shankara building products limitedsebi.gov.in/cms/sebi_data/attachdocs/1475140160718.pdf ·...

DRAFT RED HERRING PROSPECTUS

Dated: September 28, 2016 (This Draft Red Herring Prospectus will be updated upon filing with the RoC)

(Please read Section 32 of the Companies Act, 2013)

100% Book Built Offer

SHANKARA BUILDING PRODUCTS LIMITED

Our Company was originally incorporated as Shankara Pipes India Private Limited on October 13, 1995 at Bengaluru, Karnataka, India as a private limited company under the Companies Act, 1956.

Subsequently, our Company was converted to a public limited company and a fresh certificate of incorporation consequent upon conversion to a public limited company was issued by the Registrar of

Companies, Bangalore, Karnataka (“RoC”) on August 28, 2007 in the name of Shankara Pipes India Limited. The name of our Company was subsequently changed to Shankara Infrastructure Materials

Limited and a fresh certificate of incorporation consequent upon change of name was issued by the RoC on March 25, 2011. Thereafter, the name of our Company was changed to Shankara Building Products Limited and a fresh certificate of incorporation consequent upon change of name was issued by the RoC on July 27, 2016. For details of change in the name and Registered Office of our Company, see “History

and Certain Corporate Matters” on page 110.

Registered and Corporate Office: G2, Farah Winsford, No. 133, Infantry Road, Bengaluru 560 001, Karnataka, India

Contact Person: Ereena Vikram, Company Secretary and Compliance Officer; Tel: +91 80 4011 7777; Fax: +91 80 4111 9317

E-mail: [email protected]; Website: www.shankarabuildpro.com

Corporate Identity Number: U26922KA1995PLC018990

OUR PROMOTER: SUKUMAR SRINIVAS

PUBLIC OFFER OF UP TO [●] EQUITY SHARES OF FACE VALUE OF `10 EACH (“EQUITY SHARES”) OF SHANKARA BUILDING PRODUCTS LIMITED (“COMPANY” OR “ISSUER”)

FOR CASH AT A PRICE OF `[●] PER EQUITY SHARE (INCLUDING A SHARE PREMIUM OF `[●] PER EQUITY SHARE) AGGREGATING UP TO `[●] MILLION (“OFFER”)

COMPRISING A FRESH ISSUE OF UP TO [●] EQUITY SHARES AGGREGATING UP TO `500 MILLION (“FRESH ISSUE”) AND AN OFFER FOR SALE OF UP TO 912,878 EQUITY

SHARES BY OUR PROMOTER, SUKUMAR SRINIVAS AND UP TO 5,705,488 EQUITY SHARES BY FAIRWINDS TRUSTEES SERVICES PRIVATE LIMITED ACTING IN THE

CAPACITY OF TRUSTEE OF RELIANCE ALTERNATIVE INVESTMENTS FUND – PRIVATE EQUITY SCHEME I (COLLECTIVELY THE “SELLING SHAREHOLDERS”)

AGGREGATING UP TO `[●] MILLION (“OFFER FOR SALE”). THE OFFER WILL CONSTITUTE AT LEAST 25% OF OUR POST-OFFER PAID-UP EQUITY SHARE CAPITAL.

THE FACE VALUE OF THE EQUITY SHARES IS `10 EACH. THE PRICE BAND AND THE MINIMUM BID LOT WILL BE DECIDED BY OUR COMPANY AND THE SELLING

SHAREHOLDERS IN CONSULTATION WITH THE BRLMS AND WILL BE ADVERTISED IN [] EDITIONS OF [], [] EDITIONS OF [] AND [] EDITIONS OF [] (WHICH ARE WIDELY

CIRCULATED ENGLISH , HINDI AND KANNADA NEWSPAPERS, KANNADA BEING THE REGIONAL LANGUAGE OF KARNATAKA, WHERE OUR REGISTERED AND CORPORATE

OFFICE IS LOCATED), AT LEAST FIVE WORKING DAYS PRIOR TO THE BID/OFFER OPENING DATE AND SHALL BE MADE AVAILABLE TO THE BSE LIMITED (“BSE”) AND

THE NATIONAL STOCK EXCHANGE OF INDIA LIMITED (“NSE”, AND TOGETHER WITH BSE, THE “STOCK EXCHANGES”) FOR THE PURPOSE OF UPLOADING ON THEIR

WEBSITES.

In case of any revision to the Price Band, the Bid/Offer Period will be extended by at least three additional Working Days after such revision of the Price Band, subject to the Bid/Offer Period not exceeding 10

Working Days. Any revision in the Price Band and the revised Bid/Offer Period, if applicable, will be widely disseminated by notification to the Stock Exchanges, by issuing a press release, and also by

indicating the change on the website of the BRLMs and at the terminals of the members of the Syndicate.

In terms of Rule 19(2)(b)(i) of the Securities Contracts (Regulation) Rules, 1957, as amended (“SCRR”), this is an Offer for at least 25% of the post-Offer paid-up equity share capital of our Company. The

Offer is being made through the Book Building Process in accordance with Regulation 26(1) of the Securities and Exchange Board of India (Issue of Capital and Disclosure Requirements) Regulations, 2009, as

amended (the “SEBI ICDR Regulations”), wherein 50% of the Offer shall be allocated on a proportionate basis to Qualified Institutional Buyers (“QIBs”) (“QIB Portion”), provided that our Company and

the Selling Shareholders may, in consultation with the BRLMs, allocate up to 60% of the QIB Portion to Anchor Investors on a discretionary basis (“Anchor Investor Portion”) at the Anchor Investor

Allocation Price, out of which one-third shall be reserved for domestic Mutual Funds, subject to valid Bids being received from domestic Mutual Funds at or above the Anchor Investor Allocation Price, in

accordance with the SEBI ICDR Regulations. 5% of the QIB Portion (excluding the Anchor Investor Portion) shall be available for allocation on a proportionate basis to Mutual Funds only, and the remainder

of the QIB Portion shall be available for allocation on a proportionate basis to all QIB Bidders (other than Anchor Investors), including Mutual Funds, subject to valid Bids being received at or above the Offer

Price. Further, not less than 15% of the Offer shall be available for allocation on a proportionate basis to Non-Institutional Bidders and not less than 35% of the Offer shall be available for allocation to Retail

Individual Bidders in accordance with the SEBI ICDR Regulations, subject to valid Bids being received at or above the Offer Price. All potential investors, other than Anchor Investors, are required to

mandatorily use the Application Supported by Blocked Amount (“ASBA”) process providing details of their respective bank accounts which will be blocked by the Self Certified Syndicate Banks (“SCSBs”).

For details, see “Offer Procedure” on page 193.

RISK IN RELATION TO THE FIRST OFFER

This being the first public issue of our Company, there has been no formal market for the Equity Shares of our Company. The face value of the Equity Shares is `10 and the Floor Price is [●] times the face value and the Cap Price is [●] times the face value. The Offer Price (determined and justified by our Company and the Selling Shareholders, in consultation with the BRLMs, as stated under “Basis for Offer

Price” on page 75) should not be taken to be indicative of the market price of the Equity Shares after the Equity Shares are listed. No assurance can be given regarding an active or sustained trading in the

Equity Shares or regarding the price at which the Equity Shares will be traded after listing.

GENERAL RISKS

Investments in equity and equity-related securities involve a degree of risk and investors should not invest any funds in the Offer unless they can afford to take the risk of losing their entire investment. Investors

are advised to read the risk factors carefully before taking an investment decision in the Offer. For taking an investment decision, investors must rely on their own examination of our Company and the Offer,

including the risks involved. The Equity Shares in the Offer have not been recommended or approved by the Securities and Exchange Board of India (“SEBI”), nor does SEBI guarantee the accuracy or adequacy of the contents of this Draft Red Herring Prospectus. Specific attention of the investors is invited to “Risk Factors” on page 15.

ISSUER’S AND SELLING SHAREHOLDERS’ ABSOLUTE RESPONSIBILITY

Our Company, having made all reasonable inquiries, accepts responsibility for and confirms that this Draft Red Herring Prospectus contains all information with regard to our Company and the Offer, which is

material in the context of the Offer, that the information contained in this Draft Red Herring Prospectus is true and correct in all material aspects and is not misleading in any material respect, that the opinions

and intentions expressed herein are honestly held and that there are no other facts, the omission or inclusion of which makes this Draft Red Herring Prospectus as a whole or any of such information or the

expression of any such opinions or intentions misleading in any material respect. Further, the Selling Shareholders severally accept responsibility that this Draft Red Herring Prospectus contains all information

about them as Selling Shareholders in the context of the Offer for Sale and further severally assume responsibility for statements in relation to them included in this Draft Red Herring Prospectus and the Equity

Shares offered by them in the Offer and that such statements are true and correct in all material respects and not misleading in any material respect.

