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Page 1: SHAK William Blair Presentation 6 12 18 600PM · Microsoft PowerPoint - SHAK William Blair Presentation_6 12 18_600PM Author: mkuo Created Date: 6/12/2018 6:10:56 PM

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Page 2: SHAK William Blair Presentation 6 12 18 600PM · Microsoft PowerPoint - SHAK William Blair Presentation_6 12 18_600PM Author: mkuo Created Date: 6/12/2018 6:10:56 PM

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Page 3: SHAK William Blair Presentation 6 12 18 600PM · Microsoft PowerPoint - SHAK William Blair Presentation_6 12 18_600PM Author: mkuo Created Date: 6/12/2018 6:10:56 PM

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Page 4: SHAK William Blair Presentation 6 12 18 600PM · Microsoft PowerPoint - SHAK William Blair Presentation_6 12 18_600PM Author: mkuo Created Date: 6/12/2018 6:10:56 PM

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Shake Shack is a growing, loyal, connected community. We are relentlessly focused on

excellence, experience and hospitality.

Page 5: SHAK William Blair Presentation 6 12 18 600PM · Microsoft PowerPoint - SHAK William Blair Presentation_6 12 18_600PM Author: mkuo Created Date: 6/12/2018 6:10:56 PM

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Consistent strong financial performance over 5+ years

$57 $82 $119$191

$268$359

’14 ’17’13’12 ’15 ’16

$81 $140 $217 $295$403

$532

’16’12 ’14’13 ’15 ’17

$12 $13 $14$41

$54$71

’12 ’13 ’14 ’15 ’17’16

40 63 84114

159

21’17’16’12 ’14’13 ’15

Total Revenue ($M)

Shack System-wide Sales1 ($M)

Cash Flow from Operations ($M)

System-wide Shack Count

Page 6: SHAK William Blair Presentation 6 12 18 600PM · Microsoft PowerPoint - SHAK William Blair Presentation_6 12 18_600PM Author: mkuo Created Date: 6/12/2018 6:10:56 PM

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First Quarter 2018 Results

Page 7: SHAK William Blair Presentation 6 12 18 600PM · Microsoft PowerPoint - SHAK William Blair Presentation_6 12 18_600PM Author: mkuo Created Date: 6/12/2018 6:10:56 PM

7

40

63

84

114

159

210+

Total Revenue ($M)

On track to achieve 2018 targets

$82$119

$191

$268

$359

$446 - $450

’13 ’14 ’15 ’16 ’18E ’17

Shack Count

’13 ’14 ’15 ’16 ’18E ’17

Page 8: SHAK William Blair Presentation 6 12 18 600PM · Microsoft PowerPoint - SHAK William Blair Presentation_6 12 18_600PM Author: mkuo Created Date: 6/12/2018 6:10:56 PM

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Domestic growth delivering increased momentum

Domestic Company-Operated Shacks at Period End

13

21

31

44

64

90

’12 ’17’15’13 ’14 ’16

’18E

122 - 125

Page 9: SHAK William Blair Presentation 6 12 18 600PM · Microsoft PowerPoint - SHAK William Blair Presentation_6 12 18_600PM Author: mkuo Created Date: 6/12/2018 6:10:56 PM

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Denver, CO

Page 10: SHAK William Blair Presentation 6 12 18 600PM · Microsoft PowerPoint - SHAK William Blair Presentation_6 12 18_600PM Author: mkuo Created Date: 6/12/2018 6:10:56 PM

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Charlotte, NC

Page 11: SHAK William Blair Presentation 6 12 18 600PM · Microsoft PowerPoint - SHAK William Blair Presentation_6 12 18_600PM Author: mkuo Created Date: 6/12/2018 6:10:56 PM

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Rice Village, TX

Page 12: SHAK William Blair Presentation 6 12 18 600PM · Microsoft PowerPoint - SHAK William Blair Presentation_6 12 18_600PM Author: mkuo Created Date: 6/12/2018 6:10:56 PM

