shampoo presentation
TRANSCRIPT
AMNA SOHAIL QURAT-UL-AIN KHALID MANIKA
UMER YOUSAF PIRACHASHAHEER RAFIQ
UNIVERSITY OF CENTRAL PUNJAB
Topic:Select any category of
FMCG products and analyze their
advertisement and promotional strategies.
(hair care industry)
Brands available in market
Baby shampoos
1. Kids (J&J)
2. Blessings (shield)
3. Baby shampoo (golden
girl)
4. Baby shampoo (mother
care)
1. Pantene pro-v2. Head & shoulders3. Sunsilk4. Life buoy shampoo5. Clear6. Dove7. Nivea8. Himalaya herbals9. Flex10.Samsol11.Medicam shampoo12.Praima13.BIO(amla)14.Garnier fructis15.Badur Vatika16.Herbal essence
• Thick and Long • Hair Fall Solution • Anti-Dandruff • Soft and Smooth • Black Shine
Life cant waitWear your hairFor expert touched hair
Teens, young ladies, college girls and high school going girls.Females who are fashion conscious and belong to the upper income classes.
Sunsilk
Gang of girls Fan page on facebook Co-creations, 7 hair
experts TV commercials on
duniya tv, geo news & entertainment, hum tv, ary digital
Advertisements on POPs i-e hyperstar, macro, metro, al-fateh
Competitive ads
Has captured all the attention points at big malls
Sales representatives on the malls
On spot Hair examination Sponsor fashion shows Radio ad on FM 103,100 Iman Ali as brand
ambassador
by Unilever
Style freedom:• Lively & silky• Silky black Care freedom:• Hairfall
defense• Soothing care
Clean freedom:• Classic clean Experience
freedom:• Refreshing
The freedom to get close
Upto 100% dandruff free
Everything, but the worry of dandruff
Females and males belonging to the upper income classes, who are achievers. Major emphasis on the males. Those who are more careful about hair and cleanliness.But in their promotional activities, they cover the whole market irrespective of these classes.
• Youth icons, Karina Kapoor and Shahid Afridi are endorsing the brand
• Billboard (DHA entrance)• Tv commercials, out of 3
shampoo ads, 2 are of H&S
•Ads on the escalators
•Competitive ads
•Advertisements on POPs i-e
hyperstar, macro, metro
•Sponsor sports news
•Highly advertised on duniya
tv, ARY digital, PTV, ATV
by P&G
• Anti-Hair Fall • Clarifying• Smooth & Strong• Milky Extra Treatment• Deep Black• Anti - Dandruff
Females from the age group of 13 onwards belonging to the upper income class and have achievers lifestyle. Fashion conscious segment
• Pantene leaves your hair upto 2X stronger* in just 10 days!• *against styling and combing
damage• Feel extraordinary, even on an
ordinary day!
• get 99% stronger hair in one week*
• Stronger*hair in 10 days!• ‘Get 100% more Shine!‘ • Baal mazboot, ham Karen SHINE.
• Fan page on facebook• 10 day challenge• Competitive ads• Katrina Kaif as brand ambassador
for both India and Pakistan.• logo and slogan are printed on the
Shelves.• Sponsor fashion shows• Shehzad Raza from Pakistan as hair
expert.• TV commercials• Training workshops with PHABA
by UnileverMarket challenger
Focus on male and female from 16-25With the lifestyle of Achievers
Sports loversHigh income class
•Now a days they are doing cross promotion with fair & lovely•Shahid Kapoor and Atif Aslam as brand ambassadors.• In different sports event like football world cup their brand ambassador was Chirstrino Ranold
Clean & itch controlComplete soft careHair fall defenseHair fall decreaseCool black
The Clear confidence...Up to 4X softer hair
Zero dandruffDefeat heat and dandruff
by Unilever
Teens and onwards both Females and males belonging to the middle and lower income
segments of the market. Focus on the people of rural areas.
•Lifebuoy Anti Dandruff shampoo
•Lifebuoy Herbal shampoo
•Lifebuoy Clean and Thick shampoo/
daily care
“Lamby ghany chamakdar baal”
Chulbuli on PTV, ATV, FM 103,100
Competitive Advertising
Market follower
Medicam by marriana international
Market followerFemales belonging to the middle and lower
income segments of the market.
Advertise through print media in different newspapers and digests e.g nawa-e-waqt, khawateen didgest, pakeeza, kiran, shuuaa
BIO(amla) by forvil cosmetics
• Naturally beautiful• Enjoy Dandruff–Free Hair full or
Vitality, Health & Shine! Say Goodbye to Dandruff! Dandruff? No More!
• Bio Egg Shampoo… For Lustrous & Beautiful Hair, Full of Life
• Bio amla shampoo• Bio anti-lice shampoo• Bio egg shampoo• Bio anti-dandruff shampoo
• Veena Malik for anti-dandruff shampoo• Has introduced New bottle
Those who want natural herbal products.Lower income segment
For females from 12 onwards
Market follower
Black shine woDekhi na jaey
Other follower brands
1. Himalaya herbals2. Flex
3. Samsol4. Praima
Other imported brands but they are not advertised on local media.
1. Garnier fructis2. Nivea3. Dove4. Badur Vatika5. Herbal essence
KIDS by jhonson & jhonson
Market leader
No more tears
For babies.upper income classesTargeting parents.
Follower baby brands
•Blessings (shield)•Baby shampoo (golden girl)
•Baby shampoo (mother care)