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7/30/2019 Shalin Presentation

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A STUDY ON

CUSTOMER

PERCEPTION

TOWARDS REDSUN

RESTAURANT


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INTRODUCTION

It consist of the factors that explain customer

perception in the Redsun multi cuisine

restaurant .

Full service restaurants should focus on three

elements

1. service quality

2. price.

3. food quality .


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customer satisfaction is to be treated as astrategic variable

The study tests the transaction-specific model

and enhances the literature on restaurantservice management

Customer loyalty and the restaurant success


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OBJECTIVES OF STUDY

PRIMARY OBJECTIVES

To study the customer perception towards

Redsun Restaurant .

SECONDARY OBJECTIVES

To study the factors that influences the

customer satisfaction of restaurant. To identify problems faced by customers in

service.

To give suggestions for providing best services


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To find out the reasons for satisfaction of the

customers

To derive the dimensions of the image of the

fine dining restaurant and the dimensions of

customers satisfaction towards it


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Scope Of the study

This project helps to understand the customer

perception about the restaurant.

This project also helps to understand the

customers level of satisfaction about the

various food items of the restaurant.

It also helps the restaurant to know about

customers expectation on the service provided

to them and so that it can improve its image in

the customers point of view and thereby

achieve better results in the future.

LIMITATIONS FOR THE


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LIMITATIONS FOR THE

STUDY

The sample size restricted to 140 respondents,

due to the time and financial constraints.

140 samples cannot be generalized to the

entire population or universe.

It also involves fewer co-operations from the

respondents.

The condition is conducted considering the

prevailing conditions, which is subject to

change in future.


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RESEARCH TOOLS

Chi- square

One-way ANOVA

Frequency Analysis Correlation


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FINDINGS

Most of the customers coming to the REDSUN

Restaurant are ASIANS than the nationalities

like UK and UAE .

The age group of between 31-40 are mostly

visiting the Restaurant.

It is found that mostly males are visiting the

Restaurant than the female.

The persons working in private sector and the

students are more interested to be coming to

REDSUN Restaurant than that of government


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The customers coming to REDSUN Restaurant are

mostly having the income level between 10,000 to

25,000.

Most of the customers are visiting the restaurant onlyonce in a year.

The expectations of most of the customers get

fulfilled.

Most of the customers are expecting the bar facilities

in it


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It is found that most of the customers telling that the

quality of the food is excellent.

The customers from different nations get attracted to

different foods. The customers with different occupations needed

different facilities.

The age group above 40 are not satisfied with thequality of food and others get satisfied with it.


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Female are expecting to improve the ambience

of the restaurant.

So far since there is good cleanliness in the

restaurant most of the customers get attracted

towards it.

The overall ranking for the REDSUN

restaurant is excellent since it is having more

variety of food.


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SUGGESTION

An ideal service timely manner

Advertising

Creates new ideas and attractive menu choices

(innovation)

Consistently providing high quality service

Offering frequent guest programs


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Selecting and training service-oriented

employees

Selecting and training service-oriented

employees


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CONCLUSION

the main objectives Of this research were

achieved.

all attributes had a significant relationship

with customer satisfaction.

Food quality revealed a positive relationship

There may have been research similar to thistopic but the situations in all the researches

may be different, including this research

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