LISTING

The Equity Shares to be offered through the Red Herring Prospectus are proposed to be listed on the BSE and the NSE. Our Company has received an ‘in-principle’ approval from the BSE and the NSE for the

listing of the Equity Shares pursuant to letters dated [●] and [●], respectively. For the purposes of the Offer, the Designated Stock Exchange shall be [●].

BOOK RUNNING LEAD MANAGERS TO THE OFFER REGISTRAR TO THE OFFER

IDFC Bank Limited

Naman Chambers

C-32, G Block

Bandra Kurla Complex, Bandra (East)

Mumbai 400 051

Tel: +91 22 6622 2600

Fax: +91 22 6622 2501

E-mail: [email protected]

Investor Grievance E-mail:

[email protected]

Website: www.idfcbank.com

Contact Person: Mangesh Ghogle /Mohit Baser

SEBI Registration No.: MB/INM000012250

Equirus Capital Private Limited

12th Floor, C Wing, Marathon Futurex

N.M. Joshi Marg, Lower Parel

Mumbai 400 013

Tel: +91 22 4332 0600

Fax: +91 22 4332 0601



[email protected]

Website: www.equirus.com

Contact Person: Swati Chirania/ Gaurav Phadke

SEBI Registration No: INM000011286

HDFC Bank Limited

Investment Banking Group

Unit No 401& 402, 4th floor, Tower B

Peninsula Business Park

Lower Parel, Mumbai 400 013

Tel: +91 22 3395 8015

Fax: +91 22 3078 8584



[email protected]

Website: www.hdfcbank.com

Contact Person: Keyur Desai/ Rishi Tiwari

SEBI Registration No: INM000011252

Karvy Computershare Private Limited

Karvy Selenium Tower B

Plot 31-32, Gachibowli

Financial District, Nanakramguda

Hyderabad 500 032

Tel: +91 40 6716 2222

Fax: +91 40 2343 1551



[email protected]

Website: https://karisma.karvy.com

Contact Person: M Murali Krishna

SEBI Registration No.: INR000000221

BID/OFFER PROGRAMME

BID/OFFER OPENS ON [●](1)

BID/OFFER CLOSES ON [●](2)

(1) Our Company and the Selling Shareholders may, in consultation with the BRLMs, consider participation by Anchor Investors in accordance with the SEBI ICDR Regulations. The Anchor Investor Bid/Offer Period shall be one Working Day prior to the Bid/Offer Opening Date.

(2) Our Company and the Selling Shareholders may, in consultation with the BRLMs, consider closing the Bid/Offer Period for QIBs one Working Day prior to the Bid/Offer Closing Date in accordance with the SEBI ICDR Regulations.

http://www.idfcbank.com/

TABLE OF CONTENTS

SECTION I: GENERAL ........................................................................................................................................................ 2

DEFINITIONS AND ABBREVIATIONS ........................................................................................................................... 2 PRESENTATION OF FINANCIAL, INDUSTRY AND MARKET DATA ..................................................................... 11 FORWARD-LOOKING STATEMENTS .......................................................................................................................... 13

SECTION II: RISK FACTORS .......................................................................................................................................... 15

SECTION III: INTRODUCTION ....................................................................................................................................... 33

SUMMARY OF INDUSTRY ............................................................................................................................................ 33 SUMMARY OF OUR BUSINESS..................................................................................................................................... 38 SUMMARY OF FINANCIAL INFORMATION .............................................................................................................. 43 THE OFFER ....................................................................................................................................................................... 52 GENERAL INFORMATION............................................................................................................................................. 53 CAPITAL STRUCTURE ................................................................................................................................................... 60 OBJECTS OF THE OFFER ............................................................................................................................................... 70 BASIS FOR OFFER PRICE ............................................................................................................................................... 75 STATEMENT OF TAX BENEFITS .................................................................................................................................. 78

SECTION IV: ABOUT OUR COMPANY ......................................................................................................................... 80

INDUSTRY OVERVIEW .................................................................................................................................................. 80 OUR BUSINESS ................................................................................................................................................................ 92 REGULATIONS AND POLICIES .................................................................................................................................. 106 HISTORY AND CERTAIN CORPORATE MATTERS ................................................................................................. 110 OUR MANAGEMENT .................................................................................................................................................... 119 OUR PROMOTER AND PROMOTER GROUP ............................................................................................................. 134 OUR GROUP ENTITIES ................................................................................................................................................. 136 RELATED PARTY TRANSACTIONS ........................................................................................................................... 139 DIVIDEND POLICY ....................................................................................................................................................... 140

SECTION V: FINANCIAL INFORMATION ................................................................................................................. 141

FINANCIAL STATEMENTS .......................................................................................................................................... 141 SIGNIFICANT DIFFERENCES BETWEEN INDIAN GAAP AND IND AS ................................................................ 142 MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF

OPERATIONS ................................................................................................................................................................. 149 FINANCIAL INDEBTEDNESS ...................................................................................................................................... 165

SECTION VI: LEGAL AND OTHER INFORMATION ............................................................................................... 167

OUTSTANDING LITIGATION AND MATERIAL DEVELOPMENTS ....................................................................... 167 GOVERNMENT AND OTHER APPROVALS .............................................................................................................. 171 OTHER REGULATORY AND STATUTORY DISCLOSURES ................................................................................... 174

SECTION VII: OFFER INFORMATION ....................................................................................................................... 186

TERMS OF THE OFFER ................................................................................................................................................. 186 OFFER STRUCTURE ..................................................................................................................................................... 190 RESTRICTIONS ON FOREIGN OWNERSHIP OF INDIAN SECURITIES ................................................................. 192 OFFER PROCEDURE ..................................................................................................................................................... 193

SECTION VIII: MAIN PROVISIONS OF ARTICLES OF ASSOCIATION .............................................................. 232

SECTION IX: OTHER INFORMATION ........................................................................................................................ 315

MATERIAL CONTRACTS AND DOCUMENTS FOR INSPECTION ......................................................................... 315 DECLARATION ............................................................................................................................................................. 318

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SECTION I: GENERAL

DEFINITIONS AND ABBREVIATIONS

This Draft Red Herring Prospectus uses certain definitions and abbreviations which, unless the context otherwise indicates

or implies, shall have the meaning as provided below. References to any legislation, act or regulation shall be to such

legislation, act or regulation, as amended from time to time.

General Terms

Term Description

“our Company”, “the Company” or

“the Issuer”

Shankara Building Products Limited, a company incorporated under the Companies Act, 1956

and having its Registered and Corporate Office at G2, Farah Winsford, No. 133, Infantry

Road, Bengaluru 560 001, Karnataka, India

“we”, “us” or “our” Our Company and our Subsidiaries

Company Related Terms

Term Description

Articles of Association or AoA Articles of Association of our Company, as amended

Audit and Risk Management

Committee

Audit and risk management committee of our Company

Auditors/Statutory Auditors Statutory auditors of our Company, namely, Haribhakti & Co., LLP, Chartered Accountants

Board/Board of Directors Board of directors of our Company or a duly constituted committee thereof

CCDs Compulsorily convertible debentures bearing coupon rate of 1.44% issued by our Company

CFO Chief financial officer of our Company

Corporate Social Responsibility

Committee

Corporate social responsibility committee of our Company

CRIPL Centurywells Roofing India Private Limited

Director(s) Director(s) on the Board

Equity Shares Equity shares of our Company of face value of `10 each

Executive Directors Executive Directors of our Company

Fairwinds Fairwinds Trustees Services Private Limited, formerly called Reliance Alternative Investments

Services Private Limited, which holds Equity Shares in the capacity of trustee of Reliance PE

Scheme I

Fairwinds SA Subscription agreement dated February 24, 2011 executed between our Promoter, our

Company, certain other shareholders of our Company and Reliance PE Scheme I acting

through its trustee Fairwinds

Fairwinds SHA Shareholders’ agreement dated February 24, 2011 executed between our Promoter, our

Company, certain other existing shareholders and Reliance PE Scheme I acting through its

trustee Fairwinds

Group Entities Our Group Entities are:

1. Shankara Meta-Steels India Private Limited; and 2. Shankara Holdings Private Limited. For details, see “Our Group Entities” on page 136

IPO Committee IPO committee of our Company

Key Management Personnel Key management personnel of our Company in terms of Regulation 2(1)(s) of the SEBI ICDR Regulations, the Companies Act, 2013 and as disclosed in “Our Management” on page 119

Managing Director Managing Director of our Company

Memorandum of Association or MoA Memorandum of Association of our Company, as amended

Nomination and Remuneration

Committee

Nomination and remuneration committee of our Company

Promoter Group Persons and entities constituting the promoter group of our Company in terms of Regulation

2(1)(zb) of the SEBI ICDR Regulations

For details see, “Our Promoter and Promoter Group” on page 134

Promoter Promoter of our Company namely, Sukumar Srinivas For details, see “Our Promoter and Promoter Group” on page 134

Reliance PE Scheme I Reliance Alternative Investments Fund – Private Equity Scheme I

