From Blog To Brand:

What Your Blog Needs To Attract Clients, Media Mentions &

Get Noticed By Major Brands

Obligatory Personal Slide

• Founded FrugalBeautiful.com in 2011

• Was super broke so learned how to blog to talk about being broke

• Used blog to be significantly less broke

• Built career from blog

Overview

• What Brands Look For When Working With A Blogger

• Key Content & Page Optimization

• Building A Solid Media Kit

• Your Perfect Pitch

• Tips & Tricks To Getting Noticed

Biggest Mistake Bloggers Make

• Only tweeting posts or recycling irrelevant posts

• No social media icons in the sidebar

• Horrible photos in pages/posts, or using really corporate stock images

• Not enough relevant personal info that will help us understand your voice or demographic

• Oversharing & overselling (All content should be a triple win!)

What Brands Look For:• Optimize Content Pages: Pages

Should Tell A Story And Sell Your Site As Part Of Your Brand

• Social Media: Be Savvily Social & Aware Of Who Is Reading Your Tweets

• Build Strategic Partnerships: Guest posts & group memberships demonstrate solidarity and sustainability

Build Your Media Kit

Inside The Media Kit

• Page One: About You, Your Blog, Demographics/Readership & Topics

• Page Two: Deliverables & Policies (what they can expect while working with you)

• Page Three: SpecificAdvertising Options, Ad Packages, Rates & Payment Options

Implementing The Kit

• Save as a PDF and send only on request, do not post publicly

• Treat it like a résumé- applying for business with a brand is like applying for a job. kit=résumé. pitch=cover letter.

• Use it as a negotiation tool

Pitching Your Brand

• Create a Pitch Email That Requires Little Or No Customization

• Decide Your Objectives & Be Specific! One sentence should be a call to action

• Directly Ask for the Marketing/PR contact if you’re emailing a generic address

• Keep Your Reader In Mind: busy, limited budget, focused on deliverables.

Pitch Email• Greeting: Name, URL, what you blog

about.

• Why: Why are you contacting them?

• What: What Are You Offering?

• Get A Lead: Who should you speak to? Or how should you follow up?

• Offer the Media Kit: Disclose stats, rates, etc. only upon request

Reasons A Company May Not Work With You• Their company isn’t structured to

filter your request

• You may be working with an unknown competitor

• They may be working with an advertising/PR firm

• They have no idea what a blog is or how to work with one

How To Get Noticed

• Pimp out your SEO with topical posts & keywords they look for

• Reach out via DM/PM on social media

• Have a solid pitch & offer a media kit

• Be stupid easy to contact & look human

• Work with other brands to snowball success

Rock On &Ask Questions.