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Aventura Mall, FL

Page 13: SHAK William Blair Presentation 6 12 18 600PM · Microsoft PowerPoint - SHAK William Blair Presentation_6 12 18_600PM Author: mkuo Created Date: 6/12/2018 6:10:56 PM

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Nashville, TN

Page 14: SHAK William Blair Presentation 6 12 18 600PM · Microsoft PowerPoint - SHAK William Blair Presentation_6 12 18_600PM Author: mkuo Created Date: 6/12/2018 6:10:56 PM

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Birmingham, AL

Page 15: SHAK William Blair Presentation 6 12 18 600PM · Microsoft PowerPoint - SHAK William Blair Presentation_6 12 18_600PM Author: mkuo Created Date: 6/12/2018 6:10:56 PM

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Seattle, WA

Page 16: SHAK William Blair Presentation 6 12 18 600PM · Microsoft PowerPoint - SHAK William Blair Presentation_6 12 18_600PM Author: mkuo Created Date: 6/12/2018 6:10:56 PM

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Marin County, SF

Page 17: SHAK William Blair Presentation 6 12 18 600PM · Microsoft PowerPoint - SHAK William Blair Presentation_6 12 18_600PM Author: mkuo Created Date: 6/12/2018 6:10:56 PM

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2018 - Significant growth year with focus on AsiaLicensed Shacks at Period End

5 14

26 30 33

40

3

4

5 5

7

11

1

1

4

5

10

1

5

8

’13

50

’17’14’12 ’15 ’16 ’18E

8

19

32

40

69

85 - 87

Middle East, Turkey, Russia Japan, KoreaUK US

Page 18: SHAK William Blair Presentation 6 12 18 600PM · Microsoft PowerPoint - SHAK William Blair Presentation_6 12 18_600PM Author: mkuo Created Date: 6/12/2018 6:10:56 PM

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IFC, Hong Kong

Page 19: SHAK William Blair Presentation 6 12 18 600PM · Microsoft PowerPoint - SHAK William Blair Presentation_6 12 18_600PM Author: mkuo Created Date: 6/12/2018 6:10:56 PM

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Central City, Seoul, Korea

Page 20: SHAK William Blair Presentation 6 12 18 600PM · Microsoft PowerPoint - SHAK William Blair Presentation_6 12 18_600PM Author: mkuo Created Date: 6/12/2018 6:10:56 PM

2020

Roppongi, Tokyo, Japan

Page 21: SHAK William Blair Presentation 6 12 18 600PM · Microsoft PowerPoint - SHAK William Blair Presentation_6 12 18_600PM Author: mkuo Created Date: 6/12/2018 6:10:56 PM

2121

Experience meets Convenience

Digital innovation a key focus & area of investment

Page 22: SHAK William Blair Presentation 6 12 18 600PM · Microsoft PowerPoint - SHAK William Blair Presentation_6 12 18_600PM Author: mkuo Created Date: 6/12/2018 6:10:56 PM

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Delivery - Your Shack whenever, wherever

Digital innovation a key focus & area of investment

Page 23: SHAK William Blair Presentation 6 12 18 600PM · Microsoft PowerPoint - SHAK William Blair Presentation_6 12 18_600PM Author: mkuo Created Date: 6/12/2018 6:10:56 PM

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Self-order Kiosks

Digital innovation a key focus & area of investment

Page 24: SHAK William Blair Presentation 6 12 18 600PM · Microsoft PowerPoint - SHAK William Blair Presentation_6 12 18_600PM Author: mkuo Created Date: 6/12/2018 6:10:56 PM

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Menu Innovation

BBQ line-up

Page 25: SHAK William Blair Presentation 6 12 18 600PM · Microsoft PowerPoint - SHAK William Blair Presentation_6 12 18_600PM Author: mkuo Created Date: 6/12/2018 6:10:56 PM

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Griddled Chicken•

Menu Innovation

Page 26: SHAK William Blair Presentation 6 12 18 600PM · Microsoft PowerPoint - SHAK William Blair Presentation_6 12 18_600PM Author: mkuo Created Date: 6/12/2018 6:10:56 PM