Registered and Corporate Office Registered and corporate office of our Company located at G2, Farah Winsford, No. 133,

Infantry Road, Bengaluru 560 001, Karnataka, India

Registrar of Companies/RoC Registrar of Companies, Bangalore, Karnataka

Restated Consolidated Financial

Statements

The audited and restated consolidated financial statements of our Company, along with our

subsidiaries for the Financial Years ended March 31, 2012, March 31, 2013, March 31, 2014,

March 31, 2015 and March 31, 2016 and comprises the restated consolidated balance sheet, the

restated consolidated statement of profit and loss and the restated consolidated cash flow

statement, together with the annexures and notes thereto

Restated Financial Statements Collectively, the Restated Consolidated Financial Statements and the Restated Standalone

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Term Description

Financial Statements

Restated Standalone Financial

Statements

The audited and restated standalone financial statements of our Company for the Financial

Years ended March 31, 2012, March 31, 2013, March 31, 2014, March 31, 2015 and March 31,

2016, which comprises the restated standalone balance sheet, the restated standalone statement

of profit and loss and the restated standalone cash flow statement, together with the annexures

and notes thereto

Shankara Holdings Shankara Holdings Private Limited

Shankara Meta-Steels Shankara Meta-Steels India Private Limited

Shareholder(s) Shareholder of our Company

SNHL Steel Network Holdings Pte Ltd

Stakeholder’s Relationship Committee Stakeholder’s relationship committee of our Company

Subsidiaries or individually known as

Subsidiary

Subsidiaries of our Company, namely:

1. Centurywells Roofing India Private Limited; 2. Steel Network Holdings Pte Ltd; 3. Taurus Value Steel & Pipes Private Limited; and 4. Vishal Precision Steel Tubes and Strips Private Limited

TVSPPL Taurus Value Steel & Pipes Private Limited formerly called Taurus Tubes & Pipes Private

Limited

VPSPL Vishal Precision Steel Tubes and Strips Private Limited

Offer Related Terms

Term Description

Acknowledgement Slip The slip or document issued by the Designated Intermediary to a Bidder as proof of registration

of the Bid cum Application Form

Allot/Allotment/Allotted Unless the context otherwise requires, allotment of the Equity Shares pursuant to the Fresh

Issue and transfer of the Equity Shares offered by the Selling Shareholders pursuant to the Offer

for Sale to the successful Bidders

Allotment Advice Note or advice or intimation of Allotment sent to the successful Bidders who have been or are

to be Allotted the Equity Shares after the Basis of Allotment has been approved by the

Designated Stock Exchange

Allottee(s) A successful Bidder to whom the Equity Shares are Allotted

Anchor Escrow Account(s) Account(s) opened with the Escrow Collection Bank(s) and in whose favour the Anchor

Investors will transfer money through direct credit/NEFT/RTGS in respect of the Bid Amount

when submitting a Bid

Anchor Investor(s) A Qualified Institutional Buyer, applying under the Anchor Investor Portion in accordance with

the SEBI ICDR Regulations

Anchor Investor Allocation Price The price at which Equity Shares will be allocated to Anchor Investors at the end of the Anchor

Investor Bid/Offer Period

Anchor Investor Application Form The form used by an Anchor Investor to make a Bid in the Anchor Investor Portion and which

will be considered as an application for Allotment in terms of the Red Herring Prospectus and

the Prospectus

Anchor Investor Bid/Offer Period The day, one Working Day prior to the Bid/Offer Opening Date, on which Bids by Anchor

Investors shall be submitted and allocation to Anchor Investors shall be completed

Anchor Investor Offer Price Final price at which the Equity Shares will be Allotted to Anchor Investors in terms of the Red

Herring Prospectus and the Prospectus, which price will be equal to or higher than the Offer

Price but not higher than the Cap Price

The Anchor Investor Offer Price will be decided by our Company and the Selling Shareholders

in consultation with the BRLMs

Anchor Investor Portion Up to 60% of the QIB Portion, which may be allocated by our Company and the Selling

Shareholders in consultation with the BRLMs to Anchor Investors on a discretionary basis

One-third of the Anchor Investor Portion shall be reserved for domestic Mutual Funds, subject

to valid Bids being received from domestic Mutual Funds at or above the Anchor Investor

Allocation Price

Application Supported by Blocked

Amount or ASBA

An application, whether physical or electronic, used by ASBA Bidders to make a Bid and

authorizing an SCSB to block the Bid Amount in the ASBA Account

ASBA Account A bank account maintained with an SCSB and specified in the ASBA Form submitted by

ASBA Bidders for blocking the Bid Amount mentioned in the ASBA Form

ASBA Bid A Bid made by an ASBA Bidder

ASBA Bidders All Bidders except Anchor Investors

ASBA Form An application form, whether physical or electronic, used by ASBA Bidders which will be

considered as the application for Allotment in terms of the Red Herring Prospectus and the

Prospectus

Banker(s) to the Offer Escrow Collection Bank(s), Public Issue Account Bank(s) and Refund Bank(s)

Basis of Allotment Basis on which Equity Shares will be Allotted to successful Bidders under the Offer and which is described in “Offer Procedure” on page 193

4

Term Description

Bid An indication to make an offer during the Bid/Offer Period by an ASBA Bidder pursuant to

submission of the ASBA Form, or during the Anchor Investor Bid/Offer Period by an Anchor

Investor pursuant to submission of the Anchor Investor Application Form, to subscribe to or

purchase the Equity Shares of our Company at a price within the Price Band, including all

revisions and modifications thereto as permitted under the SEBI ICDR Regulations

The term “Bidding” shall be construed accordingly

Bid Amount The highest value of optional Bids indicated in the Bid cum Application Form and payable by

the Bidder or blocked in the ASBA Account of the Bidder, as the case may be, upon submission

of the Bid in the Offer

Bid cum Application Form The Anchor Investor Application Form or the ASBA Form, as the context requires

Bid Lot [●]

Bid/Offer Closing Date Except in relation to any Bids received from the Anchor Investors, the date after which the

Designated Intermediaries will not accept any Bids, which shall be notified in two national

daily newspapers, one each in English and Hindi, and in one Kannada daily newspaper, each

with wide circulation

Our Company and the Selling Shareholders may, in consultation with the BRLMs, consider

closing the Bid/Offer Period for the QIB Category one Working Day prior to the Bid/Offer

Closing Date in accordance with the SEBI ICDR Regulations

Bid/Offer Opening Date Except in relation to any Bids received from the Anchor Investors, the date on which the

Designated Intermediaries shall start accepting Bids, which shall be notified in two national

daily newspapers, one each in English and Hindi, and in one Kannada daily newspaper, each

with wide circulation

Bid/Offer Period Except in relation to Anchor Investors, the period between the Bid/Offer Opening Date and the

Bid/Offer Closing Date, inclusive of both days, during which prospective Bidders can submit

their Bids, including any revisions thereof

Bidder Any prospective investor who makes a Bid pursuant to the terms of the Red Herring Prospectus

and the Bid cum Application Form and unless otherwise stated or implied, includes an ASBA

Bidder and an Anchor Investor

Bidding Centers Centers at which the Designated Intermediaries shall accept the ASBA Forms, i.e, Designated

Branches for SCSBs, Specified Locations for the Syndicate, Broker Centres for Registered

Brokers, Designated RTA Locations for RTAs and Designated CDP Locations for CDPs

Book Building Process Book building process, as provided in Schedule XI of the SEBI ICDR Regulations, in terms of

which the Offer is being made

BRLMs or Book Running Lead

Managers

The book running lead managers to the Offer namely, IDFC, Equirus and HDFC

Broker Centres Broker centres notified by the Stock Exchanges where Bidders can submit the ASBA Forms to

a Registered Broker

The details of such Broker Centres, along with the names and contact details of the Registered

Brokers are available on the respective websites of the Stock Exchanges

(http://www.bseindia.com/Markets/PublicIssues/brokercentres_new.aspx?expandable=7 and

http://www.nseindia.com/products/content/equities/ipos/ipo_mem_terminal.htm.)

CAN/Confirmation of Allocation

Note

Notice or intimation of allocation of the Equity Shares to be sent to Anchor Investors, who have

been allocated the Equity Shares, after the Anchor Investor Bid/Offer Period

Cap Price The higher end of the Price Band, above which the Offer Price and the Anchor Investor Offer

Price will not be finalised and above which no Bids will be accepted

Cash Escrow Agreement The agreement to be entered into by our Company, the Selling Shareholders, the Registrar to

the Offer, the BRLMs and the Banker(s) to the Offer for, inter alia, collection of the Bid

Amounts from Anchor Investors, transfer of funds to the Public Issue Account and where

applicable, refunds of the amounts collected from the Anchor Investors, on the terms and

conditions thereof

Client ID Client identification number maintained with one of the Depositories in relation to the demat

account

Collecting Depository Participant or

CDP

A depository participant as defined under the Depositories Act, 1996, registered with SEBI and

who is eligible to procure Bids at the Designated CDP Locations in terms of circular no.

