Pantaloon Retail India

Prepared by

Surbhi Agarwal

Shweta Ghone

Sharad Avhad

ShraddhaVadnere

Mission Statement

• We share the vision & belief that by improving our performance through innovative spirit &dedication ,we shall serve our customers & stakeholder satisfactorily

Factory Outlet locations • Pantaloon Factory Outlet - Dadar

21, Bhavani Shankar Rd, Behind 201 Bus Stop,Near Kabutarkhana, Dadar(W)Mumbai - 400 021

• Pantaloon Factory Outlet - ThaneParadise Tower, Opp, Alok HotelNaupada, Thane (W)

• Pantaloon Factory Outlet - Mira RoadNear Ashmita Market, Poonam Nagar ComplexMira Road, Mumbai

• Pantaloon Factory Outlet - LokhandwalaDurolite House, 1st Floor, Opp. Laxmi Ind. EstateAndheri Link Road, Mumbai

• Pantaloon Factory Outlet - Thakur Shopping MallThakur Shopping Mall, Western Express HighwayDahisar (East), Mumbai 400 068

Lines Of Business• Food - Food Bazaar, Chamosa, Spoon, Brew Bar, Sports Bar &

Sports Bar Express, Cafe Bollywood,

• Fashion - Pantaloons, Central, aLL, Brand Factory, Blue Sky, Top 10, Fashion Station, Big Bazaar, Lee Cooper (JV),

• General Merchandise - Big Bazaar, Shoe Factory, Navras, Electronics Bazaar, Furniture Bazaar, KB'S FAIR PRICE

• Home & Electronics - Home Town, eZone, Collection i

• E-tailing (Online Shopping) - www.futurebazaar.com

• Books & Music - Depot

• Leisure & Entertainment - Bowling Co., F123

• Wellness - Star & Sitara, Tulsi

• Telecom & IT - Gen M, M Bazaar, M-Port, ConvergeM

LOCATION & TARGET

• Near Thane railway station

Analysis• Proximity for daily travelers and residents of

Thane and sub-urban areas• Service class (60%)• Middle class of society• Market near railway station works better

LOCATION AND TARGET (Analysis..)

• No parking facility which justifies middle class, service class and format of retail store i.e. factory outlet

• Area : 7500 sq. ft.• Ground + basement

Outer view

Outer display

Space for corn stall

The entrance

Could utilise the space

Thanx to the bus stop

Opposite to the bus stop

What is kept at the outlet

• Fresh merchandise is sold at retail outlets i.e. malls and showrooms

• Duration is for 2 months

• At factory outlet company tries to liquidate the stock by giving various discount offers

recent discount available :- 20%- 60% off

Accessories available

• Purses

• Ties

• Belts

• Hankerchief

• Socks

• Scarf

• Caps

• Men’s innerwears

Purses

handkerchief

Product Lines

Cont…..

Cont…..

Brands

Men’s• Indigo Nation• Baredenim• John MillerKids• Chalk• Lilliput

Section for John Miller

Basket

Chalk

Price range

T-shirts - 199/- to 599/-

Shirts - 599/- to 1499/-

Trousers - 799/- to 3000/-

Jeans - 799/- to 1499/-

Inside store

• Shelf height is 6ft

• Festival wise promotions

• Freeform layout

• Lifestyle merchandising

entrance

Front view

Front display

Facilities provided

Special Benefits Offered

1.Home delivery

2.Alterations

Facilities not provided

1.No coupons and vouchers are accepted

2.No parking facility

Alteration room

Informations at billing counter

No vouchers accepted

Basic necessity

POP Displays

• Socks

• Handkerchieves

• Belts

• Ties

• Purses

• Vallets

POP

POP

Displays

Pillar display

Basket display

Basket at the end of stairs

Basket display

Basket display

Sizewise display

Sizewise display

Sizewise display

Systematic display

Display Tools

Hanging display

Browsers

Gondolas

Trash box

Promotions of Pantaloons Factory Outlet• Promotions are done through news paper ad.

• Newspaper ads are basically done on weekends.

• Majorly done during festive seasons.

• SMS to existing customers.

• Well trained staff. staff is motivated by knowledge ,targets,comissions,perk(on weekly basis) training ,picnic ,prize

Print ad in Thane plus

TARGETSWEEKLY TARGET

TARGET ACHIEVED %AGE POINTS

1/7/8-6/7 7.23 8.07 111.62 0.82

7/7-13/7 7.96 7.62 95.73 -0.34

1/9 7.35 8.97 122 1.62

9/9 8.61 6.61 72 -2.45

15/9 8.08 7.46 92 -0.62

22/9 8.20

Zone

4 on 2

Directions

Converted list

Pillar for discount info

Display at staircase

Sales counter

Sales counter

Billing counter

Doors of trial room beingused for groomingattractiveness

Attractive display

Unorganised display

Is it on tie also?

Can’t u see me

Very small to see

CSR

At R-Mall

Display at R-Mall

TARGETSWEEKLY TARGET

TARGET ACHIEVED %AGE POINTS

1/7/8-6/7 7.23 8.07 111.62 0.82

7/7-13/7 7.96 7.62 95.73 -0.34

1/9 7.35 8.97 122 1.62

9/9 8.61 6.61 72 -2.45

15/9 8.08 7.46 92 -0.62

22/9 8.20

Thank You