shanghai travelers' club media kit 2015
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A China Elite Focus Magazines Publication
REACHING THE NEW GENERATION OF HIGH NET WORTH CHINESE
INDEPENDENT TRAVELERS
Media Kit 2015
China’s premier luxury travel magazine
High Net Worth Chinese travelers read the Shanghai Travelers’ Club magazine before
planning their luxury trip overseas.
More than a magazine, it’s a travel companion for discerning chinese travelers.
SPECIFICATIONSQuarterly magazine Editorial content exclusively about luxury travel Text content 100% in chinese mandarin All articles are original and exclusive Available on iPad & iPhone Fully integrated with Chinese social media networks
58,267 Chinese subscribers (Oct. 2014) 93% based in mainland China 5% based in the United States 2% based in other Asia-Pacific countries
EDITORIALCONTENT
25% Luxury Hotels & Resorts 20% Real estate investment15% Destinations15% Private jets & Airlines10% Watches 10% Lifestyle5% Yachting
DIGITALDISTRIBUTION
iPad
iPhone
Weibo official page
Weixin Mobile App
Web (on www.issuu.com)
News Inflight distribution (Airport VIP lounges & selected hotels)
2015EDITORIAL CALENDAR
SPRING 2015Ad close: February 12, 2015 Publication: March 20, 2015
Real estate investment in New York CityBest first class travel experiencesThe Dubai experience
SUMMER 2015Ad close: May 15, 2015 Publication: June 19, 2015
Luxury eco resorts in the American WestSpace travelGolf & castles in Scotland
FALL 2015Ad close: July 27, 2015 Publication: September 18, 2015
Best private jet charter agenciesMen’s bespoke suits in LondonBuying a retreat in Martha’s Vineyard
WINTER 2015/2016Ad close: November 6, 2015 Publication: December 11, 2015
Christmas & New Year’s Eve in ParisBest ski resorts in the United StatesSuper yachts getaways in the Caribbean
Source : October 2014 survey
GENDER46% Women 54% Men
CITIZENSHIP95% China 4% U.S.1% Other
AGE GROUP32% 25-35 44% 36-45 19% 46-55 5% 56+
OCCUPATION53% CEO / Business owner 49% Senior executive 8% Other professionals
ANNUAL PERSONAL INCOME (USD)9% Under 300K 33% 300K-500K 34% 500K-700K13% 700K-1M11% above 1M
OWNER OF(MULTIPLE ANSWERS POSSIBLE) 86% Apartment / house in China 74% Imported car31% Overseas property5% Private boat 3% Private jet plane
TRAVEL TRENDS87% Have already traveled abroad 13% Have never traveled abroad yet
FOR THOSE WHO HAVE TRAVELED, FREQUENCY? 13% Once a year 25% Twice a year43% Three times a year 19% More than three times a year
PURPOSE OF TRAVEL(MULTIPLE ANSWERS POSSIBLE)22% Exclusively business 43% Exclusively leisure 75% Business & leisure
OVERALL NUMBER OF DAYS SPEND ABROAD IN 2014 17% less than 10 days 47% 11-20 days24% 21-30 days 12% over 31
THE TRIPS ABROAD ARE PLANNED7% The week before15% One month before 24% Two months before 40% Three months before14% More than Three months before
DREAM DESTINATION FOR LEISURE (MULTIPLE ANSWERS POSSIBLE) 81% United States68% UK 57% France 35% Italy32% Germany 19% New Zealand10% Japan
FAVORITE ACTIVITIES ON A LEISURE TRIP (MULTIPLE ANSWERS POSSIBLE) 83% Shopping31% Party with local socialites 29% Visiting properties for sale 19% Sightseeing18% Luxury eco-experiences 17% Golf14% Charity & philanthropy11% Visiting museums 9% Visiting wine estates
Measured global targeted audience in ChinaiPad / iPhone / Weibo / Issuu / Inflight
58,267 subscribers
Subscribers’ profile
Some of our great advertisers
MATERIAL SPECIFICATIONSPORTRAIT VIEW ONLY 768 pixels x 1004 pixels FILE PNG-24 file without transparency, 264 ppi COLOR SPACE RGB - sRGB IEC61966-2.1
TERMS & CONDITIONSAll advertisements in China Elite Focus’ Digital Publications will be kept live for one year. If, after authorizing production work, an advertiser cancels a Digital Edition insertion, the advertiser will be responsible for all production charges incurred by China Elite Focus. If cancellation comes after the ad closing date, the advertiser is responsible for full production and space fees for the insertion. The number of sponsored content (advertorials) for an advertiser is limited to two per year and per publication.
The twelve page advertorial with cover story opportunity is subject to limited availability and discretionary decision of the publisher.
All advertisements contain a link with the advertiser’s website or the website of a retail partner of the advertiser.
Rate card 2015
AD & SPONSORED CONTENT OPPORTUNITIES Media Fees Per Issue
Frequency2X
Frequency3X
Frequency4X
ProductionFee
Advertisement before editorial $8,500 $8,000 $6,800 $5,600 -
Advertisement after editorial $7,500 $7,000 $6,400 $5,200 -
Advertisement after table of contents $7,000 $6,500 $5,900 $4,800 -
Advertisement $6,200 $5,800 $4,900 $4,200 -
Four page advertorial $11,000 $9,200 - - $2,000
Six page advertorial $13,000 - - - $2,500
Ten page special advertorial section(Destinations only)
$18,000 - - - $3,600
Cover Story -Requires pre-approval from Publisher-This option is only available with an advertorial
$11,000 - - - $1,500
Integrated Social Media Marketing campaign on the Shanghai Travelers’ Club Official Weibo page / Thirty posts published during a three months period after the issue.
$6,900 $5,900 $5,200 $4,700 -
ALL RATES IN USD
THE SHANGHAI TRAVELERS’ CLUB MAGAZINEA China Elite Focus Magazines Publication
ISSN 2326-8018
CHINA OFFICEChina Elite Focus Limited 18/F, Wanchai Central Building 89, Lockhart Road Hong Kong Tel: (852) 27310602 Fax:(852) 30121522
U.S. OFFICEChina Elite Focus Magazines LLC 747, Third avenue, 2nd floor New York , NY10017 Tel: 646-722-2639 Fax: 646-722-2501
Advertising contact: [email protected]
Advertising Sales Representative (Asia-Pacific)Voyage Media International Co.,Ltd., BangkokDawood [email protected]: +662 309 3475
Advertising Sales Representative (U.S.)Dawn Erickson [email protected]
Founder & Publisher:Pierre Gervois
Senior Travel Editor:Elaine Ke
www.chinaelitefocus.com
www.chinaelitefocus.com
HONG KONG - SHANGHAI - NEW YORK