CIR/CFD/POLICYCELL/11/2015 dated November 10, 2015 issued by SEBI

Cut-off Price Offer Price, finalised by our Company and the Selling Shareholders in consultation with the

BRLMs

Only Retail Individual Bidders are entitled to Bid at the Cut-off Price. No other category of

Bidders are entitled to Bid at the Cut-off Price

Demographic Details Details of the Bidders including the Bidder’s address, name of the Bidder’s father/husband,

investor status, occupation and bank account details

Designated CDP Locations Such locations of the CDPs where Bidders can submit the ASBA Forms.

The details of such Designated CDP Locations, along with names and contact details of the

Collecting Depository Participants eligible to accept ASBA Forms are available on the

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Term Description

respective websites of the Stock Exchanges (www.bseindia.com and www.nseindia.com)

Designated Date The date on which instructions are given to the Escrow Collection Bank(s) to transfer funds

from Anchor Escrow Account(s) and SCSBs to unblock the ASBA Accounts and transfer the

amounts blocked in the ASBA Accounts, as the case may be, to the Public Issue Account or the

Refund Account, as appropriate, in terms of the Red Herring Prospectus and the Prospectus Designated Intermediaries Syndicate, sub-syndicate members/agents, SCSBs, Registered Brokers, CDPs and RTAs, who

are authorized to collect ASBA Forms from the ASBA Bidders, in relation to the Offer

Designated RTA Locations Such locations of the RTAs where Bidders can submit the ASBA Forms to RTAs.

The details of such Designated RTA Locations, along with names and contact details of the

RTAs eligible to accept ASBA Forms are available on the respective websites of the Stock

Exchanges (www.bseindia.com and www.nseindia.com)

Designated SCSB Branches Such branches of the SCSBs which shall collect the ASBA Forms, a list of which is available

on the website of SEBI at http://www.sebi.gov.in/sebiweb/home/list/5/33/0/0/Recognised-

Intermediaries or at such other website as may be prescribed by SEBI from time to time

Designated Stock Exchange [●]

Draft Red Herring Prospectus or

DRHP

This Draft Red Herring Prospectus dated September 28, 2016, issued in accordance with the

SEBI ICDR Regulations, which does not contain complete particulars, including of the price at

which the Equity Shares will be Allotted and the size of the Offer

Eligible NRI(s) NRI(s) eligible to invest under schedule 3 and 4 of the FEMA Regulations, from jurisdictions

outside India where it is not unlawful to make an offer or invitation under the Offer and in

relation to whom the ASBA Form and the Red Herring Prospectus will constitute an invitation

to subscribe for or purchase the Equity Shares

Escrow Agent Escrow agent appointed pursuant to the Share Escrow Agreement, namely, [●]

Escrow Collection Bank(s) The Banker(s) to the Offer with whom the Anchor Escrow Account(s) will be opened, in this

case being [●]

Equirus Equirus Capital Private Limited

FII(s) Foreign institutional investors as defined under the SEBI FPI Regulations investing under the

portfolio investment scheme under schedule 2 of the FEMA Regulations

FPI(s) Foreign portfolio investors as defined under the SEBI FPI Regulations investing under the

portfolio investment scheme under schedule 2A of the FEMA Regulations

First Bidder Bidder whose name appears first in the Bid cum Application Form or the Revision Form and in

case of joint Bids, whose name also appears as the first holder of the beneficiary account held in

joint names

Floor Price The lower end of the Price Band, subject to any revision thereto, at or above which the Offer

Price and the Anchor Investor Offer Price will be finalised and below which no Bids will be

accepted

Fresh Issue The fresh issue of up to [●] Equity Shares aggregating up to `500 million by our Company

General Information Document/GID The General Information Document prepared and issued in accordance with the circular

(CIR/CFD/DIL/12/2013) dated October 23, 2013 notified by SEBI, suitably modified and included in “Offer Procedure” on page 193

Gross Proceeds The Offer Proceeds less the amount to be raised pursuant to the Offer for Sale by the Selling

Shareholders

HDFC HDFC Bank Limited

IDFC IDFC Bank Limited

Mutual Funds Mutual funds registered with SEBI under the Securities and Exchange Board of India (Mutual

Funds) Regulations, 1996

Mutual Fund Portion 5% of the QIB Portion (excluding the Anchor Investor Portion), or [●] Equity Shares which

shall be available for allocation to Mutual Funds only

Net Proceeds Gross Proceeds of the Fresh Issue less our Company’s share of the Offer expenses

For further information about use of the Offer Proceeds and the Offer expenses, see “Objects of

the Offer” on page 70

Net QIB Portion The portion of the QIB Portion less the number of Equity Shares Allotted to the Anchor

Investors

Non-Institutional Bidders/NIBs All Bidders that are not QIBs or Retail Individual Bidders and who have Bid for Equity Shares

for an amount more than `200,000 (but not including NRIs other than Eligible NRIs)

Non-Institutional Portion The portion of the Offer being not less than 15% of the Offer consisting of [●] Equity Shares

which shall be available for allocation on a proportionate basis to Non-Institutional Bidders,

subject to valid Bids being received at or above the Offer Price

Non-Resident A person resident outside India, as defined under FEMA and includes a non resident Indian,

FIIs and FPIs

Offer The initial public offering of up to [●] Equity Shares of face value of `10 each for cash at a

price of `[●] each, aggregating to `[●] comprising the Fresh Issue and the Offer for Sale

Offer Agreement The agreement dated September 28, 2016 between our Company, the Selling Shareholders and

the BRLMs, pursuant to which certain arrangements are agreed to in relation to the Offer

Offer for Sale The offer for sale of up to 6,618,366 Equity Shares by the Selling Shareholders at the Offer

Price aggregating up to `[●] million in terms of the Red Herring Prospectus

6

Term Description

Offer Price The final price at which Equity Shares will be Allotted to the sucessful Bidders other than

Anchor Investors. Equity Shares will be Allotted to Anchor Investors at the Anchor Investor

Offer Price in terms of the Red Herring Prospectus

The Offer Price will be decided by our Company and the Selling Shareholders, in consultation

with BRLMs, on the Pricing Date

Offer Proceeds The proceeds of this Offer that will be available to our Company and the Selling Shareholders

Price Band Price band of a minimum price of `[●] per Equity Share (Floor Price) and the maximum price

of `[●] per Equity Share (Cap Price) including any revisions thereof

The Price Band and the minimum Bid Lot size for the Offer will be decided by our Company

and the Selling Shareholders in consultation with BRLMs and will be advertised, at least five

Working Days prior to the Bid/Offer Opening Date, in [●] editions of [●], [●] editions of [●]

and [●] editions of [●] (which are widely circulated English, Hindi and Kannada newspapers,

Kannada being the regional language of Karnataka, where our Registered and Corporate Office

is located). It shall also be made available to the Stock Exchanges for the purpose of uploading

on their websites

Pricing Date The date on which our Company and the Selling Shareholders in consultation with BRLMs,

will finalise the Offer Price

Prospectus The Prospectus to be filed with the RoC after the Pricing Date in accordance with Section 26 of the Companies Act, 2013 and the SEBI ICDR Regulations, containing, inter-alia, the Offer

Price that is determined at the end of the Book Building Process, the size of the Offer and

certain other information including any addenda or corrigenda thereto

Public Issue Account(s) Bank account opened under Section 40(3) of the Companies Act, 2013 to receive monies from

the Anchor Escrow Account(s) and ASBA Accounts on or after the Designated Date

Public Issue Account Bank The Banker(s) to the Offer with whom the Public Issue Account(s) shall be maintained, in this

case being [●]

QIB Category/QIB Portion The portion of the Offer (including the Anchor Investor Portion) being 50% of the Offer

consisting of [●] Equity Shares which shall be allocated to QIBs (including Anchor Investors)

Qualified Institutional Buyer(s) or

QIBs or QIB Bidders

Qualified institutional buyer(s) as defined under Regulation 2(1)(zd) of the SEBI ICDR

Regulations

Red Herring Prospectus or RHP The Red Herring Prospectus to be issued in accordance with Section 32 of the Companies Act,

2013 and the provisions of the SEBI ICDR Regulations, which will not have complete

particulars of the price at which the Equity Shares will be offered and the size of the Offer

including any addenda or corrigenda thereto

The Red Herring Prospectus will be registered with the RoC at least three days before the

Bid/Offer Opening Date and will become the Prospectus upon filing with the RoC after the

Pricing Date

Refund Account(s) The account opened with the Refund Bank, from which refunds, if any, of the whole or part of

the Bid Amount to the Anchor Investors shall be made

Refund Bank(s) The Bankers to the Offer with whom the Refund Account(s) will be opened, in this case being

[●]

Registered Brokers Stock brokers registered with the stock exchanges having nationwide terminals, other than the

BRLMs and the Syndicate Members are eligible to procure Bids in terms of Circular No.

