S.

Nana Patekar, S.S. Neha Dhupia, S.S. Shah Rukh Khan, S.S.

Akshay Kumar, S.S. S.S., Arjun Rampal John Abraham, S.S.

Priyadarshan, Asrani, Shakti Kapoor, Shreyas Talpade, Om Puri, Nana Patekar, Paresh Rawal, S.S.

Hrithik Roshan, Pawan Munjal, S.S. President Pratiba Patil, S.S.

Tisca Chopra, S.S., Shahana Goswami, Nandita Das, Sanjay Suri S.S.

S.S., Priyadarshan

With the success of so many massive music prop-erties, conceptualized and launched by Shailendra Singh, he is fast becoming Asia’s Largest Music Promoter.

It all started with the Airtel Freedom Concert in 1998. India’s first ever live pop music concert witnessed performances by Shiamak Davar, Leslie Lewis and Hariharan.

In 2004, the Sangeet Awards celebrated Indian music with an awards extravaganza in San Francisco and London. A first of its kind event, it featured Bolly-wood superstars like Shah Rukh Khan, Salman Khan and Rani Mukerji.

In 2006, the immaculate execution of the Nokia New Year’s Eve bash can be credited to Shailendra’s eye for detail. Produced in partnership with Harvey Goldsmith, Percept stayed true to Nokia’s motto and succeeded in connecting people across the globe with scintillating performances by:

Nelly FurtadoA.R RehmanShahid KapoorPriyanka Chopra and choreographed by Shiamak Davar.

5 concerts across 5 cities - Hong Kong, Rio De Janeiro, Mumbai, Berlin, New York - but Percept won the Gold Ex “Excellence Award for the Best International Event” for their management of the event in Mumbai. It was India’s first international New Year’s Concert.

In 2007, paying tribute to four decades of Rock and Metal, Percept launched Metalfest. Brazilian heavy metal band, Sepultura performed for thousands in Mumbai, Delhi, Bangalore and Shillong.

And it continues to get more and more massive. . .

musicpromtion

SunburnIn 2007, Shailendra Singh realized the potential of Dance Music to cross language barriers and unite the world in celebration. He launched SUNBURN GOA, India’s first home-grown dance music festi-val. Now in its sixth year, SUNBURN GOA is Asia’s Premier Dance Music Festival and Ranked 4th Best Festival (inthemix). SUNBURN GOA 2012 was visited by over 1,00,000 fans and broadcast live on YouTube to over 2 million fans across the globe. In 2012/13, SUNBURN dominated the festival land-scape in India, showcasing the world’s biggest DJs - Armin Van Buuren, Hardwell, Afrojack, Tiesto and Swedish House Mafia. The rapid rise from a festival to brand experience - Arena Gigs, Campus Tours, cafes, merchandise - has made Sunburn India’s largest youth connect and resulted in Shailendra Singh being the first Indian to appear on the ‘50 Most Powerful People in EMD, 2013’ list (inthe-mix).

Bollywood LiveThe first ever multicity Bollywood Dance Music Festival delivered the ultimate Bollywood experi-ence to Bollywood aficionados! Launched in 2011, Bollywood live is India’s first chance to consume Bollywood.

LOSTIn 2012, Percept joined forces with entertainment powerhouse Arjun Rampal to launch the ‘world’s first music festival driven by culture, tradition & soul’ - LOST. A music intensive road rally, originating from three different cities, culminates in a massive, 3-day live music festival. With LOST, featuring, for the first time in India, some of the world’s biggest international live acts, Percept is well on its way to establishing India as a world class music travel destination.

DJ Mag IndiaAlso in 2012, Percept brought DJ Mag to India. Based in the UK, DJ Mag is the world’s #1 DJ Ranking Magazine, and has been the authority on dance music, DJs, and the industry since its launch in 1991. DJ Mag India will, for the first time, rank India’s highly talented DJs, and provide them, and the music scene in which they thrive, the platform to exhibit their talent to a global audience. Shailendra Singh is Mentor of DJ Mag India.

