Telemedicine for Infertility

Journey of a Wearable

HTI Labs Meeting : Journeys of Health-Tech Innovation

Dr. Shamus Husheer, FounderCambridge Temperature Concepts / DuoFertility

30 November 2015

How it all started...

Our first prototype wasn’t pretty...

Just £1M and 18 Months to Shipping Product

What the user sees:• Sensor – worn continuously under

the arm, 2500 measurements/night• Reader – downloads from the sensor• PC Software: display + sends data to

‘the cloud’ for analysis/review

Plus:• Analysis by servers

(continuously improved algorithms)

• Massive clinical database• Support by fertility experts• Access to data by doctors

2nd Generation Product ...on your iPhone

• Sensor – worn under the arm, continuously monitoring her fertility

• Mobile App – her fertility data displayed via her iPhone

• iPhone sends her data to us, which can be accessed by her doctor

6

“Our fertility journey before DuoFertility was very stressful!”

“…quick to use and relieved pressure on our conception attempts.”

“Before DuoFertility we were missing our fertile window by 1-2 days.”

“…The sensor is so small I honestly forgot I was wearing it…”

1000 pregnancies and counting

“We will certainly use it again for baby number two”

BBC to Boots

And proven as effective as IVF

* Published, peer-reviewed study on 242 women

Pregnancy Prognosis in Infertile Couples on the DuoFertility Programme Compared with In Vitro Fertilisation/Intracytoplasmic Sperm Injection, 2011. Chausiaux O. et al. European Obstetrics & Gynaecology, 2011;6(2):92-4

DuoFertility : Similar Effectiveness, Less Invasive

In reality, it’s all about the money...

Two Harsh Realities for Consumer Medical

The Retail Rule:

3 steps in the chainDoubling every time

• £1 Your cost of goods• £2 Your “wholesale” charge• £4 Your distributor charges• £8 Retailer charges• £10 Inc. VAT consumer price

The Retail Rule: x10 @ Retail

Consumer Prices = HUGE Volume

• Consumers pay £99 max(for practically anything)

• You need to build it for £10(FINISHED, packaged, etc)

• You make £10/unit gross• You make £2 profit (if lucky)• Your development costs £1M• You need >> 500,000 patients!

Marije and baby Alec, the first DuoFertility baby