shameless social media
DESCRIPTION
From the 2014 ACE meeting in PortlandTRANSCRIPT
SHAMELESS SOCIAL MEDIA
Our Goals
• Establish subject authority• Maintain relationships• Drive new traffic to our business• Deliver eyeballs to our clients• Team morale in house
Our Numbers
• 1.7 Million Youtube Views• 1.4 Million Flickr hits• Linkedin 500+• Facebook 675• Twitter 193• Instagram 118• Klout score 53
Platform types
• Peer to peer (one to one) • Promotional (one to many) • Networking (being seen)• Search spamming (being counted)
Pictures are the most effective way to transfer ideas
Personal Facebook
Rockstar blog
Don’t waste your time on social media
• Automate• Use scheduling• Consider timing• IFTTT• Get an assistant• Have your audience do the work
The Dashboard
IFTTT
Marketing
(n.) Marketing - is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
(The American Marketing Association)
The sweet spot
Establish Authority
Show what you know with original contentShow you know is going on with aggregated content from othersOwn the subject area
The Authority blog
Authority Images
Behind the scenes
Show off
Ketchup is not a vegetable
• Likes feel great but have little value• Shares and searches are the holy grail that
have value• Cultivate and nurture your parrots• Make offerings to the great god Google
Engage
• Is your post the end of a conversation or the beginning of one
• Be incomplete• Be provocative• Ask questions• Provide value
The Rockstar life
“I want to be you…”
Celebration
If you want to be celebrated , celebrate others
• Link, follow, and, friend the audience you seek• Make a point of engaging with them • It is not all about you • People want to applaud when they hear
applause
You should have been there
Technology does not connect the world, it balkanizes people by interest
• Choose your audience• Think like a sniper • Hashtags can narrow or expand your reach•
Build your platform
• How many people are you reaching• Are you reaching the right people•
Flickr
Pintrest
Youtube
Behance , 500px, Myspace, etc.
Make the personal universal and the universal personal
Tell stories
• Establish the characters• Set the scene• Identify a problem• Get the audience invested• Allow for participation• Make a memory
Have a script
The right voice
• Faulkner– blog
• Hemingway– twitter
• Fitzgerald– instagram
Humor
Let them live through you
Impress
Be humble
Cliffhangers
Be episodic
Pull heartstrings
Create value
• Relevant and useful • Entertaining• Actionable • Easy to access
Trolls
• Willfully misinterpiret• Personalize• Let nature run its course
One raindrop will not fill the pond
• Be everywhere• Be consistent and constant• Plan campaigns• Follow through• Have goals