SuperstarPowered by DJ Mag, in 2012, Percept will launch India’s first DJ ranking festival. Superstar will be a massive online music portal to showcase, interact with and vote for domestic DJs. The crowning cer-emony for the top DJ - winning a talent contract with Percept, a full calendar of international gigs, and a feature in DJ Mag – is a two day music festival with all the glitz and glamour that a superstar deserves.

musichall of fame WOW Event & Experiential Marketing Awards 2012Gold Award, Festival of the Year; Sunburn, Goa 2011

WOW Event & Experiential Marketing Awards 2011Gold Award, Entertainment Event of the Year; Sunburn, Goa 2010

WOW Event & Experiential Marketing Awards 2010Best Live Event of the Year; Sunburn, Goa 2009

Gold Ex Awards 2007Excellence Award for Best International Event; Nokia New Year’s Eve, Mumbai, 2006

recognition

S.S., Roger Sanchez John 00 Fleming, S.S. Carl Cox, S.S.

Axwell, S.S. S.S., Junior Jack, Kid Creme

S.S., Pete Tong Swedish House Mafia, S.S.

S.S., Anuraj Kashyap, Vikas Mohan

Throughout the years, S.S. is perhaps best known as ‘the face of Indian sports marketing’. He gave up his own cricketing career in 1987, yet his passion for sports drove him to launch and promote many new sporting initiatives in India.

In 1994, he setup Percept D’Mark (P.D.M.) and in a short span of time, captained the company to be-come India’s leading Experiential and Sports Market-ing Agency. His passion, combined with his business acumen, has resulted in significant landmarks for the Indian sports marketing industry. He envisioned a huge opportunity in the popularity associated with cricket to conceptualize a mega deal between BCCI and Sahara. This translated into the famous INR 100 crore sponsorship of the Indian Cricket Team and changed the very dynamics of the sports sponsor-ship business in India.

Credited as the man who gave birth to ‘Cricketain-ment’ in India, his contribution to revolutionizing the sport has found a special mention in The IPL hand-book. Many years before the billion-dollar IPL league was launched, it was S.S. who organized the same format matches, known then as ‘Masala Matches’.

Recently, S.S. shifted his focus from cricket to pro-moting alternate sports in India, including Soccer, Tennis, Golf, Cycling, Wrestling, with Boxing being his personal favorite.

Visionary, yet pragmatic, he is presently working to popularize Boxing through his recently launched fran-chise Fight Night, which has already garnered incred-ible popularity and many fans across the country.

sportsmarketing

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“Percept D’Mark played an important role in the endorsement of the Indian Cricket Team. They are energetic, en-thusiastic and ambitious. From the core of my heart, I wish PDM all the very best in the future.

- ‘Saharasri’ Subrata Roy, Founder and Chair-man of Sahara India Pariwar and one of the

Top 10 Most Powerful Men in India

Sponsorship of Indian Cricket Team by Sahara. Conceptualized and brokered by S.S. for Sahara, the deal was India’s first and largest sports sponsorship deal, setting the bar at INR 100 crore.

Kargil Benefit Soccer MatchWith the 1999 match played between teams led by Aamir Khan and Sachin Tendulkar, S.S. pioneered C.S.R. in sport.

Laureus Sports AcademyS.S. was personally responsible for bringing to India the world’s most coveted international sports foundation, its athletes and awards. Kapil Dev is a Laureus Academy member.

Sahara Indian Sports Academy & Awards (SISA)India’s first home-grown Sports Academy and Awards, initiated in partnership with Laureus Sports Academy, to honour Indian athletes from all disciplines. Performances by Deepika Padu-kona, Dia Mirza, Neha Dhupia, Keona Mitra and Shaimak Davar and Vijendra Singh.

Formula 1 Powerboat ChampionshipPutting Mumbai on the map for world class sporting events, 22 F1 powerboats raced off the shore of Marine Drive. Held in partnership with the Maharashtra Government, the event was telecast live around the globe, through partner Star Sports.

