shaping the things to come (2012)

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COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Marc Jadoul SHAPING THE THINGS TO COME THROUGH NEXT GENERATION ECOSYSTEMS

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"Shaping the Things to Come" presented at the FITCE Next Generation Ecosystems workshop in Grimbergen, June 2012.

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Page 1: Shaping the Things to Come (2012)

COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

Marc Jadoul

SHAPING THE THINGS TO COME THROUGH NEXT GENERATION ECOSYSTEMS

Page 2: Shaping the Things to Come (2012)

COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

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Prediction is very difficult, especially about the future.

Robert Storm Petersen (1882-1949)

Danish cartoonist, writer, animator, illustrator, painter and humorist

Page 3: Shaping the Things to Come (2012)

COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

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1910: VILLEMARD’S VISION OF THE YEAR 2000

http://thesocietypages.org/socimages/2011/03/09/villemards-vision-of-the-future/

Page 4: Shaping the Things to Come (2012)

COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

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1910: VILLEMARD’S VISION OF THE YEAR 2000

http://thesocietypages.org/socimages/2011/03/09/villemards-vision-of-the-future/

Page 5: Shaping the Things to Come (2012)

COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

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1910: VILLEMARD’S VISION OF THE YEAR 2000

http://thesocietypages.org/socimages/2011/03/09/villemards-vision-of-the-future/

Page 6: Shaping the Things to Come (2012)

COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

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1910: VILLEMARD’S VISION OF THE YEAR 2000

http://thesocietypages.org/socimages/2011/03/09/villemards-vision-of-the-future/

Page 7: Shaping the Things to Come (2012)

COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

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The best way to predict the future is to invent it.

Alan Kay ( 1940)

The real inventor of Windows

Page 8: Shaping the Things to Come (2012)

COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

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THE FUTURE IS NOT (ONLY) ABOUT TECHNOLOGY

When technology is no longer the barrier … Connecting to the network is irrelevant … Anything is possible … Users expect more … So how do we innovate faster?

HOW DO WE DRIVE THE NEXT GENERATION END-USER EXPERIENCE?

Page 9: Shaping the Things to Come (2012)

COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

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WHAT’S NEEDED TO MAKE IT HAPPEN?

RALLYING THE ECOSYSTEM TO DELIVER RICHER SERVICE EXPERIENCES MORE RAPIDLY

Thinking beyond the network… to the value chain … … and the next generation user experience

Page 10: Shaping the Things to Come (2012)

COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

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BREAKING DOWN BARRIERS TO INNOVATION

• Engaging with innovators and market leaders across industries

• Unleashing the potential of next generation technologies

• Embracing open innovation and joint development

• Ideation, development, validation and showcasing new service concepts

• Enabling new markets through collaboration

• Driving business models that create paths to new revenue for the entire value chain

Page 11: Shaping the Things to Come (2012)

COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

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INTRODUCING ALCATEL-LUCENT’S

A global initiative that brings together device, application, network and content companies to orchestrate and expedite the availability of the next generation of innovative services.

http://www.ngconnect.org/

Page 12: Shaping the Things to Come (2012)

COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

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HOW DOES THE PROGRAM WORK?

ITERATIVE COLLABORATION

Innovation SPACES

Innovation TOOLS

Innovation TECHNIQUES

Innovation ECOSYSTEM

Agile Prototyping

Service Concept

SHOWCASE

CONCEPT DEVELOPMENT

SERVICE CONCEPTS Market Trends

Customer Knowledge

Academic Entrepreneurs

Ecosystem Partners

Independent Entrepreneurs

INNOVATION ECOSYSTEM

INNOVATION ENVIRONMENT

Page 13: Shaping the Things to Come (2012)

COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

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2010: BREAKTHROUGH SHOWCASE LTE CONNECTED CAR

Alcatel-Lucent LTE radio and antennae technology. Multi screen streaming video applications to four screens simultaneously. Bell Labs innovations.

High quality on-demand content for child passengers.

Direct access to Music content.

The Connected Car concept vehicle is built upon the base of a 2010 Toyota Prius,

one of the leading hybrid electric mid-size cars in the US and among the cleanest vehicles based on non-CO2 emissions

More than 1500 applications and partner and user generated content.

Software foundation OS, handsfree, touchscreen UIs, media players, navigation system, virtual mechanic, etc.

Page 14: Shaping the Things to Come (2012)

COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

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150+ GLOBAL MEMBERS* TODAY

(*) full list on www.ngconnect.org

Toyota Motor Sales, USA, Inc.

Page 15: Shaping the Things to Come (2012)

COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

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DOMAINS FOR SERVICE INNOVATION

EXPLORED BY THE ECOSYSTEM

Public Entertainment

Retail

Health and Wellness

Connected Learning

Transportation

Page 16: Shaping the Things to Come (2012)

COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

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The future is here, it's just not widely distributed yet.

William Gibson ( 1948) Canadian science fiction author, introduced the term “cyberspace”

Page 17: Shaping the Things to Come (2012)

COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

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2012: THE FUTURE IS HERE, TODAY GAMETIME MEDIA TABLE

http://www.youtube.com/watch? v=qA-UdWtUVPU#!

Page 18: Shaping the Things to Come (2012)

COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

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2012: THE FUTURE IS HERE, TODAY AVATRAINER

http://www.youtube.com/watch?v=AqgBklq-RMY#!

Page 19: Shaping the Things to Come (2012)

COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

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2012: THE FUTURE IS HERE, TODAY CONNECTED SERVICE VEHICLE

http://www.youtube.com/watch?v=_U5NJBgPQ9g

Page 20: Shaping the Things to Come (2012)

COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

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With its end-to-end approach […] ng Connect aligns well with our objective of putting rich new experiences into the hands of our customers quickly. It can be a real differentiator for the companies involved.

Brian Higgins Verizon Wireless Innovation Center

Page 21: Shaping the Things to Come (2012)

COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

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COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

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