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Menu Innovation

Veggie Shack

Page 27: SHAK William Blair Presentation 6 12 18 600PM · Microsoft PowerPoint - SHAK William Blair Presentation_6 12 18_600PM Author: mkuo Created Date: 6/12/2018 6:10:56 PM

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People and Culture

Page 28: SHAK William Blair Presentation 6 12 18 600PM · Microsoft PowerPoint - SHAK William Blair Presentation_6 12 18_600PM Author: mkuo Created Date: 6/12/2018 6:10:56 PM

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Looking ahead…

Page 29: SHAK William Blair Presentation 6 12 18 600PM · Microsoft PowerPoint - SHAK William Blair Presentation_6 12 18_600PM Author: mkuo Created Date: 6/12/2018 6:10:56 PM

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v

Appendix

Page 30: SHAK William Blair Presentation 6 12 18 600PM · Microsoft PowerPoint - SHAK William Blair Presentation_6 12 18_600PM Author: mkuo Created Date: 6/12/2018 6:10:56 PM

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Definitions

Page 31: SHAK William Blair Presentation 6 12 18 600PM · Microsoft PowerPoint - SHAK William Blair Presentation_6 12 18_600PM Author: mkuo Created Date: 6/12/2018 6:10:56 PM

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Shack-Level Operating Profit

Shack-Level Operating Profit

How This Measure Is Useful

Limitations of the Usefulness of this Measure

Page 32: SHAK William Blair Presentation 6 12 18 600PM · Microsoft PowerPoint - SHAK William Blair Presentation_6 12 18_600PM Author: mkuo Created Date: 6/12/2018 6:10:56 PM

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Shack-Level Operating Profit

(dollar amounts in thousands) March 28, 2018 March 29, 2017Operating income 6,514$ 5,628$ Less:Licensing revenue 3,027 2,594

Add:General and administrative expenses 11,809 8,470 Depreciation expense 6,498 4,748 Pre-opening costs 2,029 2,415 Loss on disposal of property and equipment 190 13

Shack-level operating profit 24,013$ 18,680$

Total revenue 99,116$ 76,749$ Less: licensing revenue 3,027 2,594 Shack sales 96,089$ 74,155$

Shack-level operating profit margin 25.0% 25.2%

Thirteen Weeks Ended

Page 33: SHAK William Blair Presentation 6 12 18 600PM · Microsoft PowerPoint - SHAK William Blair Presentation_6 12 18_600PM Author: mkuo Created Date: 6/12/2018 6:10:56 PM

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Adjusted EBITDA

EBITDA and Adjusted EBITDA

How These Measures Are Useful

Limitations of the Usefulness of These Measures

Page 34: SHAK William Blair Presentation 6 12 18 600PM · Microsoft PowerPoint - SHAK William Blair Presentation_6 12 18_600PM Author: mkuo Created Date: 6/12/2018 6:10:56 PM

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Adjusted EBITDA

(in thousands) March 28, 2018 March 29, 2017Net income 4,979$ 3,862$ Depreciation expense 6,498 4,748 Interest expense, net 558 283 Income tax expense 1,198 1,658 EBITDA 13,233 10,551

Equity-based compensation 1,437 1,249 Deferred rent 69 225 Loss on disposal of property and equipment 190 13 Executive transition costs(1)

— 134 Project Concrete(2)

239 —Costs related to relocation of Home Office(3)

998 —ADJUSTED EBITDA 16,166 12,172

Adjusted EBITDA margin 16.3% 15.9%

Thirteen Weeks Ended

(1) Represents costs incurred in connection with the search for the Company's chief financial officer, including fees paid to an executive recruiting firm.

(2) Represents consulting and advisory fees related to the Company's operational and financial system upgrade initiative called Project Concrete.

(3) Costs incurred in connection with the Company's relocation to a new Home Office, which is comprised of: (i) $326 of duplicative non-cash deferred rent and (ii) $672 net loss on the sublease of the Company's prior Home Office, including the write-off of certain fixed assets.