Toronto Sahara Cup Cricket Tournament It was S.S. ingenuity that brought India and Pakistan together, on the neutral Canadian playing field, for the very first time in cricket.

LG Cricket FirstBrought together the Captains of all the 14 Nations who had participated in The ICC World Cup 2003.

Close Up Sky PartyThe promotion contest witnessed 30 lucky winners celebrating in style with Hrithik Roshan, 30,000 feet above the ground.

Lagaan CupIndia’s first bilateral international Boxing series between India and England.

Pune International Marathon 5000 runners from 15 different countries.

BSA Cycle RaceOver 7800 amateur cyclists participated in Chennai.

Million Dollar ArmMulti-city events and contests, testing arm strength and intro-duced Baseball to the country.

Felicitation of Boxing ChampionsIndian Boxing Federation (IBF) and Percept jointly honored the legendary Boxing Champions of the 16th Asian Games at a spe-cial felicitation ceremony held in Delhi in November, 2010.

Sahara Pune Warriors SponsorshipThe latest entrant in the Indian Premier League (IPL) awarded its exclusive sponsorship mandate to Percept Sport.

Good Luck IndiaS.S. launched ‘Cricketainment’ with the Good Luck India Match between the 1983 World Cup winning team led by Kapil Dev and the 1999 Indian World Cup team led by Mohammad Azharuddin. The success of the match led to Good Luck India burgeoning into a massive intellectual property. Fight NightPercept Limited and Monnet Ispat, announced a one of its kind joint venture in form of ‘Fight Night - Lagaan Cup’ to promote and popularize boxing as a prominent sport in the country. The first edition witnessed lead-ing boxers from India and Australia fight it out for the coveted championship title.

Champions of the World Launched to bring together, under one roof, the most celebrated super-icons in the arena of Sports, Cinema, Music, Business, Entertainment and Entrepreneurship

Go for Gold in 2012, Percept launched the all-India campaign ‘Go for Gold’, a nationwide movement and cross-India torch run to support the Indian squad in their quest for the Gold at the London Olympics.

Goa Super SixesEach year, top corporates of India came together for the ultimate corporate cricket tournament, Held on the serene sands of Goa, business leaders, Bollywood stars, Cricket icons, renowned personalities from the Music and Fashion industry battle it out for the coveted G.S.S. trophy.

sportshall of fame

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“As we speak about a new and emerging India, sport still takes a backseat and does not get the needed attention, recognition and acco-lades it deserves. I have always believed that India has the potential to become a sporting nation, but to achieve this dream we require an enduring vision, resolute commitment, belief, passion and absolute dedication from each and every Indian across our nation.

- Shailendra Singh

the I.P.s

WOW Event & Experiential Marketing Awards 2012Brand Association with a Live Platform, Bronze; IDEA, Champions of the World

WOW Event & Experiential Marketing Awards 2011Sports Property of the Year; Fight Night - Lagaan Cup 2010

recognition

Waqar Younis, S.S., Saurav Ganguly Mark Taylor, S.S.

Boris Becker, S.S., Tico Torres, Iain Banner Zaheer Khan, Yuvraj Singh, S.S.

Lachlan Murdoch, S.S. S.S., David Coulthard

Sunil Gavaskar, Venkatraman, Ajit Wadekar, Bishan Singh Bedi, Farooq Engineer, Karsan Ghavri, Dilip Vengsarkar, Eknath Solkar, Yujender Singh, Atul Wassan, S.S., Vinod Kamble

Pawan Munjal, Saurav Ganguly, S.S. Bajrang Lal, Vikas Krishnan, S.S., Sharath Kamal, Madhurika Patkar

S.S., Emerson Fittipaldi, Seemanto Roy, Kapil Dev S.S., Somdev Devvarman

Vijender Singh, S.S. Friend, Nawal El Moutawakel, S.S. Friend, Daley Thompson, Iain Banner, Ilie Nastase

Clive Lloyd, Imran Khan, S.S., Kapil Dev, Alan Border S.S., Boris Becker

S.S.’s zest for creating content is not limited to just film or television. P.D.M., India’s leading experiential marketing company, is known for producing extraordi-nary experiences. Managing over 300 of the nation’s largest events every year, as well as countless inter-national events, P.D.M. has earned respect the world over for creating one-of-a-kind, massive experiences.

