shaping the future of food: the leading accelerator for
TRANSCRIPT
Shaping the future of food: The leading accelerator for plant-based and cultured food startupsPlant-Based Foods & Proteins Europe 2021/06/09Albrecht Wolfmeyer / ProVeg International
ProVeg is an international food awareness organisation based on four continents, with activities in over 20 countries.
ProVeg is an international food awareness organisation based on four continents, with activities in over 20 countries.
ProVeg works with companies, governments, public institutions, medical professionals, and the public, to help the world transition to a society and economy without animal agriculture that is sustainable for humans, animals, and our planet.
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ProVeg USA
ProVeg South Africa
ProVeg UK, NL, DE, PL, ESInternational office (Berlin) ProVeg Incubator
ProVeg China
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Reducing the global consumption of animals by 50% by the year 2040.
OUR MISSION We strive for a world where everyone chooses delicious and healthy food that is good for all humans, animals, and the planet.
OUR VISION
5 Reasonsto be ProVeg
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Test Community
ProVeg Incubator
UNO Observer Status EIT Food
V-LabelNew Food Conference
Smart Protein Project
VegMed
Consumer and Market Surveys
ProVeg Incubator is the world’s leading Incubator of plant-based and cultured food startups. Since its launch in November 2018, ProVeg Incubator has worked with around 50 startups from all over the world, including Europe, India, Latin America, Israel, and Indonesia. To date, our alumni have collectively raised more than €35 million and launched their products in over 15,000 stores.
ProVeg Incubator
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We supportinnovativeglobal food startups 50+
startups€35,000,000+
15,000 + POS
100+ SKUs
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Join the ProVeg Incubator
What: Pioneering plant-based,
fermentation, and cultured food startups
When: Deadline 18 July
How: provegincubator.com/apply
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Why us?
● Tailormade accelerator programme
● 1-on-1 expert mentoring
● Up to €200,000 in funding
● Investor intros
● Extensive industry networks
● Alumni community… and more!
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The ProVeg Incubator is the perfect place for food startups to scale.
Clémence Landeau
Global View
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The alternative protein market at a glanceMarket worth Consumer insights
The global plant-based foods sector is predicted to reach USD 74 billion by 2027, growing at a CAGR of 12%.
Flexitarians are driving the market for plant-based products.
The global plant-based-meat sector is predicted to achieve sales values of USD 28 billion in 2025. Plant-based and
cultured meat are forecasted to reach a share of 60% of the global meat supply by 2040.
Globally, older and high-income households are more likely to be omnivorous.
The global market for plant-based dairy alternatives is expected to reach USD 37 billion by 2025, growing at a CAGR
of 11%(3), with plant-based milk comprising the leading segment.
One third of consumers around the world are following a diet that is based around the moderation or elimination of animal
produce
The global markets for plant-based eggs, cultured meat, fish, and seafood are still in their infancy, with enormous potential
for growth.
Taste and price are the most important purchase drivers. Other drivers, including health, environment, and animal
welfare, are additional motivators for purchasing plant-based products.
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Trends in Europe
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TESCO
Sales increase of 300%of plant-based-meat products by 2025.
Source: www.tescoplc.com; Logo copyrights: Tesco PLC.
Existing corporate plant-based sales targets
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UNILEVER
A new annual global sales target of $1.2 bn from plant-based meat and dairy within the next 5 to 7 years.
Source: www.unilever.com; Logo copyrights: Unilever PLC 2018 - 2021.
Existing corporate plant-based sales targets
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IKEA
50% of restaurant mealsand 80% of packaged foodsto be plant-based by 2025.
Source: www.ikea.com; Logo copyrights: IKEA.
Existing corporate plant-based sales targets
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Private labels: From niche to mass
Branding tailored towards vegetarians/vegans
Branding tailored towards flexitarians
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Plant-based is not a trend,
it is a transformation
Big business offering annual double-digit growth-rates
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Albrecht WolfmeyerHead of ProVeg Incubator
+49 30 29 02 82 5-421
proveg.com / provegincubator.com
+49 176 1778 5830
Thank you!Let’s connect and
discuss further.