shamaeva 10 tips on sourcing for hard to-fill positions-15.1.2013.hr.com
TRANSCRIPT
10 Tips on Sourcing for Hard-to-fill Positions
By Irina Shamaeva
Chief Sourcer, Brain Gain Recruiting
Founder, People Sourcing Certification Program http://sourcingcertification.com
http://www.linkedin.com/in/irinashamaeva
http://twitter.com/braingain
http://bit.ly/gplus-irinashamaeva
Blog: http://booleanstrings.com
Outline
Introduction
Do Your Homework #1 Research Terminology #2 Find Target Companies #3 Locate Memberships #4 Locate Events Expand Search Results #5 Use Synonyms #6 Do Not Use Degrees #7 Convert Contact Lists into Profiles Be a Social Recruiter #8 Represent Your Brand #9 Personalize Your Messages #10 Follow Online Activity of Potential Candidates Summary Resources
Introduction
• People Sourcing – increasingly important in 2013
• Changing Landscape – Professional Info is more present online than ever
– Multiple sources and sites to look for the same target profile
• Big Data: the content that professionals post
– Technologies (sites, search syntax) keep changing
• A must-have skill for all recruiters – Ignoring online info leads to wasting time
– Not a rocket science
Sourcing for Hard-to-fill Positions
Do Your Homework
#1 Research Terminology #2 Find Target Companies #3 Locate Memberships #4 Locate Events
Research Terminology
• Tip One
– Find definitions
Research Terminology
• Tip Two
– Explore synonyms and related words
• Related words look-up:
Research Terminology
• Tip Three
– Find Skills that go together
• Related Skills on LinkedIn:
Find Target Companies
• Tip One
– Use Google’s operator related:
Find Target Companies
• Tip Two
– Quick Free Info is available at:
• Zoominfo
• Hoovers
• Jigsaw
• Yahoo Finance
• Google Finance
Find Target Companies
• Tip Three
– Use People Search on LinkedIn
• Enter a past company name
• Review the list of current companies
Locate Memberships
• Tip One
– Google Associations
• Tip Two. Explore Each
Locate Memberships
Locate Events
• Tip One. Google Events
• Tip Two. Explore Each
Explore Events…
• X-Ray event
(or member) sites…
…Find Lists and Contacts
Expand Search Results
#5 Use Synonyms #6 Do Not Use Degrees #7 Convert Contact Lists into Profiles
Use Synonyms
• Search for synonyms and relevant terms
Do Not Use Degrees
• Drop the terms
with too many synonyms
Convert Contact Lists Into Profiles
• Tip One. Have LinkedIn Recruiter?
– Use the Talent Pipeline
Convert Contact Lists Into Profiles
• Tip Two. Don’t have LinkedIn Recruiter?
– Use Upload Address Book
Be a Social Recruiter
#8 Represent Your Brand #9 Personalize Your Messages #10 Follow Online Activity of Potential Candidates
Represent Your Brand
• Potential candidates check you out
– Use a professional email address with a “social” signature
– Fill out online profiles
– Share your company and world news
on your status
– Engage in Social Media
Personalize Your Messages
• Good candidates are often flooded with messages. Stand out from the crowd:
– Use the info from candidates’ profiles
– Express curiosity
– Be brief and to the point
– Share best practices
within your team
Follow Online Activity of Potential Candidates
• Tip One. Use Alerts and Saved Searches
Follow Online Activity of Potential Candidates
• Tip Two. Use LinkedIn Signal
Summary
• Basic People Sourcing skills are a must in 2013
• Searching is not rocket science – Research to find more
– Enhance your toolbox by adding easy tips
• The Internet is social – Track potential candidates
– Maintain branded presence
• Share the best practices with your team
Resources: Boolean Strings & People Sourcing
• Blog http://booleanstrings.com
• Largest Sourcers’ Community:
– "Boolean Strings" Group on LinkedIn
– Boolean Strings Network
• People Sourcing Certifications
– http://sourcingcertification.com