The crown jewel in Percept’s event portfolio is the recent 2011 brand launch of Hero Moto Corp in London’s famed O2 Arena. In order to entertain the 4000+ people in attendance, Percept presented some of the biggest superstars of the day:

Bollywood Icon, Shah Rukh KhanFive time Grammy Award winner, AkonOscar Winner, A.R. RahmanBollywood Diva, Anushka SharmaSix time Grand Slam Champion and Olympic Gold Medalist, Boris BeckerGrand Prix Winner, David Coulthard

eventmanagement

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“I have targets and I infuse a whole lot of passion and energy in the process of achieving them. I work like I play sports. You can only win when you do not have the fear of losing. Also in sport, you always know how a losing situation can be turned around to make it a winning one, that’s what I do with business as well.

- Shailendra Singh

Nokia New Year’s Eve Produced in partnership with Harvey Goldsmith, it was India’s first international New Year’s Eve Con-cert. 5 concerts across 5 cities - Hong Kong, Rio De Janeiro, Mumbai, Berlin, New York - but Percept won the Gold Ex “Excellence Award for the Best International Event” for their management of the event in Mumbai. Performances by: Nelly Furtado, A.R Rehman, Shahid Kapoor, Priyanka Chopra and choreographed by Shiamak Davar.

Kargil Benefit ConcertS.S. conceptualized and executed India’s larg-est sports and entertainment concert with Sachin Tendulkar, Rahul Dravid, Ajay Jadeja and Bollywood celebrities playing soccer, while Shah Rukh Khan, A.R. Rahman, and Amitabh Bachchan performed live.

Sangeet AwardsA celebration of Indian music in San Francisco and London, this awards extravaganza was India’s first international music awards and featured Bollywood superstars like Shah Rukh Khan, Salman Khan, Hrithik Roshan and Rani Mukerji.

India Fashion Week Rivaling Fashion Weeks around the world, P.D.M. executed the event in 2005, 2006, and 2007.

The Parx Super Car ShowThis first-of-its-kind event in India showcased the finest luxury and sports cars including top brands like Ferrari, Lamborghini, Porsche, Ariel Atom, Bent-ley, Rolls Royce, BMW and Mercedes.

Airtel Car RallyThis mega car rally commemorated the nationwide spread of Airtel - One India, One Network, One Air-tel. Flagged off from 23 cities, covering 7000 kms, 5200 towns and over 1 lakh villages, this was rec-ognized as the longest rally in the history of Indian motor sports.

Mrs. World PageantCelebrating beauty, intelligence and substance in today’s women, the pageant featured married contestants from over 41 nations competing for the coveted title of Mrs. World. It was held in Aamby Valley and received rave reviews.

Indian DivaReigning Indian Bollywood divas competed on a single platform for the title of The Supreme Indian Diva. In a dazzling show featuring Bollywood’s most beautiful and accomplished actresses, viewers across the country voted for Kareena Kapoor in the first year, with Shilpa Shetty taking the crown the following year.

eventshall of fame

WOW Event & Experiential Marketing Awards 2012Gold Award, Launch Event of the Year; Hero Moto Corp Launch Event; London 2011Bronze Award, Live Event of the Year; Indian Navy Presidential Fleet Review Nite 2011

Gold Ex Awards 2007Excellence Award for Best International Event; Nokia New Year’s Eve, Mumbai, 2006

recognition

Personally associated with over 250 celebrities through endorsements, appearances, movies and live entertainment, SS’ affair with Talent Management started quite early in his career.

At a time when most of the celebrities in India were managed by their ‘secretaries’, he was the first to spot the opportunity for professional Talent Manage-ment Services in India. In 2007, he launched the Ce-lebrity Management Services wing of PDM, Percept Talent Managment.