CIR/CFD/14/2012 dated October 4, 2012 issued by SEBI

Registrar and Share Transfer Agents

or RTAs

Registrars to an issue and share transfer agents registered with SEBI and eligible to procure

Bids at the Designated RTA Locations in terms of circular no.

CIR/CFD/POLICYCELL/11/2015 dated November 10, 2015 issued by SEBI

Registrar to the Offer or Registrar Karvy Computershare Private Limited

Retail Individual Bidder(s)/RIB(s) Individual Bidders who have Bid for the Equity Shares for an amount of not more than

`200,000 in any of the bidding options in the Offer (including HUFs applying through their

karta and Eligible NRIs)

Retail Portion The portion of the Offer being not less than 35% of the Offer consisting of [●] Equity Shares

which shall be available for allocation to Retail Individual Bidder(s) in accordance with the

SEBI ICDR Regulations, subject to valid Bids being received at or above the Offer Price

Revision Form(s) Form used by the Bidders to modify the quantity of the Equity Shares or the Bid Amount in any

of their ASBA Form(s) or any previous Revision Form(s)

QIB Bidders and Non-Institutional Bidders are not allowed to withdraw or lower their Bids (in

terms of quantity of Equity Shares or the Bid Amount) at any stage. Retail Individual Bidders

can revise their Bids during the Bid/Offer Period and withdraw their Bids until Bid/Offer

Closing Date.

Self Certified Syndicate Bank(s) or

SCSB(s)

The banks registered with SEBI, offering services in relation to ASBA, a list of which is

available on the website of SEBI at

http://www.sebi.gov.in/sebiweb/home/list/5/33/0/0/Recognised-Intermediaries

Selling Shareholders Our Promoter and Fairwinds acting in the capacity of trustee of Reliance PE Scheme I

Share Escrow Agreement The agreement to be entered into among the Selling Shareholders, our Company, the BRLMs

and the Escrow Agent in connection with the transfer of Equity Shares under the Offer for Sale

http://www.sebi.gov.in/sebiweb/home/list/5/33/0/0/Recognised-Intermediaries

7

Term Description

by the Selling Shareholders and credit of such Equity Shares to the demat account of the

Allottees

Specified Locations Bidding centres where the Syndicate shall accept Bid cum Application Form

Syndicate The BRLMs and the Syndicate Members

Syndicate Agreement Agreement to be entered into among the BRLMs, the Syndicate Members, our Company and

the Selling Shareholders in relation to collection of Bid cum Application Forms by the

Syndicate

Syndicate Members Intermediaries registered with SEBI who are permitted to carry out activities as an underwriter,

namely, [●]

Underwriter(s) The BRLMs and the Syndicate Members

Underwriting Agreement The agreement among the Underwriters, our Company and the Selling Shareholders to be

entered into on or after the Pricing Date

Working Day “Working Day” means all days, other than second and fourth Saturday of the month, Sunday or

a public holiday, on which commercial banks in Mumbai are open for business; provided

however, with reference to (a) announcement of Price Band; and (b) Bid/Offer Period,

“Working Day” shall mean all days, excluding all Saturdays, Sundays or a public holiday, on

which commercial banks in Mumbai are open for business; and with reference to the time

period between the Bid/Offer Closing Date and the listing of the Equity Shares on the Stock

Exchanges, “Working Day” shall mean all trading days of Stock Exchanges, excluding Sundays

and bank holidays, as per the SEBI Circular SEBI/HO/CFD/DIL/CIR/P/2016/26 dated January

21, 2016

Technical/Industry Related Terms/Abbreviations

Term Description

Alstone Alstone International

APL Apollo APL Apollo Tubes Limited

B2B Business to business

B2C Business to customer

CNBC TV Consumer News and Business Channel Television

CP Commercial plumbing

CPVC Chlorinated polyvinyl chloride

CR Cold rolled

CRISIL CRISIL Limited

CRISIL Research CRISIL Research – a division of CRISIL Limited

CRISIL Report CRISIL Research Report titled Assessment of Housing and Building Material Industry in India,

September 2016 dated September 26, 2016

ERP Enterprise resource planning

ERW Electric resistance welded pipes

FIFO First-in First-out

FRP Fibre-reinforced plastic

Futura Futura Kitchen Sinks India Private Limited

GC Galvanized corrugated

GI Galvanised iron

GP Galvanised plain

HR Hot rolled

IT Information technology

M Sand Manufactured sand

mn Million

MIS Management information system

MT Million tonnes

MTPA Million tonnes per annum

OEMs Original equipment manufacturers

PVC Polyvinyl chloride

RMC Ready mix cement

SAW Submerged arc welded pipes

Sintex Sintex Industries Limited

SKU Stock keeping unit

Sq. ft. Square feet

SSSG Same Store Sales Growth

Tier-I Cities Hyderabad, Bengaluru, Mumbai and Chennai

Tier-II Cities Vijayawada, Warangal, Visakhapatnam, Ahmedabad, Rajkot, Vadodara, Surat, Belgaum,

Hubli-Dharwad, Mangaluru, Mysore, Kozhikode, Kochi, Thiruvananthapuram, Aurangabad,

Kolhapur, Puducherry, Salem, Coimbatore, Tiruchirappalli and Madurai

Tier-III Cities Other than Tier-I and Tier-II Cities mentioned above

TMT Thermo mechanical treatment

UPVC Unplasticized polyvinyl chloride

8

Term Description

Uttam Galva Uttam Galva Steels Limited

Uttam Value Uttam Value Steels Limited

Conventional and General Terms or Abbreviations

Term Description

AGM Annual general meeting

AIF Alternative Investment Fund as defined in and registered with SEBI under the SEBI AIF

Regulations

AIDS Acquired Immune Deficiency Syndrome

Air Act Air (Prevention and Control of Pollution) Act, 1981

AS/Accounting Standards Accounting Standards issued by the ICAI

BIS Bureau of Indian Standards

BIS Act Bureau of Indian Standards Act, 1986

BSE BSE Limited

CAGR Compounded Annual Growth Rate

Category I Foreign Portfolio

Investors

FPIs who are registered as “Category I foreign portfolio investors” under the SEBI FPI

Regulations

Category II Foreign Portfolio

Investors

FPIs who are registered as “Category II foreign portfolio investors” under the SEBI FPI

Regulations

Category III Foreign Portfolio

Investors

FPIs who are registered as “Category III foreign portfolio investors” under the SEBI FPI

Regulations which shall include investors who are not eligible under Category I and II foreign

portfolio investors such as endowments, charitable societies, charitable trusts, foundations,

corporate bodies, trusts, individuals and family offices

CDSL Central Depository Services Limited

CIN Corporate identity number

Civil Code Civil Procedure Code, 1908

CETA Central Excise Tariff Act 1985

Companies Act Companies Act, 1956 and/or the Companies Act, 2013 as applicable

Companies Act, 1956 Companies Act, 1956, and the rules thereunder (without reference to the provisions thereof that

have ceased to have effect upon the notification of the Notified Sections)

Companies Act, 2013 The Companies Act, 2013, and the rules and clarifications issued thereunder to the extent in

force pursuant to the notification of the Notified Sections Consolidated FDI Policy Consolidated FDI Policy, effective from June 7, 2016, issued by the DIPP including any

modifications thereto or substitutions thereof

CST Central sales tax

CST Act Central Sales Tax Act, 1956

CSR Corporate social responsibility

Depositories NSDL and CDSL

Depositories Act Depositories Act, 1996

DIN Director identification number

DIPP Department of Industrial Policy and Promotion, Ministry of Commerce and Industry,

Government of India

DP ID Depository Participant’s Identification

DP/ Depository Participant A depository participant as defined under the Depositories Act

EBITDA Earnings Before Interest Taxes Depreciation and Amortisation

EGM Extraordinary general meeting

EPA Environment Protection Act, 1986

EPS Earnings Per Share

ESOP Employee stock option plan

Excise Act Central Excise Act, 1944

Factories Act The Factories Act, 1948

FDI Foreign direct investment

FEMA Foreign Exchange Management Act, 1999, and the rules and regulations thereunder

FEMA Regulations FEMA (Transfer or Issue of Security by a Person Resident Outside India) Regulations, 2000

and amendments thereto

Finance Act Chapter V of the Finance Act, 1994

Financial Year/Fiscal(s)/FY Unless stated otherwise, the period of 12 months ending March 31 of that particular year

FIPB Foreign Investment Promotion Board

FVCI Foreign venture capital investors as defined and registered under the SEBI FVCI Regulations

GoI Government of India

GST/ GST Act Goods and Service Tax, Act 2016

Hazardous Waste Rules Hazardous and Other Wastes (Management and Transboundary Movement) Rules, 2016

