Shanghai General Motor: The Rise of Late Comer

Shanghai General Motor: The Rise of Late ComerWhy was GM so determined to enter into partnership with SAIC in 1997, a time when automobile industry was expecting overcapacity, plummeting demand and dropping car sales?

Examine the joint venture relationship between GM and SAIC. What is the agenda of GM and SAIC respectively?

The partnership between GM and SAIC can be considered a learning alliance. Discuss the balance of power between the two parties.

Discuss the potential conflicts that can arise in GM-SAIC joint venture. Do you think the GM-SAIC partnership will sustain? What are the factors for sustainable joint venture partnership?

Perform a SWOT analysis of GM in 2004, a year that it has achieved strong growth in market share and profitability. What are the success factors that contribute to GMs rapid growth? What are the threats and opportunities faces by SGM in the competitive automobile market?