He was also largely responsible for bringing big buck endorsements to sports talent. At one point in time Percept was handling 9 of the eleven top Indian cricketers playing for the National Team. Percept can be credited for starting the entirely new indus-try, Sports Management, in the Talent Management domain in India.

Responsible for turning many Talents into Brands, with an identity that was beyond their realm and lifespan, the diverse talent pool that he identified and nurtured included Bollywood celebrities, Sports Stars, Musicians, Writers, Directors, Fashion Design-ers and International icons.

With over 10 years of experience in Talent Manage-ment and numerous firsts and successes to his credit, S.S. has established himself as a visionary that is miles ahead of the race.

talentmanagement

Some of the renowned celebrity-brand associations from the Percept stable:

national talentA.R. Rehman - Nokia New Year’s Eve (his last live performance in India)Aamir Khan - supported the Tsunami Charity MatchAmitabh Bachchan - RinBipasha Basu - Sahara, SiyaramsDia Mirza - Sahara, SiyaramsHrithik Roshan - Tamarind, Hero Honda ‘Desh Ki Dhadkan’Karan Johar - Chivas Regal, Timond Watches, Alfred Dunhil, Tata IndicomKareena Kapoor - Peter England, Citizen Watches, Garnier, Gitanjali Gems, Airtel, Rasna, performances at ‘Indian Diva’ and The Airtel Car RallyKatrina Kaif - Alakozay Tea, Marico, Nakshatra, performance at ‘Indian Diva’Malaika Arora Khan - OriflameMallika Sherwat - 7UPPreity Zinta - P&G, SaharaPriyanka Chopra - Nokia, Sunsilk, Lux, Ponds, Hero Honda, J. Hampstead, Tag Heuer, Virgin Comics, performances at ‘Indian Diva’, Nokia New Year’s Eve and eBay EventRani Mukherji - Nestle, DaburSalman Khan - Red Tape, show for C.P.A. Shah Rukh Khan - Airtel, D.L.F., NokiaShilpa Shetty - performance at ‘Indian Diva’Lara Dutta, Gagan Ajit Singh - SaharaKapil Dev - S Kumars, participated in many cricketing events, several speaking engagementsM.S. Dhoni - SiyaramRahul Dravid - ColgateWakar Younis, Sunil Gavaskar - L.G.Sourav Ganguly - Hero Honda, Emami, Gee Pee Foods, Chirag Computers, Puma, Sahara, Pepsi, ESPN, Aaj Tak, Tata Indicom, BMA Steel, Lupin PharmaS. Sreesanth - Marico, Lotte, LUX, Pepsi, SB GlobalVijendra Singh - VencobbVirendra Sehwag - Hero Honda and SaharaYuvraj Singh - Hero Honda, Donear, Reebok, TI Cycles, Trent, Marico, S.B.I., Himalaya, Nippo, Chyavanprash, Royal Stag, LG Phones, IOCL, Surf, MicrosoftZaheer Khan - Himalaya, Chyawanprash, Sahara, Samsung, Hero Honda, PepsiAishwarya Rai, Amitabh Bachchan, Virender Sehwag - Aamby Valley promotional campaignVijender Singh - Nike, Gillette, Nestle, 3CSushil Kumar - N.E.C.C.Priyanka Chopra - Levis, AsmiNiel Nitin Mukesh - Sparx Footwear, Lux InnerwearAmrita Rao - Miss Players, Ddamas, Vivel ShampooManoj Kumar, Jai Bhagwan, Krushnna Patil, Alka Tomar and Ravi Dixit - cast, non-cricket sports reality show “Zor ka Jhatka”

international talentEdwin Moses, Daley Thomson, Michael Johnson, Nadia Comaneci and Mohammed Kaif - SaharaRicky Ponting, Stephen Fleming, Steve Tikolo and Shaun Pollock - L.G.Boris Becker - Sahara, SiyaramsMichael Johnson, Edwin Moses, Nadia Comaneci - Aamby Valley promotional campaign

talenthall of fame“ “

I hope we do some kick-ass work again soon!