HIV Human Immunodeficiency Virus

ICAI The Institute of Chartered Accountants of India

ICICI ICICI Bank Limited

IFRS International Financial Reporting Standards

9

Term Description

HUF Hindu undivided family

India Republic of India

Indian GAAP Generally Accepted Accounting Principles in India

Ind AS Indian Accounting Standards

IPO Initial public offering

IRDAI Insurance Regulatory and Development Authority of India

ISO International Organisation for Standardisation

IST Indian Standard Time

Legal Metrology Act Legal Metrology Act, 2009

Listing Regulations Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements)

Regulations, 2015

MAT Minimum Alternate Tax

Mutual Fund(s) Mutual Fund(s) means mutual funds registered under the SEBI (Mutual Funds) Regulations,

1996

N.A./ NA Not applicable

NAV Net Asset Value

Notified Sections The sections of the Companies Act, 2013 that have been notified by the Ministry of Corporate

Affairs, Government of India, and are currently in effect

NR Non-resident

NRE Account Non Resident External Account

NRI An individual resident outside India who is a citizen of India or is an ‘Overseas Citizen of India’

cardholder within the meaning of section 7(A) of the Citizenship Act, 1955

NRO Account Non Resident Ordinary Account

NSDL National Securities Depository Limited

NSE National Stock Exchange of India Limited

OCB(s)/ Overseas Corporate Body A company, partnership, society or other corporate body owned directly or indirectly to the

extent of at least 60% by NRIs including overseas trusts, in which not less than 60% of

beneficial interest is irrevocably held by NRIs directly or indirectly and which was in existence

on October 3, 2003 and immediately before such date had taken benefits under the general

permission granted to OCBs under FEMA. OCBs are not allowed to invest in the Offer

p.a. Per annum

P/E Ratio Price/Earnings Ratio

PAN Permanent Account Number

PAT Profit After Tax

RBI The Reserve Bank of India

RoNW Return on Net Worth

`/Rs./Rupees/INR Indian Rupees

RTGS Real Time Gross Settlement

SCRA Securities Contracts (Regulation) Act, 1956

SCRR Securities Contracts (Regulation) Rules, 1957

SEBI The Securities and Exchange Board of India constituted under the SEBI Act

SEBI Act Securities and Exchange Board of India Act, 1992

SEBI AIF Regulations Securities and Exchange Board of India (Alternative Investment Funds) Regulations, 2012

SEBI FII Regulations Securities and Exchange Board of India (Foreign Institutional Investors) Regulations, 1995

SEBI FPI Regulations Securities and Exchange Board of India (Foreign Portfolio Investors) Regulations, 2014

SEBI FVCI Regulations Securities and Exchange Board of India (Foreign Venture Capital Investors) Regulations, 2000

SEBI ICDR Regulations Securities and Exchange Board of India (Issue of Capital and Disclosure Requirements)

Regulations, 2009

SEBI VCF Regulations Securities and Exchange Board of India (Venture Capital Fund) Regulations, 1996

Securities Act U.S. Securities Act of 1933

Service Tax Rules Service Tax Rules, 1994

STT Securities Transaction Tax

State Government The government of a state in India

Stock Exchanges The BSE and the NSE

Takeover Regulations Securities and Exchange Board of India (Substantial Acquisition of Shares and Takeovers)

Regulations, 2011

Trade Marks Act Trade Marks Act, 1999

UK United Kingdom

U.S./USA/United States United States of America

US GAAP Generally Accepted Accounting Principles in the United States of America

USD/US$ United States Dollars

VAS Value Added Services

VAT Value Added Tax

VCFs Venture capital funds as defined in and registered with SEBI under the SEBI VCF Regulations

or the SEBI AIF Regulations, as the case may be

Water Act Water (Prevention and Control of Pollution) Act, 1974

Water Cess Act Water (Prevention & Control of Pollution) Cess Act, 1977

10

Term Description

Water Cess Rules Water (Prevention & Control of Pollution) Cess Rules, 1978

The words and expressions used but not defined herein shall have the same meaning as is assigned to such terms under the

SEBI ICDR Regulations, the Companies Act, the SCRA, the Depositories Act and the rules and regulations made

thereunder.

Notwithstanding the foregoing, terms in “Statement of Tax Benefits”, “Significant Differences Between Indian GAAP and

Ind AS”, “Financial Statements”, “Main Provisions of Articles of Association” and “Offer Procedure – General Information

Document” on pages 78, 141, 232 and 201, respectively, shall have the meaning given to such terms in such sections. Page

numbers refer to page number of this Draft Red Herring Prospectus, unless otherwise specified.

Unless stated otherwise, the meanings ascribed to the terms defined under the “Glossary and Abbreviations – Part B -

General Information Document” under “Offer Procedure” on page 227, shall only be in respect of such terms used in “Part

B - General Information Document”.

11

PRESENTATION OF FINANCIAL, INDUSTRY AND MARKET DATA

Certain Conventions

All references in this Draft Red Herring Prospectus to “India” are to the Republic of India.

Financial Data

Unless stated otherwise, the financial data in this Draft Red Herring Prospectus is derived from the Restated Standalone

Financial Statements or the Restated Consolidated Financial Statements prepared in accordance with the Companies Act,

2013, Indian GAAP and restated in accordance with the SEBI ICDR Regulations.

In this Draft Red Herring Prospectus, any discrepancies in any table between the total and the sums of the amounts listed are

due to rounding off. In this Draft Red Herring Prospectus, all numerical figures in decimals have been rounded off to the

second decimal and all percentage numbers have been rounded off to two places. Further, unless stated otherwise,

references to all financial figures and financial ratios in this Draft Red Herring Prospectus have been derived from the

Restated Consolidated Financial Statements.

Our Company’s financial year commences on April 1 and ends on March 31 of the next year. Accordingly, all references to

a particular financial year, unless stated otherwise, are to the 12 month period ended on March 31 of that year.

Our Restated Financial Statements have been prepared in accordance with Indian GAAP. There are significant differences

between Indian GAAP, US GAAP and IFRS. Our Company does not provide reconciliation of its financial information to

IFRS or US GAAP. Our Company has not attempted to explain those differences or quantify their impact on the financial

data included in this Draft Red Herring Prospectus and it is urged that you consult your own advisors regarding such

differences and their impact on our Company’s financial data. Our financial statements for periods subsequent to April 1,

2017, will be prepared and presented in accordance with Ind AS. Given that Ind AS differs in many respects from Indian

GAAP, our financial statements prepared and presented in accordance with Ind AS may not be comparable to our historical

financial statements prepared under Indian GAAP.

For details in connection with risks involving differences between Indian GAAP and IFRS and risks in relation to Ind AS, see “Risk Factors – Public companies in India, including us, are required to prepare financial statements under Ind AS and

compute Income Tax under the Income Computation and Disclosure Standards (the “ICDS”). The transition to Ind AS and

ICDS in India is very recent and we may be negatively affected by such transition” on page 30 and “Significant Differences

Between Indian GAAP and Ind AS” on page 142. The degree to which the financial information included in this Draft Red

Herring Prospectus will provide meaningful information is entirely dependent on the reader’s level of familiarity with

Indian accounting policies and practices, the Companies Act and the SEBI ICDR Regulations. Any reliance by persons not

familiar with Indian accounting policies and practices on the financial disclosures presented in this Draft Red Herring

Prospectus should accordingly be limited.

Unless the context otherwise indicates, any percentage amounts, as set forth in “Risk Factors”, “Our Business” and

“Management’s Discussion and Analysis of Financial Conditional and Results of Operations” on pages 15, 92 and 149

respectively, and elsewhere in this Draft Red Herring Prospectus have been calculated on the basis of the audited financial

information of our Company prepared in accordance with Indian GAAP and the Companies Act and restated in accordance

with the SEBI ICDR Regulations.

Currency and Units of Presentation

All references to “Rupees” or “`” or “INR” or “Rs.” are to Indian Rupee, the official currency of the India. All references to

“USD” or “US$” or “$” are to United States Dollar, the official currency of the United States.

Our Company has presented all numerical information in this Draft Red Herring Prospectus in “million” units or in whole

numbers where the numbers have been too small to represent in millions. One million represents 1,000,000 and one billion

represents 1,000,000,000.

Exchange Rates

This Draft Red Herring Prospectus contains conversions of certain other currency amounts into Indian Rupees that have

been presented solely to comply with the SEBI ICDR Regulations. These conversions should not be construed as a

representation that these currency amounts could have been, or can be converted into Indian Rupees, at any particular rate or

at all.

The following table sets forth, for the periods indicated, information with respect to the exchange rate between the Rupee

and the respective foreign currencies:

12

Currency As on March 31, 2012

(`)(1)

As on March 31, 2013

(`)(1)


(`)(1)


(`)


(`)

1 USD 51.16 54.39 60.10 62.59 66.33 (Source: https://rbi.org.in)

(1) In the event that March 31 of any of the respective years is a public holiday, the previous calendar day not being a public holiday has been considered

Land and Units of Presentation

Our Company has presented units of land in this Draft Red Herring Prospectus in ‘acres’ and ‘square feet’.