- Hrithik Roshan“

“My association with Percept has been great. More than being able to efficiently manage my work they’re great people to be associated with. It’s been a very pleasant journey, good fun and I’ve been able to de-pend on them.

- Priyanka Chopra “ “I’ve had a great association with Percept. They have been quite in-strumental in my endeavors, and are a hardworking set of people.

- Shah Rukh Khan “ “

They’ve done a great job for me. I’ve really enjoyed working with them.

- Yuvraj Singh “ “

I’m very fortunate to have worked with Percept.

- Sreesanth

The Sahara Wedding in 2004, organized by Percept, was a turning point in the history of wedding man-agement services in India. Shailendra Singh spotted the potential to transform standard wedding services into elaborate and memorable celebratory affairs. Transforming common venues into magical, ethe-real wonderlands, and routine formalities into epic ceremonies, Shailendra is acknowledged by many as the ‘Dream Creator’.

Percept Wedding Management Services has tran-scended the realm of reality by delivering over 33 extravagant weddings at exotic locations around the world. From forts to five stars, islands to ancient cities, palaces to private yachts, Percept Weddings makes dreams come true.

weddingmanagement

SaharaThe weddings of the sons of Sahara head honcho Subrata Roy, conceptualized by S.S. and organized from scratch by P.D.M., in-cluded performances by 121 musicians of the British Symphony Orchestra, Flamenco, Ballet and Tap dances, recital by Shiamak Davar’s troupe and featured Heliosphere, artistes performing acrobatics suspended from helium filled balloons.

JoshiWhen Gutka Baron Mr. Joshi recruited P.D.M. to plan and orga-nize son Sachin’s wedding, all the stops were pulled to create a grand Rajwada style soiree. Inside the Udaipur Palace, 4000 guests were treated to performances by Falguni Pathak, Shankar Mahadevan, DJ Aqeel, Raju Srivastav, Sivamani, Rahul Sharma, Himesh Reshammiya and trapeeze artists from Las Vegas.

DishmanOver 2000 guests were flown to Ahmedabad to attend the Vyas family wedding, better known as the Dishman group, Ahmeda-bad’s no. 1 pharmaceutical company. They were entertained over a number of days by Shankar Mahadevan, Mahalaxmi Iyer, Dj Akbar Sami, Percussionist Jonqui and Bhangra performers from Punjab.

Rashmi MehtaWhen the country’s second largest diamond merchant plans his daughter’s wedding, he expects more shine, glamour and karats than his entire arsenal of jewels. Helioshpere from London, music by Shankar, Ehsaan & Loy, celebrity performances by Salman Khan, Saif Ali Khan, Akshay Kumar, Sushmita Sen and the coun-try’s leading supermodels did not disappoint.

Y.P.O.The International Young Presidents’ Association, a collection of young tycoons of industry who have enjoyed meteoric success, hosted a gala extravaganza for 100 of its members to renew their wedding vows in accordance with traditional Hindu rituals.

MiglaniP.D.M. was the driving force behind one of the country’s most talked about marriages - the Miglani Wedding of Uttam Galva Steel in Mumbai - that entertained 2000 guests for three days.

SethsThe Seth’s wedding to Sharp Industries saw 1000 guests, over three days in Mumbai.

Fabiani - AssomullConsidered the “Hottest Society Wedding of the Year”, billionaire Kamal Fabiani’s daughter Kajal Fabiani tied the knot with Gaurav Assomull, CEO of Delhi-based luxury company Marigold Group in the fairytale city of Monte Carlo. It was the first Indian wedding ever witnessed by Monaco, and took the city by storm.

weddinghall of fame

Sewakramani; Mykanos, Sept 2012Piramal; Mauritius, Jun 2012Nikunj Shah; Mar 2012Bollineni; Hyderabad, Feb 2012Lalwani; Mumbai, Dec 2011Chaurasia; Delhi, Dec 2011Mansukhani; Mumbai, Dec 2011Shetty; Chennai, Nov 2011Reddy; Hyderabad, Mar 2011Kajal Fabiani; Monte Carlo, Mar 2011Vijay Biyani; Mumbai, 2011Amit Bhosale; Pune, 2010Mehul Choksi; Jodhpur, 2010Jindal & Shete; Florence, 2010My Home Const; Hyderabad, 2010Lath; Chennai, 2009Ruia & Khaitan; Chennai, 2009Parikshit Miglani; Mumbai, 2009Tayal; Mumbai, 2009Lalwani; Udaipur, 2009Bhushan Steel - Singhals; Delhi, 2009Ashni Biyani; Mumbai, 2009Kiran Uttamchandani; Mauritius, 2009Fabiani; Madrid, 2008Shalaka Gulabchand; Mumbai, 2008Charu Chawla – Ravissant; Delhi, 2008DS Group; Delhi, 2008Ayaan Ali Khan; Mumbai/Delhi, 2008Sheetal Nahar; Mumbai, 2007Dishman Group; Ahmedabad, 2007Amatra Spa’s - Sud’s; Delhi, 2007L.N Mittal - Patodia; Delhi, 2006 Ankit Miglani; Mumbai, 2006Rashmi Mehta; Mumbai, 2005Sahara India Pariwar; Lucknow, 2004

weddings

After 25 years as Joint Managing Director of Percept, Shailendra Singh has “been there, and done that”. But, through it all, he has always strived to give back - using his skills, networks and resources to make a dif-ference in the world. Since his core competencies lie in communication, marketing and media, Shailendra has focused on harnessing these strengths to create awareness for a number of causes.

His contribution to creating awareness for HIV/AIDS has been unparalleled. From live shows for The Mukti Foundation, to the cause based feature film “Phir Milenge”, to various events such as Walk for Life, and multifold ad campaigns propounding the cause of HIV/AIDS, Shailendra’s dedication to the cause is beyond compare.

In order to coordinate his social responsibility efforts, Shailendra incepted:

United is a Social Awareness Foundation working with Corporates, Individuals, Marketing Orga-nizations and Celebrities who wish to harness the power of togetherness to make a positive change in the world around them.

There are some major initiatives being launched by United in 2012 that will change the course of philan-thropy in India.

corporate socialresponsibility

corporate socialresponsibility

Hope Gala Held at the Royal Albert Hall, London, this concert raised funds for war-torn countries like Iraq, Angola and Kosovo where the maximum number of children suffer from leukemia. It featured Sonu Nigam, Sapna Mukherjee and Elton John.

Tsunami Relief Cricket Match Aamir Khan XI vs. Sachin Tendulkar XI, to raise funds for Tsunami victims.

Sahara Kargil Benefit Cricket Match Film personalities vs. cricketers, including Sachin Tendulkar, Saurav Ganguly, Shah Rukh Khan and Saif Ali Khan. Dignitaries included the Prime Minister of India and Defense Minister.

Gujarat Drought Relief MatchHrithik Roshan XI vs. Sachin Tendulkar XI played for the Gujarat drought victims.

Siyaram’s Tennis ChallengeIndia vs. Australia, at Chennai, to raise funds for earthquake relief. Boris Becker, Yuvraj Singh, Kapil Dev and Aamir Khan graced the occasion.

Hercules: Pedal for Mumbai RallyFor a ‘cleaner and greener’ city, in association with the Mumbai Traffic Police.

C.P.A. Kambakth Piracy Entertainment NiteSpreading awareness through entertainment by Cinema Peoples Academy to spread the message of anti-piracy. Performances by Salman Khan, Yana Gupta and Govinda.

AVON Pink WalkathonFor Breast Cancer Awareness.

Pink Lips Concert Performances by Salim Sulaiman, Shaan and Meiyang Chang to commemorate ‘World No Tobacco Day’ in association with Can-cer Patients Aids Association.