Industry and Market Data

Unless stated otherwise, industry and market data used in this Draft Red Herring Prospectus have been obtained or derived

from publicly available information as well as industry publications and sources.

Industry publications generally state that the information contained in such publications have been obtained from publicly

available documents from various sources believed to be reliable but their accuracy and completeness are not guaranteed

and their reliability cannot be assured. Although we believe that the industry and market data used in this Draft Red Herring

Prospectus is reliable, it has not been independently verified by us, the respective Selling Shareholders, the BRLMs or any

of their affiliates or advisors. The data used in these sources may have been reclassified by us for the purposes of

presentation. Data from these sources may also not be comparable. Such data involves risks, uncertainties and numerous assumptions and is subject to change based on various factors, including those discussed in “Risk Factors” on page 15.

Accordingly, investment decisions should not be based solely on such information.

Information has been included in this Draft Red Herring Prospectus from the CRISIL Report, which has been commissioned

by the Company for the purposes of confirming its understanding of the industry in connection with the Offer. For details of risks in relation to the industry report, see “Risk Factors – Our Company has commissioned an industry report from CRISIL

Research which has been used for industry related data in this Draft Red Herring Prospectus and such data has not been

independently verified by us ” on page 23.

In accordance with the SEBI ICDR Regulations, “Basis for the Offer Price” on page 75 includes information relating to our

peer group companies. Such information has been derived from publicly available sources, and neither we, nor the BRLMs

have independently verified such information.

The extent to which the market and industry data used in this Draft Red Herring Prospectus is meaningful depends on the

reader’s familiarity with, and understanding of the methodologies used in compiling such data. There are no standard data

gathering methodologies in the industry in which the business of our Company is conducted, and methodologies and

assumptions may vary widely among different industry sources.

13

FORWARD-LOOKING STATEMENTS

This Draft Red Herring Prospectus contains certain “forward-looking statements”. These forward-looking statements

generally can be identified by words or phrases such as “aim”, “anticipate”, “believe”, “expect”, “estimate”, “intend”,

“objective”, “plan”, “project”, “will”, “will continue”, “will pursue” or other words or phrases of similar import. Similarly,

statements that describe our Company’s strategies, objectives, plans or goals are also forward-looking statements. All

forward-looking statements are based on our current plans, estimates, presumptions and expectations and are subject to

risks, uncertainties and assumptions about us that could cause actual results to differ materially from those contemplated by

the relevant forward-looking statement.

Further, actual results may differ materially from those suggested by the forward-looking statements due to risks or

uncertainties or assumptions associated with the expectations with respect to, but not limited to, regulatory changes

pertaining to the industry in which our Company has businesses and our ability to respond to them, our ability to

successfully implement our strategy, our growth and expansion, technological changes, our exposure to market risks,

general economic and political conditions which have an impact on our business activities or investments, the monetary and

fiscal policies of India, inflation, deflation, unanticipated turbulence in interest rates, foreign exchange rates, equity prices or

other rates or prices, the performance of the financial markets in India and globally, changes in domestic laws, regulations

and taxes, changes in competition in its industry and incidents of any natural calamities and/or acts of violence. Important

factors that could cause actual results to differ materially from our Company’s expectations include, but are not limited to,

the following:

inability to identify or effectively respond to consumer needs, expectations or trends in a timely manner;

dependance of our success on the value, perception and product quality associated with our retail stores;

dependence of our success on our ability to attract, develop and retain trained store representatives while also controlling our labour costs;

exposure to payment-related risks that could increase our operating costs, expose us to delays, fraud, litigation, subject us to potential liability and potentially impact the goodwill of our stores;

uncertainty regarding the housing market, real estate prices, economic conditions and other factors beyond our control;

absence of definitive agreements with a majority of our vendors for supply of our raw materials and retail products;

any disruptions in our logistics or supply chain network and other factors affecting the distribution of our merchandise; and

inflation or deflation of product prices which affect our pricing, demand for our products, our sales and our profit margins.

For further discussion of factors that could cause the actual results to differ from the expectations, see “Risk Factors”, “Our

Business” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” on pages 15, 92 and 149, respectively. By their nature, certain market risk disclosures are only estimates and could be materially different

from what actually occurs in the future. As a result, actual future gains or losses could materially differ from those that have

been estimated and are not a guarantee of future performance. Although we believe that the assumptions on which such forward-looking statements are based are reasonable, we cannot

assure investors that the expectations reflected in these forward-looking statements will prove to be correct. Given these

uncertainties, investors are cautioned not to place undue reliance on such forward-looking statements and not to regard such

statements as a guarantee of future performance.

Forward-looking statements reflect the current views of our Company as of the date of this Draft Red Herring Prospectus

and are not a guarantee of future performance. These statements are based on the management’s belief and assumptions,

which in turn are based on currently available information. Although we believe the assumptions upon which these forward

looking statements are based are reasonable, any of these assumptions could prove to be inaccurate, and the forward looking

statements based on these assumptions could be incorrect. Neither our Company, our Directors, the Selling Shareholders,

the BRLMs nor any of their respective affiliates have any obligation to update or otherwise revise any statements reflecting

circumstances arising after the date hereof or to reflect the occurrence of underlying events, even if the underlying

assumptions do not come to fruition. In accordance with SEBI requirements, our Company and each Selling Shareholder

shall severally ensure that investors in India are informed of material developments from the date of the Red Herring

Prospectus in relation to the statements and undertakings made by them in this Red Herring Prospectus until the time of the

14

grant of listing and trading permission by the Stock Exchanges for this Offer. Further, in accordance with Regulation 51A of

the SEBI ICDR Regulations, our Company may be required to undertake an annual updation of the disclosures made in this

Draft Red Herring Prospectus and make it publicly available in the manner specified by SEBI.

15

SECTION II: RISK FACTORS

An investment in equity shares involves a high degree of risk. You should carefully consider all the information disclosed in

this Draft Red Herring Prospectus, including the risks and uncertainties described below, before making an investment

decision in our Equity Shares. If anyone or a combination of the following risks actually occurs, our business, prospects,

financial condition and results of operations could suffer and the trading price of our Equity Shares could decline and you

may lose all or part of your investment. The risks described below are not the only ones relevant to us or our Equity Shares

or the industry and regions in which we operate. Additional risks and uncertainties, not presently known to us or that we

currently deem immaterial may arise or may become material in the future and may also impair our business, results of

operations and financial condition. To obtain a more detailed understanding of our Company, prospective investors should

read this section in conjunction with the sections titled “Our Business” and “Management’s Discussion and Analysis of

Financial Condition and Results of Operations” on pages 92 and 149, respectively, as well as the other financial and

statistical information contained in this Draft Red Herring Prospectus. In making an investment decision, prospective

investors must rely on their own examination of our Company and the terms of the Offer. You should consult your tax,

financial and legal advisors about the particular consequences to you of an investment in this Offer.

This Draft Red Herring Prospectus also contains forward-looking statements that involve risks and uncertainties. Our

actual results could differ materially from those anticipated in these forward-looking statements as a result of certain

factors, including the considerations described below and elsewhere in this Draft Red Herring Prospectus. Please see the

section “Forward-Looking Statements” on page 13.

Unless specified or quantified in the relevant risks factors below, we are not in a position to quantify the financial or other

implication of any of the risks described in this section. Unless otherwise stated, the financial information of our Company

used in this section has been derived from the Restated Financial Statements.

INTERNAL RISK FACTORS

Risks Relating to our Business and our Industry

1. There are various proceedings involving our Company and certain of our Subsidiaries, which if determined against us or them, may have an adverse effect on our business.

There are outstanding legal proceedings involving our Company and certain Subsidiaries, which are pending at different

levels of adjudication before various courts, tribunals and other authorities. Such proceedings could divert management time

and attention and consume financial resources in their defence or prosecution. The amounts claimed in these proceedings

have been disclosed to the extent ascertainable and quantifiable and include amounts claimed jointly and severally from our

Company, Subsidiaries and other parties. Any unfavourable decision in connection with such proceedings, individually or in

the aggregate, could adversely affect our reputation, business, financial condition and results of operations. The list of such

outstanding legal proceedings as on the date of this Draft Red Herring Prospectus are set out below:

Nature of cases No. of cases Total amount involved

(in ` million)

Against our Company

Tax 5 11.87

By our Company

Civil cases 2 2.47

Criminal cases

Cases filed for dishonour of cheques under

Negotiable Instruments Act, 1881 113 40.59

By our Subsidiaries

CRIPL

Criminal cases

Cases filed for dishonour of cheques under


TVSPPL

Criminal cases

Case filed for dishonour of cheques under


16

We cannot assure you that any of these matters will be settled in our favour or in favour of our Subsidiaries or that no

additional liability will arise out of these proceedings. An adverse outcome in any of these proceedings could have an adverse effect on our business, results of operations and reputation. For details, see “Outstanding Litigation and Material

Developments” on page 167.