Celebrities XI vs. Doctors XIThe T20 cricket match to raise funds for C.P.A.A.’s fight against tobacco related cancer included Govinda, Suneil Shetty, Sohail Khan, Milind Soman and prominent surgeons from across the country.

Leave No TraceSunburn joined hands with United to inculcate a sense of en-vironmental responsibility in youth, making the event the most eco-friendly festival in Asia.

‘I AM INDIA’ A movement pioneered by Shailendra Singh and initiated by United to create awareness about the power of Brand India. Pro-viding a platform for Youth to represent India and spread global awareness about the power of “Brand India”.

Kargil Benefit ConcertA concert on the Kargil border with celebrities and dignitaries like Shah Rukh Khan, A.R. Rahman, and Atal Bihari Vajpayee.

c.s.r.hall of fame

MTV Staying Alive AwardPresented to S.S. by Alanis Morissette and Kamal Hassan in recognition of his movie Phir Milenge, India’s first commercial film about AIDS, and for his outstand-ing contributon to the cause of HIV/AIDS awareness.

NAB National Award Awarded in recognition of his untiring efforts to spread mass awareness about the visually impaired.

recognition

“

“

We have a responsibility individually and collec-tively towards a broader constituency, which in-cludes the entire community we operate in. The only society that succeeds today is one that’s founded on mutual respect, compassion and collaboration. We have the power of choice, and need to break the mould and move beyond cor-porate social responsibility to social innovation and creating enduring solutions for humanity. Philanthropy and altruism to society is a growing unstoppable force, and I believe that together we can make this world a much better place to live in.

- Shailendra Singh

Mukti AIDS ConcertsIn association with Smita Thackeray, S.S. has excecuted numerous star studded concerts each year on World AIDS Day - 1st Dec. With performances by Salman Khan, Shah Rukh Khan, Saif Ali Khan, Hrithik Roshan, Lara Dutta, Shaan, Kailash Kher, and attended by Dharmendra, Ranbir Kapoor, Priya Dutt, Anu Malik and many more, proceeds are donated to NGOs working for AIDS awareness causes across India.

Mukti AIDS Foundation EventsThroughout the years, S.S. and Percept have handled most major events initiated by the Mukti Foundation, including theater, sporting and awards events.

Mukti AIDS TV CampaignShown on all major satellite channels and theaters across the country, P.P.C. directed three groundbreaking commer-cials, with Amitabh Bachchan, Ranbir Kapoor and Salman Khan, to raise awareness about HIV/ AIDS. Percept Advertis-ing has been a Mukti Foundation partner in a majority of its social action projects.

Masti XpressIn 2005, in association with director Ashok Pandit, S.S. conceptualized and executed a superstar performance for 500 children affected by AIDS. Anupam Kher, Salman Khan, Govinda, Rajpal Yadav, Satish Kaushik, Shakti Kapoor and Himesh Reshamiya lit up the stage.

Walk for LifeS.S. organized top celebrities, Salman Khan, Shilpa Shetty, Neha Dhupia, Amrita Arora and so many more, to walk the ramp with HIV infected children to show their support for the cause of HIV/ AIDS. The evening ended with an auction to raise funds for awareness initatives.

Pedal for LifeCyclathon to raise funds and awareness for HIV/ AIDS.

AIDSawareness

On February 7, 2013, Shailendra Singh ventured into the literary wold with the release of his first book, F?@K Knows.

Within 30 days, the book was ranked #1 in the Crossword Top Ten Bestseller list. Within 45 days, the book was ranked by the HT-Nielsen Bookscan as a #1 National Bestseller in Non-Fiction.

literature

An artist, musician, or performer in every corner. India’s first home-house dining experience.

Monsoon-proof dining pagoda. State of the art kitchen with Michelin starred chefs.

The Upper Terrace Bar.

Coco Live, for theater, comedy, concerts, and more. 2 acres of magical forest.

Candlelight at the Co-Bar, one of Cocoparra’s three bar experiences.

Outdoor dining.

shailendrasinghshailendra@perceptindia.in

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