2. We may not be able to identify or effectively respond to consumer needs, expectations or trends in a timely manner, which could adversely affect our relationship with our customers, our reputation, the demand for our

products and services, our market share and our prospects.

The success of our business depends in part on our ability to anticipate, identify and respond promptly to evolving trends in

demographics and consumer preferences, expectations and needs, while also managing appropriate inventory levels and

maintaining an excellent customer experience. The home improvement retailing environment is rapidly evolving, and

aligning our business concept to respond to our customers’ changing purchasing habits is critical to our future success. Our

success is also dependent on our ability to identify and respond to the economic, social, and other trends that affect

demographic and consumer preferences in a variety of our product categories. As we continue to grow our retail business by

expanding our products, brand offerings and our geographic reach, maintaining quality and consistency may be more

difficult and we cannot assure you that our customers’ confidence in our retail brands will not diminish. Failure or any delay

on our part to identify such trends, to align our business concept successfully, and maintain quality could negatively affect

our brand image, our relationship with our customers, the demand for home improvement products we sell, the rate of

growth of our business, our market share and our prospects.

3. Our success depends on the value, perception and product quality associated with our retail stores and any negative publicity of our products, our retail stores or our processing facilities may adversely impact our brand

equity, sales and results of operations.

We offer a wide range of products at our retail stores, under our own and third party brands. While we seek to ensure that

our retail stores are perceived to be synonymous with quality home building products and a unique customer experience in

the home building retail segment, our success depends on our ability to maintain and enhance the value of the product

brands that our stores offer and our customer’s connection to the brands.

Currently, customers are increasingly using social media platforms to provide feedback and information about products and

store experiences, in a manner that can be quickly and broadly disseminated. Our brands could be damaged by any negative

publicity on social media platforms or by claims or perceptions about the quality or safety of the products sold at our stores,

regardless of whether such claims or perceptions are true. Any untoward incidents such as litigation or negative publicity,

whether isolated or recurring and whether originating from us or otherwise, affecting our business, or suppliers, can

significantly reduce our brand value and consumer trust.

Our marketing initiatives are directed towards various customers in the construction industry, including individual home

owners, professional customers and small and medium enterprises, which are undertaken through our internal marketing teams. For details, see ‘Our Business - Marketing’ on page 99. If our marketing strategy leads us to adopt unsuccessful

programs or are unsuccessful in attracting our target customers, we may only incur marketing expenses without availing the

benefit of higher revenues.

Our business is dependent on the trust that our customers have in our brand and products we offer. We primarily procure

goods from third parties. In the event that goods procured by us from external vendors or third party manufacturers and sold

to our customers suffer in quality or after sales service provided by them to us or directly to the customers is unsatisfactory,

our brand image and sales could be negatively impacted. Similarly, any failure by us in maintaining the quality of the

products manufactured by our in-house processing facilities may adversely impact our brands and sales. Any such damage

or negative publicity may adversely affect our business and may lead to loss of reputation and revenue. Additionally the sale

of third party products at our retail stores may fall, in case of the failure of such third party brands in successfully

implementing their marketing strategies, which may adversely affect our results of operations.

4. Our success depends upon our ability to attract, develop and retain trained store representatives while also controlling our labour costs.

Our customers expect a high level of customer service and product knowledge from our store managers and our store

representatives. We also offer various customization services for our steel based products and packaging and delivery services, which are undertaken at the store level by our workers who are on the rolls of the Company. For details, see ‘Our

Business – Our Operations – Retail Operations’ on page 96. To meet the needs and expectations of our customers, we must

attract, train and retain a large number of qualified store managers, store representatives and contract workers/ labourers,

while at the same time controlling labour costs. While we undertake in-house training for our store managers and store

representatives, we cannot assure you that we will be able to retain the right personnel.

17

In light of our strategy of opening new Shankara BuildPro stores, we will need to recruit, train and retain a greater number

of store representatives and trained manpower at various levels. Our ability to control labour costs is subject to numerous

external factors, including prevailing wage rates, as well as the impact of legislation or regulations governing labour

relations and minimum wages. An inability to provide wages and/or benefits that are competitive within the markets in

which we operate could adversely affect our ability to retain and attract qualified personnel, which in turn may affect our

business, prospects and financial condition.

5. We are subject to payment-related risks that could increase our operating costs, expose us to delays, fraud, litigation, subject us to potential liability and potentially impact the goodwill of our stores. Further, losses on

account of shrinkage may have a negative impact on our profitability.

We accept payments using a variety of methods including credit card, debit card, credit accounts, physical bank cheques,

direct debit from a customer’s bank account and cash payments and we may offer other different payment options over time.

These payment options subject us to potential fraud by criminal elements seeking to discover and take advantage of security

vulnerabilities that may exist in these payment modes. While we utilize a centralised computer system, third parties may

have the technology or know-how to break into the security system containing customer information transmitted in

connection with our sales where payments are accepted through the aforesaid methods. Further, our technology vendors

may be unable to prevent others from obtaining improper access to this information. If our security systems are

compromised or our employees or vendors fail to comply with laws that govern security of payments and settlement

systems, it could result in liabilities, damage to our reputation and loss of customer confidence, which could adversely affect

our operations and financial condition.

Some of the payments at our retail stores are in the form of cash, which is deposited by our store personnel in the

Company’s bank account at the end of each day. There may be robbery or theft of cash collected at the store, during transit

or at the time of depositing such cash in the Company’s bank account by the store personnel. There may also be instances of

thefts of the cash or inventory by our store personnel. While we have obtained insurance policies to cover such losses, we

cannot assure you that the insurance policies will be sufficient to cover our losses. We also accept payments by our

customers through physical bank cheque. There have been multiple instances in the past where bank cheque issued by our

customer is returned unpaid due to insufficiency of funds. We are currently involved in 118 criminal litigations filed by us

for cases where such bank cheques have been returned unpaid, involving an aggregate amount of `41.33 million. For details see “Outstanding Litigation and Material Developments” on page 167. In the event these cases are decided against us or we

are unable to recover the amount in question, our financial position may be adversely affected. There have also been

instances of delayed payments by our customers and purchase on credit affecting our results of operations. Such delays in

future may affect our cash flows and results of operations.

Further, the retail industry is vulnerable to the problem of shrinkage. Shrinkage at our stores and/or our warehouses and

hubs may occur through a combination of shoplifting by customer, pilferage by employee, damage, obsolescence of the

inventory and unnoticed errors in purchase documentation resulting in subsequent adjustments. An increase in shrinkage

levels at our existing and future stores or our supply chain network may force us to hire additional supply chain

management personnel or additional security staff or install additional security and surveillance equipments, which will

increase our operational costs and may have an adverse impact on our profitability.

6. We have had instances of non-compliances in relation to regulatory filings to be made with the RoC and the RBI under applicable law.

We have had instances of certain non-compliances in the past in relation to certain regulatory filing under the Companies

Act. For instance, in respect of beneficial ownership of certain Equity Shares, we had failed to file with the RoC the

prescribed form, as per the Companies Act, 1956. Further, we had also failed to comply with certain provisions of the

Unlisted Public Companies Preferential Allotment Rules, 2003, which mandated certain disclosures to be made in the

explanatory statement to be annexed to the notices for the shareholders meeting convened for the purpose of an allotment of

Equity Shares, made on a preferential basis. Our Company has filed compounding applications with relevant authorities in respect of these non-compliances. For details, see “Outstanding Litigation and Material Developments - Compounding

applications and orders and orders for condonation of delay” on page 168. There can be no assurance that the relevant

authorities or the RoC will not take cognizance of our non-compliances, and impose penalties on us in this regard. Further,

there have also been instances of delay in filing necessary forms with the RoC, in connection with various corporate actions

undertaken by our Company.

Further, our Company had obtained an extension letter from the RBI, with respect to filing the annual performance reports

for its overseas subsidiary, SNHL for Fiscals 2014 and 2015, extending the time for filing till May 2016. Our Company has

filed the said reports with our authorised dealer bank for

shankara building products limitedsebi.gov.in/cms/sebi_data/attachdocs/1475140160718.pdf ·...

Documents

versos de shankara

Adi Shankara - Izabrana Dela

Age of Shankara

Shankara - Vivekachundamani (magyar)

Shankara Sampradaya

Shankara Teorema Presentacion

Shambho Shankara

Sri Shankara Vijayam

Bhagavad Gita Shankara

Adi Shankara Bhagavan

Misconceptions About Shankara

Sri Shankara Digvijayam

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Shankara Broucher

Madhabiya Shankara Digvijayam

Shankara* (788-820 AD)

Vivekachudamani - Adi Shankara

Adi Shankara - Mark A. Foster, Ph.D. · Adi Shankara Adi Shankara with Disciples, by Raja Ravi Varma (1904) Personal Born Shankara 788 CE[1] Kaladi present-day Kochi, Kerala, India

- Vedanta Sutra's Shankara Comentaries

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